Thirty Three Threads
- Company typePrivate
- Founded2004
- HeadquartersVista, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Thirty Three Threads firmographics
Firmographics- Name
- Thirty Three Threads
- Legal name
- Thirty Three Threads, Inc.
- Website
- https://thirtythreethreads.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Thirty Three Threads industry classification
Industry- Product category
- Premium Activewear & Grip Socks
- NAICS
- Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Yoga, Pilates & Studio Wear Retail (CRAMACAE), Training & Cross-Training Footwear & Apparel Retail (CRAMACAD), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
Keywords
Where Thirty Three Threads is headquartered
LocationHeadquarters
- HQ city
- Vista
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Thirty Three Threads business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Activewear and Apparel Sales: Direct sales of premium activewear and apparel through TAVI brand including leggings, sport socks, and studio performance wear sold through brand e-commerce sites and wholesale distribution.
- Grip and Sport Sock Sales: Sales of proprietary five-toe grip socks (ToeSox, TAVI) and men's sport socks (Base 33) through wholesale and direct-to-consumer channels. Products designed for yoga, Pilates, barre, and fitness activities.
- Bags and Accessories Sales: Sales of performance-oriented bags and accessories through Vooray brand, designed for workout to weekend use, expanded through 2022 acquisition.
- Reusable Drinkware Sales: Sales of Mizu brand premium reusable drinkware and accessories designed for life on the go with sustainability focus.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Thirty Three Threads product offering
Product offeringCore offering
Thirty Three Threads designs, manufactures, and sells premium active lifestyle apparel and accessories through a portfolio of brands including TAVI (premium activewear and grip socks for studio fitness), ToeSox (five-toed grip socks), Vooray (bags and accessories), Base 33 (men's performance sport socks), and Mizu (reusable drinkware). Products are sold through DTC brand e-commerce sites and wholesale distribution to specialty fitness retailers, boutique gyms, and general retail in over 6,000 locations across 64 countries.
Product overview
Thirty Three Threads is a portfolio of premium activewear brands consisting of TAVI (premium activewear and sport socks), ToeSox (five-toed grip socks), Vooray (bags and accessories), Base 33 (men's grip and sport socks), and Mizu (reusable drinkware). All brands share origins tied to the 33rd parallel and San Diego, with a focus on active lifestyles. The company emphasizes innovation, design, quality, and sustainability, using eco-friendly materials such as CO2-neutral TaviLuxe modal fabric and 100% organic cotton for socks.
Differentiator
Problem solved
Functional benefit
Brands
- TAVI: A collection of exquisitely designed pieces that fuse fashion and function, timelessness and versatility, and luxury and performance. Premium activewear and grip socks.
- ToeSox
- Vooray
- Base 33
- Mizu
Products and services
- TAVI Premium activewear brand offering leggings, sport socks, and studio performance wear fusing fashion and function, luxury and performance; initially created by instructors for instructors and focused on boutique studio fitness including barre, Pilates, cycling, and HIIT. Sold through DTC e-commerce and wholesale.
- ToeSox Active and technical sock lifestyle brand that created the world's first five-toe grip sock designed for yoga, Pilates, barre, and dance classes; allows toes to spread and stay anchored with no bunching or twisting. Sold through DTC e-commerce and wholesale.
- Vooray Bags and accessories brand inspired by wanderlust, fitness, and life-on-the-move, designed to take users from workout to weekend. Integrated into the Thirty Three Threads portfolio after acquisition in January 2022.
- Base 33 Men's performance grip and sport sock line providing performance-driven socks for indoor and outdoor activities including the gym, running, and yoga. Sold through the TAVI men's collection site.
- Mizu Premium reusable drinkware and accessories brand committed to reducing single-use plastics, designed for life on the go. Sold through DTC e-commerce at mizulife.com.
Quantifiable outcome
- Nearly 2,000% growth under current leadership with 26%+ CAGR over 13 years
- +1 more outcomes
Companies that use Thirty Three Threads
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Thirty Three Threads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Thirty Three Threads partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Puravida, Inc.coreThirty Three Threads partnered with Puravida, Inc. to expand distribution of their brand portfolio (TAVI, ToeSox, Vooray, Base 33) in the Japan market. This partnership supports the company's international growth strategy in the Asia-Pacific region.
- Fit-N-FabcoreThirty Three Threads partnered with Fit-N-Fab to expand distribution in Singapore, Malaysia, and Vietnam markets. This partnership represents strategic geographic expansion into Southeast Asian markets for the company's premium activewear brands.
