What Nucalm does

NuCalm, operated by Solace Lifesciences, Inc., is a neuroacoustic software platform that delivers drug-free stress relief, sleep optimization, and performance recovery via a mobile application. The company was founded by Dr. G. Blake Holloway following a research program initiated in 1990, with commercial launch in 2009. Its core technology combines proprietary binaural signal processing, isochronic waveforms, and non-linear oscillation algorithms to pace brain wave frequencies into targeted states (Delta, Theta, Alpha, Beta), producing audio programs exceeding 1,536MB per session. Two U.S. patents (Nos. 9,079,030 and 11,090,459) protect the autonomic nervous system balancing methods, and a Biosignal Processing Disc delivers electromagnetic resonance signatures to the Pericardium-6 acupuncture point to activate the parasympathetic nervous system.

The product suite comprises eight neuroacoustic programs (Rescue, PowerNap, DeepSleep/DeepestSleep+, Focus, FlowState, Ignite, Priming) plus a patented voice-analysis Coherence Score. Commercial distribution spans four subscription tiers ($14.99/month RESCUE, $29.99/month SLEEPSUITE, $49.99/month EDGE, and a Tony Robbins-curated Performance Priming plan), premium memberships ($3,495 5-year MASTERMIND and $7,995 lifetime PLATINUM capped at 1,000 members), and a $3,495 NuCalm PRO package for healthcare and wellness practitioners. The customer base spans elite athletes (79+ professional sports teams), U.S. military and Special Forces, healthcare providers (cited use in 2.7M+ surgical procedures), corporate executives, pilots, and a long-tail of 100,000+ consumers across 100+ countries.

The business model underwent a strategic pivot in November 2021, transitioning from a $5,995 FDA Class III medical device sold only to credentialed professionals to a consumer mobile subscription priced approximately 99% lower, expanding the addressable market dramatically. Go-to-market combines product-led growth through 7-day free trials, event-driven acquisition anchored by the Tony Robbins partnership (2,716 sessions at a single Date with Destiny event in December 2025), influencer endorsements (Jim Kwik, Ben Greenfield), and a B2B practitioner channel. The company is privately held with no institutional venture capital disclosed, having raised $15.5 million cumulatively from accredited individual investors via convertible promissory notes.

Name

Nucalm

Legal name

Solace Lifesciences, Inc.

Website

https://nucalm.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

NuCalm (Solace Lifesciences, Inc.) is a patented neuroacoustic software platform that delivers drug-free stress relief, sleep optimization, and performance recovery through a mobile app, serving elite athletes, U.S. military, healthcare providers, executives, and consumers across 100+ countries via subscription and premium memberships.

Ownership category

akta.pro rank

Product category

Neuroacoustic Wellness Software

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

akta.pro secondary industries

Non-prescription / OTC Digital Therapeutics (HLACANAC), Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

Keywords

• Neuroacoustic wellness software
• Stress management app
• Sleep optimization platform
• Mental performance subscriptions
• Biosignal processing devices

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Consumer Subscription - Individual Plans: Monthly and annual subscription tiers for individual consumers accessing neuroacoustic programs via mobile app. Includes 7-day free trial with credit card required. Automatic enrollment in SLEEPSUITE ($29.99/mo) after trial unless cancelled.
2. MASTERMIND Membership: 5-year comprehensive membership at $3,495 including all programs, welcome package ($900+ value), 5 gift subscriptions, VAULT access, and expert community. Represents under $2/day value proposition.
3. MASTERMIND PLATINUM Lifetime Membership: Lifetime membership at $7,995 including 2 lifetime EDGE licenses, 2 lifetime VAULT licenses, 5 annual gift subscriptions for life, expert access, investment opportunities, and curated premium accessories package ($74,730+ total value).
4. NuCalm PRO Business Package: One-time $3,495 package for businesses including 1-year commercial license, 200 biosignal processing discs, 50 eye masks, materials, and training. Additional $149.99/month per license thereafter.
5. Biosignal Processing Discs: Clinical-strength discs for enhanced parasympathetic activation. Available at 50% discount for MASTERMIND members. Sold through store.nucalm.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

NuCalm is a patented neuroacoustic software platform delivered through a mobile app that helps users achieve deep relaxation, stress relief, improved sleep, and mental performance. The core product is the app containing six proprietary programs (Calm, Bliss, Restore, Recover, PowerNap, and Performance Priming) that use binaural beats and neuroscience-based audio engineering, optionally paired with a Biosignal Processing Disc for physical relaxation.

