Roadmunk
Roadmunk (now Strategic Roadmaps under Tempo) is a cloud-based SaaS roadmapping platform that helps product management teams and enterprises capture customer feedback, prioritize ideas, and build multi-view, boardroom-ready roadmaps integrated with Jira and major project management tools.
- Company typePrivate
- Founded2012
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Roadmunk does
Roadmunk is a cloud-based SaaS roadmapping platform that enables product management teams and enterprise organizations to capture customer feedback, prioritize product ideas, and produce boardroom-ready roadmaps in multiple views (timeline, swimlane, table) from a shared dataset. The product is built around bidirectional integrations with Jira, Azure DevOps, Asana, Monday.com, GitHub, GitLab, Trello, Pivotal Tracker, Shortcut, and SAML SSO, allowing teams to sync work items and dependencies without manual data entry. Core capabilities include portfolio rollups across multiple roadmaps, dependency tracking, and an Idea Manager add-on module with built-in prioritization frameworks for moving ideas from backlog into the roadmap. Customer-side the platform claims 30,000+ customers globally, with public logos including Airbnb, Netflix, Cisco, Oracle, Slack, Airbus, and Staples.
Roadmunk firmographics
Firmographics- Name
- Roadmunk
- Legal name
- Roadmunk, Inc.
- Website
- https://roadmunk.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roadmunk (now Strategic Roadmaps under Tempo) is a cloud-based SaaS roadmapping platform that helps product management teams and enterprises capture customer feedback, prioritize ideas, and build multi-view, boardroom-ready roadmaps integrated with Jira and major project management tools.
- Ownership category
- akta.pro rank
Roadmunk industry classification
Industry- Product category
- Product Roadmapping Software
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where Roadmunk is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Roadmunk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Subscription Services: SaaS subscription model with subscription fees payable during the Term as indicated in the Order Form. Fees are quoted in US dollars and are non-refundable. Annual automatic renewal unless terminated with 30 days notice.
- Enterprise Licenses: Enterprise-grade licensing with account admin, collaborator, and reviewer permission levels. Organizations can purchase multiple seats for product managers and stakeholders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 14-day Free Trial |
| Subscription | Annual | Business Package |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Roadmunk product offering
Product offeringCore offering
Roadmunk (now marketed as Strategic Roadmaps under Tempo) is a cloud-based SaaS roadmapping platform that enables product teams to capture customer feedback, prioritize ideas, and produce boardroom-ready roadmaps across timeline, swimlane, and table views. It includes an Idea Manager module for idea backlog and prioritization, portfolio roadmaps for organizational visibility, and native integrations with Jira, Azure DevOps, and other development tools. The product is sold via subscription and free trial to enterprises such as Airbnb, Netflix, Cisco, Oracle, and Slack.
Differentiator
Problem solved
Functional benefit
Brands
- Strategic Roadmaps (formerly Roadmunk): The primary roadmapping software product, now part of Tempo's product suite.
- Idea Manager for Strategic Roadmaps
Products and services
- Strategic Roadmaps (formerly Roadmunk) Cloud-based SaaS roadmapping software for product managers and product teams to build and communicate product strategy, capture customer feedback, prioritize ideas, and produce boardroom-ready roadmaps with timeline, swimlane, and table views, plus portfolio rollups and native Jira/Azure DevOps integrations.
- Idea Manager for Strategic Roadmaps Idea management module that enables product teams to log ideas, create a backlog, apply prioritization templates or custom scoring frameworks, link feedback to ideas, and promote high-impact ideas onto the roadmap when ready.
Companies that use Roadmunk
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Roadmunk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature9 records
Roadmunk partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- JiracoreNative integration with Jira allowing teams to sync, aggregate, and align work without manual data entry. This is the primary integration for development and project management teams.
- Azure DevOpscoreIntegration with Microsoft Azure DevOps for development teams to sync work items and sprints into roadmaps.
- AsanasupportingIntegration with Asana project management platform for teams using Asana to track work.
- Monday.comsupportingIntegration with Monday.com work OS for teams to visualize their Monday.com tasks on roadmaps.
- GitHubsupportingIntegration with GitHub for development teams to link repositories and issues to roadmap items.
- GitLabsupportingIntegration with GitLab DevOps platform for linking development work to roadmaps.
- TrellosupportingIntegration with Trello Kanban boards for teams using Trello to visualize work on roadmaps.
- Pivotal TrackersupportingIntegration with Pivotal Tracker for agile development teams.
