TradeGecko
TradeGecko is a Singapore-headquartered SaaS company founded in 2012 that built an inventory and order management platform for wholesale merchants; its current tradegecko.com domain operates as a Korean-language content and subscription platform priced in KRW.
- Company typePrivate
- Founded2012
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What TradeGecko does
TradeGecko is described in firmographic data as a Singapore-headquartered, venture-backed SaaS company founded in 2012 that built an inventory and order management platform for modern wholesale merchants. The firm raised approximately $17.7M across four rounds between 2012 and 2018, anchored by Southeast Asian investors including Jungle Ventures, Openspace Capital, TNB Aura, Wavemaker Ventures, 500 Global, and Golden Gate Ventures, with a $10M Series B in June 2018 led by TNB Aura. Leadership per the source includes co-founders Cameron Priest (CEO) and Bradley Priest (CTO), supported by a CMO, VP of Design, and Senior Product Manager; headcount is reported at 101-250 employees. The original inventory/order management positioning targeted SMB and mid-market wholesale merchants needing multi-channel operational workflows.
The tradegecko.com website, however, currently presents a materially different profile: a Korean-language content and subscription platform positioned as an "integrated operations management" solution, with three subscription tiers (Starter free, Pro at 290,000 KRW/month ~USD 215, and Enterprise at 990,000 KRW/month ~USD 730) priced in Korean Won and a self-serve PLG funnel supplemented by a sales-assisted Enterprise motion. Editorial coverage spans transportation-company solutions, SaaS-based transportation solutions, and gambling-platform operations topics (Toto, Slot, Casino payout timelines, bonus balance visibility, league sorting). The platform claims 500+ business customers, 99.9% uptime, 24/7 support, and a 4.9/5.0 satisfaction rating, and is supported by named contributors including operations expert Kim Min-su, data analyst Lee Ji-young, and security consultant Park Jun-ho. A strategic partnership with Lumix Solution (lumixsolution.com) underpins co-authored content on platform architecture standards. The input data does not resolve whether the website reflects a pivot, a domain sale, or a rebrand from the original 2012 Singapore SaaS entity, but the operational and geographic profile currently visible on tradegecko.com is Korea-domestic and content-led rather than wholesale-merchant-focused.
TradeGecko firmographics
Firmographics- Name
- TradeGecko
- Legal name
- TradeGecko
- Website
- https://tradegecko.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TradeGecko is a Singapore-headquartered SaaS company founded in 2012 that built an inventory and order management platform for wholesale merchants; its current tradegecko.com domain operates as a Korean-language content and subscription platform priced in KRW.
- Ownership category
- akta.pro rank
TradeGecko industry classification
Industry- Product category
- Inventory Management Software
- NAICS
- Wholesale Trade (42)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
- akta.pro secondary industry
- Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)
Keywords
Where TradeGecko is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
TradeGecko business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Pro Tier: Monthly subscription at 290,000 KRW per month (approx. $215 USD), providing access to all Starter features plus premium content, webinars, and advanced platform capabilities.
- Subscription - Enterprise Tier: Monthly subscription at 990,000 KRW per month (approx. $730 USD), including all Pro features plus 1:1 consulting and API access for enterprise-scale customers.
- Subscription - Starter Tier (Freemium): Free tier providing basic posts, newsletter access, and community membership, designed to drive adoption and upgrade consideration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter - Free tier with basic platform access |
| Subscription | Monthly | Pro - KRW 290,000/month with premium features and webinars |
| Subscription | Monthly | Enterprise - KRW 990,000/month with 1:1 consulting and API access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
TradeGecko product offering
Product offeringCore offering
TradeGecko is a cloud-based inventory and order management platform built for modern wholesale merchants. It centralizes stock tracking, purchase orders, sales orders, and multi-channel fulfillment, giving SMB and mid-market wholesalers real-time visibility across warehouses and sales channels and replacing fragmented spreadsheets and disconnected retail tools with a single system of record.
Product overview
TradeGecko operates as a content publishing and community platform offering Korean-language insights on integrated operations management, business optimization, and technology innovation. The platform features expert-authored articles, a community forum for knowledge sharing, and subscription-based pricing tiers (Starter, Pro, Enterprise). Content covers topics including system operations, data-driven optimization, real-time risk management, and industry-specific technical analysis. The platform does not appear to offer distinct software products or modules based on the available source data.
Differentiator
Problem solved
Functional benefit
Products and services
- TradeGecko Platform Cloud-based inventory and order management platform for wholesale merchants, providing centralized stock tracking, purchase and sales order management, multi-channel fulfillment, and B2B commerce tooling.
