Make.org

What Make.org does

Make.org is a Paris-headquartered civic technology company that operates a large-scale citizen participation platform enabling governments, EU institutions, municipalities, and large enterprises to run massive online consultations. Founded in 2015 and incorporated in Paris as MAKE.ORG (a French simplified joint stock company, SAS, with capital of 1,056,017 euros), the company serves three primary segments: Public Institutions and Government, Enterprise Businesses, and AI Research and Academia. Its core product, the Make.org Consultation Platform, lets citizens submit proposals beginning with the phrase "We should," vote on others' submissions, and reach consensus-based outcomes through algorithmic clustering of propositions. The company's signature methodology links offline Citizens' Assemblies (mini-publics of randomly selected participants) with online consultations (maxi-publics of thousands of additional participants), a process it has deployed with the European Commission (Citizens' Panels on Preparedness and Budget, building on the Conference on the Future of Europe which engaged 123,000 participants), the European Parliament, NATO, and US state government clients including Connecticut.

The technology stack centers on Panoramic.AI, an AI-powered platform launched in September 2024 that synthesizes citizen inputs and supports European Citizens' Panels through NLP-based analysis, knowledge retrieval for political information, and process automation across millions of submissions. Citizens' Insights is the dedicated research and analysis service that processes consultation outputs, while the Democratic Commons research program partners with Sciences Po, CNRS, and Sorbonne Université on AI-and-democracy research. Sub-brands include WahlCheck (an AI-powered election-information platform launched for the German federal elections in 2024), WeEuropeans, EurHope, and YouthDecide. The platform integrates MixPanel for analytics, Hotjar for behavioral analysis, CookieFirst for consent management, and Google and Facebook Connect for citizen login.

Make.org generates revenue primarily through professional-services contracts with institutional clients who commission consultation projects; citizen participation is free, and pricing for institutional clients is project-based and customized to scope, scale, and duration. The company operates regional offices in Berlin and Brussels in addition to its Paris headquarters, and notable enterprise clients include P&G, Accor, Unibail-Rodamco-Westfield, La Roche Posay, Danone, Bonduelle, Système U, LVMH, Axa, Orange, L'Oréal, La Poste, and Crédit Agricole. Across all consultations, the platform reports cumulative engagement of 12.1 million participants, 428,867 proposals submitted, and 1,265 associations and partners. The company has raised approximately $5 million across three funding rounds between 2016 and 2018 from investors including Citizen Capital, Financiere Saint James, Impactivist, OneRagtime, and SGH Capital; no external parent or controlling investor is disclosed.

Name

Make.org

Legal name

MAKE.ORG

Website

https://make.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Make.org is a Paris-headquartered civic technology company that operates a large-scale citizen participation platform, enabling governments, EU institutions, and large enterprises to run massive online consultations and link offline Citizens' Assemblies with online engagement through its proprietary methodology and Panoramic.AI analysis tools.

Ownership category

akta.pro rank

Product category

Civic Engagement Software

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (813410)

SIC

Services-Management Consulting Services (8742), Services-Social Services (8300)

akta.pro primary industry

Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)

Keywords

• Citizen engagement platform
• Civic participation software
• Democratic consultation services
• Stakeholder engagement tools
• Public consultation platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Institutional Consultation Services: Make.org generates revenue by providing its consultation platform and methodology to public institutions (governments, municipalities, EU bodies) for citizen participation projects. Clients commission consultations on policy questions, electoral processes, and participatory budgeting. The company also provides analysis and reporting services based on consultation outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Make.org operates an online citizen participation platform that enables governments, EU institutions, and large enterprises to conduct large-scale consultations in which citizens submit proposals (typically starting with "We should"), vote on others' proposals, and reach consensus through algorithmic clustering. The platform connects offline Citizens' Assemblies (mini-publics) with online consultations (maxi-publics) and is supplemented by AI-powered analysis tools such as Panoramic.AI and the Citizens' Insights research service.

Product overview

Make.org operates a citizen engagement platform that enables massive online consultations for democratic participation. The core offering consists of the Make.org Consultation Platform, supplemented by Panoramic.AI for AI-powered citizen-institution connectivity, Citizens' Insights for analyzing consultation data, and the Democratic Commons research program. The company serves Public Institutions, Businesses, and A.I. Research sectors with solutions for policy-making processes, citizen participation, strategic processes, and CSR initiatives. Key methodologies include mini-public and maxi-public linkage connecting Citizens' Assemblies with online consultations.

