Hike SEO

Name

Hike SEO

Legal name

Hike SEO Ltd

Website

https://hikeseo.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

SEO Software Platform

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)

akta.pro secondary industries

AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

Keywords

• AI SEO platform
• Small business SEO
• Local SEO software
• Agency SEO tools
• White-label SEO

Headquarters

HQ city

Lutterworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Single-site): Monthly or annual subscription for SEO services for a single website. Includes Kit AI SEO expert, keyword tracking, content creation, local SEO, AI search optimization, directory listings, Google Business management, and reporting. Annual plans offer ~20% savings.
2. SaaS Subscription (Multi-site/Agency): Monthly or annual subscription for up to 3 websites. Includes all single-site features plus white-label capability, agency dashboard, lead-gen widget, and dedicated agency support. Agency white-label standalone access available at $24.99/£19.99 per month.
3. Dental Practice SEO Plans: Vertical-specific subscription plans for dental practices: Single Practice plan and Multiple Practices plan (up to 3 sites). Same Kit-powered SEO capabilities tailored for dental vertical, including Google Business Profile management and local keyword tracking.
4. Affiliate Commission: Affiliates earn 30% recurring commission on referred customers' subscription fees for the first 12 months. Paid out every 90 days via PayPal or Wise account.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Hike SEO operates an AI-powered SaaS platform built around Kit, a proprietary AI SEO agent that performs done-for-you search engine optimization for small businesses. The platform combines agency-level SEO expertise with automation to handle keyword research, content creation, on-site optimization, Google Business Profile management, local directory submissions, AI search optimization across Google, ChatGPT, and LLMs, and monthly performance reporting. Direct, code-free SEO changes are implemented on customer websites through Hike's Onsite Optimiser, with native integrations across WordPress, Webflow, Wix, Shopify, Squarespace, Framer, and Magento.

Product overview

Hike SEO offers a unified AI-powered SEO platform built around its core product Hike and the AI SEO agent Kit. The platform operates on a platform-plus-modules architecture where Kit serves as the autonomous AI engine that powers all SEO functionality. The product portfolio includes the core Hike platform with integrated Kit AI capabilities, specialized verticals (Hike for Dentists), agency-specific offerings (Hike for Agencies with white-label features), and two service tiers (Standard Services and Customisable Services for white-label resellers). Kit handles the automated execution of SEO tasks including strategy building, content creation, website optimization, and reporting. The platform targets small businesses seeking affordable, done-for-you SEO with prices starting at £99/month (single site) to £199/month (multi-site), and is differentiated by combining AI automation with human account management support.

Differentiator

Problem solved

Functional benefit

Brands

• Kit: AI SEO expert built into the Hike platform, providing done-for-you SEO services for small businesses

Products and services

• Hike AI-powered SEO platform for small businesses providing done-for-you SEO services via the Kit AI agent, including keyword tracking (up to 300 keywords), monthly blog content creation, on-page SEO, technical SEO, AI Search Optimization, directory listings across major sites, Google Business Profile management, and monthly AI reporting. Targets small business owners who lack SEO expertise and cannot afford traditional agency retainers.
• Kit Proprietary AI SEO expert built into the Hike platform that autonomously learns a customer's business, builds SEO strategy, pinpoints needed website changes, implements optimizations directly on customer sites, and reports on performance. Kit handles keyword research, content creation, on-page optimization, technical SEO, Google Business Profile management, and AI search optimization (Google, ChatGPT, LLMs) without requiring SEO expertise from the customer.
• Hike for Agencies Scaled SEO solution for digital and marketing agencies managing multiple clients, bundling Kit and the Hike platform with white-label features, multi-site management dashboard, lead-gen audit widget, control over Kit's AI behavior, Compass newsletter insights, and dedicated agency support. Agencies can rebrand Kit as their own AI and resell SEO services at custom pricing. Targets marketing agencies seeking to add SEO to their service offering without building in-house expertise.
• Hike for Dentists Done-for-you SEO package tailored for dental practices (single and multi-location groups), with Kit tuned for dental-specific strategy including 300+ local dental keywords tracked, monthly website optimizations, technical SEO improvements, local content creation, listings across 50+ directories, Google Business Profile management, review tracking and auto-response, AI search optimization, and monthly reporting with a dedicated digital expert. Offered as Single Practice or Multiple Practices plans.

