What SnackAmor does

SnackAmor is a Mumbai-based direct-to-consumer healthy-snack brand founded in 2017 by Deepak Grover (15+ years of food-industry experience at Univar and Caldic). The company sells premium dried berries, dry fruits, nuts, and baked millet/quinoa/jowar-based snacks under the brand purpose of transforming India's '4 PM snacking' culture toward immunity-building and weight-management products. The legal entity is Kriska Genesis Ingredients Ltd, with manufacturing in ISO 22000- and BRC-compliant facilities. The portfolio spans about 12 SKUs organized into premium berries, dry fruits, 4 PM snacks, healthy bars, kids nutrition, and value packs, with stated plans to reach 30+ variants.

SnackAmor's technology stack is a Shopify-powered D2C storefront supplemented by listings on Amazon, Flipkart, Big Basket, Jio Mart, and Qtrove. Distribution extends into 500+ physical retail outlets across ten Indian cities including Mumbai, Delhi-NCR, Ahmedabad, Bengaluru, Kolkata, and Punjab. Pricing is unit-based, ranging from ₹55 (single pack of jowar chips) to ₹2,160 (Family Pack of 30), with free shipping above ₹499 and combo/gift/value-pack structures supporting higher AOV.

The company monetizes purely through one-time product sales — no subscription data is published. The pre-Series A round (August 2021) was undisclosed and included lead investors Sanchit Agarwal (Managing Director, Accenture) and Sujan Sinha (former MD/CEO of Shriram Housing and Finance), with use of funds directed at international expansion, new product development, and D2C scale. Targets are health-conscious millennials (primary), families with children, and fitness enthusiasts.

Name

SnackAmor

Legal name

Kriska Genesis Ingredients Ltd

Website

https://snackamor.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SnackAmor is a Mumbai-based D2C healthy snack brand selling premium dried berries, nuts, and baked millet-based snacks via Shopify, Indian marketplaces, and 500+ retail stores, targeting health-conscious Indian consumers seeking nutritious snacking alternatives.

Ownership category

akta.pro rank

Product category

Healthy Snacks & Dried Fruits

NAICS

Snack Food Manufacturing (31191), Fruit and Vegetable Canning, Pickling, and Drying (31142), Cookie and Cracker Manufacturing (311821)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

akta.pro secondary industries

Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG), Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

Keywords

• Healthy snack brand
• Dried fruits nuts
• Baked millet snacks
• Dried berries
• Direct-to-consumer food

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Snack Amor generates revenue through direct-to-consumer sales of healthy snacks and superfoods via its own e-commerce platform and third-party marketplaces. Products include dried berries, dry fruits, healthy bars, and millet-based snacks sold at various price points ranging from ₹55 to ₹2,160.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

SnackAmor is a direct-to-consumer healthy snack brand that manufactures and sells premium international dried berries, dry fruits, nuts, and millet/quinoa-based baked snacks. Products include dried cranberries, blueberries, apricots, prunes, blackcurrants, dates, roasted nuts, seed mixes, jowar chips, quinoa chips, millet crispies, chickpea chips, and date syrup, sold via its own Shopify storefront and Indian e-commerce marketplaces. The portfolio caters to health-conscious consumers, families, and fitness enthusiasts seeking plant-based, minimally processed, baked-not-fried snack alternatives.