Product overview

NuCalm is a neuroacoustic software platform offering 8 distinct products through a mobile application. The core product suite consists of Rescue (stress relief/recovery), PowerNap (20-min restorative sleep equivalent), DeepSleep/DeepestSleep+ (delta wave sleep programs), Focus (beta frequency concentration), FlowState (alpha/theta creativity), Ignite (peak performance activation), and Priming (mental preparation). These are delivered as subscription plans: RESCUE ($14.99/mo), SLEEPSUITE ($29.99/mo, 4 sleep products), EDGE ($49.99/mo, all 8 products), and Performance Priming with Tony Robbins. Premium memberships include MASTERMIND (5-year, $3,495) and MASTERMIND PLATINUM (lifetime, $7,995) with exclusive VAULT programs. Professional offering NuCalm PRO ($3,495) serves practitioners. Hardware biosignal processing discs add clinical-strength parasympathetic activation. The platform was previously an FDA Class III medical device transitioning to consumer app in November 2021. NuCalm 3.0 is the current version with patented neuroacoustic technology using binaural signal processing, isochronic waveforms, and non-linear oscillations to pace brain waves into specific states.

Differentiator

Problem solved

Functional benefit

Brands

• MASTERMIND: Premium 5-year neuroscience membership for high achievers including full EDGE access, MASTERMIND VAULT exclusive programs, welcome package, 5 gift subscriptions, and community access.
• MASTERMIND PLATINUM
• MASTERMIND VAULT
• EDGE
• SLEEPSUITE
• RESCUE
• NuCalm PRO
• Clinical Strength

Products and services

• RESCUE Subscription Entry-level monthly NuCalm subscription plan priced at $14.99/month, providing access to the core neuroacoustic app experience for stress relief and recovery. Targeted at individual consumers looking for on-demand calm.
• SLEEPSUITE Subscription Mid-tier monthly NuCalm subscription plan priced at $29.99/month focused on sleep optimization and overnight recovery via the neuroacoustic platform. Targeted at individual consumers with sleep concerns.
• EDGE Subscription Top-tier monthly NuCalm subscription plan priced at $49.99/month offering full access to neuroacoustic programs for mental performance and physical recovery. Targeted at athletes, executives, and high-performing individual consumers.
• Performance Priming with Tony Robbins Subscription-based performance priming program co-branded with Tony Robbins, leveraging the NuCalm neuroacoustic platform to help users mentally and physically prepare for high-stakes performance. Targeted at high-performers and Tony Robbins audiences.
• MASTERMIND Membership Premium high-touch individual membership priced at $3,495 for a 5-year term, providing elevated access to the NuCalm platform, advanced programming, and expert engagement beyond standard monthly subscriptions.
• MASTERMIND PLATINUM Membership Top-tier lifetime individual membership priced at $7,995, providing the highest level of access to NuCalm's neuroacoustic platform, premium content, and expert engagement on a perpetual basis.
• NuCalm PRO Business Package B2B practitioner package priced at $3,495 that includes a commercial use license, training, 200 Biosignal Processing Discs, 50 eye masks, and marketing brochures, enabling licensed professionals to deliver NuCalm experiences as an in-office service. Targeted at chiropractors, dentists, therapists, and wellness clinic owners.
• Biosignal Processing Discs Physical hardware consumable discs that deliver microcurrent signals to accelerate physical relaxation when used together with the NuCalm app. Sold via the NuCalm accessories store as a recurring consumable to both consumers and PRO practitioners.