Quantifiable outcome

• Customers report average traffic increase of 30%
• +7 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CMS / Website Platform IntegrationscoreTechnology or IntegrationHike integrates with all major website platforms: WordPress, Webflow, Wix, Shopify, Squarespace, Framer, and Magento. The platform does not support GoDaddy Website Builder (but sites built on other platforms and hosted on GoDaddy are supported). Integration enables Kit to make direct on-site SEO changes.
• GooglecoreTechnology or IntegrationHike integrates with Google search, Google Maps, Google Business Profile, and Google Search Console for keyword ranking tracking, GBP management, local SEO optimization, and AI search optimization targeting Google's AI overview and search results.
• StripecoreTechnology or IntegrationStripe is Hike's payment processor for subscription billing. Stripe adheres to PCI-DSS standards for secure handling of payment information. Hike does not store or collect customer payment card details.
• GoCardlesscoreTechnology or IntegrationGoCardless is Hike's direct debit payment processor for subscription billing, complementing Stripe for payment collection.
• Google Ads (Remarketing)minorGTM or Marketing PartnerHike uses Google AdWords remarketing to advertise on third-party websites to users who have visited the Hike service, based on past visit behavior.
• Facebook (Remarketing)minorGTM or Marketing PartnerHike uses Facebook remarketing to advertise to users who have visited the Hike service, targeting them on Facebook's ad network based on past visit behavior.
• Twitter (Remarketing)minorGTM or Marketing PartnerHike uses Twitter remarketing to advertise to users who have visited the Hike service, targeting them on Twitter/X based on past visit behavior.
• Hike-Approved Agency PartnerscoreChannel Partner/ Reseller/ DistributorHike vets and approves agency partners who are proficient in SEO and the Hike platform, connecting them with Hike customers who need hands-on SEO support beyond what the self-serve platform offers. Agencies gain access to customer websites via Hike to work on SEO directly. The program also matches Hike customers with agencies for broader marketing needs (paid media, social media, web design, content, email).

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SEOptimer: SEOptimer offers a white-label website-audit and reporting platform used by agencies to sell SEO services — directly comparable to Hike's white-label/Kit offering and embedded audit widget.
• SE Ranking: SE Ranking is an all-in-one SEO SaaS aimed at SMBs and agencies with rank tracking, site audit, and white-label options — comparable in pricing tier, audience, and feature breadth to Hike's PLG platform.
• BrightLocal: BrightLocal is an SMB-focused local SEO platform with citation management, review tracking, and GBP tools plus agency white-label features — directly comparable to Hike's local SEO and GBP automation.
• Whitespark: Whitespark provides local-search software (citation building, reputation management, GBP tools) targeted at agencies and SMBs — overlapping tightly with Hike's local SEO automation and 'Find a Hike-Approved Agency' motion.
• Surfer SEO: Surfer SEO is an AI-driven content optimization platform targeting content/SEO teams with on-page recommendations — comparable in AI-first SaaS ethos and overlap with Hike's Kit content/on-page SEO scope.
• Ubersuggest: Ubersuggest is a low-cost SMB-friendly keyword and SEO tool explicitly named in Hike's competitor set — comparable in audience (budget-conscious small businesses) and use cases (keyword research, content ideas, rank tracking).

Broad incumbents

• Semrush: Semrush is the largest all-in-one SEO/marketing platform with deep enterprise reach — Hike lists it as a primary comparator and competes for the SMB and white-label agency tier against Semrush's broader suite.
• Ahrefs: Ahrefs is a flagship SEO toolset (keywords, content, site audit) competing on depth and brand — named in Hike's comparisons and overlapping for SMB customers who choose Ahrefs over a done-for-you alternative.
• Moz Pro: Moz Pro is an established SMB/agency SEO subscription — Hike publishes explicit Hike-vs-Moz comparison content and competes for the same mid-tier paying SEO users.

Emerging players

• Vendasta: Vendasta is a white-label platform selling marketing/SEO services to SMBs through agency resellers — overlapping with Hike's agency white-label and SMB SEO delivery motion, though broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hike_seo
• YouTubeyoutube.com/@HikeSEO
• Facebookfacebook.com/hikeseo
• LinkedInlinkedin.com/company/hike-seo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hike SEO