Maple

What Maple does

Maple Corporation is a Canadian virtual healthcare platform founded in 2015 and headquartered in Toronto, Ontario. The company operates a coast-to-coast telehealth service that connects patients with Canadian-licensed doctors and nurse practitioners via secure text, audio, or video consultations available 24/7 across all provinces and territories. The platform integrates electronic medical records, prescription faxing or door delivery, lab requisitions, sick notes, and specialist referrals (dermatology, endocrinology, mental health, naturopathy, paediatrics) without gatekeeping, with GPS-based provincial routing to ensure jurisdictional compliance. A 2026 rebrand under the tagline 'Health Yeah!' repositioned Maple from episodic to always-available care.

Maple monetizes through four streams: (i) individual family memberships at $85/month providing unlimited on-demand consultations and specialty access; (ii) pay-per-visit fees split between provider and platform service fees for uninsured services; (iii) direct billing to provincial health plans for insured consultations; and (iv) enterprise contracts with employers, insurers, brokers, and benefits providers offering Maple as a covered employee benefit. The company also delivers the Veteran Family Telemedicine Service as a third-party contractor for Veterans Affairs Canada (funded through March 31, 2027).

The company has grown through two acquisitions — Wello (January 2022), bringing 350+ corporate clients including Fortune 100 firms, and Beyond ADHD (November 2025), adding a dedicated ADHD care vertical and bringing the combined patient base to over 20,000. Distribution combines direct-to-consumer mobile and web channels, white-label/co-branded integration with Loblaw's PC Health application, and institutional channels including employer benefits platforms, insurer networks, and the VAC government contract.

Name

Maple

Legal name

Maple Corporation

Website

https://getmaple.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Maple is a Canadian virtual healthcare platform founded in 2015 that connects patients across all provinces and territories with Canadian-licensed doctors and nurse practitioners via secure text, audio, or video consultations 24/7, serving direct consumers, employers, insurers, and government clients.

Ownership category

akta.pro rank

Product category

Telehealth Services

NAICS

Offices of Physicians (62111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

24/7 On-Demand Urgent Care Virtual Visit Platforms (HLALAJAA), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

Keywords

• Telehealth services
• Virtual healthcare platform
• Online doctor consultations
• Telemedicine services
• Digital health platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Membership Subscription: Maple offers a monthly membership subscription ($85/month for family coverage) providing unlimited daily on-demand doctor visits, paediatric care, personal health check-ins, iCBT courses, and specialist access in eligible provinces. This is a recurring revenue stream from self-pay consumers. Membership auto-renews annually.
2. Pay-Per-Visit Fees: For uninsured healthcare services not covered by provincial plans or employer benefits, users can pay on a per-consultation basis. Fees include both a Provider Fee (paid to the authorized healthcare provider) and a Service Fee (paid to Maple for platform use). Credit card validation occurs prior to consultation, with charges processed after the visit.
3. Provincial Health Plan Billing (Insured Healthcare Services): When Maple consultations are covered by a provincial health plan, Maple bills the province directly on behalf of Authorized Providers. No payment is required from the user if eligibility criteria are met. Users are limited to one insured consultation per calendar day.
4. Third Party Payer (Employer/Insurer) Coverage: Maple has partnerships with employers, insurers, and benefits providers who pay for employee/client access to Maple's services. Employers and insurers contract with Maple and offer it as an employee benefit, subsidizing or fully covering membership fees or per-visit costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Maple operates a virtual healthcare platform that connects patients with Canadian-licensed doctors and nurse practitioners for 24/7 on-demand consultations via secure text, audio, and video. The service delivers diagnoses, prescriptions, lab requisitions, sick notes, and specialist consultations across all Canadian provinces and territories, accessible through web and mobile apps. Revenue is generated through consumer membership subscriptions, pay-per-visit fees, provincial health plan billing, and employer/insurer-sponsored plans.

Product overview

Maple is a Canadian virtual healthcare platform offering a unified telehealth ecosystem with a core platform enabling 24/7 access to Canadian-licensed doctors and nurse practitioners via secure text, audio, or video consultations. The platform operates on a modular architecture combining core services (online consultations, prescriptions, lab work, medical notes) with specialty services (mental health, dermatology, paediatrics, endocrinology, naturopathy, weight medication assessment). Additional layers include optional Wellness Services (health recommendations), a Business Solutions tier for employers and insurers, and acquired subsidiaries (Beyond ADHD for ADHD care, Wello for virtual primary care). Pricing includes pay-per-visit and membership options ($85/month for family care), with insured services covered by provincial health plans where applicable. The platform also delivers the Veteran Family Telemedicine Service as a government contractor.

