Tupinamba

What Tupinamba does

Tupinamba, operating commercially as Tupi (legal name Tupi Mobilidade), is a Brazilian electric vehicle charging technology company founded in 2019 and headquartered in São Paulo. The company operates a two-sided platform comprising a consumer-facing mobile application (Tupi App, available on iOS and Android) for EV drivers to locate charging stations, initiate charging via QR code or RFID tag, pay for sessions, plan trips, and track environmental impact, alongside a B2B management software platform (Tupi Conecta) that enables charging network operators to monitor stations in real time, configure tariffs, manage users, process payments, and access reporting. The platform communicates with charging hardware via the OCPP 1.6 JSON protocol and supports integrations with more than ten charger brands including WEG, ABB, Wallbox, StarCharge, Siemens, XCharge, I-Charging, and Nansen, in addition to payment partners such as PIX, credit card, Sem Parar, and Ticket Car.

As of the most recent data, Tupi reports over 1,800 connected charging stations, more than 300,000 active users, over 2,000,000 cumulative charging sessions, and more than 50 GWh of energy consumed across the network. The company has extended its product surface with Tupi Embarcado, an embedded charging solution for vehicles, and a Marketing e Benefícios module that enables operators to run discount coupons and loyalty campaigns. Strategic partnerships include Shell Recharge (interoperability), Sem Parar (payment and channel), Ticket Car (fleet/corporate payments), and EV OEMs BYD and Zeekr, as well as ride-hailing platform 99.

Tupi monetizes through two primary streams: a transaction fee on gross charging session value processed through the app (with operator settlements paid weekly, bi-weekly, or monthly net of Tupi's commission) and a quote-based subscription for the Tupi Conecta operator platform sold via direct enterprise sales. Pricing is not publicly disclosed for either stream. The company raised approximately $1.86M in a January 2022 funding round led by Plataforma Capital Partners, and operates with a headcount of 51-100 employees.

Name

Tupinamba

Legal name

Tupi Mobilidade

Website

https://tupinambaenergia.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Tupinamba (Tupi Mobilidade) is a Brazilian EV charging platform offering a consumer mobile app for drivers and a B2B management software (Tupi Conecta) for station operators, connecting over 1,800 stations and 300,000+ users via OCPP-based interoperability.

Ownership category

akta.pro rank

Product category

EV Charging Management Software

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH)

Keywords

• EV charging software
• Charging network management
• EV driver mobile app
• OCPP charging platform
• Electric vehicle infrastructure

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees on Charging Sessions: Tupi charges a fee on gross transaction values processed through the app. Operators receive payments via weekly, bi-weekly, or monthly batch transfers to their bank accounts, with Tupi's commission deducted and visible in real-time.
2. Software Platform Subscription: Tupi Conecta management software for charging network operators. Contact-based pricing with quote requests through the website. Includes station management, tariff configuration, invoicing, payment processing, and reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tupinamba operates a two-sided EV charging platform serving the Brazilian market. On the consumer side, the Tupi mobile app lets electric vehicle drivers locate charging stations, initiate charging via QR code or RFID, pay for sessions, and plan long-distance routes. On the enterprise side, Tupi Conecta is a station management software platform (CPMS) that enables charging network operators to monitor stations in real time, configure tariffs, manage users, process payments, and run promotional campaigns.

Product overview

Tupinamba (operating under the brand Tupi / Tupimob) is a Brazilian electric vehicle charging technology company offering two core products: the Tupi App — a consumer-facing mobile application available on iOS and Android that enables EV drivers to locate charging stations, initiate charging via QR code or RFID tag, pay for sessions, reserve chargers, and plan travel routes; and the Tupi Conecta (Plataforma de Gestão) — a station management software platform (CPMS) for operators to monitor stations in real time, manage tariffs and idle fees, access session history, download reports, process payments, and manage marketing campaigns and discount coupons. The Tupi Conecta station network connects over 1,800 charging stations serving more than 300,000 active users across Brazil, with an aggregate of over 2 million charging sessions and 50 GWh consumed.

