Dinerama

What Dinerama does

Dinerama is a Brazilian cashback and shopper-intelligence platform that connects consumer packaged goods brands with end shoppers through a mobile-app-mediated promotion channel. Consumers download the free Dinerama app (iOS and Android), activate brand offers before purchase, and submit proof of purchase by scanning the QR code on a Brazilian fiscal receipt (NFC-e, CF-e SAT, or NF-e). Validated receipts generate cashback that is redeemed via Pix once the user accumulates R$75 (the platform's stated minimum). The company also operates a separate partner portal ("Dinerama para Empresas") that gives CPG brands a direct advertising channel with measurable sell-out data, granular CPF-level shopper analytics, sampling, loyalty, and close-the-loop attribution; disclosed enterprise customers include Unilever, Heineken, Ambev, Colgate, Pepsico, Montana, Bem Fresco, and Ypê.

The underlying technology combines QR-code fiscal-receipt validation with a cashback settlement engine that cross-references activated offers against purchase items, processes redemptions within a 30-day window, and layers on real-time sell-out data, A/B testing for purchase recurrence, and geolocation-based measurement. The fiscal-receipt infrastructure is mandated nationally in Brazil, giving the platform nationwide coverage of supermarket transactions. Data is stored on Google Cloud infrastructure, and authentication is delegated to Google and Apple identity providers; Pix is the sole cashback payout rail.

Dinerama makes money primarily by taking a spread on cashback campaigns funded by CPG brands — brands pay Dinerama to run promotions, and Dinerama shares a portion with consumers as cashback while retaining the remainder as revenue. A secondary revenue contribution comes from float earned on the time gap between campaign settlement and consumer withdrawal (which can stretch beyond the R$75 threshold). Pricing for brand campaigns is quote-based and not publicly disclosed, while the consumer app is free. The company is venture-backed, having raised over R$5.5 million across two funding rounds (with three reported fundraising events between November 2021 and February 2023 including Google for Startups and Bridge Latam), and operates from São Paulo with a very small team.

Name

Dinerama

Legal name

Dinerama Ltda.

Website

https://dinerama.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Dinerama is a Brazilian mobile cashback platform that lets consumers earn rewards by scanning QR codes on fiscal receipts, while providing CPG brands with real-time sell-out data and measurable promotional campaign analytics.

Ownership category

akta.pro rank

Product category

Cashback and Shopper Intelligence Platform

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

Keywords

• Cashback rewards platform
• Shopper intelligence analytics
• CPG brand advertising
• Sell-out data platform
• Fiscal receipt scanning

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Advertising Commission: CPG brands (Unilever, Heineken, Ambev, Colgate, etc.) pay Dinerama a commission to run cashback and promotional campaigns targeting consumers via the app. Dinerama shares a portion of this commission with end users as cashback, keeping the remainder as revenue. The platform serves as a direct advertising channel for brands seeking measurable sell-out results and shopper data.
2. Cashback Settlement Processing: Dinerama processes cashback redemptions from brands to consumers, holding and managing float on settled but not-yet-withdrawn balances. The R$75 minimum withdrawal threshold and 30-day analysis window create a working capital benefit.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Dinerama operates a two-sided platform combining a free consumer mobile app (iOS and Android) that pays users cashback when they shop in-store at any Brazilian supermarket, with a brand-facing partner portal that enables CPG/FMCG companies to run national promotional campaigns. Consumers activate brand offers, purchase eligible products, and scan the QR Code on their fiscal receipt (NFC-e, CF-e SAT, or NF-e) to validate the purchase and earn cashback redeemable via PIX once a R$75 minimum is reached. CPG brands commission campaigns through the platform and receive real-time sell-out data, CPF-level shopper insights, and closed-loop attribution in return.

Product overview

Dinerama is a unified cashback and shopper intelligence platform consisting of a consumer mobile app and a partner-facing web portal. The core Dinerama App enables consumers to earn cashback by scanning QR codes on fiscal receipts from supermarket purchases, while the Dinerama para Empresas partner portal provides brands with end-to-end campaign management, real-time sell-out analytics, 1:1 shopper connections, and close-the-loop attribution. The platform connects FMCG brands (Unilever, Heineken, Ambev, Colgate, Pepsico, Ypê, Montana, Bem Fresco) with consumers through cashback promotions, delivering measurable ROAS ranging from 2.1x to 8.4x.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinerama Consumer Cashback App Free iOS and Android mobile app for Brazilian consumers that enables users to activate cashback offers from CPG brands, purchase eligible products at any Brazilian supermarket, and earn cashback by scanning the QR Code on their fiscal receipt (NFC-e, CF-e SAT, or NF-e). Cashback is redeemable via PIX once a R$75 minimum balance is reached, with analysis performed within 30 days. Aggregates multiple brand loyalty rewards into a single cashback experience.
• Dinerama para Empresas — Brand Partner Advertising Platform Web-based enterprise platform for CPG/FMCG brand partners (Unilever, Heineken, Ambev, Colgate, PepsiCo, Montana, Bem Fresco, Ypê) to set up and manage national promotional campaigns, access real-time sell-out data and CPF-level shopper insights, run A/B testing on product launches, implement dynamic pricing strategies, and measure campaign ROI and incrementality through closed-loop attribution with geolocation data.
• Dinerama Sampling Solution National product sampling service that uses Dinerama's consumer app and proprietary data to distribute product samples to qualified audiences via cashback offers, with same-day launch capability and measurement of awareness-to-loyalty conversion.
• Dinerama Loyalty Program Post-campaign loyalty engagement service for CPG brands that uses Dinerama's proprietary shopper data to build qualified audiences, accelerate purchase cycles, and drive repeat purchase behavior following initial sampling or acquisition campaigns.

