Faircado
- Company typePrivate
- Founded2022
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Faircado firmographics
Firmographics- Name
- Faircado
- Legal name
- Faircado UG (haftungsbeschränkt)
- Website
- https://faircado.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Faircado industry classification
Industry- Product category
- Resale Marketplace Aggregator
- NAICS
- Used Merchandise Retailers (459510)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Faircado is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Faircado business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Commission from Partner Marketplaces: Faircado is entirely free for consumers. When users purchase through Faircado, the partner second-hand platforms pay Faircado a commission. The company also runs a CPC (cost-per-click) model where partners pay per click sent to their listings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for all users |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Faircado product offering
Product offeringCore offering
Faircado is an AI-powered second-hand shopping aggregator delivered as a browser extension and mobile app. It consolidates offers from 70+ partner resale marketplaces (eBay, Vinted, Vestiaire Collective, Back Market, Grailed, Rebuy, Sellpy, Deesup and others) into a unified search index of 60+ million products, letting consumers find pre-owned alternatives to items they are shopping for in real time. The service is free for end users; revenue is earned via commissions and CPC fees from partner marketplaces.
Product overview
Faircado is an AI-powered second-hand shopping aggregator and marketplace platform consisting of a mobile app (iOS/Android) and a browser extension (Chrome, Firefox, Edge, Safari, Brave). The platform aggregates offers from 70+ partner marketplaces, featuring over 60 million products, into a unified search experience. The product portfolio includes the core mobile app and browser extension, an AI-powered search and matching system (Fairdinand) for personalized product recommendations, a partner dashboard for marketplace integration, and an integrated checkout service. Users can search by text or image upload, compare prices, filter by condition (Like New, Very Good, Good, Fair, Refurbished), and purchase directly through the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Faircado Mobile App (iOS & Android) Mobile application for iOS and Android that aggregates millions of second-hand offers from 70+ partner marketplaces (eBay, Vinted, Vestiaire Collective, Back Market, etc.) into one app. Users can search by text or image, compare prices, filter by brand/color/size/condition, and complete purchases through integrated checkout. Localized for the 12 European markets where Faircado operates.
- Faircado Browser Extension Browser extension for Chrome, Firefox, Edge, Safari, and Brave that automatically pops up with second-hand alternatives when users shop online. It searches a database of 60+ million products across 70+ partner marketplaces and supports detection on 1,600+ e-commerce websites.
- Fairdinand AI Shopping Assistant Faircado's proprietary AI bot that matches second-hand items to user searches, ranks results via a "loveability value" relevance score, and supports image-based search for products that lack standard EAN identifiers.
- Faircado Partner Dashboard Partner portal for resale marketplaces to integrate via product feed or API, monitor click activity and category trends, manage boosted listings, and operate on a CPC commercial model with Faircado.
Quantifiable outcome
- Users can save up to 90% compared to buying new, and generally at least 50% cheaper
- +2 more outcomes
Companies that use Faircado
Customer profileSegments1 record
Ideal customer profiles2 records
Faircado technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature4 records
Faircado partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- eBaycoreeBay is one of Faircado's key marketplace partners. Faircado aggregates eBay's second-hand product listings and displays them alongside other resale platforms when users search for products. eBay pays commissions to Faircado when users purchase through the platform.
- VintedcoreVinted is a key marketplace partner integrated into Faircado's aggregation platform. The partnership enables Faircado users to search and compare Vinted's second-hand listings alongside other resale platforms. Vinted pays commissions or CPC fees to Faircado for user referrals.
- Vestiaire CollectivecoreVestiaire Collective is a partner platform whose inventory is aggregated by Faircado. As a luxury second-hand fashion marketplace, it adds high-value listings to Faircado's search results. Faircado directs qualified shoppers to Vestiaire Collective in exchange for commissions.
- Back MarketcoreBack Market is a partner specializing in refurbished electronics. Faircado aggregates their product listings alongside fashion and books, making Back Market a key partner for expanding Faircado's electronics category. Commissions are paid per click or purchase through Faircado.
- GrailedcoreGrailed is a partner marketplace for men's luxury and streetwear second-hand fashion. Faircado aggregates Grailed's listings, providing exposure to a niche but high-value segment of the second-hand fashion market. Grailed pays commissions to Faircado for referred purchases.
