Twentify

What Twentify does

Twentify is a privately held consumer research company founded in 2014 in Istanbul, Turkey, now headquartered in Toronto, Canada with operational offices in Istanbul, Dubai, and New Delhi. The company's core offering is a technology-centric research platform that combines a proprietary mobile consumer panel (Bounty, used by 1.5M+ consumers globally), an AI-powered qualitative research platform (Quals.ai), and structured ad-testing and behavioral-tracking modules (AdGrade and AdGrade Digital). Underlying technologies include geo-triggering for location-based survey delivery, multi-layer fraud verification (phone, GPS, name-TCKN, and bank-account matching), multi-dimensional passive and active data collection, and a real-time customer dashboard enabling self-service analytics.

Twentify serves primarily enterprise and mid-market brand clients across CPG-FMCG, advertising/media agencies, healthcare and pharmaceuticals, retail and e-commerce, telecommunications, banking, and media/entertainment verticals. Named clients include Unilever, Procter & Gamble, PepsiCo, Coca-Cola, Frito-Lay, Samsung, Sanofi, Bayer, ING Bank, Deloitte (Doblin Canada), MediaMarkt, Amazon Turkey, Vestel, and TELUS. The company delivers custom research covering usage and attitude studies, segmentation, brand tracking, ad effectiveness testing, concept tests, mystery shopping, and consumer journey mapping, with capabilities in 100+ languages across 50+ countries. Methodology is certified under ISO:20252 with TÜAD GAB and ESOMAR memberships.

The revenue model is project-based, quote-priced, and supported by subscription-adjacent recurring client engagements. Go-to-market is enterprise sales-led through direct outreach and industry-specific landing pages, supplemented by a self-serve customer dashboard for ongoing tracking studies and an exclusive U.S. distribution partnership with Trellist, Inc. for the Quals.ai platform. The Bounty consumer app is distributed via Google Play and the Apple App Store as a panel-recruitment channel. The company has raised approximately $2.1M in disclosed funding across three rounds (2014, 2016, 2017) and remains founder-controlled with no disclosed institutional ownership beyond early investors ZMT Ventures, TR.PE, and Wesley Clover.

Name

Twentify

Legal name

Twentify Teknoloji ve Kitle Kaynak Hizmetleri Anonim Şirketi

Website

https://twentify.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Twentify is a Turkey-origin, Toronto-headquartered consumer research company offering a mobile consumer panel (Bounty), an AI-powered qualitative research platform (Quals.ai), and ad-testing modules, serving enterprise CPG, healthcare, retail, telecom, banking, and media brands across 50+ countries.

Ownership category

akta.pro rank

Product category

Consumer Research Software

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Consumer research platform
• Market research technology
• AI qualitative research
• Mobile consumer insights
• Ad effectiveness measurement

Headquarters

HQ city

Istanbul

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consumer Research Services: Twentify generates revenue by providing branded consumer research studies across its Bounty mobile platform and Quals.ai AI platform. Clients pay for customized research projects including usage & attitude studies, segmentation, brand tracking, ad effectiveness testing, concept tests, and mystery shopper programs. Revenue is project-based and subscription-adjacent through ongoing client relationships.
2. Technology Platform Licensing (Quals.ai): Through its exclusive U.S. partnership with Trellist, Twentify distributes its Quals.ai platform under the Trellist | Quals.ai brand, suggesting a platform licensing or SaaS subscription model for the AI-powered qualitative research tool.
3. Ad Testing Solutions (AdGrade & AdGrade Digital): Branded research solutions for measuring TV ad impact and digital advertising campaign effectiveness. AdGrade uses passive tracking and geo-triggering to measure ad exposure and brand uplift in real consumer viewing moments, generating revenue as a distinct product line.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Twentify provides technology-centric consumer research solutions that enable brands to reach 1.5M+ consumers through its Bounty mobile platform and AI-powered Quals.ai qualitative research platform, gathering direct feedback via micro surveys, geo-triggered location-based targeting, and AI-led text or voice interviews. The company delivers customizable research studies including usage & attitude, segmentation, concept testing, brand tracking, ad effectiveness (AdGrade/AdGrade Digital), mystery shopping, and shopper research, with real-time self-serve analytics and fraud-verified panels across 50+ countries and 100+ languages.