Differentiator

Problem solved

Functional benefit

Brands

• Panoramic.AI: AI platform bridging the gap between citizens and institutions
• Citizens' Insights
• WahlCheck
• WeEuropeans
• EurHope
• YouthDecide

Products and services

• Make.org Consultation Platform Core citizen engagement platform that enables governments, EU institutions, and large enterprises to run large-scale public consultations in which citizens submit proposals and vote on others' ideas, with results analyzed through proprietary clustering and consensus algorithms. The platform also connects offline Citizens' Assemblies with online consultations.
• Panoramic.AI AI-powered platform that increases accessibility of political and institutional information, connects online citizen discussions with offline citizen deliberations, and supports European Citizens' Panels by automating analysis of large volumes of citizen input.
• Citizens' Insights

Quantifiable outcome

• 12.1 million total participants across all consultations
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Partnerships

45 partnerships are on record, tiered core and minor.

• European CommissioncoreStrategic or Co-development PartnerOngoing cooperation with the European Commission for Citizens' Panels including Preparedness, Budget, and other EU policy topics. Make.org provides Citizens' Insights by researching online citizens' inputs and connecting digital discussions with offline Citizens' Panels. Partnership dates back to Conference on the Future of Europe (2020-2022) where 123,000 participants were engaged.
• European ParliamentcoreStrategic or Co-development PartnerPartner in citizens' engagement initiatives, European Democracy Shield activities, and democracy strengthening programs. Make.org participated in panel discussions at the European Parliament on democracy and civic tech.
• European Committee of the RegionscoreStrategic or Co-development PartnerCooperation on regional democracy initiatives, supporting the ECON Commission with AI tools for accessibility, and collaboration on democratic resilience projects.
• NATOminorStrategic or Co-development PartnerPartner listed on Make.org's institutional partnerships page, suggesting collaboration on societal engagement topics.
• WWFminorStrategic or Co-development PartnerPartner in environmental and sustainability consultations, bringing NGO perspective to citizen engagement initiatives.
• OpenSourcePoliticscoreTechnology or IntegrationTechnical partner implementing and moderating the European Commission's Citizens' Engagement Platform. Make.org cooperates with OpenSourcePolitics for EU-level democratic engagement.
• Cronos EuropaminorStrategic or Co-development PartnerEvent partner for Political Communication Summit in Brussels, bringing together EU officials, journalists, and communication experts for democratic dialogue discussions.
• Action Global CommunicationsminorGTM or Marketing PartnerPartner in organizing events and communications around democratic engagement initiatives.
• YouGovminorStrategic or Co-development PartnerResearch partner for political communication and democracy-related events and studies.
• Worldwide Alliance for AI and DemocracycoreStrategic or Co-development PartnerMake.org is a founding member of the Worldwide Alliance for AI and Democracy, launched in early 2025 to ensure AI development aligns with democratic values. Make.org co-authored the manifesto calling for this global alliance.
• Sciences PocoreStrategic or Co-development PartnerAcademic partner for AI and democracy research, providing research data and analytical expertise on citizen participation and democratic processes.
• CNRS (Centre National de la Recherche Scientifique)coreStrategic or Co-development PartnerFrench national research partner for AI and democratic resilience studies, contributing academic rigor to Make.org's research programs.
• Sorbonne UniversitécoreStrategic or Co-development PartnerAcademic partner for AI research programs focused on democratic values and social sciences applications.
• P&G (Procter & Gamble)minorStrategic or Co-development PartnerCorporate partner engaging stakeholders in CSR processes and Great Causes programs using Make.org's consultation platform.
• Unibail-Rodamco-WestfieldminorStrategic or Co-development PartnerReal estate corporation partner for stakeholder engagement and consultation on operational and CSR processes.
• AccorminorStrategic or Co-development PartnerHospitality group partner for CSR initiatives and Great Causes programs using citizen consultation methodology.
• La Roche PosayminorStrategic or Co-development PartnerL'Oréal brand partner for CSR and stakeholder engagement initiatives.
• Système UcoreStrategic or Co-development PartnerFounding partner of 'Better Eating' (Mieux Manger) Grande Cause consultation with 460,000 participants. Retail partner engaged in food sustainability and healthy eating initiatives.
• DanonecoreStrategic or Co-development PartnerFounding partner of 'Better Eating' Grande Cause, contributing to food system sustainability and citizen dialogue on nutrition.
• BonduellecoreStrategic or Co-development PartnerFounding partner of 'Better Eating' Grande Cause, bringing agricultural and food production perspective to citizen consultations.
• ArecominorStrategic or Co-development PartnerPartner in 'Better Eating' Grande Cause and environmental initiatives through Make.org Foundation.
• Fleury MichonminorStrategic or Co-development PartnerFood company partner in the 'Better Eating' Grande Cause consultation.
• LVMHminorStrategic or Co-development PartnerLuxury goods group partner for CSR and stakeholder engagement initiatives.
• AxaminorStrategic or Co-development PartnerInsurance company partner for societal engagement and CSR programs.
• OrangeminorStrategic or Co-development PartnerTelecommunications partner for digital inclusion and societal engagement initiatives.
• L'OréalminorStrategic or Co-development PartnerCosmetics company partner for CSR and responsible business initiatives.
• La PosteminorStrategic or Co-development PartnerFrench postal service partner for societal engagement and territorial initiatives.
• Crédit AgricoleminorStrategic or Co-development PartnerBanking group partner for CSR and regional development initiatives.
• Radio FranceminorGTM or Marketing PartnerFrench public broadcaster and media partner for consultation dissemination and citizen engagement awareness.
• TF1minorGTM or Marketing PartnerFrench TV network partner for media coverage and consultation promotion.
• France TVminorGTM or Marketing PartnerFrench public broadcaster partner for consultation media coverage and citizen outreach.
• ARTEminorGTM or Marketing PartnerEuropean TV channel partnered for the '27' show, integrating massive online citizen consultations with television programming.
• APF France HandicapcoreStrategic or Co-development PartnerMajor disability rights organization, co-initiator of 'Action Handicap' consultation with 274,600 participants on inclusive society.
• KlesiaminorStrategic or Co-development PartnerPension and insurance institution, co-initiator of 'Action Handicap' consultation.
• Fondation OCIRPminorStrategic or Co-development PartnerFoundation partner for 'Action Handicap' consultation on disability inclusion.
• AgefiphminorStrategic or Co-development PartnerOrganization supporting disabled workers, partner in 'Action Handicap' consultation.
• Degroof Petercam FoundationcoreStrategic or Co-development PartnerBelgo-Luxembourg private banking foundation, initiator of 'Parenthood and Work in Belgium' consultation with 11,356 participants.
• Schüler Helfen LebencoreStrategic or Co-development PartnerGerman youth organization, initiator of 'Ukraine's Future Voices' consultation engaging 19,668 young Ukrainians (ages 13-30) on their future priorities.
• НУМО (Ukrainian youth organization)coreStrategic or Co-development PartnerUkrainian partner organization for 'Ukraine's Future Voices' consultation, helping reach displaced youth both in Ukraine and abroad.
• Entreprises pour la CitéminorStrategic or Co-development PartnerCorporate inclusion organization, partner in 'Diversity & Inclusion' Grande Cause action plan.
• Signes de SensminorStrategic or Co-development PartnerAccessibility organization, partner in 'Diversity & Inclusion' Grande Cause action plan.
• DesCodeusesminorStrategic or Co-development PartnerCoding school for women, partner in 'Diversity & Inclusion' Grande Cause action plan.
• EntourageminorStrategic or Co-development PartnerSocial inclusion NGO, partner in 'Diversity & Inclusion' Grande Cause action plan.
• MavoieminorStrategic or Co-development PartnerOrganization, partner in 'Diversity & Inclusion' Grande Cause action plan.
• State of ConnecticutcoreStrategic or Co-development PartnerUS state government partnered with Make.org for Citizen Assembly on Property Taxes, combining a mini-public (100 residents) with maxi-public online consultation (May-June 2026).

