Properati

What Properati does

Properati is a Latin American online and mobile property marketplace founded in 2012 and headquartered in Buenos Aires, Argentina. The platform connects property seekers (home buyers, renters, and investors) with real estate agencies, individual agents, and developers across five countries: Argentina, Colombia, Ecuador, Peru, and Uruguay. Its core product consists of a web platform and native iOS/Android mobile applications featuring location-based property search, price averages, neighborhood characteristics, and market comparisons to support consumer decision-making. The mobile experience is differentiated by GPS-enabled search near the user's current location and a clean, simplified navigation interface.

Properati's underlying technology is a digital marketplace with country-specific domains and applications; the platform architecture supports listing management, contact routing between consumers and real estate professionals, and aggregation of proprietary market data across multiple LATAM markets. The company does not disclose APIs, SDKs, or AI/ML capabilities in the available data, positioning the product primarily as a listings and lead-generation layer rather than a data-science platform.

Properati's business model is a pay-per-contact (lead generation) model in which real estate agencies, agents, and developers pay only for qualified contacts received from the platform, rather than for advertising impressions (banners or pop-ups). This transaction-based pricing aligns seller, user, and platform incentives and enables a clean ad-free consumer interface. The company has raised approximately $9.7M across five funding rounds from 2013 to 2018, with investors including NXTP Labs, NEVEQ, Telor International, Kinled Holding, and GroupArgent.

Name

Properati

Legal name

Properati

Website

https://Properati.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Properati is a Latin American web and mobile property marketplace operating in Argentina, Colombia, Ecuador, Peru, and Uruguay. It connects property buyers, renters, and investors with real estate agencies, agents, and developers via a pay-per-contact lead generation model.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Real estate marketplace
• Property listing platform
• Online property search
• Real estate leads
• LATAM property portal

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pay-Per-Contact Model: Real estate agencies, agents, and developers pay only for quality contacts/leads received, not for banners or pop-ups. This aligns incentives between sellers, users, and the platform, resulting in a clean, ad-free interface.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Properati operates a web and mobile real estate marketplace that aggregates property listings from real estate agencies, agents, and developers across Argentina, Colombia, Ecuador, Peru, and Uruguay. The platform provides consumers with property search, price averages, neighborhood characteristics, and market comparisons, while charging real estate professionals on a pay-per-contact basis rather than for traditional banner or pop-up advertising.

Product overview

Properati is a single unified web and mobile property platform that enables property search, listings, and real estate transactions in Latin America. The core product is the web platform (Properati Platform), complemented by native mobile applications for iOS and Android. The platform serves both consumers seeking homes (offering price averages, neighborhood characteristics, and property comparisons) and real estate professionals (who pay only per contact received). The platform operates across Argentina, Colombia, Ecuador, Peru, and Uruguay.

Differentiator

Problem solved

Functional benefit

Products and services

• Properati Web Platform Web-based real estate marketplace accessible via country-specific domains (properati.com.ar, .com.co, .com.pe, .com.ec and Uruguay), enabling property search, listing browsing, and access to price averages, neighborhood characteristics, and market comparisons for buyers, renters, and investors across Latin America.
• Properati Mobile App (iOS/Android) Native mobile applications for iOS and Android devices offering property search near the user's current location via GPS, with a simplified navigation interface designed for mobile-first property discovery in Argentina, Colombia, Ecuador, Peru, and Uruguay.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Major Real Estate Agencies (Inmobiliarias)coreChannel Partner/ Reseller/ DistributorProperati has established agreements with the most important real estate agencies in each of its operating countries (Argentina, Colombia, Ecuador, Peru, and Uruguay) to publish their property listings on the platform. These partnerships are fundamental to the platform's inventory and value proposition for consumers.
• Real Estate Agents (Agentes)coreChannel Partner/ Reseller/ DistributorIndividual real estate agents are key partners who list properties on Properati and pay per contact received. The platform provides them with quality leads in exchange for listing fees based on contact volume.
• Developers and Builders (Constructoras)coreChannel Partner/ Reseller/ DistributorConstruction companies and developers partner with Properati to list new development projects. These partnerships help developers reach potential buyers through the platform's marketplace with the pay-per-contact model.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mitula: Vertical meta-search engine aggregating property listings from hundreds of portals worldwide, including many LATAM markets. Mitula is a broad incumbent that can divert high-intent consumer traffic away from Properati by surfacing its listings alongside larger competitors.
• OLX: Global classifieds platform with deep LATAM presence and a real estate vertical in Brazil, Argentina, and other markets. OLX is a broad incumbent whose real estate category competes with Properati for both consumer traffic and professional listing supply.
• MercadoLibre: LATAM's largest e-commerce platform with a substantial real estate vertical (inmuebles) across multiple countries. While not a specialized property portal, its scale, traffic, and integrated payments make it a powerful broad incumbent whose real estate category competes for consumer attention and agency spend.

Direct peers

• Urbania: One of Peru's primary online real estate marketplaces, listing properties for sale and rent and serving the same buyer/renter and agency segments as Properati in Peru. It is a direct country-level competitor in one of Properati's five operating markets.
• ZonaProp: Argentina's leading online real estate marketplace, listing apartments, houses, and commercial properties for sale and rent. ZonaProp competes head-to-head with Properati in its home market with the largest agency inventory and a comparable pay-per-lead product.
• Plusvalia: Ecuador's leading property marketplace, listing homes, apartments, and commercial real estate. Plusvalia competes directly with Properati in Ecuador with an analogous agency/agent monetization model and consumer search experience.
• Vivanuncios: Mexican classifieds portal with a strong real estate vertical, now part of the MercadoLibre group. It overlaps with Properati's marketplace category in Mexico and competes for agency advertising and lead-generation budgets.
• Inmuebles24: Mexico's largest property portal, listing residential and commercial real estate across Mexico and parts of LATAM. Operates a similar lead-generation model for agencies, developers, and agents and is a direct regional peer to Properati's marketplace offering.

Emerging players

• Lamudi: Online property portal focused on emerging markets across LATAM, Asia, and the Middle East. Lamudi competes for cross-border property listings and premium developer relationships that overlap with Properati's developer and high-end inventory.
• Habi: Colombia-based tech-enabled property platform providing instant liquidity to homeowners via direct purchasing and brokerage. Habi is an emerging player reshaping the Colombian real estate flow with a vertically integrated model that intersects with Properati's marketplace activity in Colombia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Properati
• Facebookfacebook.com/Properati
• LinkedInlinkedin.com/company/properati

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Properati