Fines
Fines is a publicly-traded Japanese company (TSE Growth: 5125) that delivers video-based marketing digital transformation (DX) to SMEs in Japan via its Video Cloud platform, DX consulting, and modular SaaS products (Raise, F-Learning, TSUNAGU).
- Company typePublic
- Founded2009
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Fines does
Fines Inc. (株式会社ファインズ) is a Japanese publicly-traded company (TSE Growth Market, ticker 5125) founded in 2009 that provides video-based marketing digital transformation (DX) services to small and medium enterprises (SMEs) across Japan. The company is headquartered in Minato-ku, Tokyo, with additional sales offices in Osaka, Nagoya, and Fukuoka, and has accumulated over 25,000 cumulative business partnerships as of May 2026, up from approximately 21,000 in June 2023.
The company's core platform is Videoクラウド (Video Cloud), a video distribution and analytics platform that provides an enterprise-custom Viewer (player), accurate viewing data accumulation, and extensions for interactive video and VR/360° immersive content. Video Cloud is the anchor for a broader module portfolio including Raise (marketing data centralized management), F-Learning (DX human resources training), TSUNAGU (24/7 reservation and customer management), Security Solutions (UTM, network isolation, secure remote work), and MANGA FACTORY (manga-based advertising production). The platform architecture uses viewer behavior data accumulated across the customer base to enable data-driven marketing PDCA cycles for clients who lack in-house digital expertise.
Fines operates a sales-led, bundled-services business model. Revenue streams combine subscription SaaS (Video Cloud, Raise, F-Learning, TSUNAGU, Security Solutions) with professional services (DX consulting, video production, manga advertising) and affiliate/referral revenue from a 2025 SME financing partnership with AG Business Support. Pricing is quote-based and not publicly disclosed. The company was recognized by Yano Research Institute as a leading B2B video production company in 2021 and 2022, holds Indeed Silver Partner certification for recruitment advertising resale, and completed two acquisitions (Orupura Inc. and Nexil Inc.) in 2025-2026 to extend its platform scope.
Fines firmographics
Firmographics- Name
- Fines
- Legal name
- 株式会社ファインズ
- Website
- https://e-tenki.co.jp
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Fines is a publicly-traded Japanese company (TSE Growth: 5125) that delivers video-based marketing digital transformation (DX) to SMEs in Japan via its Video Cloud platform, DX consulting, and modular SaaS products (Raise, F-Learning, TSUNAGU).
- Ownership category
- akta.pro rank
Fines industry classification
Industry- Product category
- Video Marketing & DX Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising Material Distribution Services (54187)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)
Keywords
Where Fines is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
Fines business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Video Cloud Platform & Video Production: Core revenue stream from video streaming platform subscriptions and video production services for enterprise clients. Includes interactive video and VR/360° video production add-ons. Ongoing account management and data consulting included.
- DX Consulting Services: Consulting services for website development, advertising management (Google, Yahoo, Facebook, Instagram, TikTok), recruitment marketing, SFA/CRM implementation, and MEO optimization. Often bundled with platform services.
- Marketing Data Management Tool (Raise): Platform subscription for centralized marketing data management combining analytics, SEO, advertising reporting, and video data.
- DX Human Resources Training (F-Learning): E-learning platform subscription with training content management for SME DX upskilling.
- Security Solutions: UTM, security switch, security server, and telework security solutions sold as managed services.
- TSUNAGU Reservation System: Booking and customer management SaaS for appointment-based businesses, providing 24/7 reservation capabilities.
- MANGA FACTORY: Manga-based advertising content production for brand storytelling and marketing campaigns.