Quantifiable outcome

• +94% incrementability in daily sales vs. pre-campaign (laundry brand case)
• +10 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• UnilevercoreGTM or Marketing PartnerUnilever is a brand partner using Dinerama's cashback platform to run promotional campaigns targeting consumers in Brazilian supermarkets. Dinerama provides sell-out data and campaign measurement for Unilever products.
• HeinekencoreGTM or Marketing PartnerHeineken leverages Dinerama as a direct advertising channel for beer promotional campaigns, utilizing QR-code-based cashback and shopper analytics across Brazilian retail outlets.
• ColgatecoreGTM or Marketing PartnerColgate is a brand partner on Dinerama's cashback platform, using the app to engage consumers with personal care product promotions and access sell-out insights.
• AmbevcoreGTM or Marketing PartnerAmbev utilizes Dinerama's promotional and cashback platform for beverage marketing campaigns in Brazilian supermarkets, leveraging the platform's fiscal receipt validation and audience targeting capabilities.
• MontanaminorGTM or Marketing PartnerMontana (Brazilian beverage brand) runs cashback campaigns via the Dinerama app as part of its promotional strategy.
• Bem FrescominorGTM or Marketing PartnerBem Fresco utilizes Dinerama's cashback platform for promotional campaigns targeting consumers in Brazilian supermarkets.
• PepsicocoreGTM or Marketing PartnerPepsico runs cashback and promotional campaigns on the Dinerama platform, leveraging the app's nationwide coverage and fiscal receipt-based transaction verification.
• YpêminorGTM or Marketing PartnerYpê is a brand partner on Dinerama, utilizing the platform for household product promotions and cashback campaigns in Brazil.
• Google Cloud (Alphabet, Inc.)coreTechnology or IntegrationDinerama's privacy policy discloses that user data is stored in cloud infrastructure contracted through Alphabet, Inc. (Google Cloud), which entails data transfer and processing outside Brazil under applicable data protection rules.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Méliuz: Brazil's largest cashback platform, publicly listed, offering in-store and online cashback to consumers and brand/advertiser partnerships. Directly competes with Dinerama for both consumer wallet share and CPG advertising budgets in Brazil.
• PicPay: Brazilian payments super-app with built-in cashback rewards on consumer purchases and merchant/brand promotional integrations. Comparable two-sided monetization (consumer rewards + brand spend) and competitor for the same CPG advertisers.
• Grow: Brazilian cashback app that rewards users on supermarket and retail purchases; directly comparable consumer product and comparable CPG advertiser use cases.
• Bônus Cashback: Brazilian cashback app aggregating offers from multiple retail/CPG brands. Closely matches Dinerama's consumer-side value proposition and Brazilian retailer coverage.
• Méliuz Empresas / Zattini: Listed for completeness as the dominant scaled Brazilian cashback advertiser, capturing CPG client mindshare that Dinerama must compete against for budgets.

Broad incumbents

• Honey (PayPal): Global cashback/coupon browser and mobile extension owned by PayPal. Operates broader than Dinerama globally and online-first; serves as benchmark for cashback UX and consumer-side take-rate benchmarks.
• Rakuten: Global cashback and loyalty network with substantial advertiser/brand relationships. Comparable two-sided model and demonstrates the international scale pathway for cashback-plus-data platforms.
• TopCashback: International cashback marketplace with brand-funded rewards. Comparable architecture (consumer reward layer + brand spend) and broad retailer/CPG advertiser book.

Regional players

• Livelo: Brazil's largest coalition loyalty program, jointly owned by Banco do Brasil and Bradesco. Competes for the same CPG loyalty budgets and consumer mindshare but uses a points (not cashback) model.

Emerging players

• Magazine Você (Magazine Luiza): Magazine Luiza's loyalty/cashback program that competes with Dinerama for the same CPG advertising dollars and end-consumer cashback expectations, leveraging Magalu's retail scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Dinerama-102363555328314
• LinkedInlinkedin.com/company/dineramaapp
• Instagraminstagram.com/dineramaapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dinerama