- ShortcutsupportingIntegration with Shortcut (formerly Clubhouse) project management tool.
- Amazon S3supportingUses Amazon S3 storage service to store customer data and files, as stated in privacy policy.
- Atlassian (Marketplace)coreStrategic Roadmaps products (Structure PPM, Timesheets, Capacity Planner, Financial Manager, Gantt Charts) are listed on Atlassian Marketplace, enabling distribution to Jira customers.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Roadmunk competitors and assessment
Company assessmentDirect peers
- Craft.io: Craft.io is a product management platform combining roadmapping, prioritization, and customer feedback. It overlaps significantly with Roadmunk's feedback-to-roadmap workflow and competes for the same mid-market and enterprise product team buyers.
- Aha!: Aha! is a product strategy and roadmapping suite covering ideas, strategy, roadmaps, and launches. It directly competes with Roadmunk's strategic roadmapping and idea management capabilities, often at higher ACVs and with a broader PPM scope.
- Airfocus: Airfocus is a modular product management platform with prioritization scoring, roadmaps, and feedback collection. It targets the same product manager persona as Roadmunk with overlapping prioritization and roadmap visualization features.
- Productboard: Productboard is a product management platform centered on customer feedback, prioritization, and roadmap communication. It competes head-to-head with Roadmunk in the same buyer (product managers), same use case (prioritization + roadmap), and offers similar feedback-to-roadmap workflows.
Broad incumbents
- ClickUp: ClickUp is an all-in-one productivity platform that includes roadmap, Gantt, and goal-tracking features. It is comparable as a broader incumbent that competes with Roadmunk for organizational alignment use cases at a lower per-seat price point.
- Wrike: Wrike is a project and work management platform with timeline/roadmap capabilities. It serves enterprise organizations similar to Roadmunk's customer base and offers roadmapping as part of a broader project management suite.
- Pendo: Pendo is a broader product experience and analytics platform that includes product planning, feedback, and roadmap modules. It is a comparable incumbent serving product organizations with overlapping but more analytics-heavy capabilities than Roadmunk's roadmapping focus.
- Monday.com: Monday.com is a broad work operating system with timeline, Gantt, and roadmap-style views. It serves many of the same enterprise customers that Roadmunk targets for organizational alignment and offers a lower-cost alternative for roadmap visualization.
- Asana: Asana is a work management platform with native timeline/roadmap views and goals. Roadmunk integrates with Asana rather than competing directly, but Asana's roadmap features are an indirect substitute for lighter-weight roadmapping use cases.
Emerging players
- Atlassian Jira Product Discovery: Jira Product Discovery is Atlassian's native prioritization and roadmap tool. It is a particularly direct threat because Roadmunk's primary integration and distribution channel is Atlassian's ecosystem, and Jira Product Discovery ships roadmap features to Jira customers natively.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Roadmunk social profiles
Digital presenceRoadmunk compliance and trust
Trust signalCompliance4 records
Roadmunk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roadmunk leadership team
Management profileNumber of profiles
Profiles2 records
Roadmunk funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roadmunk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roadmunk
What does Roadmunk do?
Roadmunk (now marketed as Strategic Roadmaps under Tempo) is a cloud-based SaaS roadmapping platform that enables product teams to capture customer feedback, prioritize ideas, and produce boardroom-ready roadmaps across timeline, swimlane, and table views. It includes an Idea Manager module for idea backlog and prioritization, portfolio roadmaps for organizational visibility, and native integrations with Jira, Azure DevOps, and other development tools. The product is sold via subscription and free trial to enterprises such as Airbnb, Netflix, Cisco, Oracle, and Slack.
Is Roadmunk a public or private company?
Roadmunk is a private company. It is classified as corporate owned and is currently operating.
When was Roadmunk founded?
Roadmunk was founded in 2012. It employs 51 to 100 people.
Where is Roadmunk based?
Roadmunk is headquartered in Toronto, Canada, in the North America region.
How does Roadmunk make money?
Two revenue lines are on record. Subscription Services are the primary driver. The others are enterprise Licenses.
Who are Roadmunk's main competitors?
Direct peers on record are Craft.io, Aha!, Airfocus and Productboard. Broad incumbents are ClickUp, Wrike, Pendo, Monday.com and Asana. Atlassian Jira Product Discovery is listed as an emerging player.
Does Roadmunk have an API?
Yes. Strategic Roadmaps API available for custom integrations. Users can build custom integrations using the API.
What industry is Roadmunk in?
Roadmunk's product category is Product Roadmapping Software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its SIC code is 7372.