Differentiator

Problem solved

Functional benefit

Products and services

• Maple Core Platform On-demand virtual healthcare platform connecting Canadian patients with Canadian-licensed doctors and nurse practitioners via secure text, audio, or video consultations, available 24/7 across all provinces and territories. For individual consumers, families, employers, and insurers.
• Mental Health Services

Quantifiable outcome

• Combined Maple and Beyond ADHD serve over 20,000 patients
• +3 more outcomes

Named customers3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Veterans Affairs Canada / Canadian Armed ForcescoreStrategic or Co-development Partner · 9 February 2026Maple serves as the third-party contractor delivering the Veteran Family Telemedicine Service in partnership with Veterans Affairs Canada and Canadian Forces Morale Welfare Services. The service was extended and expanded effective February 9, 2025, to cover all Canadian Armed Forces Veterans released on or after April 1, 2025, their families, and survivors, providing up to two years of telemedicine access. Funded through March 31, 2027.
• Beyond ADHDcoreTechnology or Integration · 1 November 2025Maple acquired Beyond ADHD, a New Brunswick startup specializing in digital ADHD assessment, diagnosis, and treatment, in November 2025. Beyond ADHD operates as a subsidiary of Maple while continuing its services without interruption. The acquisition expanded Maple's mental health sector presence and improved access to ADHD care across Canada, with the combined entity serving over 20,000 patients.
• INLIV Inc. / Coril Holdings Ltd. (Wello)coreTechnology or Integration · 1 January 2022Maple acquired Wello, a virtual healthcare provider operated by INLIV Inc., a subsidiary of Coril Holdings Ltd., in January 2022. The acquisition expanded Maple's network and broadened its range of healthcare and mental health solutions across Canadian provinces and territories. Wello's customer base of over 350 companies (Fortune 100 corporations to small businesses) became part of Maple's B2B offering.
• Loblaw Companies Limited (PC Health)minorStrategic or Co-development PartnerMaple's privacy policy references 'PCH Users' — users registered through Loblaw's PC Health application who access Maple's Healthcare Services as part of a customized program provided by Loblaw. This indicates a white-label or co-branded partnership where Maple's telehealth services are integrated into Loblaw's digital health application.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• TELUS Health: TELUS Health operates MyCare, a 24/7 Canadian virtual care platform with text/video consultations, prescriptions, and specialist access. It is Maple's largest direct competitor, leveraging telecom-scale distribution to sign employers and insurers across Canada.
• Dialogue Health: Dialogue (acquired by Sun Life) is a Canadian virtual primary care and mental health platform sold to employers as an employee benefit. It directly competes with Maple's Wello-anchored employer offering and is one of the most established B2B telehealth players in Canada.
• Felix Health: Felix is a Canadian DTC telehealth platform focused on conditions like weight management, mental health, and sexual health with a pay-per-visit model. It targets the same Canadian consumer intent keywords and overlaps on DTC subscription and per-visit offerings.
• Tia Health: Tia Health operates a Canadian virtual clinic network connecting patients to family doctors and specialists via video/phone. It overlaps with Maple on national DTC virtual primary care delivery and competes for both consumer and provider network share.

Broad incumbents

• WELL Health Technologies: WELL Health is a Canadian digital health company combining clinic operations, telehealth, and EMR platforms. It is a broader incumbent than Maple and overlaps through its virtual care services (e.g., Circle Medical, WISP) competing for employer and consumer primary care spend.
• Hims & Hers Health: Hims & Hers is a U.S. publicly-traded DTC telehealth and pharmacy platform serving weight, sexual health, mental health, and dermatology. It is comparable as a scaled consumer telehealth brand and specialty subscription business, though operating in a different geography and market structure.
• Ro: Ro is a U.S. DTC telehealth company providing virtual consultations, prescriptions, and pharmacy fulfillment across multiple specialties. Comparable to Maple as a vertically-integrated consumer telehealth platform with specialty vertical expansion and pharmacy infrastructure.

Regional players

• Akira Health: Akira (acquired by TELUS Health) was a Canadian on-demand virtual care app connecting patients to doctors via text and video. Comparable as a regional Canadian DTC telehealth platform that ultimately consolidated into a larger competitor.

Emerging players

• Livecare: Livecare is a Canadian telehealth platform providing secure video consultations and remote patient monitoring for clinicians and patients. Comparable as a smaller Canadian telehealth provider competing for similar provider network and patient base.

Others

• Babylon Health: Babylon (now eMed) was a global AI-enabled telehealth platform offering virtual primary care and triage. Comparable as a historical peer in the direct-to-consumer virtual primary care category, providing a benchmark for unit economics and scaling challenges in DTC telehealth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/getmaple
• YouTubeyoutube.com/channel/UCrAXFYjZYezKF4rn-bELs8g
• Facebookfacebook.com/getmaple
• LinkedInlinkedin.com/company/mapleonlinehealthcare
• Instagraminstagram.com/getmaple

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maple