Comparisonator
Comparisonator is an Istanbul-based SaaS platform that uses AI to compare football players and teams across 271 men's and 90 women's leagues for professional clubs, scouts, federations, and player agencies, sold via annual subscriptions.
- Company typePrivate
- Founded2018
- HeadquartersÜsküdar
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Comparisonator does
Comparisonator is an Istanbul-headquartered SaaS company (legal entity: Comparisonator Yazılım ve Danışmanlık AŞ) that builds an AI-powered football recruitment and analytics platform used by professional clubs, federations, scouts, and player agencies. The platform compares players and teams across 271 men's leagues and 90 women's leagues using 400+ AI-weighted parameters, supplemented by 126 physical performance metrics and a dedicated 371-parameter women's football dataset. Core product modules include AI Player Comparison, Similarity Comparison (1-click player replacements), Recruitment Shop (ML-based player search), Virtual Transfer (predictive cross-league performance estimation), CompaGPT (generative AI for natural-language reports), CompaPotential (emerging-talent discovery), GBE Points Calculator (UK work-permit compliance), Player Profiles (role identification), and Parameters League (weekly vs. seasonal rankings). Data is delivered via a web application and dedicated iOS/Android mobile apps, with the platform localized into 12 languages.
The company operates a B2B SaaS model with tiered annual subscriptions priced between €4,000 (Limited tier) and €12,000 (PRO tier), plus a €10,000 Women's Module and a €8,000 Mobile-only tier; a 3-day no-credit-card free trial feeds a product-led growth motion, while dedicated customer representatives support enterprise sales to clubs and federations. The go-to-market targets Sports Directors, Chief Scouts, Player Agencies, Coaches, Physical Performance Coaches, Analysts/Media, and Federations. Named enterprise customers include Sheffield United, Rangers FC, Trabzonspor, Beşiktaş, Al-Nassr, LA Galaxy, New England Revolution, San Jose Earthquakes, Celta de Vigo, SK Rapid Wien, Fortuna Sittard, PEC Zwolle, and Altınordu. Distribution is supported by a bi-weekly Football Data Journal newsletter with 10k+ readers and an active presence across X, LinkedIn, YouTube, Facebook, and Instagram. To date, the company has raised $183,488 in a May 2021 seed round led by Socios, with no subsequent funding events disclosed.
Comparisonator firmographics
Firmographics- Name
- Comparisonator
- Legal name
- Comparisonator Yazılım ve Danışmanlık AŞ
- Website
- https://comparisonator.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Comparisonator is an Istanbul-based SaaS platform that uses AI to compare football players and teams across 271 men's and 90 women's leagues for professional clubs, scouts, federations, and player agencies, sold via annual subscriptions.
- Ownership category
- akta.pro rank
Comparisonator industry classification
Industry- Product category
- Sports Analytics Software
- NAICS
- Employment Placement Agencies (561311), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Custom Computer Programming Services (541511)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)
Keywords
Where Comparisonator is headquartered
LocationHeadquarters
- HQ city
- Üsküdar
Offices1 record
Markets served
Comparisonator business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscriptions: Annual subscription-based access to the Comparisonator platform with tiered packages (PRO Module, Women's Module, Mobile, Limited). Pricing ranges from €4,000 to €12,000 per year depending on package features and access levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PRO Module - Full access with all parametric features |
| Subscription | Annual | Women's Module - Women's football data access |
| Subscription | Annual | Mobile Comparisonator - Mobile-only access |
| Subscription | Annual | Comparisonator Limited - Entry-level package |
| Subscription | Annual | Physical Comparison Module - Add-on for physical performance tracking |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Comparisonator product offering
Product offeringCore offering
Comparisonator is an AI-powered football recruitment platform that enables professional football clubs, agencies, scouts, and federations to compare players and teams across 271 men's leagues and 90 women's leagues using 400+ AI-weighted parameters. The platform combines AI-driven similarity matching, virtual transfer performance prediction, generative AI natural-language reporting (CompaGPT), physical performance tracking (120+ parameters), and specialized tools such as the GBE Points Calculator for UK recruitment eligibility. It is sold as an annual subscription SaaS product accessible via web and mobile apps.