- RebuycoreRebuy is a partner second-hand marketplace integrated into Faircado's aggregation network. Faircado displays Rebuy's listings alongside other resale platforms. The partnership operates on a CPC (cost-per-click) commercial model.
- HaderlumpminorIn 2025, Faircado partnered with Berlin-based sustainable fashion label Haderlump to create a limited-edition scarf made from sustainably sourced materials. Only 70 pieces were available, sold exclusively through the Faircado online shop in June 2025, a week prior to Haderlump's Berlin Fashion Week show.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Faircado competitors and assessment
Company assessmentDirect peers
- Depop: Peer-to-peer fashion resale marketplace (owned by Etsy) targeting Gen-Z. Comparable in audience demographic and second-hand fashion positioning, and an adjacent inventory source that could be aggregated by Faircado.
- Rebuy: European recommerce platform for electronics, books, and media — and a Faircado partner. Comparable as a DACH-based second-hand aggregator serving the same sustainability-driven consumer.
- Back Market: Refurbished electronics marketplace and a Faircado partner. Both channel consumers toward pre-owned goods via trust-and-quality positioning, with overlapping category coverage in electronics.
- Vestiaire Collective: Luxury second-hand fashion resale marketplace and a key Faircado partner. Both aggregate pre-loved high-end apparel and accessories for sustainability-conscious shoppers across Europe.
- Vinted: Peer-to-peer second-hand fashion marketplace and one of Faircado's largest partner platforms. Both target Gen-Z/millennial consumers seeking pre-owned apparel, with overlapping value propositions — Vinted owns the inventory layer that Faircado aggregates.
- Refurbed: Refurbished electronics and appliances marketplace operating across Europe. Directly comparable as a curated recommerce brand in electronics, a category Faircado surfaces via partners like Back Market.
Broad incumbents
- eBay: Largest horizontal second-hand and resale marketplace globally and a Faircado partner. eBay's breadth in used goods overlaps with Faircado's aggregated inventory, though eBay focuses on marketplace operations rather than cross-platform meta-search.
Regional players
- The RealReal: US-based luxury consignment resale marketplace. Comparable in luxury second-hand positioning but operates in a different geography; serves as a reference point for verticalized resale economics.
- StockX: Resale marketplace for sneakers, apparel, and collectibles. Comparable in second-hand streetwear/luxury sneaker aggregation — a sub-vertical Faircado covers via partners like Grailed.
- ThredUp: US-based online consignment and thrift marketplace for apparel. Comparable in horizontal second-hand fashion aggregation, though ThredUp operates primarily in North America rather than Europe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Faircado social profiles
Digital presenceFaircado compliance and trust
Trust signalCompliance1 record
Faircado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faircado leadership team
Management profileNumber of profiles
Profiles2 records
Faircado funding detail
Funding detailFunding overview
Funding rounds2 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faircado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faircado
What does Faircado do?
Faircado is an AI-powered second-hand shopping aggregator delivered as a browser extension and mobile app. It consolidates offers from 70+ partner resale marketplaces (eBay, Vinted, Vestiaire Collective, Back Market, Grailed, Rebuy, Sellpy, Deesup and others) into a unified search index of 60+ million products, letting consumers find pre-owned alternatives to items they are shopping for in real time. The service is free for end users; revenue is earned via commissions and CPC fees from partner marketplaces.
Is Faircado a public or private company?
Faircado is a private company. It is classified as venture growth investor backed and is currently operating.
When was Faircado founded?
Faircado was founded in 2022. It employs 11 to 50 people.
Where is Faircado based?
Faircado is headquartered in Berlin, Germany, in the Europe region.
How does Faircado make money?
One revenue line is on record: commission from Partner Marketplaces.
Who are Faircado's main competitors?
Direct peers on record are Depop, Rebuy, Back Market, Vestiaire Collective, Vinted and Refurbed. eBay is listed as a broad incumbent. Regional players are The RealReal, StockX and ThredUp.
Does Faircado have an API?
No public API is recorded for Faircado.
What industry is Faircado in?
Faircado's product category is Resale Marketplace Aggregator. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 459510.