For you
- Company typePrivate
- Founded2015
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What For you does
ContentAge Inc. (株式会社ContentAge, formerly FOR YOU Inc.) is a Tokyo-based hybrid advertising and entertainment company founded in 2015 and rebranded in October 2025. It operates three integrated business pillars: integrated advertising under the FOR YOU by ContentAge brand (marketing strategy, creative production, media planning, social media marketing, influencer casting, PR and event marketing); IP development including character licensing (nine character IPs licensed from Mind Wave since May 2025) and short drama production via FYSS (FOR YOU Shortmovie Studio); and entertainment talent management through three specialized agencies — N.D.Promotion (Z-generation trend creative agency), KYO (actor-focused label launched January 2025), and Qualiam (model and influencer agency acquired September 2024).
The company's proprietary technology stack centers on vertical short-form video and short drama production, including AI-generated content combined with live-action filming for global distribution platforms (DramaBox, ReelShort, Vigloo). Its 'MASS from SOCIAL' planning methodology advocates a bottom-up social-first approach to brand building, codified in the '刺さる45の法則' framework published February 2026. The company serves enterprise consumer brands seeking to reach Japanese Z/α-generation consumers through social-native content, with a named client roster spanning Kodansha, Sumitomo Mitsui Card, Chifure, Polo Ralph Lauren, JTB, Mizuho, RENOSY, Lion, Lenovo, Sony Music, and JINS.
Revenue is generated through custom project-based pricing across advertising agency fees, content production fees, talent representation commissions, IP licensing royalties, and platform distribution deals. The company has raised approximately ¥350M (~$2.3M USD) across a March 2024 angel round (~¥100M) and a March 2025 Series A (¥250M led by Nissay Capital). As of March 2024, monthly sales were reported at approximately ¥100M (~$670K), implying a ~¥1.2B annual run-rate that has likely grown given subsequent acquisitions and partnerships. GTM combines sales-led enterprise engagement, event-driven marketing through the annual SOCIAL MIXTURE conference, and community-led acquisition via the talent network.
For you firmographics
Firmographics- Name
- For you
- Legal name
- 株式会社ContentAge
- Website
- https://foru.co.jp
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
For you industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Other Services Related to Advertising (541890), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Creative Concepting & Campaign Development (BPAFAEAD), Creative, Content Production & Ad Ops Tools (BPAMALAK)
Keywords
Where For you is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
For you business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Communication Produce (Advertising) Business: Full-service advertising agency providing strategy, branding, creative content, social media marketing, influencer casting, PR planning, and campaign execution. Revenue generated through agency fees, production fees, and media buying commissions for corporate clients.
- Talent Management Business: Entertainment agency managing talent and influencers, providing management, marketing support, and connecting talent with advertising and content opportunities. Revenue through talent representation commissions and management fees.
- IP Development Business: Character IP licensing, short drama production, film production, and content development. Revenue generated through IP licensing fees, content production deals with platforms, and merchandise partnerships. Includes character IP licensing with Mindwave for properties like 'ごろごろにゃんすけ' and 'しばんばん'.
- Short Drama Production for Brands: Branded content production creating short dramas for advertising clients, integrating brand messaging into entertainment content. Revenue through production fees and content licensing to platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
For you product offering
Product offeringCore offering
For you is a hybrid advertising and entertainment agency that delivers advertising, communications, talent management, and intellectual property (IP) development services to brand clients. The firm combines the work of a conventional advertising agency with entertainment-industry capabilities, enabling brands to engage audiences through talent- and IP-led marketing campaigns alongside traditional advertising deliverables.
Product overview
ContentAge (formerly FOR YOU) operates as a hybrid advertising and entertainment company organized around three business pillars: (1) Integrated Advertising under FOR YOU by ContentAge, providing marketing strategy, creative production, media planning, social media marketing, influencer casting, PR and event marketing; (2) IP Development covering character IP licensing, short drama production via FYSS (FOR YOU Shortmovie Studio), and film production; and (3) Entertainment Talent Management through N.D.Promotion, KYO (actor label), and Qualiam (model agency). The company specializes in Z-generation and social-first marketing strategies, producing vertical short dramas and branded content, with recent expansion into global IP development through partnerships with platforms like DramaBox, ReelShort, and Vigloo. Additional services include the Sasaru Institute (brand communication research with Que), INFLUENCE DESIGN NETWORK (creator network), and Japan Next Generation Creator Project (screenwriter/creator support). The company positions itself around the 'MASS from SOCIAL' strategic framework and leverages AI-generated content combined with live-action production.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising services Agency-style advertising services for brand clients, delivered as part of For you's hybrid advertising + entertainment offering.