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Consul Democracy: Open-source citizen participation platform originating from the City of Madrid and now used by over 150 institutions worldwide. Closely comparable functionality (proposals, voting, debates) targeting the same municipal and government buyer.
• Pol.is: Open-source, real-time deliberation platform for large-scale opinion mapping. Conceptually close to Make.org's consensus-clustering methodology and used in similar civic and policy contexts.
• Ethelo: Canadian civic engagement and group decision-making platform used by municipalities and organizations to run consultations and participatory processes. Comparable use cases in policy consultation and stakeholder prioritization.
• Citizenlab: Belgian-headquartered civic engagement SaaS platform for governments and cities. Most direct competitor in the European civic participation space, offering comparable citizen consultation, ideation, and voting modules to municipalities and public institutions.
• Bang the Table (EngagementHQ): Australia-headquartered civic engagement platform with global deployment, including North American municipal and government clients. Comparable product offering in online consultations, surveys, and participatory budgeting for public-sector buyers.
• Delib: UK-based provider of citizen engagement and consultation tools to local and national governments. Competes directly for UK and European local-authority consultation budgets with a similar B2G SaaS model.
• Decidim: Open-source participatory democracy platform used by hundreds of municipalities across Europe and Latin America. Directly competes in the digital participatory-democracy category, with a free, community-driven model that pressures pricing across the segment.

Broad incumbents

• Qualtrics: Large-scale experience management and survey platform owned by Silver Lake/CPPIB. While not specialized in civic deliberation, it competes for stakeholder and citizen survey budgets in government and enterprise accounts.

Emerging players

• Remesh: AI-powered qualitative research and audience insights platform for real-time group conversation at scale. Comparable in combining AI/NLP with large-scale deliberation but serves market research and enterprise insight buyers rather than democratic consultation.
• Loomio: Cooperative-governed, open-source decision-making platform for groups and organizations. Overlaps with Make.org on collective deliberation but operates at smaller organizational scale rather than mass citizen consultations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/make_org
• Facebookfacebook.com/Make.org
• LinkedInlinkedin.com/company/make.org
• Instagraminstagram.com/make_org

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make.org