Safty
Predicti (formerly Safty) is a Denmark-based, API-first AI customer intelligence platform that helps Nordic banks, insurers, and pension funds detect customer life events in real time and deliver hyper-personalized engagement directly inside their CRM, CDP, and insurance core systems.
- Company typePrivate
- Founded2022
- HeadquartersAarhus, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Safty does
Predicti (formerly Safty) is a Denmark-based AI/ML customer intelligence platform that targets banks, insurance companies, and pension funds primarily in the Nordic region, with stated expansion plans into the UK. Founded in 2022 and headquartered in Aarhus with offices in Copenhagen and Vilnius, the company is built around three co-founders who previously co-founded goBundl (acquired by Tia Technology) and held senior digital and actuarial roles at Sapiens, Sampension, and Pensam.
The product, branded Predicti, is an API-first platform organized into three layers. The Data layer integrates 500+ enriched public and private data variables with each customer's historical behavior to produce a unified customer profile. The Intelligence layer applies advanced algorithms to detect patterns, anomalies, and micro-changes, predicting life events and recommending tailored offerings in real time, and runs a continuous feedback loop that improves model accuracy. The Client UI/Advisor layer delivers outputs directly into existing enterprise systems — Salesforce, Dynamics 365, HubSpot, Guidewire, Sapiens, Duck Creek, Tia — and into LLMs, positioning the product as workflow-embedded rather than a separate platform, with implementation promised in weeks rather than months.
Predicti monetizes via annual enterprise SaaS subscriptions on a quote-based pricing model, sold through direct enterprise sales to financial institutions. The company has raised $1.6 million in a pre-seed round led by Upfin (January 2024), with angel participation from Jacob Dahl, earmarked for Nordic and UK expansion. Named customers include Gjensidige, Forsia, LUNAR, GF Forsikring, Comadso, IDA Forsikring, and Lærerstandens. Disclosed outcomes include 5x lower cost of sales, +70% digital onboarding conversion, +27% customer acquisition growth, +55% engagement uplift, and +89% customer engagement.
Safty firmographics
Firmographics- Name
- Safty
- Legal name
- Predicti ApS
- Website
- https://safty.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Predicti (formerly Safty) is a Denmark-based, API-first AI customer intelligence platform that helps Nordic banks, insurers, and pension funds detect customer life events in real time and deliver hyper-personalized engagement directly inside their CRM, CDP, and insurance core systems.
- Ownership category
- akta.pro rank
Safty industry classification
Industry- Product category
- Customer Intelligence Platform for Financial Services
- NAICS
- Computer Systems Design and Related Services (54151), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Scenario Planning, Forecasting Platforms & Planning Intelligence (HDAAAHAL)
- akta.pro secondary industries
- Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH), Model Monitoring, Drift & Behavioral Anomaly Detection (HDAAAKAF)
Keywords
Where Safty is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Safty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: AI-powered intelligence platform delivered as a subscription service with API access. Customers integrate the solution into their existing systems and pay for ongoing access to insights, predictions, and recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing - custom quote-based plans |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Safty product offering
Product offeringCore offering
Predicti (operated by Safty / Predicti ApS) is an AI-powered customer intelligence platform for financial institutions that ingests and enriches multiple data sources, applies ML models to detect life events and behavioral patterns, and pushes real-time personalized insights and recommendations directly into clients' existing CRM, CDP, insurance core, and LLM systems via REST APIs. Customers subscribe to ongoing access to predictive scoring, life-event triggers, and personalized offering suggestions, with implementation achievable in weeks rather than months.
Product overview
Predicti is a unified AI-powered customer intelligence platform for financial institutions. The platform consists of three integrated modules: Data (the structural layer that integrates multiple data sources and historical customer behavior to build comprehensive customer profiles), Intelligence (the layer that uses advanced algorithms to track patterns, anomalies, and micro changes, predicting and auto-generating real-time events with tailored offering suggestions), and Client UI/Advisor (which delivers insights directly into daily workflows via API integration with CRM, CDP, automation tools, and LLMs). The platform combines historical customer data, real-time insights from life events, and predictions about future needs, with an internal feedback loop that continually monitors customer behavior and feeds it back into the intelligence engine.
Differentiator
Problem solved
Functional benefit
Products and services
- Predicti Predicti is an AI-powered, hyper-personalized customer intelligence platform for financial institutions (banks, insurance carriers, pension funds). It combines multiple public and private data sources with historical customer behavior, applies advanced ML to detect life events and behavioral patterns, and pushes real-time personalized insights, predictive scoring, and tailored offering recommendations directly into the customer's existing CRM, CDP, insurance core, automation, and LLM systems via REST APIs. Customers subscribe for ongoing access to insights and recommendations, with implementation achievable within weeks.
Quantifiable outcome
- 5X Lower cost of sales
- +4 more outcomes
Companies that use Safty
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Safty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature5 records
Safty partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- SalesforcecoreTechnology integration partner. Predicti has built deep integration with Salesforce CRM platform, allowing customers to receive customer intelligence directly within their Salesforce workflows.
- Microsoft Dynamics 365coreTechnology integration partner. Predicti integrates with Microsoft Dynamics 365, enabling customer insights delivery within Dynamics workflows.
