Conagra Brands

What Conagra Brands does

Conagra Brands, Inc. is one of North America's largest branded packaged food companies, founded in 1919 as a Nebraska grain trader and headquartered in Chicago, Illinois. The company manufactures and sells shelf-stable grocery items, frozen and refrigerated meals, snacks, condiments, and meat snacks under a portfolio of approximately 15 owned brands including Birds Eye, Duncan Hines, Healthy Choice, Marie Callender's, Banquet, Slim Jim, Reddi-wip, Orville Redenbacher's, Angie's BOOMCHICKAPOP, Hunt's, Vlasic, Duke's, Gardein, Swiss Miss, and DAVID Seeds. Operations span four reported segments — Refrigerated & Frozen ($4.64B FY26), Grocery & Snacks ($4.61B), Foodservice ($1.12B), and International ($914M) — totaling approximately $11.3 billion in FY2026 net sales across 41 production facilities and roughly 18,300 employees.

The business operates a traditional consumer packaged goods model, selling at wholesale to grocery chains, membership clubs, dollar and drug stores, convenience stores, broadline distributors, and foodservice operators, with end consumers reached through retail and away-from-home channels in the US, Canada, and Mexico. Distribution is anchored by supermarket channels that account for 82.4% of net sales, supported by a dedicated Customer Leadership Organization running joint business plans with retail partners. Underlying technology includes an AI-enabled supply chain built on Blue Yonder that delivered 13% inventory reductions and approximately 12% forecast accuracy improvements, plus an Automation Center of Excellence and digital transformation programs led by the Chief Supply Chain & Transformation Officer.

The company is in active turnaround under new CEO John Brase (appointed June 2026). In July 2026 management announced a 50% dividend cut to $0.70 annualized, $2 billion in impairment charges, and Project Catalyst guidance projecting further organic net sales decline of 1-3% in FY2027 with adjusted operating margin of 10.0-10.5%. Concurrently, Conagra divested Chef Boyardee for $600 million in April 2026, announced a MX$550 million expansion of its Irapuato, Mexico plant in May 2026, launched GLP-1 Friendly front-of-pack labeling across 26 products, and recorded Q4 FY26 volume share gains across multiple frozen and snack categories. The company was removed from the S&P 500 and added to the S&P SmallCap 600 effective June 29, 2026, reflecting prior-period share price weakness.

Name

Conagra Brands

Legal name

Conagra Brands, Inc.

Website

https://conagrabrands.com

Company type

Public

Founded year

1919

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Conagra Brands is a Chicago-based packaged food manufacturer founded in 1919, operating approximately 41 production facilities across the US, Canada, and Mexico with FY2026 net sales of $11.3 billion across Refrigerated & Frozen, Grocery & Snacks, Foodservice, and International segments, selling iconic brands such as Birds Eye, Healthy Choice, and Slim Jim through retail and foodservice channels.

Ownership category

akta.pro rank

Product category

Packaged Foods

NAICS

Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Entrées & Complete Meals (CRADADAA)

akta.pro secondary industries

Condiments, Sauces & Dressings (CRADAAAB), Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Packaged food manufacturing
• Consumer packaged goods
• Branded frozen meals
• Frozen snacks
• Foodservice distribution

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Grocery & Snacks: Sale of shelf-stable grocery products and snack items including popcorn, seeds, pickles, condiments, and meat snacks through retail grocery channels
2. Refrigerated & Frozen: Sale of frozen meals, frozen vegetables, and refrigerated products including frozen single-serve and multi-serve meals through retail freezer sections
3. International: Sale of branded food products in international markets including Canada and Mexico
4. Foodservice: Sale of food products to restaurants, institutions, and commercial foodservice operators

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Conagra Brands manufactures, markets, and sells branded packaged food products (frozen meals, frozen vegetables, snacks, popcorn, seeds, meat snacks, plant-based proteins, condiments, baking products, pickles, and tomato products) through grocery, club, drug, convenience, foodservice, and international retail channels. The company sells products to retailers, foodservice operators, and international distributors under a portfolio of iconic consumer brands including Birds Eye, Healthy Choice, Marie Callender's, Banquet, Slim Jim, Duncan Hines, Reddi-wip, Hunt's, Vlasic, Gardein, Orville Redenbacher's, and Angie's BOOMCHICKAPOP.

