Omuni (Arvind Internet)
Omuni provides a cloud-based omnichannel order management system for Indian eCommerce sellers, centralising inventory, orders, and fulfilment across 8 major marketplaces (Shopify, Amazon, Flipkart, Myntra, Meesho, Nykaa, Nykaa Fashion, TataCliq) as part of the Shiprocket logistics ecosystem.
- Company typePrivate
- Founded2013
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Omuni (Arvind Internet) does
Omuni (legally Shiprocket Omuni Private Limited, formerly Arvind Internet Limited) is an India-based, cloud-native Order Management System (OMS) provider that centralises inventory, orders, returns, claims, and reconciliation across online marketplaces, D2C websites, and offline stores from a single dashboard. Founded in 2013 and headquartered in Gurugram with a registered office in New Delhi, the platform supports eight major Indian eCommerce channels — Shopify, Amazon, Flipkart, Myntra, Meesho, Nykaa, Nykaa Fashion, and TataCliq — addressing the fragmentation that D2C and mid-market sellers face when operating across multiple sales surfaces. Core product features include real-time inventory synchronisation, configurable order routing with an India-map interface, automated marketplace settlement reconciliation, and a video-based dispute capture product called PackSnap.
The company monetises primarily through recurring SaaS subscriptions, structured into a monthly-billed Starter plan covering up to seven channels and an annually billed Enterprise plan with unlimited channels, custom automation, advanced financial tracking, and 12/7 dedicated support. Both tiers are quote-based and not publicly disclosed. A second revenue stream comes from COD (Cash on Delivery) remittance facilitation, where Omuni acts as a collection agent for merchants and deducts freight charges (forward and RTO) before remitting balances. Distribution blends product-led growth (free trial signup via app.shiprocket.in) with a sales-assisted enterprise motion and channel distribution through the parent Shiprocket ecosystem.
Omuni operates as the omnichannel module within the broader Shiprocket commerce enablement platform, which handled 340 million shipments across 29,000+ Indian pin codes and serves 45%+ of India's D2C brands, with consolidated revenue scaling from INR 611 crore (FY22) to INR 1,316 crore (FY24). The wider Shiprocket ecosystem includes shipping, fulfillment (35+ warehouses), Engage 360 (WhatsApp communication), Capital (revenue-based finance up to ₹2 crore), Checkout, Hyperlocal, Promise, Amplify, and Sense (data intelligence). Earlier-stage strategic moves included the 2016 acquisition of fashion brand FREECULTR, a $10 million funding round in May 2017, and the subsequent rebrand of Arvind Internet Limited into Shiprocket Omuni Private Limited as the module was integrated into the parent commerce stack.
Omuni (Arvind Internet) firmographics
Firmographics- Name
- Omuni (Arvind Internet)
- Legal name
- Shiprocket Omuni Private Limited
- Website
- https://omuni.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Omuni provides a cloud-based omnichannel order management system for Indian eCommerce sellers, centralising inventory, orders, and fulfilment across 8 major marketplaces (Shopify, Amazon, Flipkart, Myntra, Meesho, Nykaa, Nykaa Fashion, TataCliq) as part of the Shiprocket logistics ecosystem.
- Ownership category
- akta.pro rank
Omuni (Arvind Internet) industry classification
Industry- Product category
- Order Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Order Management & Inventory Orchestration (OMS) (CRAFAMAC)
- akta.pro secondary industries
- Store Fulfillment & Omnichannel Execution (BOPIS/BORIS/Ship-from-Store) (TLAEACAF), Dropship & Supplier Fulfillment Coordination (TLAEACAG), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Omuni (Arvind Internet) is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Omuni (Arvind Internet) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription SaaS: Omuni operates on a subscription-based SaaS model with two primary tiers (Starter and Enterprise). Users pay recurring subscription fees for access to the Order Management System platform, with pricing based on plan tier and channel count. The platform also facilitates COD (Cash on Delivery) remittance services where Omuni collects payments from end customers on behalf of merchants and remits after deducting freight charges.
