MoveSpring (A Reward Gateway Company)

What MoveSpring (A Reward Gateway Company) does

MoveSpring is a Chicago-headquartered wellbeing and employee engagement software brand that operates as a sub-entity of Reward Gateway, a UK-based (London, 1 Dean Street) private limited company founded in 2006 and part of the global Edenred corporate services group. MoveSpring itself was founded in 2014 by John Contreras (CEO) and Anthony Knierim (Co-founder & COO) and positions itself as a fun, simple, highly engaging health platform that enables employers to educate and motivate employees toward better health. As part of the Reward Gateway | Edenred family, MoveSpring participates in the broader SmartHub employee experience platform, a cloud-based, modular SaaS suite spanning Recognition & Rewards (including Peer-to-Peer Recognition, Employee Rewards, Manager Awards, Reward Marketplace, and Custom Rewards), Wellbeing (base module, Wellbeing+ premium app, and Wellbeing Center), Employee Discounts, Communications, Employee Surveys, and Engagement Analytics, with Connect+ as the mobile interface.

The platform is delivered as a cloud SaaS subscription with quote-based annual contracts scaled to organization size and module selection, sold via consultative direct enterprise sales targeting HR and people leaders at mid-to-large organizations ('Schedule a Demo' / 'Request Demo' CTAs). Technical differentiation rests on deep native integrations with Workday HCM, Microsoft Teams, Slack, Amazon, and Yapster, an Open API (docs.rewardgateway.net), ISO 27001 information security certification, and GDPR compliance. At the parent level, the platform serves more than 6,000 companies and reaches 8M+ employees globally with an NPS of 72; named enterprise customers span technology (Atlassian, Salesforce, Workday, DataBank), retail (Neiman Marcus, Marks and Spencer), manufacturing (Heineken, Mondelez), financial services (SafeAmerica Credit Union, Golden 1 Credit Union), healthcare (Shannon Medical Center), education (SNHU), and food & beverage (Krispy Kreme). MoveSpring runs on 11-50 employees and has disclosed ~$2.9M in equity funding across a 2014 seed ($800K) and a 2017 round ($2.1M), with no acquisitions, M&A activity, or leadership changes on record.

Name

MoveSpring (A Reward Gateway Company)

Legal name

Reward Gateway

Website

https://MoveSpring.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

MoveSpring is a Chicago-based wellbeing and employee engagement SaaS brand operating within Reward Gateway | Edenred, providing a modular recognition, rewards, wellbeing, discounts, communications, and analytics platform to mid-to-large enterprise employers. It sells via consultative direct enterprise sales to HR leaders and reaches 8M+ employees globally through the parent platform.

Ownership category

akta.pro rank

Product category

Employee Engagement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

Keywords

• Employee engagement platform
• Corporate wellbeing software
• Employee recognition software
• Employee rewards platform
• Employee experience software

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Annual or multi-year subscription-based access to the employee experience platform, encompassing modules for recognition and rewards, wellbeing programs, employee discounts, communications tools, and surveys. Revenue is recurring and scales with organization size and selected modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MoveSpring provides a cloud-based employee wellbeing and engagement platform that helps employers educate, motivate, and reward employees through structured wellness programs, recognition, and rewards. As part of Reward Gateway's broader SmartHub platform, MoveSpring customers access wellbeing tools (Wellbeing, Wellbeing+, Wellbeing Center) alongside recognition, rewards, employee discounts, communications, surveys, and analytics. The platform is sold as a multi-module enterprise SaaS subscription.

