MrCall
MrCall is an AI-powered phone agent that autonomously answers calls, books appointments, and updates CRM systems in 50+ languages. It serves SMBs and solo professionals across healthcare, real estate, restaurants, and similar verticals.
- Company typePrivate
- Founded2021
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MrCall does
MrCall (operated by Hahn Banach LLC, Delaware; founded 2021, headquartered in Milan, Italy) builds an AI-powered telephone answering agent that autonomously handles inbound and outbound customer calls in 50+ languages with sub-1-second response latency. The core product, the MrCall AI Phone Agent, combines OpenAI large language models with ElevenLabs text-to-speech and OpenAI speech-to-text to conduct natural voice conversations, recognize returning callers via persistent smart memory, and execute downstream actions such as booking calendar appointments, qualifying leads, sending WhatsApp/SMS follow-ups, and writing data to CRMs via webhook. No manual configuration is required: users describe their needs in a chat-based configurator and the system adapts automatically.
The commercial offering is a three-tier self-serve SaaS priced at $29 (Essential, 100 minutes), $55 (Starter, 250 minutes, marked 'Most popular'), and $160 (Professional, 700 minutes) per month, with usage-based overage on minutes. Higher tiers unlock multilingual support, calendar integrations (Google Calendar, Outlook), webhook-based CRM delivery, custom data extraction, real-time phone support, and an experimental 'bring your own API keys' mode. Distribution is product-led via web dashboard, native iOS and Android apps, and an open-source MrCall Desktop client for Mac/Windows/Linux; lead capture is also supported through a demoable live call widget on the website. Customers are long-tail SMBs across six verticals — solo professionals, medical practices, real estate, restaurants, car dealerships, and property managers — with Rossi Clinic (healthcare) the only named reference customer. Infrastructure runs on AWS, Google Cloud, and Scaleway with EU-preferred data centers, payments are processed by Stripe, and the company is GDPR-compliant with ISO/IEC 27001 inherited from cloud providers.
MrCall firmographics
Firmographics- Name
- MrCall
- Legal name
- Hahn Banach LLC
- Website
- https://mrcall.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MrCall is an AI-powered phone agent that autonomously answers calls, books appointments, and updates CRM systems in 50+ languages. It serves SMBs and solo professionals across healthcare, real estate, restaurants, and similar verticals.
- Ownership category
- akta.pro rank
MrCall industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
- akta.pro secondary industries
- Voice Assistants & Voice UI (VUI) (HDAAAFAD), Cloud PBX & Hosted Telephony (HDAIAHAB)
Keywords
Where MrCall is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
MrCall business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription SaaS (per minute usage): MrCall operates as a subscription SaaS with tiered plans based on monthly conversation minutes. Plans include Essential ($29/month, 100 minutes), Starter ($55/month, 250 minutes), and Professional ($160/month, 700 minutes). All prices exclude VAT. Users can cancel anytime.
- Usage-based Overage: Plans are limited by conversation minutes. Users who exceed their monthly allocation would need to upgrade or pay overages for additional usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential: $29/month for up to 100 minutes of conversations |
| Subscription | Monthly | Starter: $55/month for up to 250 minutes of conversations |
| Subscription | Monthly | Professional: $160/month for up to 700 minutes of conversations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
MrCall product offering
Product offeringCore offering
MrCall provides an AI-powered telephone agent that autonomously handles inbound and outbound voice calls in 50+ languages. The service answers customer calls 24/7, books appointments, qualifies leads, captures data into CRM systems via webhook, and sends WhatsApp/SMS follow-ups. The offering is delivered as a subscription SaaS with mobile (iOS/Android), web dashboard, and desktop (Mac/Windows/Linux) clients.
Product overview
MrCall is an AI-powered agentic infrastructure that serves as a complete virtual office agent. The core product is the MrCall AI Phone Agent, which handles phone calls autonomously with natural voice conversation in 50+ languages. The offering consists of a three-tier subscription model (Essential, Starter, Professional at $29/$55/$160 per month) plus optional add-ons including MrCall Desktop (unified email/WhatsApp/phone app) and native iOS/Android mobile apps. All tiers include MrCall Desktop access, with higher tiers adding calendar integrations, CRM webhook support, and advanced customization. The platform integrates with Google Calendar, Outlook, WhatsApp, SMS, Google Business, and supports CRM sync via webhook.
Differentiator
Problem solved
Functional benefit
Products and services
- MrCall AI Phone Agent
- MrCall Desktop
- MrCall iOS App
- MrCall Android App
Quantifiable outcome
- Never miss a call - calls answered 24/7 even during meetings, meals, or Sundays
- +3 more outcomes
Companies that use MrCall
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
MrCall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature7 records
MrCall partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- OpenAIcoreOpenAI provides LLM, speech-to-text (STT), and text-to-speech (TTS) models for MrCall's AI voice agent. AI processing is integrated via API in 'zero data retention' mode with agreements excluding use of user data for training or model improvement.
- ElevenLabscoreElevenLabs provides TTS (text-to-speech) technology for MrCall's natural voice conversations. Alternative to Google's voice synthesis.