Product overview

Twentify is a consumer research company providing a technology-centric platform with multiple integrated products. The core offering consists of the Bounty mobile consumer platform (accessing 1.5M+ consumers) and the AI-powered Quals.ai qualitative research platform. Supporting modules include AdGrade (TV ad testing), AdGrade Digital (online behavioral tracking), and a Customer Dashboard for real-time self-service analysis. Research solutions span brand studies, ad effectiveness, consumer journey mapping, and market segmentation across industries including CPG, retail, healthcare, media, and telecommunications.

Differentiator

Problem solved

Functional benefit

Brands

• Quals.ai: AI-powered qualitative research platform enabling organizations to conduct AI-led text or voice qualitative interviews with real human participants at scale, generating actionable reports in hours rather than weeks and supporting research in over 100 languages.
• Bounty
• AdGrade
• AdGrade Digital

Products and services

• Quals.ai AI-powered qualitative research platform that enables organizations to conduct AI-led text or voice qualitative interviews with real human participants at scale, generating actionable reports in hours rather than weeks and supporting research in over 100 languages.
• AdGrade TV ad test and advertising campaign impact study solution that measures the real impact of ads by engaging audiences in real viewing experience moments, using advanced passive tracking and measurement technologies.
• AdGrade Digital Digital tracker for online behavioral data measurement that analyzes consumer journeys in detail with behavioral data tracking across digital touchpoints.
• Bounty Mobile consumer research platform used by 1,500,000+ consumers worldwide (also referenced with 2,000,000+ registered consumers on the About page), enabling brands to gather direct feedback and analyze all interactions with target audiences through advanced passive and active data collection methods for both digital and physical worlds.
• Other Research Solutions Customized consumer and market research study solutions covering usage & attitude, segmentation, social awareness, lifestyle & trends, occasion understanding, idea/concept/creative/claim/product tests, brand awareness/image/uplift/health, CX research, and shopper research for enterprise brands and agencies.

Quantifiable outcome

• Actionable research reports generated in hours rather than weeks
• +5 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• Trellist, Inc.flagshipChannel Partner/ Reseller/ Distributor · 21 April 2026Trellist, Inc. and Twentify formed an exclusive U.S. partnership to distribute Quals.ai, an AI-powered qualitative research platform, under the Trellist | Quals.ai brand. Trellist provides strategy, research design, and implementation support as the exclusive U.S. partner. A new offering was added to Trellist's agency partnership program to expand Quals.ai's reach across the U.S. market.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toluna: Global online consumer insights platform combining a large first-party panel with automated survey tools and qualitative research solutions. Closely comparable to Twentify on panel-based consumer research, multi-country delivery, and self-serve dashboards.
• Dynata: One of the world's largest first-party research data platforms, offering panel-based consumer and B2B research across 100+ countries. Comparable to Twentify in panel scale, multi-geography delivery, and CPG/enterprise customer base.
• Suzy: Cloud-based consumer insights platform serving enterprise brands with rapid quant + qual research. Competes head-to-head with Twentify on speed-to-insight, AI-assisted analysis, and CPG/enterprise buyer.
• Attest: Self-serve consumer research platform targeting growth-stage and enterprise brands with brand tracking, concept testing, and ad effectiveness studies. Closely comparable to Twentify on tech-led, self-service consumer research for mid-market and enterprise.
• Quantilope: Automated consumer research platform offering brand tracking, concept tests, and ad testing through a self-service interface. Comparable to Twentify on AI-enabled, automated research methodologies targeting CPG and consumer brands.
• Zappi: Consumer insights platform purpose-built for advertisers and CPG brands to test ads, concepts, and packaging. Directly comparable to Twentify on CPG/agency buyer profile and ad-effectiveness product line (AdGrade).
• Pollfish: Mobile-first survey platform with a large consumer panel and API-driven research delivery. Comparable to Twentify on mobile-native consumer research, large first-party panel, and developer/API distribution to enterprise buyers.

Broad incumbents

• Ipsos: Global market research incumbent operating across quantitative, qualitative, and digital methodologies. Comparable as an established competitor in Twentify's enterprise CPG, healthcare, and telecom buyer segments, though Ipsos serves a much broader portfolio.
• Kantar: World-leading market research and insights firm with deep CPG, retail, and ad-effectiveness practices. Competes with Twentify in brand tracking and ad measurement (AdGrade) at global enterprise accounts.

Emerging players

• GutCheck: Digital consumer insights platform focused on agile quant and qual research for brands and agencies. Comparable to Twentify on tech-led consumer research with an emphasis on speed and CPG/enterprise buyer segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TwentifyCorp
• LinkedInlinkedin.com/company/twentify
• Instagraminstagram.com/twentify_tr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twentify