- HubSpotcoreTechnology integration partner. Predicti connects with HubSpot CRM and marketing automation platform to deliver customer intelligence to HubSpot users.
- GuidewirecoreTechnology integration partner serving insurance industry. Guidewire is a leading platform for insurance core systems, and Predicti integrates to deliver intelligence within policy administration workflows.
- SapienscoreTechnology integration partner in insurance sector. Sapiens provides digital platform solutions for insurance companies, and Predicti integrates to provide customer intelligence within Sapiens-powered systems.
- Duck CreekcoreTechnology integration partner for insurance. Duck Creek offers SaaS solutions for insurance carriers, and Predicti integrates to deliver customer insights within Duck Creek platforms.
- TiacoreTechnology integration partner in insurance. Tia provides digital insurance platform technology, and Predicti integrates to deliver customer intelligence within Tia-powered systems. Note: Tia Technology acquired Predicti's predecessor company goBundl.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Safty competitors and assessment
Company assessmentDirect peers
- Zafin: Zafin is a SaaS platform that provides AI-driven product and pricing personalization for banks and financial institutions, with deep integrations into core banking systems. It is the closest direct peer to Predicti in the financial-services personalization category, although Zafin's emphasis is on product/pricing rather than life-event-driven engagement.
- Earnix: Earnix provides AI-based personalization, pricing, and customer engagement software specifically for insurance and banking. It is a direct vertical peer to Predicti, addressing similar buyer personas (insurer CIOs, CMOs, customer engagement leaders) with comparable use cases around real-time, customer-level decisioning.
Broad incumbents
- Pegasystems (Pega): Pega offers a broad customer engagement and real-time decisioning platform with a strong financial-services vertical. It is a larger incumbent competing for the same customer engagement and next-best-action budget that Predicti targets, though Pega's footprint is enterprise-wide rather than focused on life-event prediction.
- Salesforce (Einstein): Salesforce is both an integration partner and a competitive threat. Einstein and Data Cloud add predictive customer intelligence capabilities inside the CRM that many of Predicti's customers already use, and Salesforce's scale dwarfs Predicti's go-to-market.
- Verint: Verint provides customer analytics, engagement, and experience management software with significant financial-services penetration. It competes for the same customer intelligence budget but with a much broader portfolio (workforce optimization, contact center analytics) beyond life-event prediction.
Emerging players
- 6sense: 6sense is an AI-driven predictive customer intelligence and account engagement platform. It targets a different primary vertical (B2B sales/marketing) but is comparable in technology approach (predictive analytics, intent signals, ML-driven recommendations) and similar in go-to-market stage.
- Demandbase: Demandbase offers an account intelligence and B2B customer engagement platform with AI-driven insights. It overlaps with Predicti on the predictive customer intelligence category but is focused on B2B account-based marketing rather than B2C financial-services life events.
- Lytics: Lytics is a customer data platform with built-in personalization and predictive audience activation. It is comparable in API-first architecture and ML-driven personalization, though it serves a broader range of verticals rather than specializing in financial services.
Others
- Tia Technology: Tia Technology is an insurance core platform and former acquirer of goBundl (Predicti founders' previous company). It is both a technology integration partner and a strategic ecosystem participant rather than a direct competitor, but it is highly relevant to Predicti's go-to-market context.
- Sapiens: Sapiens is an insurance core software provider and former employer of two Predicti co-founders. Like Tia, it is a deep integration partner rather than a direct competitor, but its strategic direction (AI-embedded core systems) directly shapes Predicti's product and distribution opportunity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Safty social profiles
Digital presenceSafty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safty leadership team
Management profileNumber of profiles
Profiles3 records
Safty funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safty
What does Safty do?
Predicti (operated by Safty / Predicti ApS) is an AI-powered customer intelligence platform for financial institutions that ingests and enriches multiple data sources, applies ML models to detect life events and behavioral patterns, and pushes real-time personalized insights and recommendations directly into clients' existing CRM, CDP, insurance core, and LLM systems via REST APIs. Customers subscribe to ongoing access to predictive scoring, life-event triggers, and personalized offering suggestions, with implementation achievable in weeks rather than months.
Is Safty a public or private company?
Safty is a private company. It is classified as venture growth investor backed and is currently operating.
When was Safty founded?
Safty was founded in 2022. It employs 1 to 10 people.
Where is Safty based?
Safty is headquartered in Aarhus, Denmark, in the Europe region.
How does Safty make money?
One revenue line is on record: saaS Subscription.
Who are Safty's main competitors?
Direct peers on record are Zafin and Earnix. Broad incumbents are Pegasystems (Pega), Salesforce (Einstein) and Verint. Emerging players are 6sense, Demandbase and Lytics. Others are Tia Technology and Sapiens.
Does Safty have an API?
Yes. REST APIs with real-time data pipelines providing access to 500+ enriched data variables. The API enables full integration into existing systems including CRM, CDP, automation tools and LLMs, delivering advanced customer insights directly into daily workflows.
What industry is Safty in?
Safty's product category is Customer Intelligence Platform for Financial Services. Its primary akta.pro industry code is HDAAAHAL, Scenario Planning, Forecasting Platforms & Planning Intelligence, with a secondary code of HDAAAGAH, Financial Services Personalization (Banking, Investing, Insurance). Its NAICS code is 54151 and its SIC code is 7372.