DIY.org
DIY.org operates a subscription-based creative learning platform for children ages 5-15, offering safe AI tools (KidsGPT, Vibe CodeDrop), curated projects, and a moderated global community serving over 500,000 families across 150+ countries.
- Company typePrivate
- Founded2021
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What DIY.org does
DIY.org, operated by KYT Technologies Pte. Ltd. (a Singapore-incorporated entity that acquired the platform in February 2021), is a subscription-based creative learning platform serving children ages 5-15. The company is functionally headquartered in San Francisco with its corporate domicile in Singapore, and claims a user base of more than 500,000 families across 150+ countries. The platform combines AI-assisted creation tools with human moderation inside a COPPA- and GDPR-compliant, ad-free environment, differentiating on child safety rather than raw AI capability.
The product surface is broad: KidsGPT (a child-safe conversational AI powered by partner AstroSafe), Vibe CodeDrop (a natural-language coding tool for games and apps), AI image and art tools, SafeTube (an ad-free, comment-free YouTube player), the Kibu Sound Lab for audio creation, 1,500+ hands-on projects, 120+ skill paths, 75+ structured courses, 200K+ free printable worksheets, and moderated DIY Clubs. Underlying architecture relies on Stripe for subscription billing, third-party model providers for AI, and a self-serve web/mobile application with parent verification for child accounts. The Kibu hardware collaboration (Creator Candy headphones) extends the platform into physical goods.
Monetization is a freemium subscription model with three tiers: a free tier (3 saved projects, 1 kid profile, 50 KidsGPT messages/day), an annual Family plan (unlimited projects and AI usage, 4 kid profiles, parent dashboard), and an annual Classroom plan at $100/seat with SSO and teacher rosters. A limited hardware revenue stream runs alongside subscriptions. The go-to-market is product-led and community-led: the platform leans on content marketing (blog, free worksheets), word-of-mouth across the moderated 500k-family community, and a Junior Mods program to drive organic acquisition, with safety credentials as the primary trust signal.
DIY.org firmographics
Firmographics- Name
- DIY.org
- Legal name
- KYT TECHNOLOGIES PTE. LTD.
- Website
- https://diy.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DIY.org operates a subscription-based creative learning platform for children ages 5-15, offering safe AI tools (KidsGPT, Vibe CodeDrop), curated projects, and a moderated global community serving over 500,000 families across 150+ countries.
- Ownership category
- akta.pro rank
DIY.org industry classification
Industry- Product category
- Children's Creative Learning Platform
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)
- akta.pro secondary industries
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
Keywords
Where DIY.org is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
DIY.org business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans: DIY.org generates revenue through tiered subscription plans (Free, Family, Classroom). Free tier offers limited features; Family and Classroom plans provide unlimited access to AI tools, projects, and educational content. Yearly subscriptions are billed annually with a 7-day free trial for Family plan.
- Hardware Sales (Kibu Headphones): DIY.org partnered with Kibu to sell limited edition headphones co-branded as 'Creator Candy'. Kids can build and customize the headphones, creating a physical product revenue stream tied to the creative platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever plan with limited features |
| Subscription | Annual | Family plan - unlimited access for family use |
| Subscription | Annual | Classroom plan - for schools and educators |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
DIY.org product offering
Product offeringCore offering
DIY.org is a subscription-based creative learning platform for children that delivers video tutorials, hands-on projects, and guided courses across skills like animation, game design, stop-motion, 3D modeling, music, and coding. The platform pairs this project library with AI-powered tools (KidsGPT, Vibe CodeDrop, SafeTube) and a moderated community, and is offered via Family and Classroom subscription plans plus hardware accessories.
Product overview
DIY.org is a comprehensive creative learning platform for children ages 5-15, offering a unified ecosystem of tools including the core DIY.org Platform, KidsGPT AI assistant, Vibe CodeDrop natural language coding tool, AI Image & Art Tools, and SafeTube safe video player. The platform is complemented by the Kibu Sound Lab for music and audio creation, 75+ educational creative courses, free printable worksheets, and DIY Clubs for community engagement. Available in Free, Family, and Classroom pricing tiers, the platform is trusted by over 500,000 families and maintains COPPA and GDPR compliance.
Differentiator
Problem solved
Functional benefit
Brands
- Kibu: A sound lab collaboration featuring playful tools, music makers, and audio adventures designed for curious kids, including headphones that kids can build, fix, customize and recycle.
Products and services
- DIY.org Platform Subscription-based creative learning platform for children (typically ages 5-15) offering 1,500+ hands-on projects, 120+ skill paths, and 75+ courses in animation, game design, stop-motion, 3D modeling, music, coding, and more, with a moderated, ad-free community. Sold via Family and Classroom subscription plans.
- KidsGPT AI tutor and creative assistant purpose-built for children, integrated into the DIY.org platform to help kids learn, create art, stories, code, and projects with safety guardrails.
- Vibe CodeDrop Vibe-coding environment for kids to build and publish their own apps and games, available as a product on the DIY.org platform.
