Hengam

What Hengam does

Hengam is a Vancouver-based SaaS product studio founded in 2020 that builds and operates applications exclusively for the Shopify e-commerce ecosystem. The company develops and maintains three core Shopify apps — Notify Me! (a backorder and back-in-stock notification platform with partial payments and low-stock FOMO widgets), Subi (a subscription management app for recurring revenue), and Discounty (a promotions app supporting product, cart, and volume discounts plus countdown timers) — distributed through the Shopify App Store to a self-serve SMB merchant base of 45,000+ businesses.

Hengam's technology stack is a multi-product SaaS architecture built on browser-based e-commerce tools that integrate natively with Shopify. The company has extended its portfolio beyond the three core apps to include a generative-AI Product Description Generator (text modality, likely leveraging third-party LLMs) and a Shopify Stores Explorer analytics tool for market intelligence. Distribution is entirely product-led through the Shopify App Store, with a freemium model and supplementary content marketing via Medium (@HengamSoftware) and an email newsletter.

The business model is subscription-recurring SaaS revenue from premium app tiers. Hengam is privately held, founder-led by CEO Ali Rajool and CTO Vahid Amintabar, and operates with 11-50 employees. The only disclosed external funding is a 2020 seed round of $151,578 from 7 Gate Ventures; subsequent growth appears largely bootstrapped. Named reference customers (Hooké, Victoria Spices, Gaia Filters) are all small e-commerce merchants, consistent with the long-tail SMB focus. The company is actively hiring UI designers and back-end developers as of the most recent website data.

Name

Hengam

Legal name

Hengam

Website

https://hengam.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Hengam is a Vancouver-based SaaS product studio that builds Shopify apps — including backorder notifications (Notify Me!), subscriptions (Subi), and discounts (Discounty) — serving over 45,000 SMB e-commerce merchants globally via the Shopify App Store.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Shopify App Subscriptions: SaaS subscription revenue generated from three core Shopify apps: Notify Me! (backorder/back-in-stock), Subi (subscriptions), and Discounty (discounts). Merchants pay recurring fees to access premium features. The company generates $20+ in monthly merchant revenue from its app ecosystem.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hengam is a SaaS product studio that builds and operates multiple Shopify-integrated applications for e-commerce merchants. Its product suite includes Notify Me! (backorder and back-in-stock notifications with partial payments and low-stock FOMO widgets), Subi (subscription management with recurring revenue insights), Discounty (product, cart, and volume discounts with quantity breaks and countdown timers), an AI Product Description Generator, and a Shopify Stores Explorer analytics tool. The apps are sold via the Shopify App Store on subscription-based freemium plans targeting SMB Shopify merchants.

Product overview

Hengam is a SaaS product studio that transforms ideas into scalable e-commerce solutions, primarily building apps for the Shopify ecosystem. Their product portfolio consists of four main applications: Notify Me! (backorder and stock notification platform with partial payments, back-in-stock alerts, and low-stock FOMO widgets), Subi (subscription management platform with customizable tools and insights for recurring revenue), Discounty (discount and promotions app with volume discounts and countdown timers), and a Product Description Generator (AI-powered tool for creating conversion-focused descriptions). They also offer Shopify Stores Explorer as an analytics insight tool. These products operate as standalone Shopify apps available on the Shopify App Store but share a unified mission of helping merchants maximize conversions and grow their e-commerce businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Notify Me!: Backorder platform with partial payments, back-in-stock alerts, and low-stock FMO widgets for Shopify merchants.
• Subi
• Discounty

Products and services

• Notify Me! A backorder and stock notification platform offering partial payments, back-in-stock alerts, and low-stock FOMO widgets that helps Shopify merchants recapture missed conversions when products are out of stock.
• Subi A subscription management platform with customizable tools and insights designed to help Shopify merchants grow and manage recurring subscription revenue.
• Discounty A discount and promotions app offering product discounts, cart discounts, volume discounts, quantity breaks, and countdown timers to help Shopify merchants drive conversions and increase average order value.
• Product Description Generator An AI-powered tool that generates conversion-focused product descriptions to help Shopify merchants turn visitors into buyers.
• Shopify Stores Explorer A data-driven insights tool providing analytics on top-performing Shopify stores and products for market intelligence.

Quantifiable outcome

• 45,000+ businesses use Hengam apps
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Appstle: Shopify subscription and membership app suite that overlaps with Subi and competes for the same merchants seeking recurring-revenue tooling.
• Back in Stock: A Shopify-native backorder and restock-alert app that directly competes with Hengam's Notify Me! app on the same merchant pain point (recapturing out-of-stock demand).
• Recharge: Leading Shopify subscription management platform — direct competitor to Hengam's Subi app, with much larger scale and brand recognition among DTC merchants.
• Bold Commerce: Shopify app suite covering subscriptions (Bold Subscriptions) and discounts (Bold Discounts), directly comparable to Hengam's Subi and Discounty apps.
• Sales Pop: Conversion-optimization Shopify app covering discount/promo widgets and urgency timers, comparable to Hengam's Discounty functionality.
• Loop Subscriptions: Subscription management and churn-reduction app for Shopify, overlapping with Hengam's Subi in functionality and target SMB merchants.
• Swym: Shopify app suite for wishlists, back-in-stock alerts, and saved carts — directly comparable to Hengam's Notify Me! app and competing for the same demand-capture use case.

Emerging players

• PageFly: Shopify-native landing page builder — same Shopify-app ecosystem and SMB merchant base as Hengam, though focused on store design rather than conversion.

Broad incumbents

• Vitals: All-in-one Shopify app bundle that aggregates 40+ conversion tools (reviews, upsells, currency converter) — comparable broad SMB-merchant GTM but as a portfolio vs. Hengam's specialized apps.
• Gorgias: Leading Shopify-focused helpdesk and customer support SaaS — same Shopify merchant audience but in a different functional category (support vs. conversion), often coexisting in the same merchant stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hengam_io
• LinkedInlinkedin.com/company/hengam-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hengam