Product overview
Comparisonator is an AI-powered football recruitment platform operating as a unified platform with multiple integrated modules. The core offering includes the Player Comparisonator and Team Comparisonator products (comparing players and teams across 400+ parameters), supplemented by specialized tools such as Recruitment Shop (AI-powered player search), Similarity Comparison (AI-driven player matching), CompaGPT (generative AI for natural language reports), Virtual Transfer (predictive analytics), Physical Comparison (120+ physical metrics), Women's Football Data (371 AI parameters across 90 leagues), Parameters League (ranking system), Player Profiles (role identification), My Portfolio (list management), and GBE Points Calculator (UK eligibility assessment). The platform covers 271 leagues globally and offers access via Web Application and Mobile Application (iOS/Android).
Differentiator
Problem solved
Functional benefit
Brands
- CompaGPT: AI tool interpreting football data to human language for player and team analysis.
- Recruitment Shop
- Similarity Comparison
- GBE Points Calculator
- Physical Comparison (CompaPhysical)
- Virtual Transfer
- Team Comparisonator
- Women's Football Data
- CompaPotential
- Parameters League
- AI Player Weights
- Player Profiles
- My Portfolio
Products and services
- Recruitment Shop AI-powered player search and assessment tool that uses machine learning to help scouts search, find, and assess suitable players across any league and position, with filtering by contract length and value.
- Similarity Comparison AI tool that identifies similar players to a selected player with percentage resemblance scores, providing 1-click replacement options for player scouting and recruitment.
- GBE Points Calculator Player eligibility assessment tool specifically designed for UK Recruitment, calculating points for Governing Body Endorsement (GBE) requirements.
- Physical Comparison (CompaPhysical) AI-powered physical performance analysis using 120+ parameters to track player physical data including sprints, high-speed runs, accelerations, decelerations, and minute-by-minute breakdowns across 100+ leagues.
- Virtual Transfer AI-powered predictive tool that virtually transfers a player to another league and visualizes their potential performance relative to other players in that target league.
- CompaGPT (CompAI) AI assistant that interprets football data into human language, generating plain-language player and team performance reports for board-level communication and decision-making.
- Team Comparison Team comparison tool that compares teams worldwide across 400+ parameters, enabling head-to-head analysis and performance benchmarking between squads.
- Women's Football Data Dedicated women's football analytics platform covering 90 leagues with league difficulty ratings, team weights, and 371 AI-powered parameters to assess player levels.
- CompaPotential AI-powered talent discovery tool designed to identify tomorrow's players today, enabling scouts to find emerging talent before they are widely recognized.
- Mobile Application Mobile football data application available on iOS and Android, providing access to the platform's core comparison and scouting features on mobile devices.
- Parameters League Ranking and comparison tool that displays weekly progress versus seasonal progress in point table format with rankings comparison for players and teams.
- AI Player Weights (Player Comparisonator) Player comparison tool using AI-weighted parameters to compare players worldwide across 400+ metrics, providing normalized performance scores.
- Player Profiles AI-powered role identification tool that identifies player positions and roles in the play at first sight, using visual and data-based analysis.
- My Portfolio Personalized player list management tool that allows scouts and recruiters to organize player lists, take notes, and share findings with colleagues.
Quantifiable outcome
- Compare players across 271 leagues worldwide
- +2 more outcomes
Companies that use Comparisonator
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles1 record
Comparisonator technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature10 records
Comparisonator partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Comparisonator competitors and assessment
Company assessmentDirect peers
- Wyscout (Hudl): Wyscout, owned by Hudl, is the dominant football scouting and video analysis platform used by top European clubs, federations, and agencies. It directly competes with Comparisonator in player comparison, scouting reports, and recruitment workflows, though it has a stronger incumbency position and broader video capabilities.
