What Hoolest Performance Technologies does

Hoolest Performance Technologies, Inc. is a Phoenix, Arizona-based private company that designs and sells drug-free vagus nerve stimulation (VNS) and pulsed electromagnetic field (PEMF) wellness devices for stress, anxiety, panic, sleep, and performance recovery. The core technology is transcutaneous cervical VNS delivered through a proprietary dry high-dose hydrogel tip that the company describes as patented and first-of-its-kind, enabling concentrated electrical energy delivery without conductive gel. The product portfolio includes the VeRelief Prime handheld device (five preset modes spanning 8Hz-100Hz), the Hoolest Pro hands-free bilateral VNS headphones, and the Mini Max PEMF high-intensity system (up to 4,000 gauss) intended for deeper vagal pathway access.

The company operates a direct-to-consumer e-commerce business through hoolest.com, supplemented by a dedicated professional/practitioner storefront serving functional neurologists and clinic operators. Revenue is generated from hardware sales (price points from $159 to $6,000), a $11/month Stress Protection Plan subscription delivering replacement gel tips with a lifetime device warranty, and accessories. Distribution is digital-first across owned web properties plus organic social, content marketing, affiliate, and earned media (including ESPN Films features); there is no disclosed physical retail or international operation. The founder, Dr. Nicholas Hool, is a PhD-trained biomedical engineer who developed the technology after experiencing performance anxiety as a competitive golfer, and the company cites clinical research with over 1,000 first responders and 1,300+ research participants to support efficacy claims of 70% reporting calm after a single use versus 33% placebo. Products are positioned as low-risk general wellness devices (not FDA-regulated medical devices) and are ISO 10993 certified and HSA/FSA eligible.

Name

Hoolest Performance Technologies

Legal name

Hoolest Performance Technologies, Inc.

Website

https://hoolestpt.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoolest Performance Technologies is a Phoenix-based private company that sells patented, drug-free vagus nerve stimulation and PEMF wellness devices (VeRelief Prime, Hoolest Pro, Mini Max PEMF) direct-to-consumer and through a practitioner channel, targeting individuals with stress, anxiety, panic, PTSD, and performance recovery needs.

Ownership category

akta.pro rank

Product category

Vagus Nerve Stimulation Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

Keywords

• Vagus nerve stimulation
• Wellness devices
• Stress management
• PEMF therapy
• Consumer wearables

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Hardware Device Sales: One-time purchase of vagus nerve stimulation devices (VeRelief Prime, Hoolest Pro, Mini Max PEMF) at various price points ranging from $159 to $6,000.
2. Stress Protection Plan Subscription: Monthly subscription at $11/month delivering fresh gel tips monthly with lifetime warranty on device. Generates recurring revenue from consumables.
3. Accessories and Gel Tips: Replacement gel tips and accessories sold as consumables and add-on purchases.
4. Professional/Practitioner Sales: Dedicated professional store offering products for wellness practitioners, functional neurologists, and clinic owners at wholesale or professional pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hoolest Performance Technologies designs, manufactures, and sells drug-free vagus nerve stimulation (VNS) and PEMF wellness hardware, anchored by the VeRelief Prime handheld stimulator, the Hoolest Pro hands-free bilateral device, and the high-intensity Mini Max PEMF system. The proprietary dry high-dose hydrogel tip delivers concentrated electrical stimulation to the cervical branch of the vagus nerve, and the company monetizes hardware sales plus a recurring Stress Protection Plan ($11/month) for replacement gel tips.

Product overview

Hoolest Performance Technologies offers a portfolio of vagus nerve stimulation and PEMF wellness devices designed for stress relief, panic management, and nervous system recovery. The core product line consists of VeRelief Prime (handheld, portable vagus nerve stimulator), Hoolest Pro (hands-free bilateral device with music enhancement), and Mini Max PEMF (high-intensity electromagnetic field system for deeper tissue access). These products work together to target different depths and branches of the vagus nerve - from surface-level cervical stimulation (VeRelief Prime, Hoolest Pro) to deeper torso/abdominal vagal pathways accessible only via magnetic energy (Mini Max PEMF). The company also offers a subscription model (Stress Protection Plan) and various gel tip accessories. All devices are positioned as wellness/performance products rather than medical devices.