- SafeTube Moderated video discovery tool that provides children with a safe, curated video experience as an alternative to mainstream video platforms.
- Kibu Sound Lab Collaborative music creation environment for kids to compose, produce, and share music, part of the DIY.org creative platform offering.
- Kibu Creator Candy (Kibu Headphones) Hardware headphones (branded Kibu Creator Candy) sold on the DIY.org shop, designed to complement the Kibu Sound Lab music creation product.
Quantifiable outcome
- 500k+ families trust DIY.org
- +2 more outcomes
Companies that use DIY.org
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
DIY.org technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature5 records
DIY.org partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- AstroSafecoreAstroSafe provides the safe AI technology powering DIY.org's KidsGPT feature. The partnership ensures AI responses are moderated, child-appropriate, and designed to support learning rather than manipulate. DIY.org explicitly states 'Safe AI powered by our partners at AstroSafe' on the About page.
- KibuflagshipDIY.org partnered with Kibu to create the Sound Lab feature and limited edition Creator Candy headphones. Kids can explore sound games, music makers, and audio adventures through the Kibu integration. The headphones are a physical product extension of the creative platform, celebrating Vibe Coding and music-making tools on DIY.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
DIY.org competitors and assessment
Company assessmentDirect peers
- Code.org: Code.org is a nonprofit providing free coding curricula and classroom tools for K–12, directly comparable to DIY.org's Classroom plan and standards-aligned coding courses.
- BrainPOP: BrainPOP delivers standards-aligned educational content, videos, and activities for K–12 with strong school-district adoption, overlapping with DIY.org's Classroom plan and structured creative courses.
- Tynker: Tynker is a leading coding-for-kids platform with a similar age range, subscription model, and school+home dual GTM, making it the closest direct competitor to DIY.org's Vibe CodeDrop and skill-path offerings.
- Scratch (MIT Media Lab): Scratch is the canonical free block-coding and creative-sharing platform for kids. It overlaps with DIY.org on AI-assisted creation, project sharing, badges/community, and a moderated global user base.
- ABCmouse (Age of Learning): ABCmouse is a subscription-based early-learning platform for ages 2–8 with a similar freemium-adjacent model and a deep standards-aligned course library, directly comparable to DIY.org's family subscription and curriculum approach.
- Khan Academy Kids: Khan Academy Kids is a free, ad-free, COPPA-compliant learning platform for young children from a major nonprofit. It overlaps directly with DIY.org on age range, family value proposition, and creative/educational content.
Broad incumbents
- Newsela: Newsela provides standards-aligned educational content with school-district distribution and seat-based licensing, comparable to DIY.org's Classroom tier and standards-aligned course positioning.
- Roblox: Roblox is a massively scaled creation-and-play platform for kids with strong safety investments (COPPA, parental controls), overlapping with DIY.org on creation tools, community, and age-targeted safety positioning, but with vastly greater scale and resources.
- Duolingo: Duolingo's gamified learning platform, including Duolingo ABC for kids, shares DIY.org's badge/achievement mechanics, freemium model, and family-focused value proposition, though it is a much larger general consumer brand.
Emerging players
- Outschool: Outschool is a marketplace for live online classes for kids, partially overlapping with DIY.org on creative/STEAM enrichment and family-led learning, but with a human-teacher delivery model rather than AI-driven self-serve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
DIY.org social profiles
Digital presenceDIY.org compliance and trust
Trust signalCompliance3 records
DIY.org financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIY.org leadership team
Management profileNumber of profiles
Profiles4 records
DIY.org funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIY.org M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIY.org
What does DIY.org do?
DIY.org is a subscription-based creative learning platform for children that delivers video tutorials, hands-on projects, and guided courses across skills like animation, game design, stop-motion, 3D modeling, music, and coding. The platform pairs this project library with AI-powered tools (KidsGPT, Vibe CodeDrop, SafeTube) and a moderated community, and is offered via Family and Classroom subscription plans plus hardware accessories.
Is DIY.org a public or private company?
DIY.org is a private company. It is classified as corporate owned and is currently operating.
When was DIY.org founded?
DIY.org was founded in 2021. It employs 11 to 50 people.
Where is DIY.org based?
DIY.org is headquartered in Singapore, Singapore, in the Asia region.
How does DIY.org make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are hardware Sales (Kibu Headphones).
Who are DIY.org's main competitors?
Direct peers on record are Code.org, BrainPOP, Tynker, Scratch (MIT Media Lab), ABCmouse (Age of Learning) and Khan Academy Kids. Broad incumbents are Newsela, Roblox and Duolingo. Outschool is listed as an emerging player.
Does DIY.org have an API?
No public API is recorded for DIY.org.
What industry is DIY.org in?
DIY.org's product category is Children's Creative Learning Platform. Its primary akta.pro industry code is EDAGALAK, Children’s & Youth Educational Entertainment (Edutainment), with a secondary code of EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons). Its NAICS code is 611710 and its SIC code is 7372.