- StatsBomb: StatsBomb provides advanced football analytics with deep event data and AI-powered models used by professional clubs and media organizations. It competes directly with Comparisonator in player comparison and recruitment analytics, with a stronger reputation in advanced metrics and tactical analysis.
- InStat: InStat is a sports data and video scouting platform widely used by football clubs, agents, and federations across Europe and emerging markets. It directly competes with Comparisonator in player analytics, video scouting, and recruitment workflows, particularly in Eastern European and CIS football markets.
Broad incumbents
- Stats Perform (Opta): Stats Perform operates the Opta data brand, supplying official match statistics, advanced analytics, and AI-driven insights to football leagues, clubs, broadcasters, and media. It is a broad incumbent in football data with deeper resources, broader media distribution, and longer-standing league partnerships than Comparisonator.
- SofaScore: SofaScore provides live scores, detailed statistics, and player ratings across multiple sports with a strong football consumer base. While primarily a consumer platform, it increasingly overlaps with Comparisonator in player comparison and statistics, serving as a free alternative for lower-tier clubs and media.
- Hudl: Hudl is a sports video and analysis platform widely used across football, basketball, and other sports, with a growing football presence through its Wyscout acquisition. It competes with Comparisonator in video analysis and performance review, with broader sports coverage and deeper institutional relationships.
Emerging players
- SkillCorner: SkillCorner specializes in broadcast tracking data and physical performance analytics for football, providing automated match data without the need for in-stadium trackers. It overlaps with Comparisonator's Physical Comparison module and represents an emerging alternative for data-driven recruitment.
- Driblab: Driblab is a football analytics company providing data-driven scouting solutions and player valuation models to clubs and agents. It competes with Comparisonator in the recruitment analytics niche, particularly in the Spanish-speaking football market, and offers similar AI-driven player comparison tools.
- FootyStats: FootyStats offers football statistics, predictions, and analytical tools aimed at a mix of consumers, media, and lower-tier clubs. It competes with Comparisonator in player and team data analytics, particularly in the entry-level segment where budget-conscious buyers seek cheaper alternatives.
Regional players
- BeSoccer: BeSoccer is a football data and media platform with strong penetration in Spanish-speaking markets, providing live scores, statistics, and player data. While primarily consumer-facing, it overlaps with Comparisonator in player comparison features and serves as a regional alternative in Latin America and Spain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Comparisonator social profiles
Digital presenceComparisonator financial estimates
Financial estimateRevenue estimate
Valuation estimate
Comparisonator leadership team
Management profileNumber of profiles
Profiles2 records
Comparisonator funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Comparisonator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Comparisonator
What does Comparisonator do?
Comparisonator is an AI-powered football recruitment platform that enables professional football clubs, agencies, scouts, and federations to compare players and teams across 271 men's leagues and 90 women's leagues using 400+ AI-weighted parameters. The platform combines AI-driven similarity matching, virtual transfer performance prediction, generative AI natural-language reporting (CompaGPT), physical performance tracking (120+ parameters), and specialized tools such as the GBE Points Calculator for UK recruitment eligibility. It is sold as an annual subscription SaaS product accessible via web and mobile apps.
Is Comparisonator a public or private company?
Comparisonator is a private company. It is classified as venture growth investor backed and is currently operating.
When was Comparisonator founded?
Comparisonator was founded in 2018. It employs 11 to 50 people.
Where is Comparisonator based?
Comparisonator is headquartered in Üsküdar.
How does Comparisonator make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are Comparisonator's main competitors?
Direct peers on record are Wyscout (Hudl), StatsBomb and InStat. Broad incumbents are Stats Perform (Opta), SofaScore and Hudl. Emerging players are SkillCorner, Driblab and FootyStats. BeSoccer is listed as a regional player.
Does Comparisonator have an API?
No public API is recorded for Comparisonator.
What industry is Comparisonator in?
Comparisonator's product category is Sports Analytics Software. Its primary akta.pro industry code is HSADAEAK, Athlete Testing & Combine Prep (metrics, scouting prep). Its NAICS code is 561311 and its SIC code is 7361.