- Financial Services Referral (AG Business Support): Referral fees from introducing SME clients to AG Business Support's business loan products, providing financing support to clients facing cash flow challenges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing for bundled service packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Fines product offering
Product offeringCore offering
Fines provides a video-centric marketing DX platform centered on its proprietary Video Cloud (Videoクラウド) SaaS, which offers video hosting, custom Viewer playback, viewer behavior data accumulation, interactive video, and VR/360° video capabilities. Around this core it sells Raise (marketing data centralization), F-Learning (DX e-learning), TSUNAGU (reservation/CRM), Security Solutions (UTM, security switches, servers, telework stations), MANGA FACTORY (manga advertising), and DX consulting plus professional video production services, primarily to Japanese SMEs.
Product overview
Fines offers a platform-plus-modules architecture centered on video-based marketing DX (Digital Transformation). The core product is Video Cloud, a video distribution platform that provides enterprise video players and viewing data analytics. This core is extended by F-Learning (reskilling training tool), Raise (marketing data management), and TSUNAGU (reservation system). Additional services include DX consulting, security solutions, manga advertising production, and video production services. The portfolio enables SMBs to leverage video content as the entry point for marketing transformation, combining content creation with data-driven optimization and consulting support.
Differentiator
Problem solved
Functional benefit
Brands
- Videoクラウド: Video distribution platform service with viewer and analytics features
- Raise
- F-Learning
- マンガファクトリー (MANGA FACTORY)
- TSUNAGU
Products and services
- Video Cloud (Videoクラウド) Video distribution platform service that maximizes the value of video content. Provides enterprise-custom Viewer functionality and accurate viewing data accumulation. Supports interactive video as an extended feature for B2B marketing applications.
- Raise Marketing data centralized management tool for SMBs. Integrates homepage access analytics, SEO ranking checks, various advertising report creation, and video viewing data analysis into one platform for WEB marketing operations and improvement.
- F-Learning DX human resource development training tool for SMBs. Provides training management tools and training content to address IT talent shortage, enabling centralized management of employee training status and progress.
- DX Consulting (DXコンサルティング) DX consulting service using viewing data from Video Cloud and customer marketing data. Specialized consultants provide phased DX support tailored to customer challenges including site production, digital marketing, recruitment marketing, and SFA/CRM implementation support.
- Security Solutions (セキュリティソリューション) Security solution services including UTM (unified threat management), security switch for network isolation, security server for data management, and telework station solutions for secure remote work environments.
- MANGA FACTORY (マンガファクトリー) Manga advertising production service using comic-style content for marketing and recruitment purposes.
- TSUNAGU Reservation System (TSUNAGUシステム) 24-hour reservation and customer management system. Enables 24/7 booking capabilities and customer management operations for businesses.
- Video Production Service (動画制作サービス) Professional video production services for corporate marketing, recruitment, and promotional purposes. Part of the Video Cloud platform ecosystem, including interactive video and VR/360° video production add-ons.
Quantifiable outcome
- 25,000+ cumulative business partnerships (May 2026), up from ~21,000 in June 2023
- +3 more outcomes
Companies that use Fines
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Fines technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
Fines partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered supporting, core and flagship.
- AGビジネスサポート株式会社 (AG Business Support Co., Ltd.)supportingFines began referring its SME clients to AG Business Support's business loan products in April 2025. This referral arrangement helps Fines address its clients' cash flow challenges, providing a more comprehensive support offering. AG Business Support specializes in rapid financing for SMEs that traditional banks struggle to serve.
- Indeed (ly Corporation)coreFines holds Indeed Silver Partner certification, enabling it to resell and manage Indeed job advertising for its SME clients. The partnership includes job posting creation support and expert consulting based on Fines' extensive recruitment advertising data and methodology.
- バリュークリエーション株式会社 (Value Creation Co., Ltd.)flagshipStrategic collaboration in real estate and construction industry DX. Fines provides Video Cloud-based video solutions to enhance Value Creation's demolition and real estate platform (解体の窓口), while Value Creation's 2,000+ certified demolition contractor network extends Fines' service reach. Joint service development for industry-specific video content and process optimization.
- Internal DX Training Platform (F-Learning)coreFines launched F-Learning as an extension of Video Cloud, combining training content management with DX education for SMEs to address IT talent shortages among its client base.