Product overview

Conagra Brands is one of North America's leading branded food companies combining a 100-year history of making quality food with agility and innovation. The company's portfolio is organized into four core segments: Grocery & Snacks ($4.6B net sales), Refrigerated & Frozen ($4.6B net sales), Foodservice ($1.1B net sales), and International ($914M net sales), collectively generating over $11 billion in annual net sales. The company offers iconic brands across multiple categories including frozen vegetables (Birds Eye), frozen meals (Marie Callender's, Healthy Choice, Banquet), meat snacks (Slim Jim), plant-based foods (Gardein), whipped toppings (Reddi-wip), popcorn (Orville Redenbacher's, Angie's BOOMCHICKAPOP), baking products (Duncan Hines), smoked meats (Duke's), pickles (Vlasic), and tomato products (Hunt's). The portfolio continues to evolve through innovation and strategic acquisitions to satisfy changing consumer preferences including high-protein, GLP-1 aligned, and better-for-you product options.

Differentiator

Problem solved

Functional benefit

Brands

• Birds Eye: Frozen vegetables brand offering plain frozen vegetables in many fuss-free, easy-to-use varieties
• Duncan Hines
• Healthy Choice
• Marie Callender's
• Reddi-wip
• Slim Jim
• Angie's BOOMCHICKAPOP
• Vlasic
• Duke's
• Gardein
• Orville Redenbacher's
• Banquet
• Hunt's
• DAVID Seeds
• Swiss Miss

Products and services

• Birds Eye Birds Eye is a branded line of frozen vegetables offered in many fuss-free, easy-to-use varieties, marketed to households seeking convenient, wholesome frozen meal ingredients.
• Marie Callender's Marie Callender's is a branded line of frozen meals and desserts offering comforting homemade-style meals and sweet options for household consumers.
• Banquet Banquet is a branded line of frozen meals featuring affordable comfort foods, including the MEGA line of supersized portions, marketed to value-seeking families.
• Healthy Choice Healthy Choice is a branded line of frozen meals focused on healthy, bold, flavorful meals made with high-quality ingredients and cooked with steam, targeted at health-conscious consumers.
• Slim Jim Slim Jim is a branded line of meat snacks including beef sticks, snack sticks, pork rinds and jerky with bold smoky flavor made with beef, pork and chicken, sold through grocery and convenience channels.
• Reddi-wip Reddi-wip is a branded whipped topping offered in real cream, coconut cream and coffee cream varieties as alternatives to hydrogenated oil-based toppings, sold in grocery dairy cases.
• Angie's BOOMCHICKAPOP Angie's BOOMCHICKAPOP is a branded popcorn offering whole grain, non-GMO popcorn with gluten-free ingredients, sold through grocery and club channels.
• Vlasic Vlasic is a branded line of pickles with U.S. heritage, sold through grocery retail channels.
• Duke's Duke's is a branded line of smoked meats crafted with fresh-tasting ingredients using small-batch care, without dried spices or excess sugar, marketed through grocery and club retail.
• Duncan Hines Duncan Hines is a branded line of baking products offering classic cakes, single-serve desserts, and baking essentials for celebrations and everyday baking.
• Gardein Gardein is a branded line of plant-based meat alternatives made from a blend of ancient grains, vegetables, and non-GMO soy, wheat and canola, offering real-meat taste and texture.
• Orville Redenbacher's Orville Redenbacher's is a branded microwave popcorn made with real butter and no artificial preservatives, flavors, or dyes, using non-GMO popcorn kernels.
• Swiss Miss Swiss Miss is a branded line of cocoa and hot chocolate mixes for warm beverages, sold through grocery retail channels.
• Hunt's Hunt's is a branded line of tomato products including tomato sauce, ketchup and other tomato-based products made with vine-ripened tomatoes simmered with salt, spices and natural flavors.
• DAVID Seeds DAVID Seeds is a branded line of sunflower seed snacks offering robust and salty flavors packed with unsaturated fats, fiber, and protein, sold through grocery and convenience retail.
• Refrigerated & Frozen Segment Reporting segment including frozen single-serve meals, frozen multi-serve meals, frozen vegetables, and refrigerated products; generated $4.64B in fiscal 2026 net sales.
• Grocery & Snacks Segment Reporting segment including snacks, condiments, and shelf-stable grocery products; generated $4.61B in fiscal 2026 net sales.
• Foodservice Segment Reporting segment serving foodservice customers including restaurants, institutions, and commercial operators; generated $1.12B in fiscal 2026 net sales.
• International Segment Reporting segment serving international markets outside the U.S., primarily Canada and Mexico; generated $914M in fiscal 2026 net sales.
• GLP-1 Friendly Badge Front-of-pack labeling program identifying products compatible with GLP-1 weight management diets, applied to 26 Conagra products.
• Summer 2026 Product Innovations New product launches across frozen and packaged food categories including Banquet MEGA protein bowls, Gardein plant-based nuggets, Dolly Parton comfort food meals, and Bertolli skillet meals, targeting bold flavor, convenience, and high-protein demand.