- Communications services Communications consulting and execution services supporting brand messaging and corporate/brand communications for clients.
- Talent management services Talent management services that represent and deploy talent for brand campaigns and entertainment projects, integrated with the agency's advertising work.
- IP development services Development and commercialization of intellectual property (IP) for use in brand marketing, entertainment, and content initiatives.
Quantifiable outcome
- 5 million+ combined views for Chifure 365-day makeup campaign
- +4 more outcomes
Companies that use For you
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles1 record
For you technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
For you partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- ReelShort / Crazy Maple Studio JapancoreContentAge produced 'アイドル夫を捨てたら、人生逆転した件' as ReelShort's first Japanese expansion production, starring actress Okada Yui and Chodata Yuki (超特例). The drama reached #1 on ReelShort's monthly ranking within two weeks of release.
- Asob System (アソビシステム)flagshipContentAge entered a capital and business partnership with Asob System through a third-party allocation of shares. The partnership combines Asob System's artist, creator, event, store, and facility assets with ContentAge's advertising, IP development, and talent management functions to strengthen IP-centered business development, aiming to create global Japanese IP from 'creation' through 'nurturing' to 'expansion'.
- N.D.PromotionflagshipContentAge (formerly FOR YOU) integrated its management structure with N.D.Promotion, bringing together advertising business strength with N.D.Promotion's Z-generation trend research and talent management capabilities. The combined entity operates entertainment agencies including N.D.Promotion, KYO, and FYP (FOR YOU Partners) under NDP Entertainment Holdings.
- DramaBox / Drama TimescoreFOR YOU and DramaBox, the short drama app with 200M+ global downloads and 40M+ MAU, announced joint production of original short dramas targeting global audiences. The partnership aims to create globally successful Japanese short drama content, with the first original IP scheduled for worldwide simultaneous release in October 2025.
- QuecoreFOR YOU and Que launched the '刺さる研究所' (Penetration Research Institute), a joint team researching and developing communication strategies that create lasting emotional impact ('刺さる'). The partnership leverages Que's brand strategy expertise with FOR YOU's social media and entertainment capabilities.
- Mindwave (マインドウェイブ)coreContentAge entered a licensing partnership with Mindwave to become a licensor for popular character IPs including 'ごろごろにゃんすけ', 'しばんばん', '一期一会', 'ぴよこ豆', 'ツンダちゃん', 'うさぎのムーちゃん', 'ばいばいべあ', 'だっとちゃん', and 'ウサコレフレンズ'. ContentAge will leverage its advertising, IP development, and entertainment management capabilities to expand these characters' reach through licensing, promotional campaigns, and talent collaborations.
- sukimacoreContentAge and sukima jointly operate the short conversation drama account 'あの卓が気になる' which achieved over 100 million cumulative views on TikTok and Instagram. Sukima provides comedy-focused video production expertise while ContentAge contributes entertainment industry connections and marketing capabilities.
- Dentsu Digital & Dentsu Wakamon (電通若者研究部)minorFYSS, Dentsu Digital, and Dentsu Wakamon jointly offer a workshop package for companies interested in younger-generation marketing, covering TikTok trends, youth insights, and short drama marketing strategies over a 2-day workshop format.
- CMIminorFOR YOU and CMI jointly offer 'imp保証型 Z世代に効くTVCM' (impression-guaranteed TVCM for Z-generation), combining FOR YOU's digital/social marketing and talent casting capabilities with CMI's TVCM transparency and efficiency expertise.