Quantifiable outcome
- 99.9% platform uptime guaranteed
- +2 more outcomes
Companies that use TradeGecko
Customer profileSegments2 records
Ideal customer profiles1 record
TradeGecko technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TradeGecko partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lumix SolutioncoreLumix Solution is referenced across multiple TradeGecko articles as a strategic content and technology partner. TradeGecko articles frequently reference Lumix Solution's platform specifications, solution guides, and benchmarks, indicating a co-development and co-content relationship. Articles from TradeGecko consistently link to Lumix Solution's domain (lumixsolution.com) as a source of platform architecture standards and operational framework references, suggesting active collaboration on integrated casino and sports solutions content.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
TradeGecko competitors and assessment
Company assessmentDirect peers
- Cin7: Cin7 (formerly Cin7 Core) is a direct competitor offering cloud-based inventory management, order management, and POS for product sellers, including wholesale merchants. It is widely regarded as the closest functional replacement for TradeGecko after the latter's wind-down.
- Brightpearl: Brightpearl is a retail-first ERP with inventory and order management designed for multichannel merchants and wholesale brands. It targets the same SMB-to-mid-market wholesale merchant segment as TradeGecko.
- Unleashed Software: Unleashed offers cloud inventory management with B2B portal and order management capabilities aimed at wholesale and distribution businesses — a directly comparable use case to TradeGecko's original positioning.
- DEAR Systems: DEAR Systems provides inventory, order, and manufacturing management for SMB wholesalers and retailers, with QuickBooks/Xero integrations. It competes head-to-head in TradeGecko's core SMB wholesale segment.
- Ordoro: Ordoro focuses on shipping, inventory, and dropship management for ecommerce and wholesale merchants, with strong integrations into Shopify and Amazon — overlapping the merchant operations workflow TradeGecko served.
- Fishbowl Inventory: Fishbowl Inventory is a US-based inventory management solution for manufacturers, wholesalers, and retailers with QuickBooks/Xero integrations — directly serving the same wholesale-merchant workflow TradeGecko targeted.
Broad incumbents
- QuickBooks Commerce: Intuit's QuickBooks Commerce product is built directly on the original TradeGecko technology stack (Intuit acquired TradeGecko in 2020). It is a broad incumbent that absorbed TradeGecko's category rather than a head-to-head startup peer.
- Zoho Inventory: Zoho Inventory is part of the broader Zoho business app suite offering multichannel inventory and order management. As a suite incumbent, it overlaps with TradeGecko's SMB merchant use cases while bundling into a much wider product portfolio.
- SAP Business One: SAP Business One is an enterprise ERP used by wholesalers and distributors that includes inventory and order management modules. It is a broader incumbent in the same end market, competing at the higher end of TradeGecko's customer base.
Emerging players
- Katana Cloud Inventory: Katana offers cloud inventory and manufacturing software for SMB product sellers with wholesale and DTC channels. It is an emerging player with overlapping inventory/order functionality aimed at a similar merchant persona.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
TradeGecko social profiles
Digital presenceTradeGecko financial estimates
Financial estimateRevenue estimate
Valuation estimate
TradeGecko leadership team
Management profileNumber of profiles
Profiles5 records
TradeGecko funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TradeGecko M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TradeGecko
What does TradeGecko do?
TradeGecko is a cloud-based inventory and order management platform built for modern wholesale merchants. It centralizes stock tracking, purchase orders, sales orders, and multi-channel fulfillment, giving SMB and mid-market wholesalers real-time visibility across warehouses and sales channels and replacing fragmented spreadsheets and disconnected retail tools with a single system of record.
Is TradeGecko a public or private company?
TradeGecko is a private company. It is classified as venture growth investor backed and is currently operating.
When was TradeGecko founded?
TradeGecko was founded in 2012. It employs 101 to 250 people.
Where is TradeGecko based?
TradeGecko is headquartered in Singapore, Singapore, in the Asia region.
How does TradeGecko make money?
Three revenue lines are on record. Subscription - Pro Tier is the primary driver. The others are subscription - Enterprise Tier and subscription - Starter Tier (Freemium).
Who are TradeGecko's main competitors?
Direct peers on record are Cin7, Brightpearl, Unleashed Software, DEAR Systems, Ordoro and Fishbowl Inventory. Broad incumbents are QuickBooks Commerce, Zoho Inventory and SAP Business One. Katana Cloud Inventory is listed as an emerging player.
Does TradeGecko have an API?
No public API is recorded for TradeGecko.
What industry is TradeGecko in?
TradeGecko's product category is Inventory Management Software. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces, with a secondary code of CRAFAHAO, Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces. Its NAICS code is 42.