Quantifiable outcome

• Volume share gains in frozen single-serve meals, frozen multi-serve meals, frozen vegetables, meat snacks, seeds, and pudding in Q4 FY26
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BarrowscoreGTM or Marketing Partner · 10 July 2026Barrows, a WPP Enterprise Solutions company and global commerce agency, was appointed as commerce marketing agency of record for Conagra Brands in the US following a competitive review. The agency will oversee shopper and customer marketing, including digital shelf capabilities, across Conagra's portfolio of brands such as Birds Eye, Duncan Hines, and Healthy Choice. Barrows' first programs for Conagra are expected to launch in late July 2026.
• CornettcoreGTM or Marketing Partner · 28 May 2026Conagra Brands selected Cornett, a female-owned independent media and marketing agency, as its Strategic Media Execution Partner following a competitive RFP process. The partnership provides advisory and in-house media planning and buying support for several of Conagra's iconic brands including Slim Jim, Banquet, Marie Callender's, and Healthy Choice.
• Blue YondercoreTechnology or Integration · 18 May 2026Blue Yonder awarded Conagra Brands its ICONic Customer Award in the Game-Changer category for measurable business impact achieved through AI-powered supply chain solutions. Achievements cited include inventory reductions of 13%, forecast accuracy improvements of approximately 12%, and planning cycle time reductions from two weeks to under one week.
• Government of MexicominorOthers · 15 May 2026Conagra announced a MX$550 million investment to expand its production plant in Irapuato, Mexico, as part of efforts to meet increased consumer demand for processed food alternatives driven by tomato price inflation.
• Folds of HonorminorOthers · 12 May 2026Conagra Brands announced a $500,000 donation to Folds of Honor to commemorate America's 250th birthday, with funds earmarked to support 100 individual scholarships for families of fallen or disabled service members. The partnership is promoted on specially marked packaging of select brands including Orville Redenbacher's popcorn and DAVID Seeds sunflower seeds.
• Honeywell AerospaceminorOthersNo direct partnership - Conagra Brands was replaced by Honeywell Aerospace in the S&P 500 index effective June 29, 2026. Honeywell Aerospace joined the S&P 500 replacing Conagra Brands.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Tyson Foods: Direct peer in prepared foods and protein-based categories, including frozen meals (Tyson, Jimmy Dean) and meat snacks. Competes with Conagra's Marie Callender's, Banquet, and Slim Jim brands in retail and foodservice channels.
• The J.M. Smucker Company: Direct peer in branded packaged foods with overlapping categories in frozen breakfast, snacks, sweet baked goods, and coffee (e.g., Hostess, Milk-Bone, Folgers). Particularly relevant because Conagra's new CEO John Brase previously served as President and COO of Smucker.
• Kraft Heinz: Major North American CPG peer with a similar branded packaged food portfolio spanning condiments, meals, soups, and snacks. Closely comparable business model, scale, and channel exposure, with overlapping customers in grocery retail and foodservice.
• Campbell Soup Company: Comparable branded packaged food company with concentrated portfolios in soup, snacks (Pepperidge Farm, Goldfish, Snyder's-Lance), and simple meals/meat (Vlasic-comparable categories). Similar scale, distribution model, and consumer base.
• General Mills: Direct peer operating a comparable portfolio of branded packaged foods across frozen meals, snacks, and grocery categories (e.g., Totino's, Annie's, Old El Paso, Progresso). Overlaps directly with Conagra's Refrigerated & Frozen and Grocery & Snacks segments and competes for the same retail shelf space.
• Post Holdings: Diversified packaged food peer operating across cereals, refrigerated retail, foodservice, and pet food. Competes with Conagra in frozen/refrigerated categories and operates a similar M&A-driven portfolio strategy.

Broad incumbents

• Mondelez International: Global snacks incumbent (Oreo, Cadbury, Ritz, Trident) competing with Conagra's snacks portfolio in retail channels. Different scale and global mix, but directly competes for shelf space and consumer occasions in the snacks category.
• PepsiCo (Frito-Lay): Dominant incumbent in salty snacks (Lay's, Doritos, Cheetos) and popcorn-adjacent categories where Conagra competes via Orville Redenbacher's and Angie's BOOMCHICKAPOP. Broader portfolio and larger scale, but direct competitive overlap in snacks.

Emerging players

• McCormick & Company: Adjacent competitor in condiments, sauces, and seasonings that overlaps with Conagra's Hunt's tomato sauce/ketchup and Vlasic pickle lines. Smaller exposure in the same retail categories with comparable branded CPG economics.
• TreeHouse Foods: Private-label packaged food competitor that supplies store-brand equivalents across many of the same categories where Conagra competes (frozen meals, snacks, condiments, pickles). Pressures Conagra's branded pricing and shelf space from the value tier.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/conagra-brands
• Xx.com/conagrabrands

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A30 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conagra Brands