Producter
Producter is an Estonia-based, venture-backed software company developing a product management tool designed to manage the product development lifecycle for product teams.
- Company typePrivate
- Founded2021
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Producter firmographics
Firmographics- Name
- Producter
- Website
- https://producter.co
- Company type
- Private
- Founded year
- 2021
- Headcount range
- 1–10 employees
- Short description
- Producter is an Estonia-based, venture-backed software company developing a product management tool designed to manage the product development lifecycle for product teams.
- Ownership category
- akta.pro rank
Producter industry classification
Industry- Product category
- Product Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Product Management (Core) (EDABAHAC)
- akta.pro secondary industry
- Product Operations & Lifecycle Management (Launch, GTM, Sunset) (EDABAHAI)
Keywords
Where Producter is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Markets served
Producter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Producter product offering
Product offeringCore offering
Producter develops a product management software tool designed to manage the product development lifecycle. The platform enables product teams to organize, plan, and track product work, supporting end-to-end lifecycle management from ideation through delivery. It is targeted at product professionals and teams that need a structured environment to coordinate product activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Producter Product Management Tool
Companies that use Producter
Customer profileIdeal customer profiles1 record
Producter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Producter competitors and assessment
Company assessmentEmerging players
- Hotjar: Hotjar provides product feedback and user behavior insights (heatmaps, recordings, surveys). It overlaps with PM tools in the product discovery and user research portions of the lifecycle.
Direct peers
- Roadmunk: Roadmunk is a roadmap-centric product management tool for communicating product strategy. It competes in the same PM-roadmap and lifecycle sub-category as Producter.
- Productboard: Productboard is a leading product management platform that helps teams prioritize, plan, and validate product roadmaps. It is the most direct comparison to Producter given the overlapping focus on the product management lifecycle.
- Aha!: Aha! is a product management software suite covering roadmaps, strategy, and idea management. It directly competes with Producter in serving PMs who need structured lifecycle tooling.
- airfocus: airfocus offers a modular product management platform for prioritizing and building roadmaps. It is a comparable niche PM tool, similar in size and category to Producter.
- ProdPad: ProdPad is a product management tool focused on product discovery, roadmapping, and feedback management. It serves the same PM-lifecycle workflow that Producter targets.
- Craft.io: Craft.io is an end-to-end product management platform covering ideation, roadmapping, and delivery. It targets the same buyer persona (product managers) as Producter.
Broad incumbents
- Pendo: Pendo is a broader product experience platform combining product analytics, in-app guidance, and feedback. While it has wider scope than Producter, it overlaps in the PM-lifecycle tooling category.
- Amplitude: Amplitude is a leading product analytics platform used by PMs to understand user behavior. It serves the same buyer (product teams) with an adjacent, more data-oriented offering.
- Mixpanel: Mixpanel is an established product analytics platform used by product teams for funnel and cohort analysis. It is comparable as a category-adjacent tool often used alongside PM lifecycle software.
Market position
Customer concentration
Producter social profiles
Digital presenceProducter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Producter leadership team
Management profileNumber of profiles
Producter funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Producter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Producter
What does Producter do?
Producter develops a product management software tool designed to manage the product development lifecycle. The platform enables product teams to organize, plan, and track product work, supporting end-to-end lifecycle management from ideation through delivery. It is targeted at product professionals and teams that need a structured environment to coordinate product activities.
When was Producter founded?
Producter was founded in 2021. It employs 1 to 10 people.
Where is Producter based?
Producter is headquartered in Tallinn, Estonia, in the Europe region.
Who are Producter's main competitors?
Hotjar is listed as an emerging player. Direct peers are Roadmunk, Productboard, Aha!, airfocus, ProdPad and Craft.io. Broad incumbents are Pendo, Amplitude and Mixpanel.
Does Producter have an API?
No public API is recorded for Producter.
What industry is Producter in?
Producter's product category is Product Management Software. Its primary akta.pro industry code is EDABAHAC, Product Management (Core), with a secondary code of EDABAHAI, Product Operations & Lifecycle Management (Launch, GTM, Sunset). Its NAICS code is 5132 and its SIC code is 7372.