Product overview

SnackAmor is a direct-to-consumer (D2C) healthy snacking brand offering premium international dried fruits, berries, nuts, and millet-based baked snacks. The product portfolio centers around Core Products including Premium International Dried Berries (Cranberries, Blueberries, Apricots, Prunes, Blackcurrants), Dry Fruits (Roasted Salted Almonds, Pistachios, Fruit n Nut Mix, Trail Mix, Dates), and 4pm Snacking category (Jowar Chips, Jowar Sticks, Quinoa Chips, Quinoa Puffs, Millet Crispies, Chickpea Chips). The offering also includes healthy seeds, protein bars, and specialty items like Date Syrup and Tiger Nuts. The company operates on a Shopify e-commerce platform and sells through multiple online marketplaces including Amazon, Flipkart, BigBasket, and JioMart. SnackAmor's products are positioned at the intersection of taste, affordability, and health, using plant-based ingredients with a focus on superfoods like millets, seeds, and turmeric.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium International Dried Cranberries Premium international dried cranberries sourced from USA, available in sliced form. Rich in fiber and antioxidants. Targeted at health-conscious consumers and families seeking nutritious snacking options.
• Premium International Dried Blueberries Premium international dried blueberries from USA with no preservatives or artificial flavors, high in vitamin C and dietary fiber. Targeted at health-conscious adults seeking antioxidant-rich snacks.
• Premium International Dried Apricots Premium international dried apricots from Turkey, rich in vitamins and nutrients, targeted at consumers seeking gut-health-supporting snacks.
• Premium International Dried Prunes Premium international dried prunes, fibre rich and suitable for weight watchers. Targeted at health-conscious consumers and weight-management-focused individuals.
• Premium International Dried Blackcurrants Premium international dried blackcurrants from Greece, high in antioxidants and packed with superfood nutrition. Targeted at health-conscious consumers seeking antioxidant-rich snacks.
• Premium International Kalmi Dates Premium international Kalmi dates from Saudi Arabia, marketed as an excellent natural sweetener and instant energy booster. Targeted at consumers seeking natural sugar alternatives.
• Premium International Omani Dates Premium international Omani dates from Oman, marketed as a natural sweetener. Targeted at consumers seeking natural sugar alternatives.
• Roasted Salted Almonds Premium roasted salted almonds, high in antioxidants, vitamin E, and magnesium. Targeted at general health-conscious consumers and fitness enthusiasts.
• Premium Roasted Salted Pistachios Premium roasted salted pistachios, high in antioxidants, fiber, minerals, and unsaturated fat. Targeted at health-conscious consumers and fitness enthusiasts.
• Jowar Chips Baked jowar (sorghum) chips, minimally processed with no artificial colors or flavors. Targeted at consumers seeking healthier 4PM snack alternatives to fried chips.
• Jowar Sticks Baked jowar sticks in mint-lime and other flavors, zero cholesterol, baked not fried. Targeted at consumers seeking healthy midday snack alternatives.
• Quinoa Chips Baked quinoa chips in Achari Masala flavor, zero cholesterol, no maida, baked not fried. Targeted at health-conscious consumers seeking nutritious snack alternatives.
• Quinoa Puffs Baked quinoa puffs in Onion Masala, Tomato Masala, and Mint and Lime flavors, zero cholesterol, no maida, baked not fried. Targeted at consumers seeking nutritious, low-guilt snack options.
• Millet Crispies Magic Masala millet crispies, baked not fried and protein rich with no maida. Targeted at health-conscious consumers seeking nutritious snacking options.
• Chickpea Chips Masala Munch Protein-rich baked chickpea chips in masala flavor, baked not fried with no maida. Targeted at fitness enthusiasts and health-conscious consumers seeking protein-rich snacks.
• Quattro Seed Mix (Premium Healthy Seed Mix) Turmeric-coated premium healthy seed mix blending flax seeds, chia seeds, sunflower seeds, and sesame seeds, high in protein and antioxidants. Targeted at fitness enthusiasts and health-conscious consumers.
• Premium Roasted Pumpkin Seeds Turmeric-coated roasted pumpkin seeds, high in protein (36.3g) and rich in fiber, vitamins, and minerals. Targeted at fitness enthusiasts and health-conscious consumers.
• Natural Date Syrup Vegan natural date syrup, pure and gluten-free as a replacement for refined sugar. Targeted at health-conscious consumers and those managing sugar intake.
• Jowar Strawberry Bites Jowar bites filled with strawberry cream, no cholesterol, no maida, baked not fried and high in fiber. Targeted at families with children and kids nutrition buyers.
• Crunchy Popcorn Makhana Jars Desi-style crunchy popcorn makhana (fox nuts) in jars, marketed as fit for fasting and prasad. Targeted at Indian consumers seeking healthy snacks for fasting occasions.
• Combo and Value Packs Pre-configured combo and value packs of multiple SnackAmor products, including Berry Blast, Family Packs, and Women's Health Packs, sold at prices ranging from ₹502 to ₹2,160. Targeted at consumers seeking value-oriented bundles for families or specific health occasions.
• Gift Hampers Curated gift hampers combining premium dried fruits, nuts, and healthy snacks for festive and corporate gifting occasions. Targeted at consumer and corporate gifting buyers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Amazon IndiacoreChannel Partner/ Reseller/ DistributorMarketplace distribution partner listing Snack Amor products on Amazon India platform.
• Big BasketcoreChannel Partner/ Reseller/ DistributorGrocery marketplace partner distributing Snack Amor healthy snack products.
• FlipkartcoreChannel Partner/ Reseller/ DistributorE-commerce marketplace partner listing Snack Amor products for pan-India delivery.
• Jio MartcoreChannel Partner/ Reseller/ DistributorReliance-backed grocery marketplace partner for Snack Amor distribution.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Happilo: Indian premium dry-fruit and healthy-snack brand with national retail and online presence. Closely comparable to SnackAmor on premium international dried-fruit sourcing and omnichannel distribution.
• Farmley: Indian healthy-snack and dry-fruit D2C brand with presence across online marketplaces and modern retail. Closely comparable to SnackAmor across product mix (nuts, dried fruits, snack mixes) and omnichannel distribution model.
• Yoga Bar: India-based better-for-you snack brand offering protein bars, muesli, and healthy snacks. Directly comparable to SnackAmor's healthy-snack positioning and D2C-plus-retail GTM aimed at urban health-conscious consumers.
• The Whole Truth Foods: Indian better-for-you snack brand with clean-label, no-preservative positioning on bars, muesli and snacks. Comparable to SnackAmor's transparency-driven, 'baked not fried, no artificial colors' value proposition and D2C-led model.
• Open Secret: India-based better-for-you snack brand targeting kids and families. Directly comparable to SnackAmor's family and kids-nutrition customer segment and healthy-snack product range.
• Nourish You: Indian health-food brand offering seeds, millets, and superfoods direct to consumers. Comparable to SnackAmor across the seed/millet/superfood product category and D2C-led go-to-market motion.
• True Elements: Indian healthy-snack and breakfast brand with focus on high-protein, high-fiber, no-added-sugar products. Directly comparable to SnackAmor's better-for-you functional-snack positioning and D2C-plus-marketplace distribution.

Broad incumbents

• Britannia Industries: One of India's largest packaged-food incumbents with a broad snack and biscuit portfolio, explicitly named in SnackAmor's competitive landscape. Comparable as the dominant mass-market player SnackAmor is positioning against in the better-for-you segment.
• Bagrry's: Established Indian breakfast-and-health-foods brand with broad portfolio of muesli, oats and health snacks. Comparable as a larger incumbent competing for the same health-conscious urban consumer.

Emerging players

• Habbit: India-based health-and-nutrition D2C startup with healthier snack and supplement products. Comparable as an emerging brand in the same functional, health-positioned Indian consumer market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/invites/contact/?igsh=bopl51jkkzbl&utm_content=3d8a81a

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SnackAmor