- Shipping & Logistics Facilitation: Omuni acts as an agent for merchants in collecting COD amounts. The platform facilitates shipping services where freight charges (both forward and RTO) are invoiced to users. Omuni deducts freight charges from COD amounts received before remitting balance to merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Basic omnichannel order management for growing sellers with up to 7 channels |
| Subscription | Annual | Enterprise Plan - Customised solutions with unlimited channels and dedicated support |
Distribution channels3 records
Marketing channels4 records
Omuni (Arvind Internet) product offering
Product offeringCore offering
Omuni provides a cloud-based Unified Order Management System (OMS) that centralises inventory, orders, and fulfilment for eCommerce sellers across online marketplaces (Shopify, Amazon, Flipkart, Myntra, Meesho, Nykaa, Nykaa Fashion, TataCliq), D2C websites, and offline stores. The platform delivers real-time inventory synchronisation, automated order routing, marketplace settlement reconciliation, PackSnap video-based claim filing, and seamless integration with the Shiprocket logistics ecosystem.
Product overview
Omuni is a unified omnichannel commerce platform (formerly Arvind Internet Limited, now Shiprocket Omuni Private Limited) that provides centralized inventory, order management, and fulfillment across online marketplaces, D2C websites, and offline stores. The platform operates as a module within the broader Shiprocket ecosystem alongside complementary products including Shiprocket Shipping, Fulfillment (warehousing), Engage 360 (WhatsApp communication), Capital (revenue-based finance), Checkout, Cargo, Hyperlocal delivery, Promise (EDD badges), Amplify (influencer marketing), and Sense (data intelligence). Omuni's core offering centers on real-time inventory synchronization across multiple sales channels, automated order routing, reconciliation with major marketplaces, PackSnap video recording for claims, and automatic SPF claim filing.
Differentiator
Problem solved
Functional benefit
Products and services
- Omuni Order Management System (OMS) A cloud-based unified commerce platform for eCommerce entrepreneurs, multi-channel sellers, and enterprise D2C brands in India that centralises inventory, orders, returns, claims, and reconciliation across up to 8 major marketplaces and D2C sites from a single panel.
Quantifiable outcome
- Prevents overselling and stockouts through real-time inventory sync
- +2 more outcomes
Companies that use Omuni (Arvind Internet)
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Omuni (Arvind Internet) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature6 records
Omuni (Arvind Internet) partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ShopifycoreChannel integration enabling Shopify sellers to manage orders and inventory alongside other marketplaces through the Omuni platform. Sellers can list products and sync orders from Shopify stores.
- AmazoncoreMulti-channel integration allowing sellers to manage Amazon orders and inventory. Omuni supports Amazon Self-Ship functionality and automated reconciliation of Amazon settlements.
- FlipkartcoreIntegration for Flipkart marketplace sellers enabling centralised order management and automated settlement reconciliation. Part of the 8-channel support for major Indian marketplaces.
- MyntracoreChannel integration for Myntra sellers with automated reconciliation of marketplace settlements. Supports order management across fashion and lifestyle segment.
- MeeshocoreIntegration with Meesho social commerce platform, enabling sellers to manage social commerce orders alongside other marketplaces.
- Nykaa & Nykaa FashioncoreChannel integration for Nykaa beauty and fashion marketplace sellers. Supports centralised inventory and order management for beauty and fashion D2C brands.
- TataCliqcoreIntegration with TataCliq luxury and lifestyle marketplace, enabling sellers to manage orders across this platform alongside other channels.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Omuni (Arvind Internet) competitors and assessment
Company assessmentDirect peers
- Unicommerce: India-based SaaS OMS platform offering multi-channel order, inventory and warehouse management to brands and marketplaces. Closest direct competitor to Omuni within the Indian D2C ecosystem, competing for the same Shopify/Amazon/Flipkart seller base.
- Eshopbox: India-focused e-commerce fulfillment and OMS provider combining warehousing, order management and returns for omnichannel brands. Comparable to Omuni in serving Indian D2C sellers with integrated OMS and logistics capabilities.