Product overview

Reward Gateway (parent of MoveSpring) operates as a unified employee experience platform called SmartHub, offering a modular portfolio of products organized around four core pillars: Recognition & Rewards (including Peer-to-Peer Recognition, Employee Rewards, Manager Awards, Reward Marketplace, and Custom Rewards), Wellbeing (encompassing Wellbeing, Wellbeing+, and Wellbeing Center), Discounts (Employee Discounts program), and Communications (employee communications tools). The platform also includes Connect+ as the mobile app interface and Engagement Analytics for reporting. Organizations can deploy individual modules or the full integrated suite, with the SmartHub serving as the central aggregation layer.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartHub The primary unified employee experience platform serving as the central hub for recognition, rewards, wellbeing, communications, and surveys. Sold as the core subscription to enterprise customers.
• Connect+ Mobile-first employee engagement app providing employees direct access to recognition, rewards, and wellbeing benefits from their personal devices.
• Recognition & Rewards Module for building a culture of continuous recognition and appreciation, supporting employee engagement and morale through structured and social recognition.
• Employee Rewards Flexible reward redemption module allowing employees to earn and redeem rewards, including gift cards and points-based incentives.
• Reward Marketplace Digital marketplace where employees browse and redeem accumulated rewards, including gift cards, merchandise, and experiences.
• Wellbeing Wellbeing module supporting employee mental, physical, and financial wellbeing through structured programs, challenges, and resources. Core to MoveSpring's value proposition.
• Wellbeing+ Enhanced corporate wellbeing app offering an expanded suite of wellbeing tools and capabilities beyond the base Wellbeing module, accessible as a mobile-first application.
• Wellbeing Center Centralized hub providing access to wellbeing resources, tools, and information to support holistic employee health.
• Employee Discounts Discount program extending employees' pay by providing access to exclusive discounts on everyday expenses and retail purchases.
• Communications Internal communications tools for connecting and informing frontline, on-site, and remote employees, enabling organizations to disseminate announcements and updates.
• Employee Surveys Survey tool for gathering employee feedback and measuring engagement, enabling organizations to assess sentiment and identify areas for improvement.
• Peer-to-Peer Recognition Module enabling employees to give and receive social recognition directly with colleagues, fostering a community of collaboration and positive workplace culture.
• Manager Awards Module enabling managers to award recognition and rewards to their team members as part of structured management-led recognition programs.
• Custom Rewards Bespoke reward options allowing organizations to create custom reward items, experiences, or incentives tailored to their workforce and culture.
• Engagement Analytics Analytics and reporting module providing insights into employee engagement metrics, platform usage, and program effectiveness to inform data-driven decisions.

Quantifiable outcome

• NPS score of 72 — indicating strong customer satisfaction and advocacy among enterprise clients
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Microsoft TeamscoreTechnology or IntegrationDeep integration with Microsoft Teams enabling employee recognition, peer-to-peer appreciation, and rewards directly within the Teams collaboration environment. Supports seamless workplace communication and engagement without switching contexts.
• SlackcoreTechnology or IntegrationIntegration with Slack enabling employee recognition and rewards to be sent directly through Slack channels, bringing workplace engagement into the daily communication tool employees already use.
• WorkdaycoreTechnology or IntegrationIntegration with Workday HCM platform enabling seamless data synchronization and single sign-on, allowing organizations to leverage existing Workday employee data within the Reward Gateway engagement platform.
• EdenredflagshipStrategic or Co-development PartnerMoveSpring operates as part of Reward Gateway | Edenred, a global leader in employee engagement. Edenred is a large international group specializing in prepaid corporate services, providing strategic backing, global distribution reach, and cross-sell opportunities for MoveSpring's wellbeing and wellness offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wellable: Wellable is a corporate wellness and wellbeing platform with overlapping use cases around employee engagement programs, though typically serving smaller mid-market customers than MoveSpring.

Direct peers

• Personify Health (formerly Virgin Pulse): Personify Health is a large-scale corporate wellbeing, recognition, and rewards platform with global enterprise customers; a head-to-head competitor in the integrated employee experience category.
• Workhuman: Workhuman operates a recognition and employee experience platform serving global enterprises, with comparable recognition, rewards, and analytics capabilities.
• Achievers: Achievers is an enterprise employee recognition and rewards platform that competes directly with MoveSpring/Reward Gateway's Recognition & Rewards and SmartHub modules.
• Kudos: Kudos is an employee recognition, rewards, and engagement analytics platform for mid-market and enterprise customers, with comparable recognition and survey functionality.
• Limeade: Limeade is an employee wellbeing and engagement platform targeting mid-to-large enterprises, directly comparable to MoveSpring's wellbeing and engagement offering within SmartHub.
• Motivosity: Motivosity offers recognition, rewards, and employee engagement software for SMBs and enterprises with similar peer-to-peer recognition and manager award modules.
• Bonusly: Bonusly provides peer-to-peer recognition and rewards tooling integrated with Slack and Teams, directly overlapping with MoveSpring's peer recognition module and integration-led approach.

Broad incumbents

• Workday: Workday is a leading HCM platform that increasingly embeds employee experience, recognition, and wellbeing functionality; a system-of-record incumbent and integration partner that can either complement or compete with MoveSpring.
• Microsoft Viva: Microsoft Viva is a native employee experience platform within Microsoft 365 and Teams that bundles engagement, learning, wellbeing, and recognition — a potential native substitute for parts of MoveSpring's SmartHub suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/movespringapp
• LinkedInlinkedin.com/company/13177333

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoveSpring (A Reward Gateway Company)