- Indeed (re-affirmed as Silver Partner)coreFines' Indeed Silver Partner status provides recruitment advertising capabilities for its SME clients, managing job postings and optimizing campaign performance.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Fines competitors and assessment
Company assessmentDirect peers
- Wistia: US-based B2B video hosting and analytics platform serving SMBs and mid-market. Closest direct peer to Fines' Video Cloud in product functionality, target customer profile, and emphasis on viewer engagement analytics.
- Vidyard: B2B video platform focused on sales and marketing use cases with analytics and interactive video features. Directly comparable to Fines' Video Cloud product positioning for marketing and sales enablement.
- BombBomb: Video email and sales engagement platform targeting SMBs with bundled video production services. Similar product scope to Fines' sales-marketing-video bundle for SME customers.
Broad incumbents
- Brightcove: Enterprise-grade video cloud platform serving large media companies and global enterprises. Comparable technology stack to Fines' Video Cloud but operates at a much larger scale and at the enterprise tier rather than SME.
- Vimeo: Consumer and prosumer video hosting and OTT platform with growing B2B SaaS offerings (Vimeo OTT, Vimeo Create). Overlaps with Fines' video hosting and creation capabilities at a much larger scale.
- HubSpot: Global inbound marketing, sales, and CRM platform serving SMBs and mid-market. Comparable SME customer base and integrated marketing platform vision, though at vastly greater scale and with broader feature set.
Regional players
- Transcosmos: Major Japanese B2B services company providing digital marketing, contact center, and DX consulting services. Comparable Japanese SME/mid-market customer base and bundled services model.
- Digital Holdings: Japanese digital marketing holding company with multiple agencies serving SME and enterprise clients. Comparable regional focus on Japanese digital marketing and advertising services.
- V-Cube: Japanese webcasting and video communication platform provider. Comparable regional focus on video technology and Japanese enterprise customers, though more focused on visual communications than marketing.
- Showcase: Japanese O2O marketing and mobile conversion SaaS provider targeting enterprise and SME clients. Comparable focus on Japanese SME marketing technology and bundled services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fines social profiles
Digital presenceFines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fines leadership team
Management profileNumber of profiles
Profiles2 records
Fines subsidiaries and ownership
Company hierarchySubsidiaries2 records
Fines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fines
What does Fines do?
Fines provides a video-centric marketing DX platform centered on its proprietary Video Cloud (Videoクラウド) SaaS, which offers video hosting, custom Viewer playback, viewer behavior data accumulation, interactive video, and VR/360° video capabilities. Around this core it sells Raise (marketing data centralization), F-Learning (DX e-learning), TSUNAGU (reservation/CRM), Security Solutions (UTM, security switches, servers, telework stations), MANGA FACTORY (manga advertising), and DX consulting plus professional video production services, primarily to Japanese SMEs.
Is Fines a public or private company?
Fines is a public company. It is classified as public and is currently operating.
When was Fines founded?
Fines was founded in 2009.
Where is Fines based?
Fines is headquartered in Tokyo, Japan, in the Asia region.
How does Fines make money?
Eight revenue lines are on record. Video Cloud Platform & Video Production is the primary driver. The others are DX Consulting Services, marketing Data Management Tool (Raise), DX Human Resources Training (F-Learning), security Solutions, TSUNAGU Reservation System, MANGA FACTORY and financial Services Referral (AG Business Support).
Who are Fines's main competitors?
Direct peers on record are Wistia, Vidyard and BombBomb. Broad incumbents are Brightcove, Vimeo and HubSpot. Regional players are Transcosmos, Digital Holdings, V-Cube and Showcase.
Does Fines have an API?
No public API is recorded for Fines.
What industry is Fines in?
Fines's product category is Video Marketing & DX Platform. Its primary akta.pro industry code is MPAHAJAO, Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles). Its NAICS code is 516210 and its SIC code is 7829.