Quantifiable outcome

• Achieves 2+ hours of restorative sleep in 20-minute PowerNap session
• +5 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Mission 22coreStrategic or Co-development PartnerPartnership with Mission 22, an organization dedicated to preventing veteran suicide. NuCalm is offered to military veterans for PTSD and trauma recovery. Magnus Johnson, former Green Beret and Mission 22 co-founder, is a prominent advocate.
• Tony RobbinsflagshipStrategic or Co-development PartnerTony Robbins has collaborated with NuCalm since 2015 to create Ignite and Priming programs, used by championship teams including Washington Capitals and Golden State Warriors. Robbins calls NuCalm his 'secret weapon' and promotes it at his events.
• Jim KwikcoreStrategic or Co-development PartnerBrain performance expert collaborated on Focus program with Jim Kwik (12-minute Focus w/Jim Kwik in MASTERMIND VAULT). Expert Office Hours for MASTERMIND members focusing on brain state optimization and learning challenges.
• Washington CapitalsminorOthersNHL team that used Ignite and Priming programs during championship run. One of 79+ professional sports teams using NuCalm.
• Golden State WarriorsminorOthersNBA championship team that used Ignite and Priming programs during their run. One of 79+ professional sports teams using NuCalm.
• Chicago BlackhawksminorOthersNHL team with captain Jonathan Toews using NuCalm since 2011. Team trainer Mike Gapski oversees NuCalm implementation for player recovery and stress management.
• U.S. Department of DefensecoreStrategic or Co-development PartnerNuCalm approved for use by U.S. Military including Special Forces, Navy SEALs, Air Force Special Operations, Border Patrol (BORTAC and BORSTAR), FBI, and FBI HRT. Used for mission readiness and cognitive performance.
• Health CanadacoreOthersRegulatory approval enabling NuCalm distribution in Canada. Previously FDA Class III cleared medical device.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Calm: Calm is the leading consumer meditation and sleep app, offering subscriptions that include sleep stories, music, and meditations. It directly competes with NuCalm's consumer stress and sleep subscription offering and targets the same price-sensitive consumer segment via mobile app distribution.
• Headspace Health: Headspace provides guided meditation, sleep, and focus content through a consumer subscription app and B2B partnerships with employers and health plans. It is a direct peer to NuCalm on consumer stress relief and sleep, though it relies on content rather than audio neuroacoustic technology.
• Insight Timer: Insight Timer is the largest free meditation library with a freemium model and large community. It competes with NuCalm for stress and sleep-seeking consumers and represents a low-cost alternative that pressures subscription conversion.

Broad incumbents

• BetterUp: BetterUp is a coaching and mental wellness platform for enterprise, serving Fortune 500 employee populations with a broad portfolio that includes stress, sleep, and performance offerings. It competes with NuCalm's corporate executive and B2B segments but at a much larger enterprise scale.
• Oura: Oura makes a smart ring focused on sleep, recovery, and readiness tracking, widely adopted by elite athletes and executives. It competes with NuCalm in the same professional sports and high-performer segments but emphasizes measurement rather than active intervention.

Emerging players

• Apollo Neuro: Apollo Neuro sells a wearable stress-management device that delivers low-frequency vibrations to shift nervous system state, targeting similar parasympathetic activation claims as NuCalm's biosignal processing discs. It is a relevant emerging player in the non-pharmacological stress relief category.
• Muse (by Interaxon): Muse is a brain-sensing headband and meditation app that combines EEG biofeedback with guided meditation. It targets similar consumer outcomes around focus, stress, and sleep and overlaps with NuCalm's focus and stress-relief use cases.
• Dreem: Dreem is a sleep-focused wearable and app that combines EEG monitoring with audio stimulation. It competes with NuCalm on the sleep optimization use case, particularly for consumers seeking drug-free sleep solutions backed by measurable data.
• Wysa: Wysa is an AI-driven mental wellness chatbot app focused on stress, anxiety, and sleep with consumer and employer offerings. It overlaps with NuCalm's stress and anxiety use case, particularly in employer B2B channels.

Regional players

• Cerebral: Cerebral is a digital mental health platform providing telehealth for anxiety, depression, and insomnia with subscription pricing. It overlaps with NuCalm's anxiety and insomnia use cases but operates as a clinical care provider rather than a non-pharmacological audio technology platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/NuCalm
• LinkedInlinkedin.com/company/nucalmofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nucalm