- Tetemarche & MonopominorFOR YOU, Tetemarche, and Monopo conducted a 3-company marketing competition (3社コンペ) where companies could submit briefs and receive proposals from all three agencies, enabling comparison of approaches for branding, communication, and campaign projects.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
For you competitors and assessment
Company assessmentBroad incumbents
- Dentsu Inc. Japan's largest advertising agency group. FOR YOU/ContentAge's CCO and CSO/CMO are both Dentsu alumni, and the joint Dentsu Digital / Dentsu Wakamon workshop partnership illustrates that Dentsu competes for the same Z-generation marketing budgets at much larger scale.
- CyberAgent Inc. Japanese internet advertising leader with an entertainment arm (AbemaTV, Cygames) and substantial influencer/creator-marketing capabilities through its subsidiary CyberAgent Digital Shift. Comparable hybrid of digital ad business and entertainment content.
- Hakuhodo Inc. Second-largest Japanese advertising agency and the founding member of Hakuhodo DY Holdings. Operates across creative, digital, PR and entertainment-adjacent services, directly competing with FOR YOU by ContentAge for brand communication mandates.
- Avex Group Holdings Inc. Major Japanese music and entertainment conglomerate with artist management, content production and IP licensing. Overlaps with ContentAge's IP development and short-drama ambitions at much larger scale.
Direct peers
- UUUM Co., Ltd. Japanese multi-channel network and talent management company focused on YouTube creators and influencers. Closest analog to FOR YOU's combination of talent representation and brand-influencer campaign execution.
- Stardust Promotion Co., Ltd. Major Japanese talent agency with strong female talent and influencer rosters. Direct competitor to FOR YOU/ContentAge's talent management subsidiaries for casting brand ambassadors and social-media-led campaigns.
- HoriPro Inc. Long-established Japanese talent and entertainment agency with acting, music and influencer rosters. Competes with N.D.Promotion, KYO and Qualiam for Z/α-gen talent representation deals.
- Asob System Co., Ltd. Japanese entertainment company operating artist management (Kyary Pamyu Pamyu, etc.), events, stores and creator businesses. Took a capital stake in ContentAge in March 2026 to combine assets and build IP from creation to global expansion.
Emerging players
- Crazy Maple Studio (ReelShort): Operator of ReelShort, one of the world's leading short-drama apps (75M MAU). Direct platform partner on ContentAge's first Japanese-language ReelShort production and the primary global distribution channel for FOR YOU-produced short dramas.
- DramaBox / Drama Times: Global short-drama app with 200M+ downloads and 40M+ MAU. Signed a joint-production agreement with FOR YOU to co-produce Japanese short dramas for worldwide release, making it both a partner and a category-defining peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
For you social profiles
Digital presenceFor you compliance and trust
Trust signalCompliance2 records
For you financial estimates
Financial estimateRevenue estimate
Valuation estimate
For you leadership team
Management profileNumber of profiles
For you subsidiaries and ownership
Company hierarchySubsidiaries5 records
For you funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
For you M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about For you
What does For you do?
For you is a hybrid advertising and entertainment agency that delivers advertising, communications, talent management, and intellectual property (IP) development services to brand clients. The firm combines the work of a conventional advertising agency with entertainment-industry capabilities, enabling brands to engage audiences through talent- and IP-led marketing campaigns alongside traditional advertising deliverables.
Is For you a public or private company?
For you is a private company. It is classified as venture growth investor backed.
When was For you founded?
For you was founded in 2015. It employs 11 to 50 people.
Where is For you based?
For you is headquartered in Tokyo, Japan, in the Asia region.
How does For you make money?
Four revenue lines are on record. Communication Produce (Advertising) Business are the primary driver. The others are talent Management Business, IP Development Business and short Drama Production for Brands.
Who are For you's main competitors?
Broad incumbents on record are Dentsu Inc., CyberAgent Inc., Hakuhodo Inc. and Avex Group Holdings Inc.. Direct peers are UUUM Co., Ltd., Stardust Promotion Co., Ltd., HoriPro Inc. and Asob System Co., Ltd.. Emerging players are Crazy Maple Studio (ReelShort) and DramaBox / Drama Times.
Does For you have an API?
No public API is recorded for For you.
What industry is For you in?
For you's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 54181 and its SIC code is 7311.