What SalesPopup does

SalesPopup is a self-serve SaaS product that displays real-time, verified purchase notifications on customer websites to generate social proof and increase landing page conversion rates. The product consists of a lightweight 2KB JavaScript widget that loads asynchronously and is deferred to minimize page performance impact, integrated natively with Stripe and LemonSqueezy to ingest transaction data automatically. The core differentiator versus self-coded popups is a third-party verification system: each notification carries a verified badge that links to a public proof page demonstrating the transaction is authentic, addressing visitor distrust of fabricated social proof.

The business operates on a pure product-led growth motion with no sales team. Customers sign up, customize the popup's color, position, and text via a web dashboard, and deploy by copying a script or installing via Google Tag Manager — typically in under ten minutes per customer testimonial. SalesPopup is sold through two annual subscription tiers: Saver at $34/year for a single website and Maker at $44/year for unlimited websites, with a 55% launch promotion for the first 100 orders. Primary customers are individual SaaS makers, indie hackers, and small e-commerce merchants rather than enterprises.

The company is privately held, bootstrapped with no disclosed funding, and registered at 1309 Coffeen Avenue STE 1200, Sheridan, Wyoming, USA. A Singapore address appears in the privacy policy, suggesting Asia-Pacific infrastructure intent. The product achieved Product Hunt Product of the Day status in 2024, and cross-sells an adjacent ecosystem of conversion and marketing tools (Makerads.guide, Testit.so, Landinganalyze.com). No headcount, revenue, or founding year data is publicly disclosed.

Name

SalesPopup

Legal name

SalesPopup

Website

https://salespopup.io

Company type

Private

Operating status

Operating

Short description

SalesPopup is a self-serve SaaS widget that displays verified real-time purchase notifications from Stripe and LemonSqueezy on customer websites to provide third-party-verified social proof and increase landing page conversion rates for SaaS makers and small e-commerce merchants.

Ownership category

akta.pro rank

Product category

Conversion Rate Optimization Software

NAICS

Advertising Material Distribution Services (541870)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

akta.pro secondary industries

Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

Keywords

• Social proof tool
• Conversion optimization
• Sales popup widget
• Website conversion rate
• Real-time notifications

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. SaaS Subscription: Annual subscription-based revenue model with two pricing tiers: Saver (single website) and Maker (unlimited websites). Subscribers receive one year of access with all customization features included.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SalesPopup is a SaaS widget that displays real-time, third-party verified sales notifications on customer websites to create social proof and boost conversion rates. It automatically collects transactions from payment providers (Stripe and LemonSqueezy) and surfaces them as customizable popups via a lightweight 2KB JavaScript script that loads asynchronously.

Product overview

SalesPopup is a single-purpose SaaS product offering a real-time sales popup tool for social proof marketing. The core product consists of a customizable popup widget that displays verified recent transactions collected from payment providers (Stripe, Lemon Squeezy). Users install a lightweight 2KB script on their website, configure the popup's appearance and behavior through the dashboard, and display authentic purchase notifications to visitors. The product is offered through two pricing tiers: Saver (single website) and Maker (unlimited websites), both providing the same core popup functionality with annual subscription access.

Differentiator

Problem solved

Functional benefit

Products and services

• SalesPopup

Quantifiable outcome

• Conversion rate increase of 15-20% from adding sale popups
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is the primary payment data source for SalesPopup. The product integrates directly with Stripe to collect transaction data and display verified purchase notifications on customer websites. This integration is fundamental to the product's value proposition of providing real, verifiable social proof.
• LemonSqueezycoreTechnology or IntegrationLemonSqueezy is an alternative payment processor integrated with SalesPopup. The product supports LemonSqueezy transactions for social proof display, allowing customers using this payment platform to also benefit from verified sales notifications.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Proof: Proof is a direct competitor offering social proof popups (recent activity, signups, reviews) with conversion-optimization analytics. Closely comparable on product, customer base (SaaS, e-commerce), and PLG model.
• TrustPulse: TrustPulse delivers verified social proof popups with action-tracking analytics, directly competing for SaaS and e-commerce customers seeking conversion-lift notifications.
• ConvertBox: ConvertBox offers on-site messaging widgets including smart popups and call-to-actions for SaaS landing pages. Comparable PLG motion and target market, though broader in messaging types.
• Poptin: Poptin provides exit-intent popups, smart bars, and conversion widgets to SaaS and e-commerce sites, overlapping with SalesPopup on popup-based conversion tactics for SMBs.
• Picreel: Picreel is a popup builder for exit-intent, scroll-based, and timely popups aimed at e-commerce and SaaS landing pages, directly competing on conversion-rate optimization use cases.
• Provely: Provely provides social proof, FOMO-style notifications, and conversion widgets for SaaS and e-commerce sites. Comparable single-feature PLG positioning and indie-maker customer base.
• Nudgify: Nudgify offers social proof and FOMO notification popups targeted at e-commerce and SaaS landing pages, directly comparable in feature scope and customer base.
• FOMO: FOMO provides social proof notification widgets similar to SalesPopup, including real-time purchase, signup, and review popups. Targets the same SMB SaaS and e-commerce segments with PLG pricing.

Broad incumbents

• OptinMonster: OptinMonster is a broader CRO platform offering popup builders, exit-intent, and email-capture campaigns. Targets the same SMB conversion-lift buyer but offers a wider portfolio beyond social proof.
• Sumo (now Sendlane): Sumo provides a suite of website tools including popups, list builders, and share buttons. Comparable audience (small businesses, creators) with broader functionality than SalesPopup's single-purpose widget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalesPopup