Rakamin Academy

What Rakamin Academy does

Rakamin Academy is an Indonesian ed-tech and talent solutions company headquartered in Jakarta, founded in 2020 to address Indonesia's tech talent shortage. The company operates a dual offering: (1) a consumer-facing Academy with 'Job Guarantee' digital bootcamps in Data Science and Digital Marketing, plus a Project-Based Internship (PBI) program that delivers experiential, project-driven training; and (2) a B2B Recruitment Consulting arm providing 360 Recruitment, Recruitment Management Services, Talent Transformation Consulting, and Talent Intelligence solutions for enterprise clients. The platform is built as an integrated online learning and talent delivery system at app.rakamin.com, supplemented by sub-brands such as Academy and Rakamin Tutor.

The underlying technology is an online learning platform that pairs digital bootcamps with project-based internships, supported by a proprietary Experiential Training Model that integrates classroom learning with real-world projects. Enterprise offerings include Gap Competency Analysis and a Talent Intelligence layer intended to convert employee data into workforce insights. The platform combines self-serve onboarding for individual learners with a direct enterprise sales motion, and the company maintains a presence on government workforce development initiatives via clients such as Digitalent. Notable customers span Indonesian banking (Bank Mandiri, BNI, Bank Indonesia, bank-btn), telecommunications (XL Axiata), e-commerce/travel (Tiket.com), healthcare (Alodokter, BPKRI), construction (Waskita), pharmaceuticals (Zuellig Pharma), and government (Angkasa Pura, Bulog, IFG).

The business model blends subscription-style recurring bootcamp tuition with professional-services and consulting revenue from enterprise clients. Go-to-market is hybrid: a self-serve digital platform for SMB/individual learners, paired with a sales-led enterprise motion for recruitment and workforce transformation engagements, supported by content marketing on the corporate website. Rakamin has raised multiple funding rounds since 2020 (including disclosed $250K from Newchip Accelerator in February 2022 and undisclosed rounds from Startup Studio Indonesia, EduSpaze, eWTP Capital, Investible, and Open Campus), and currently employs 51-100 staff.

Name

Rakamin Academy

Legal name

Rakamin

Website

https://rakamin.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Rakamin Academy is an Indonesian ed-tech and talent solutions company operating a Job Guarantee bootcamp platform in Data Science and Digital Marketing alongside a recruitment consulting practice serving Indonesian enterprises and government clients, addressing the country's tech talent shortage.

Ownership category

akta.pro rank

Product category

Ed-Tech / Professional Training and Talent Acquisition

NAICS

Employment Placement Agencies (561311), Educational Support Services (611710), Professional and Management Development Training (61143), Computer Training (611420)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

General Permanent Placement (Multi-Industry) (BPACAFAA), Campus / Early Careers RPO (BPACABAJ), Recruiting & Talent Acquisition Training (EDABAIAA)

Keywords

• Online bootcamp training
• Tech talent recruitment
• Digital marketing education
• Data science upskilling
• Virtual internship programs

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Bootcamp Programs: Job guarantee bootcamp programs in Data Science and Digital Marketing for individuals seeking career transformation
2. Recruitment Services: End-to-end recruitment services including 360 recruitment, Recruitment Management Services, and Talent Transformation Consulting for enterprise clients

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Rakamin Academy operates a dual-offering platform: (1) Recruitment Consulting services for enterprises — including 360 Recruitment, Recruitment Management Services, Talent Transformation Consulting, Gap Competency Analysis, and Talent Intelligence; and (2) an Academy division delivering job-guarantee Digital Bootcamps in Data Science and Digital Marketing plus a Project-Based Internship (PBI) program that places learners on real-world projects. Both arms are unified by an experiential training model that integrates learning, internships, and recruitment to address Indonesia's tech talent shortage.

Product overview

Rakamin Academy operates as a dual offering platform combining Recruitment Consulting and Academy services. The Recruitment Consulting arm provides end-to-end talent solutions including 360 Recruitment, Recruitment Management Services, Talent Transformation Consulting, Gap Competency Analysis, Experiential Training Model, and Talent Intelligence. The Academy division offers intensive digital bootcamps in Data Science and Digital Marketing, alongside Project-Based Internship programs. The platform is marketed with a Job Guarantee Program and serves corporate clients seeking workforce transformation alongside individual learners pursuing career transitions in Indonesia's tech sector.

Differentiator

Problem solved

Functional benefit

Brands

• Academy: Digital Bootcamp programs including Data Science and Digital Marketing training, plus Project-Based Internship programs for career preparation
• Rakamin Tutor

Products and services

• 360 Recruitment End-to-end recruitment service enabling enterprises to achieve faster, better hires with comprehensive recruitment operations support. Offered as part of the Recruitment Consulting arm for companies seeking to streamline hiring.
• Recruitment Management Services RPO-style service that eliminates recruitment operations within the client's team by taking over end-to-end hiring workflows. Targeted at enterprises looking to outsource their hiring function.
• Talent Transformation Consulting Consulting service that boosts team performance through strategic talent development and workforce optimization. Aimed at enterprises investing in upskilling their existing workforce.
• Gap Competency Analysis Analysis service that identifies critical skill gaps within client teams and provides targeted development recommendations to unleash workforce potential.
• Experiential Training Model Training approach delivered to enterprise clients that integrates learning with real-world application to drive immediate workplace impact across teams.
• Talent Intelligence Workforce analytics platform that turns employee data into actionable insights for workforce optimization and strategic talent decisions.
• Data Science Bootcamp Job-guarantee intensive training program to become job-ready in Data Science with hands-on projects and expert guidance, targeted at adult learners without technical backgrounds seeking careers in data science.
• Digital Marketing Bootcamp Job-guarantee comprehensive training program to accelerate marketing careers with practical projects and expert guidance, targeted at adult learners entering digital marketing.
• Project-Based Internship (PBI) Internship program featuring real-world projects to develop ready-to-use skills and prepare talent for their next career move, targeted at learners seeking practical industry experience before entering the job market.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glints: Southeast Asia talent platform with strong Indonesia presence combining recruitment solutions and talent upskilling. Closest comparable because Glints also pairs employer-facing hiring with learner-facing career development, mirroring Rakamin's dual B2B/B2C model.
• Hacktiv8: Indonesia-based full-stack and data science bootcamp with job-placement focus. Directly competes with Rakamin Academy's bootcamp division and draws from the same pool of career-changers in Jakarta.
• RevoU: Indonesian digital marketing and data bootcamp that explicitly markets outcomes-driven programs. Head-to-head competitor for Rakamin's Digital Marketing Bootcamp cohort.
• Binar Academy: Indonesia-focused digital skills bootcamp covering product, data and software engineering. Competes for the same learner audience and the same employer hiring partnerships as Rakamin.
• Dibimbing: Indonesian bootcamp and digital talent platform offering reskilling programs and job placement. Overlaps Rakamin on both learner cohort acquisition and enterprise hiring services.
• Purwadhika: Indonesia-based digital bootcamp offering data science and full-stack programs. Directly comparable on learner profile, curriculum mix and job-guarantee positioning.

Broad incumbents

• Jobstreet by SEEK: Indonesia's leading generalist job portal and recruitment platform under SEEK. Represents the broader incumbent recruitment channel that Rakamin's Recruitment Consulting arm competes against for enterprise hiring spend.
• General Assembly: Globally established bootcamp brand operating in multiple disciplines including data and digital marketing. Useful incumbent benchmark for international curriculum quality and employer brand, even though it has limited Indonesia presence.

Emerging players

• Koding Next: Indonesia-based coding school with shorter format programs targeting working professionals. Adjacent competitor at the entry-level of Rakamin's bootcamp funnel.
• Maven: Global cohort-based learning platform for professional skills including data and marketing. Comparable on the digital bootcamp delivery model and learner experience, though without Rakamin's Indonesia-localized recruitment integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rakamin Academy