- Stripe Technology Europe LtdcoreStripe processes all payments for MrCall subscriptions including credit card, wire transfer, and other payment methods. MrCall receives payment confirmation only; Stripe handles all payment data.
- Amazon Web Services (AWS)coreAWS provides cloud infrastructure and storage for MrCall service. Preferred data centers in European Union.
- Google CloudcoreGoogle Cloud provides cloud infrastructure and storage for MrCall service. Preferred data centers in European Union.
- ScalewaycoreScaleway provides cloud infrastructure and storage for MrCall service. Preferred data centers in European Union.
- SiteGround Hosting LtdcoreSiteGround provides website hosting and CDN services for mrcall.ai. Located in United Kingdom/EU.
- GitHub (hahnbanach/mrcall-desktop)coreMrCall Desktop is open source under MIT license. Source code available on GitHub for audit. Desktop app releases distributed via GitHub.
- Google (Google Calendar, Google My Business)coreGoogle Calendar integration for booking management and appointment synchronization. Google My Business integration for checking business hours and status. OAuth 2.0 for secure access.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MrCall competitors and assessment
Company assessmentDirect peers
- Air AI: Air AI provides autonomous AI sales and customer-service agents capable of holding long, human-like phone conversations — competing with MrCall on autonomous voice agents that integrate with calendars and CRMs.
- PolyAI: PolyAI builds enterprise-grade conversational voice assistants for customer service, with similar LLM-based natural-language capabilities and multilingual support as MrCall, though typically targeting larger enterprise contact centers.
- Synthflow AI: Synthflow offers no-code AI voice agents for SMBs to handle inbound calls, book appointments, and integrate with CRMs — directly overlapping with MrCall's product positioning and target verticals like medical and real estate.
- Bland AI: Bland AI is a direct competitor offering an AI phone agent platform for enterprises to build, deploy, and scale autonomous voice agents for inbound and outbound calls, overlapping directly with MrCall's core product and target use cases.
- Vapi: Vapi is a voice-AI platform that lets developers build conversational phone agents using leading LLMs and speech providers, targeting very similar SMB and developer segments as MrCall with comparable latency and integration claims.
- Retell AI: Retell AI provides a developer platform for building production-grade AI voice agents with low latency, integrating with telephony and CRMs — competing head-to-head with MrCall on agentic voice for SMB and mid-market use cases.
- Goodcall: Goodcall offers an AI-powered phone agent for SMBs (restaurants, salons, services) that answers calls and books appointments, overlapping with MrCall's SMB-focused use cases and pricing tier positioning.
Broad incumbents
- Aircall: Aircall is a cloud-based phone system and call-center software for SMBs with growing AI features for call handling and analytics — a broader incumbent in MrCall's telephony and SMB-call-handling space.
- Cresta: Cresta is an established contact-center AI platform offering real-time agent assist and conversational AI for enterprise call centers — a broader incumbent with overlapping AI-voice capabilities but targeting larger enterprise customers than MrCall.
Emerging players
- Voiceflow: Voiceflow is a conversational-AI design and deployment platform used to build voice and chat agents; while not focused solely on phone agents, it overlaps with MrCall's natural-language agent-building use cases for SMB and enterprise teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MrCall social profiles
Digital presenceMrCall compliance and trust
Trust signalCompliance2 records
MrCall financial estimates
Financial estimateRevenue estimate
Valuation estimate
MrCall leadership team
Management profileNumber of profiles
Profiles2 records
MrCall funding detail
Funding detailFunding overview
Funding rounds9 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MrCall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MrCall
What does MrCall do?
MrCall provides an AI-powered telephone agent that autonomously handles inbound and outbound voice calls in 50+ languages. The service answers customer calls 24/7, books appointments, qualifies leads, captures data into CRM systems via webhook, and sends WhatsApp/SMS follow-ups. The offering is delivered as a subscription SaaS with mobile (iOS/Android), web dashboard, and desktop (Mac/Windows/Linux) clients.
Is MrCall a public or private company?
MrCall is a private company. It is classified as venture growth investor backed and is currently operating.
When was MrCall founded?
MrCall was founded in 2021. It employs 1 to 10 people.
Where is MrCall based?
MrCall is headquartered in Milan, Italy, in the Europe region.
How does MrCall make money?
Two revenue lines are on record. Subscription SaaS (per minute usage) is the primary driver. The others are usage-based Overage.
Who are MrCall's main competitors?
Direct peers on record are Air AI, PolyAI, Synthflow AI, Bland AI, Vapi, Retell AI and Goodcall. Broad incumbents are Aircall and Cresta. Voiceflow is listed as an emerging player.
Does MrCall have an API?
Yes. MrCall offers webhook integrations for CRM sync capabilities. The Starter and Professional plans include post-call webhook functionality that sends captured data to any endpoint for integration with CRMs, business systems, or automation tools. Custom extraction of call information and CRM data delivery in company-required formats are supported on higher tiers. API access and documentation are available by contacting support.
What industry is MrCall in?
MrCall's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation), with a secondary code of HDAAAFAD, Voice Assistants & Voice UI (VUI). Its NAICS code is 56142 and its SIC code is 7372.