- Vooray InternationalflagshipThirty Three Threads acquired Vooray International in January 2022 to expand product offerings and market reach by integrating Vooray's performance-oriented bags and accessories. This acquisition brought the Vooray brand into the Thirty Three Threads portfolio of premium activewear brands.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Thirty Three Threads competitors and assessment
Company assessmentDirect peers
- Alo Yoga: Premium yoga, Pilates, barre, and studio-to-street activewear brand that competes head-on with TAVI across the same boutique fitness customer. Closest direct analog given overlapping category, target consumer, and DTC-plus-wholesale model.
- Beyond Yoga: Women's activewear brand specializing in yoga, Pilates, and studio wear with a premium, inclusive fit positioning. Directly comparable to TAVI on product mix and target persona.
- prAna (Columbia Sportswear): Active lifestyle apparel brand for yoga, travel, and outdoor use with wholesale reach across specialty fitness and outdoor retailers. Matt Weaber (33T VP of Business Development) led prAna's wholesale business from $3M to over $85M, making it a directly analogous operation.
- Sweaty Betty: UK-origin premium women's activewear brand focused on yoga, running, and barre with strong DTC and wholesale channels. Closely overlaps TAVI on boutique fitness consumers and studio positioning.
- Outdoor Voices: Women's and men's activewear brand positioned around recreational fitness with a strong design-led aesthetic. Comparable to TAVI on premium activewear positioning and community-driven marketing.
- Bombas: Mission-driven performance sock brand that built a multi-channel premium sock business with strong DTC engine and wholesale partnerships. Closest peer to ToeSox and Base 33 on sock category and channel mix.
- Happy Socks: Lifestyle and fashion sock brand sold in 60+ countries through premium wholesale and DTC. Comparable to ToeSox on geographic wholesale reach and design-driven sock positioning.
- Hydro Flask (Helen of Troy): Premium reusable drinkware brand with active lifestyle positioning and broad wholesale distribution. Closest direct competitor to the Mizu sub-brand within 33T's portfolio.
Broad incumbents
- Lululemon: Dominant premium athleisure incumbent covering yoga, training, and lifestyle apparel globally. Represents the dominant competitive force against TAVI and ToeSox in the studio-wear sub-segment.
- Athleta (Gap Inc.): Women's activewear brand under Gap Inc. with strong DTC and retail channels spanning yoga, training, and athleisure. Overlaps with TAVI on women's activewear consumer and wholesale positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Thirty Three Threads social profiles
Digital presenceThirty Three Threads compliance and trust
Trust signalCompliance1 record
Thirty Three Threads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thirty Three Threads leadership team
Management profileNumber of profiles
Profiles10 records
Thirty Three Threads subsidiaries and ownership
Company hierarchySubsidiaries1 record
Thirty Three Threads funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thirty Three Threads M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thirty Three Threads
What does Thirty Three Threads do?
Thirty Three Threads designs, manufactures, and sells premium active lifestyle apparel and accessories through a portfolio of brands including TAVI (premium activewear and grip socks for studio fitness), ToeSox (five-toed grip socks), Vooray (bags and accessories), Base 33 (men's performance sport socks), and Mizu (reusable drinkware). Products are sold through DTC brand e-commerce sites and wholesale distribution to specialty fitness retailers, boutique gyms, and general retail in over 6,000 locations across 64 countries.
Is Thirty Three Threads a public or private company?
Thirty Three Threads is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thirty Three Threads founded?
Thirty Three Threads was founded in 2004. It employs 51 to 100 people.
Where is Thirty Three Threads based?
Thirty Three Threads is headquartered in Vista, United States, in the North America region.
How does Thirty Three Threads make money?
Four revenue lines are on record. Activewear and Apparel Sales are the primary driver. The others are grip and Sport Sock Sales, bags and Accessories Sales and reusable Drinkware Sales.
Who are Thirty Three Threads's main competitors?
Direct peers on record are Alo Yoga, Beyond Yoga, prAna (Columbia Sportswear), Sweaty Betty, Outdoor Voices, Bombas, Happy Socks and Hydro Flask (Helen of Troy). Broad incumbents are Lululemon and Athleta (Gap Inc.).
Does Thirty Three Threads have an API?
No public API is recorded for Thirty Three Threads.
What industry is Thirty Three Threads in?
Thirty Three Threads's product category is Premium Activewear & Grip Socks. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAMACAE, Yoga, Pilates & Studio Wear Retail. Its NAICS code is 45911 and its SIC code is 3949.