BILLIONS

What BILLIONS does

BILLIONS is a privately held vertical SaaS company that provides an all-in-one team management platform for real estate brokerages and teams. Founded in 2021 and headquartered in Arlington, Virginia, the company is led by co-founders Andrew Becker (CEO) and Amber Kahr (COO), both former real estate team operators with experience in the Washington DC market. The platform consolidates fragmented software tools—CRM, analytics, transaction coordination, appointment management, agreements, and reminders—into a single Salesforce-native system, with 135+ pre-built real estate reports and pre-configured role hierarchies for owners, lead managers, agents, and appointment setters. Customers include teams such as Kings of Real Estate Team (750+ transactions/year) and Coldwell Real Estate Services (400+ transactions/year, 20% team growth).

The company's business model is subscription SaaS with quote-based pricing tailored to team size, sold through an enterprise field sales motion with demo-based conversion, white-glove onboarding, and dedicated customer success support. Distribution is exclusively direct (phone and website demo scheduling), with no marketplace or reseller channels. Marketing leverages a CEO-hosted podcast (Team Lead Talks), educational blog content, social media presence, and customer testimonials. The platform is brokerage-agnostic, allowing teams to retain workflows and data when switching brokerages, which is positioned as a key switching-cost lever. The company has raised only $20,000 from Lighthouse Labs RVA in February 2024 and appears to be largely bootstrapped, with 1-10 employees and no disclosed revenue.

The product architecture rests on the Salesforce platform, providing enterprise-grade infrastructure and access to the Salesforce integration ecosystem. Core modules include CRM (intelligent lead management, omni-channel communication), Analytics (revenue source tracking, team performance metrics, marketing ROI), Transactions (buyer/seller/wholesale pipelines, commission tracking, document management), Appointments, Reminders, and Agreements, plus a mobile app for field operations. AI capability is limited to feature-level predictive analytics references, with no disclosed proprietary models or senior AI hires. The company has no disclosed patents, awards, certifications, or regulatory actions.

Name

BILLIONS

Legal name

BILLIONS

Website

https://joinbillions.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

BILLIONS is a Salesforce-native vertical SaaS platform that provides all-in-one CRM, analytics, transaction management, and team coordination tools for real estate teams and brokerages. Founded in 2021 and headquartered in Arlington, Virginia, it serves growing and established real estate teams through a direct enterprise sales motion with quote-based subscription pricing.

Ownership category

akta.pro rank

Product category

Real Estate Team Management Software

NAICS

Software Publishers (513210), Software Publishers (51321)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Real estate CRM
• Team management platform
• Transaction coordination software
• Real estate analytics
• Brokerage operations software

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based SaaS model providing access to the all-in-one real estate team platform including CRM, analytics, transaction management, and integrations. Pricing is quote-based and tailored to team size.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BILLIONS sells an all-in-one, Salesforce-native SaaS platform that lets real estate teams replace fragmented software with a single subscription covering CRM, real-time analytics, transaction coordination, appointment management, reminders, and integrations. The platform is brokerage-agnostic, includes pre-configured team hierarchies and 135+ pre-built reports, and is priced on a quote-based model tailored to team size with white-glove onboarding.

Product overview

BILLIONS is an all-in-one real estate team management platform built on Salesforce, designed to replace multiple fragmented software tools with a unified solution. The core platform includes CRM, Analytics (with 135+ pre-built reports), Transactions/Deal Management, Agreements, Appointments, and Reminders modules. The system features pre-configured team hierarchies with customizable roles and permissions, automated workflows for lead management through contract-to-close processes, and a mobile app for field operations. The platform is brokerage-agnostic, meaning teams can maintain their workflows and data when changing brokerages. BILLIONS also offers the Team Lead Talks Podcast as a complementary content resource for real estate professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• BILLIONS Platform Unified SaaS platform for U.S. real estate teams, combining CRM, real-time analytics (135+ pre-built reports), transaction coordination, appointment management, automated reminders, and lead-source integrations into one subscription. Includes pre-configured team hierarchies, brokerage-agnostic portability, white-glove onboarding, and 24/7 dedicated customer success. Replaces an average of multiple point tools.

Quantifiable outcome

• $100k+ labor cost decrease reported by Kings of Real Estate Team
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or IntegrationBILLIONS is built on the Salesforce platform, leveraging its infrastructure for 99.99% uptime, enterprise-grade security, and scalable customization capabilities. Salesforce serves as the underlying technology foundation enabling BILLIONS' CRM, analytics, and integration capabilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Ylopo: Digital marketing and lead generation platform for real estate teams, combining AI-driven seller valuation tools, IDX search, and CRM-adjacent workflows. Comparable to BILLIONS in serving real estate teams with integrated marketing and pipeline tools, with somewhat narrower transaction management depth.

Direct peers

• CINC (Commissions Inc): Real estate platform providing IDX websites, CRM, lead generation, and team management tools aimed at real estate teams. Directly comparable to BILLIONS in serving team-based brokerages with integrated lead-to-close workflows.
• LionDesk: CRM and communication platform for real estate agents and small teams, offering email, text, video email, and lead management. Directly comparable to BILLIONS on CRM-centric features, though typically positioned for smaller teams and individual agents.
• Follow Up Boss: One of the most widely adopted real estate CRMs in the US, serving individual agents and teams. Directly comparable to BILLIONS as a CRM, lead management, and pipeline platform for real estate teams, with overlapping features around lead routing, communications, and reporting.
• BoomTown: Real estate lead generation and CRM platform for teams and brokerages, offering pipeline management, marketing, and analytics. Overlaps directly with BILLIONS on CRM, lead management, and performance reporting for real estate teams.
• Real Geeks: Real estate lead generation and CRM platform popular with teams and individual agents, including websites, lead capture, and pipeline tools. Overlaps with BILLIONS on CRM and lead management for real estate professionals, typically targeting small-to-mid-size teams.
• kvCORE (Inside Real Estate): End-to-end real estate platform combining CRM, marketing automation, lead generation, and team management for brokerages and teams. Directly competes with BILLIONS as a comprehensive operating platform for real estate teams, often at the mid-market and enterprise tier.
• Lofty (formerly Chime): AI-powered CRM and marketing platform purpose-built for real estate teams and brokerages. Directly comparable to BILLIONS on the CRM, lead nurturing, and team workflow front, with a similar target buyer profile of growing real estate teams.

Others

• Salesforce: Underlying platform that BILLIONS is built on, providing the CRM, automation, and analytics infrastructure. Salesforce is a critical partner but also a structural dependency and potential platform competitor if it deepens its own real estate vertical offerings or AppExchange policy changes.

Broad incumbents

• HubSpot: Broad CRM and marketing automation platform used widely by real estate teams as a horizontal alternative. Competes with BILLIONS for the CRM, automation, and reporting spend at real estate teams that do not require real-estate-specific transaction pipelines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC5p-PkPWGYyAkqwSQnaG8Fg
• Facebookfacebook.com/BILLIONSCRM
• LinkedInlinkedin.com/company/joinbillions
• Instagraminstagram.com/billionscrm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BILLIONS