Differentiator

Problem solved

Functional benefit

Brands

• VeRelief: Vagus nerve stimulation device brand including VeRelief Prime (handheld device), VeRelief Pro (hands-free bilateral device with music enhancement), and related products.
• MiniMax

Products and services

• VeRelief Prime Handheld, drug-free vagus nerve stimulator for individual consumers that delivers high-dose transcutaneous electrical stimulation to the cervical branch of the vagus nerve via a patented dry hydrogel tip, providing clinically referenced calm in as little as 30 seconds across five frequency modes (Worry 8Hz, Sleep 25Hz, Stress 100Hz, Performance 100Hz with breath guidance, Panic 100Hz with breathing guidance).
• Hoolest Pro Premium, hands-free bilateral vagus nerve activation device worn like headphones for individual consumers and first responders, delivering simultaneous left- and right-side cervical stimulation with music enhancement and a built-in timer for longer relaxation sessions.
• Mini Max PEMF High-intensity pulsed electromagnetic field (PEMF) wellness device for wellness practitioners, functional neurologists, and advanced individual consumers, delivering up to 4,000 gauss (>0.4 T) at pulse frequencies of 0.1–50Hz with 10-minute sessions via a 12-inch loop, 19x60-inch mat, or both coils to access deeper vagal pathways beyond surface electrical stimulation.
• Accessories & Gel Tips Patented high-dose hydrogel replacement tips and complementary accessories that enable continued use of VeRelief and Hoolest Pro devices, sold as consumables and add-on purchases.
• Stress Protection Plan Recurring $11/month subscription for individual device owners that ships 2 pairs of fresh gel tips each month and provides a lifetime device warranty, ensuring consumable replenishment and lock-in revenue for the VeRelief product line.

Quantifiable outcome

• 70% of users felt calmer after single use (vs 33% placebo)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Axon Integrative HealthminorStrategic or Co-development PartnerDr. DeBeer, a functional neurologist at Axon Integrative Health, provides commentary on the MiniMax PEMF device and how high-intensity PEMF fits into a wellness-focused practitioner's toolkit. His perspective covers field intensity, coil selection, and the role of PEMF in nervous-system self-care. Individual commentary not a medical endorsement.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Truvaga: Truvaga sells a consumer handheld transcutaneous vagus nerve stimulation device marketed for stress, anxiety, and sleep. It is the closest direct competitor to Hoolest's VeRelief Prime, with a similar DTC e-commerce motion, price point, and clinical-evidence-led marketing.
• Pulsetto: Pulsetto markets a wearable vagus nerve stimulator for stress, anxiety, and sleep via DTC e-commerce in the US and EU. It competes head-to-head with Hoolest on the same customer persona and the same neurostimulation mechanism.
• Sensate: Sensate is a consumer vagus nerve wellness device sold DTC, using bone-conduction audio and chest-pad stimulation to activate the parasympathetic nervous system. It targets the same anxiety/stress/sleep use cases and shares Hoolest's premium DTC positioning.
• Neuvana: Neuvana makes a consumer vagus nerve stimulation earbud device sold DTC for stress relief and relaxation. It competes with Hoolest Pro's headphone-style hands-free VNS approach.
• Apollo Neuro: Apollo Neuro sells a wrist/ankle-worn wearable that uses low-frequency vibration to deliver touch therapy for stress, sleep, and focus. While the modality (vibroacoustic vs. electrical) differs, it competes directly for the same anxious, performance-focused consumer wallet share via DTC.
• NuCalm: NuCalm is a consumer/professional drug-free stress and sleep system sold DTC and through practitioners. It targets the same anxiety, sleep, and performance use cases as Hoolest with a different (audio/neuroacoustic) modality, competing for the same wellness consumer.

Emerging players

• Muse: Muse is a consumer EEG brain-sensing headband for meditation, sleep, and focus, sold DTC with a subscription app. It overlaps with Hoolest in the mental wellness/stress category and competes for the same consumer biofeedback buyer, though via a different modality.

Broad incumbents

• Whoop: Whoop is a subscription-based wearable focused on recovery, strain, and stress via HRV and sleep tracking. It competes for the same performance-and-recovery-oriented buyer Hoolest courts in its Performance mode, though it does not deliver active neurostimulation.
• Oura: Oura sells a smart ring with stress, readiness, and sleep tracking, sold DTC at premium price points. It competes with Hoolest for the health-conscious consumer's discretionary spend on stress and sleep optimization, even though it does not offer active intervention.
• electroCore (gammaCore): electroCore is an established, publicly listed neuromodulation company whose gammaCore device is FDA-cleared for vagus nerve stimulation in conditions including migraine and cluster headache, and is also sold in a consumer/tactical VNS form. It overlaps with Hoolest on vagus nerve stimulation but operates from a regulated medical-device posture rather than a wellness one.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TheHoolest
• Facebookfacebook.com/Hoolest-Performance-Technologies-1797291013665350
• LinkedInlinkedin.com/company/hoolest-performance-technologies-llc
• Instagraminstagram.com/thehoolest
• TikToktiktok.com/@thehoolest

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoolest Performance Technologies