Ayoa - The all-in-one online whiteboard

What Ayoa - The all-in-one online whiteboard does

OpenGenius Limited, trading as Ayoa, operates a SaaS visual productivity platform headquartered in Penarth, Wales (UK). The company was incorporated in 2013 and launched its current product, Ayoa, in 2019 by consolidating two predecessor products—DropTask (visual task management) and iMindMap (a desktop mind-mapping tool co-created with the late Tony Buzan). Ayoa unifies mind mapping, multi-view task management (Kanban, Canvas, Gantt, Urgency list, Outline/Document), whiteboarding, in-app chat, video meetings, and personal planning into a single cross-platform workspace available via web, iOS, Android, Mac and Windows. AI features are layered on top: generative AI for mind-map enhancement and idea generation is supplied by OpenAI, and audio transcription is supplied by DeepGram, both running on Microsoft Azure and AWS infrastructure.

Ayoa serves three principal customer segments: individual knowledge workers, education-sector institutions, and enterprise teams. The platform is positioned around a visual/neuro-inclusive design philosophy (DSA-approved in the UK for assistive technology and Disability Confident certified), and is endorsed through Tony Buzan's methodology and a global instructor network of over 1,000 trainers. Selected enterprise logos on the company website include Salesforce, Oracle, BBC, Amazon and Aetna, alongside six UK universities; the company states over one million teams and individuals use Ayoa, and the product holds a 4.5-star average across Apple App Store, Google Play and Capterra.

The business model is a freemium SaaS subscription: a free tier limited to ten mind maps, paid monthly and annual (with 2-year) subscription tiers unlocking unlimited mind maps, AI assistance and import/export, plus custom-priced team/enterprise plans with admin controls and a "book a demo" sales motion. Distribution is primarily self-serve / product-led through web, mobile and desktop apps, complemented by direct enterprise sales, a Google Workspace Marketplace listing, and content/community channels (blog, social, instructor network, press reviews). The company is privately held, founder-led by CEO Chris Griffiths, and operates with fewer than 20 employees and a distributed UK/Ireland workforce.

Name

Ayoa - The all-in-one online whiteboard

Legal name

OpenGenius Limited

Website

https://ayoa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Ayoa (OpenGenius Limited) is a Wales-based SaaS platform combining mind mapping, multi-view task management, whiteboarding, and AI-powered idea generation into one visual workspace, serving individuals, educational institutions, and enterprise teams via a freemium subscription model.

Ownership category

akta.pro rank

Product category

Mind Mapping & Visual Collaboration Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Whiteboards, Annotation & Collaborative Canvas Tools (EDAFAGAD)

Keywords

• Mind mapping software
• Visual collaboration platform
• Task management software
• Online whiteboard tools
• Productivity SaaS

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: SaaS subscription model with free tier (limited features), monthly plans, and annual plans (with discounts). Paid plans include full access to enhanced functionality, limitless Mind Maps, Projects and AI Assistance. Annual plans offer savings compared to monthly.
2. Freemium Model: Free plan provides limited access with up to 10 mind maps. Users can upgrade anytime to paid tiers for unlimited access. AI assistance and import/export options are limited on free tier.
3. Team/Enterprise Plans: Team subscription plans with multi-user access, administrator controls, and enterprise features. Team plan administrators can manage team members and access.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Ayoa is a cloud-based SaaS platform that combines Organic Mind Maps, multi-view task management (Workflow/Kanban, Canvas, Gantt Timeline, Outline/Document), and freeform Whiteboards into a single AI-powered visual workspace. It serves individuals, teams, organizations, and educational institutions with real-time collaboration, AI-assisted idea generation via OpenAI, audio transcription via DeepGram, and neuro-inclusive accessibility features. The product is delivered through a web app, iOS and Android mobile apps, and native Mac and Windows desktop clients.

Product overview

Ayoa is a single unified SaaS platform combining mind mapping, task management, and team collaboration into one visual workspace. The core product integrates Mind Maps (Organic Mind Maps with AI enhancement), Task Boards (with multiple views including Workflow/Kanban, Canvas, Gantt Timeline, and Outline/Document View), Whiteboards, My Planner, Chat, and Video Meetings. Ayoa evolved from two predecessor products: iMindMap (desktop mind mapping software by Tony Buzan and Chris Griffiths, now discontinued) and DropTask (visual task management tool, rebranded to Ayoa in 2019). The platform includes built-in AI features powered by OpenAI for mind map enhancement and DeepGram for audio transcription.