Differentiator

Problem solved

Functional benefit

Brands

• Tupi Pra Mim: Consumer-focused app for individual EV drivers to locate and use charging stations
• Tupi Conecta
• Tupi Embarcado

Products and services

• Tupi App Mobile application for electric vehicle drivers to locate charging stations on an interactive map, initiate and pay for charging sessions, track charging progress, reserve chargers, plan travel routes (Planejar viagem), authenticate via RFID tags, and monitor environmental impact. Available on iOS (App Store) and Android (Google Play).
• Tupi Conecta (Plataforma de Gestão) Charging station management software platform (CPMS) for station operators to monitor stations in real time, manage user access and tariffs, view session history, download activity reports, configure idle fees, process payments, issue invoices, and manage marketing campaigns and discount coupons.
• Tupi Conecta (Station Network) Aggregated network of more than 1,800 charging stations connected to the Tupi platform, enabling drivers to access chargers from multiple operators and brands via a single app. Supports charger brands including WEG, ABB, Wallbox, StarCharge, Siemens, XCharge, I-Charging, Nansen, Sino, and EON through OCPP 1.6 JSON standardization.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• WEGcoreTechnology or IntegrationWEG is one of the major charging equipment brands integrated with the Tupi platform via OCPP 1.6 JSON. The platform supports WEG Wemob chargers for both residential and commercial deployments.
• ABBcoreTechnology or IntegrationABB charging equipment is supported on the Tupi platform, enabling operators to manage ABB stations through Tupi Conecta software.
• WallboxcoreTechnology or IntegrationWallbox Pulsar Plus residential chargers are supported on the platform with documented integration guides available.
• StarChargecoreTechnology or IntegrationStarCharge charging stations are integrated with the Tupi platform for network management.
• SiemenscoreTechnology or IntegrationSiemens charging equipment is supported on the Tupi platform through OCPP integration.
• Sem PararcoreChannel Partner/ Reseller/ DistributorSem Parar is an integrated payment method within the Tupi app, allowing users to pay for charging using their Sem Parar account.
• Shell RechargecoreChannel Partner/ Reseller/ DistributorShell Recharge stations are accessible through the Tupi app, providing interoperability between networks. The partnership enables Tupi users to access Shell's charging infrastructure.
• Ticket CarcoreChannel Partner/ Reseller/ DistributorTicket Car is an integrated payment method within the Tupi app for fleet and corporate vehicle charging payments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zletric: Brazilian EV charging network operator offering public charging stations and a proprietary app in Brazil. Closest domestic direct competitor sharing the same end-market and consumer use case as Tupi.
• EVBox: European EV charging hardware and software provider offering OCPP-compliant chargers and a CPMS plus a consumer app (EVERON). Directly comparable product suite to Tupi's Tupi App + Tupi Conecta.
• ChargePoint: Global leader in EV charging network operating system. ChargePoint sells a comparable OCPP-based CPMS to station operators and runs a consumer-facing app to locate and pay for charging, mirroring Tupi's dual-sided model.
• StarCharge: Chinese EV charging equipment manufacturer whose chargers are integrated with Tupi Conecta. Sells its own operator platform and consumer-side solutions globally, overlapping with Tupi's dual-sided offering.
• ABB E-mobility: Global EV charging equipment vendor whose hardware is supported on Tupi Conecta. ABB also sells its own operator software and digital services, competing head-on in the CPMS layer.
• Wallbox: Listed EV charging equipment maker whose Pulsar Plus chargers integrate with the Tupi platform via OCPP 1.6 JSON. Overlap is strongest on residential/multi-family shared chargers and operator software.

Broad incumbents

• Shell Recharge: Major oil-major-affiliated EV charging network already integrated as a Tupi partner via interoperability. Operates its own branded charging network and software platform at global scale, making it both ally and competitor.
• Enel X Way: Enel's global e-mobility division operating charging infrastructure and a CPMS-style platform with an end-consumer app. Competes in the same operator-software segment Tupi addresses in Brazil.
• Tesla Supercharging: Proprietary fast-charging network run by Tesla with growing international footprint including Brazil. Competes for the same EV charging demand; increasingly opening access to non-Tesla EVs makes it more directly comparable to Tupi.
• Siemens eMobility: Industrial conglomerate division producing EV chargers (e.g., VersiCharge) that are supported on Tupi Conecta. Offers competing operator software and fleet solutions, particularly relevant to depot and commercial charging segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TupiMob
• LinkedInlinkedin.com/company/tupinamba-energia
• Instagraminstagram.com/tupi.mob

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tupinamba