- Linnworks: Multi-channel order and inventory management platform centralising listings, stock and order routing across marketplaces and storefronts. Comparable to Omuni's core OMS functionality across multiple sales channels.
- ChannelEngine: Marketplace integration and order management platform that connects brands to 700+ marketplaces and supports automated order routing. Directly comparable to Omuni's marketplace integration and reconciliation capabilities.
- Brightpearl: Retail-first ERP and OMS for multi-channel merchants, automating order management, inventory and fulfillment. Comparable to Omuni as an OMS layer for omnichannel retailers selling across multiple channels.
- Sellbrite: Multi-channel listing, inventory and order management tool for sellers across marketplaces like Amazon, eBay and Shopify. Comparable to Omuni's multi-marketplace order routing and inventory sync features.
- Salesorder: Multi-channel order management software that consolidates orders, inventory and shipping from multiple sales channels into a single workflow. Directly comparable to Omuni's centralised OMS use case for SMB sellers.
- TradeGecko (QuickBooks Commerce): Inventory and order management platform for multi-channel wholesalers and retailers (now part of Intuit QuickBooks Commerce). Comparable to Omuni's centralised inventory and multi-channel order management functionality.
Broad incumbents
- Shopify: Global commerce platform whose OMS, inventory and multi-channel features are part of a much broader storefront, payments and app ecosystem. Comparable to Omuni at the OMS layer, but as a horizontal incumbent rather than a specialist Indian OMS.
- Walmart Commerce Technologies: Enterprise commerce tech stack (formerly Jet.com tech) offering OMS, fulfillment and marketplace tooling sold to other retailers. Comparable to Omuni at the OMS/fulfillment architecture layer, but at enterprise scale and global rather than India-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Omuni (Arvind Internet) social profiles
Digital presenceOmuni (Arvind Internet) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omuni (Arvind Internet) leadership team
Management profileNumber of profiles
Profiles2 records
Omuni (Arvind Internet) funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omuni (Arvind Internet) M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omuni (Arvind Internet)
What does Omuni (Arvind Internet) do?
Omuni provides a cloud-based Unified Order Management System (OMS) that centralises inventory, orders, and fulfilment for eCommerce sellers across online marketplaces (Shopify, Amazon, Flipkart, Myntra, Meesho, Nykaa, Nykaa Fashion, TataCliq), D2C websites, and offline stores. The platform delivers real-time inventory synchronisation, automated order routing, marketplace settlement reconciliation, PackSnap video-based claim filing, and seamless integration with the Shiprocket logistics ecosystem.
Is Omuni (Arvind Internet) a public or private company?
Omuni (Arvind Internet) is a private company. It is classified as venture growth investor backed and is currently operating.
When was Omuni (Arvind Internet) founded?
Omuni (Arvind Internet) was founded in 2013. It employs 101 to 250 people.
Where is Omuni (Arvind Internet) based?
Omuni (Arvind Internet) is headquartered in Bangalore, India, in the Asia region.
How does Omuni (Arvind Internet) make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are shipping & Logistics Facilitation.
Who are Omuni (Arvind Internet)'s main competitors?
Direct peers on record are Unicommerce, Eshopbox, Linnworks, ChannelEngine, Brightpearl, Sellbrite, Salesorder and TradeGecko (QuickBooks Commerce). Broad incumbents are Shopify and Walmart Commerce Technologies.
Does Omuni (Arvind Internet) have an API?
No public API is recorded for Omuni (Arvind Internet).
What industry is Omuni (Arvind Internet) in?
Omuni (Arvind Internet)'s product category is Order Management Software. Its primary akta.pro industry code is CRAFAMAC, Order Management & Inventory Orchestration (OMS), with a secondary code of TLAEACAF, Store Fulfillment & Omnichannel Execution (BOPIS/BORIS/Ship-from-Store). Its NAICS code is 51821 and its SIC code is 7373.