Differentiator

Problem solved

Functional benefit

Products and services

• Ayoa All-in-one cloud-based SaaS platform combining Organic Mind Maps, multi-view task boards (Workflow/Kanban, Canvas, Gantt Timeline, Outline/Document), freeform Whiteboards, Chat, Video Meetings, AI Assistant and audio transcription in one AI-powered visual workspace, for individuals, teams, enterprises, and educational institutions with neuro-inclusive accessibility.

Quantifiable outcome

• Mind Mapping is proven to boost productivity, creativity and memory
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, major, foundational and core infrastructure.

• OpenAIcoreTechnology or IntegrationOpenAI provides generative AI capabilities for Ayoa's mind map enhancement features, idea generation, and content structuring. OpenAI may retain inputs/outputs for up to 30 days to detect misuse. Runs on Microsoft Azure with enterprise-grade cloud security.
• DeepGramcoreTechnology or IntegrationDeepGram provides audio-to-text transcription services for Ayoa's audio transcription feature. Converts speech to text for capturing meeting notes and voice ideas. Data retention per DeepGram's privacy policy.
• Google (Google Drive, Google Calendar, Google Contacts)majorTechnology or IntegrationIntegration with Google services allowing users to attach files from Google Drive, view Google Contacts within Ayoa, create and sync Google Calendar events representing Ayoa Task Boards, and sign in with Google credentials.
• DropboxmajorTechnology or IntegrationIntegration allowing users to attach files to tasks directly from Dropbox. Files are linked rather than copied, with clicking linking to the latest version in Dropbox.
• Tony BuzanfoundationalStrategic or Co-development PartnerTony Buzan, inventor of Mind Maps (1942-2019), co-created iMindMap with Chris Griffiths. His endorsement and methodology influenced Ayoa's organic mind mapping approach. Chris Griffiths was co-author on Buzan's book 'Mind Maps for Business'.
• Microsoft Azurecore infrastructureOthersCloud infrastructure provider hosting OpenAI-powered AI features with enterprise-grade security including encryption, monitoring, and compliance with ISO, SOC, GDPR, HIPAA standards.
• Amazon Web Services (AWS)core infrastructureOthersPrimary data hosting platform for Ayoa's databases within the US, monitored 24/7 by an on-call team and backed up regularly. Also hosts DeepGram services. AWS is a leader in The Climate Pledge for carbon neutrality.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Coggle: Coggle is a lightweight online mind-mapping tool focused on simplicity and visual thinking. It overlaps with Ayoa's mind-mapping product, particularly for individual and educational users.
• Conceptboard: Conceptboard is a collaborative whiteboard platform aimed at visual collaboration and feedback workflows. It is a niche European competitor comparable to Ayoa's whiteboard product.

Direct peers

• Miro: Miro is the leading online collaborative whiteboard platform, offering mind maps, Kanban boards, and visual collaboration tools to enterprise and individual users. It is the closest direct competitor to Ayoa in collaborative whiteboard functionality and target audience.
• Mural: Mural provides a digital whiteboard for visual collaboration, team brainstorming, and agile workflows. It directly competes with Ayoa in collaborative whiteboarding and visual thinking for teams and enterprises.
• FigJam (by Figma): FigJam is Figma's collaborative whiteboard product for ideation, diagramming, and team workshops. It competes with Ayoa's whiteboard and mind-mapping capabilities, especially among design-led teams.
• Lucidspark: Lucidspark is Lucid's collaborative whiteboard offering, integrating with Lucidchart for diagramming. It targets the same brainstorming and team collaboration use cases as Ayoa's whiteboard product.
• MindMeister: MindMeister is a dedicated online mind-mapping tool with collaboration features, directly comparable to Ayoa's Organic Mind Maps® offering. It is a long-standing mind-map specialist.

Broad incumbents

• Microsoft Whiteboard: Microsoft Whiteboard is a free collaborative whiteboard built into the Microsoft 365 ecosystem. As a broad incumbent, it competes with Ayoa on free whiteboard functionality within enterprise IT stacks.
• Notion: Notion is an all-in-one workspace for notes, docs, databases, and lightweight project management. It overlaps with Ayoa in visual task management, document view, and team collaboration use cases.
• ClickUp: ClickUp is a feature-rich productivity and project management platform with Kanban, Gantt, mind maps, docs, and whiteboards. It competes with Ayoa's multi-view task management and mind mapping capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/OfficialAyoa
• YouTubeyoutube.com/c/OpenGenius
• Facebookfacebook.com/AyoaApp
• LinkedInlinkedin.com/company/ayoa-software
• Instagraminstagram.com/ayoa_official
• TikToktiktok.com/@ayoa_official

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayoa - The all-in-one online whiteboard