airfocus
airfocus is a modular product intelligence platform that unifies product strategy, prioritization, roadmapping, OKRs, and customer feedback on one connected data model, serving 800+ enterprise and mid-market product organizations including Caterpillar, The Washington Post, and Siemens Healthineers; now part of Lucid Software.
- Company typePrivate
- Founded2017
- HeadquartersHamburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What airfocus does
airfocus is a modular product management platform — positioned since mid-2026 as a Product Intelligence Platform or "Product OS" — that unifies product strategy, prioritization, roadmapping, OKR management, portfolio planning, and customer feedback on a single connected data model. Founded in 2017 in Hamburg by Malte Scholz, Valentin Firak, and Christian Hoffmeister, the company serves 800+ enterprise and mid-market product organizations across hardware/IT (Caterpillar, Ricoh, WAGO, Goodyear, Siemens Healthineers, SNP Group, Unanet), SaaS and software (Papirfly, Powell Software, Apify, Oodrive, Visit Group), biotech (Sano Genetics), real estate (Extra Space Storage), greentech (Eturnity), fintech (Paysend), AI (defined.ai), and media (The Washington Post). The technical architecture is platform-plus-modules: a core workspace is extended by apps (Priority Ratings, Priority Poker, Item Mirror, Insights, Objectives & OKRs, Forms, Portal, Voting, Capacity Planning, Check-Ins), all sharing one data model, permission model, and AI context, with two-way integrations into the dominant dev and feedback stack (Jira, Azure DevOps, Linear, GitHub, Asana, Shortcut, Trello, MS Planner, Slack, Teams, Intercom, Salesforce, Zendesk, Zapier). AI capabilities include an Insights agent that continuously clusters customer feedback, an airfocus agent that writes and summarizes, Autofill for automated triage, an AI Dashboard for natural-language portfolio queries, AI Assist for drafting PRDs, strategic drift detection, and a bidirectional Model Context Protocol (MCP) server that exposes the platform's data layer to external AI assistants (Claude, ChatGPT, Copilot); AI workloads run on Azure OpenAI.
The business model is subscription SaaS with two quote-based tiers — Professional (for product teams needing traceable decisions and connected strategy) and Enterprise (for multi-team organizations needing portfolio intelligence, governance, and AI built into the foundation), plus professional services bundled into Enterprise onboarding. There is no self-serve trial; both tiers route through a direct enterprise sales motion with "Book a demo" and "Request pricing" CTAs, and Enterprise customers receive dedicated success management, SAML SSO, SCIM, IP whitelisting, US or EU data residency, and multi-year contract options. The platform is sold globally from offices in Hamburg, Amsterdam, and Utah, with a work-from-anywhere policy across Germany, the Netherlands, and the US. In February 2025 airfocus was acquired by Lucid Software (home of Lucidchart and Lucidspark), making it the third key product in the Lucid offering and rebranded as "airfocus by Lucid," with security and compliance posture including SOC 2 Type II, ISO/IEC 27001:2022, GDPR, and CCPA.
airfocus firmographics
Firmographics- Name
- airfocus
- Legal name
- airfocus
- Website
- https://airfocus.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- airfocus is a modular product intelligence platform that unifies product strategy, prioritization, roadmapping, OKRs, and customer feedback on one connected data model, serving 800+ enterprise and mid-market product organizations including Caterpillar, The Washington Post, and Siemens Healthineers; now part of Lucid Software.
- Ownership category
- akta.pro rank
airfocus industry classification
Industry- Product category
- Product Management Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Experiment Tracking, Metadata & Model Registry (HDAAABAC)
Keywords
Where airfocus is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
airfocus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS (Professional and Enterprise tiers): Recurring subscription revenue from named-seat and workspace-based Professional and Enterprise plans sold on annual (with monthly option) billing. Enterprise upsell includes advanced security, AI capabilities (Insights agent, MCP), portfolio management, and dedicated success management. Quote-based pricing on both tiers; no free trial.
- Professional services (Enterprise onboarding and training): Enterprise customers receive full onboarding (technical, setup, training), dedicated success manager, dedicated training sessions, and priority support, bundled with or attached to the Enterprise subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional: for product teams that need traceable decisions, connected strategy, and automated feedback routing. |
| Subscription | Multi-year contract | Enterprise: for enterprise product organizations that need portfolio intelligence, governance at scale, and AI built into the foundation. |
| Subscription | Monthly | Monthly subscription option |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
airfocus product offering
Product offeringCore offering
airfocus is a modular Product Intelligence Platform (Product OS) that unifies product strategy, prioritization, roadmapping, OKR management, and customer feedback into a single connected data model shared across modular apps. Its differentiator is a bidirectional Model Context Protocol (MCP) server that lets external AI assistants (Claude, ChatGPT, Copilot) read and write live product context, supported by native AI agents (Insights, airfocus agent, Autofill, AI Dashboard, AI Assist). The platform is sold via annual and multi-year Professional and Enterprise subscriptions with no self-serve free trial.
Product overview
airfocus is a single, unified Product Intelligence Platform (also referred to as a Product OS) with a platform-plus-modules architecture: the core airfocus workspace delivers prioritization, roadmap, and feedback workflows, and is extended by add-on apps such as Portfolio Management, Objectives & OKRs, Capacity Planning, Forms, Portal, Voting, Check-Ins, Insights, Priority Poker, Priority Ratings, and Item Mirror, alongside AI capabilities (AI Dashboard, Insights agent, airfocus agent, Autofill, AI Assist) and a developer-facing MCP Server that connects the platform to external AI assistants.
Differentiator
Problem solved
Functional benefit
Products and services
- airfocus Product Intelligence Platform (Product OS) Core cloud-hosted SaaS platform that unifies product strategy, prioritization, roadmapping, OKR management, and feedback triage on a single connected data model. Sold via annual and multi-year Professional and Enterprise subscriptions with no self-serve free trial; extended by modular apps, native AI agents, and a bidirectional MCP server that exposes product context to external AI assistants.
- Portfolio Management Portfolio Management app providing real-time visibility across large, complex product teams, multi-product portfolios, and cross-team roadmaps, available with the Enterprise subscription. Launched as a major new module in 2026.
Quantifiable outcome
- 20x delivery scale (Ricoh)
- +8 more outcomes
Companies that use airfocus
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles4 records
airfocus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability10 records
Feature9 records
airfocus partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered parent company (acquirer), flagship dev-tool integration, core dev-tool integration, flagship automation integration, core feedback integration, core feedback integration (enterprise-only), developer extension, flagship ai integration, core payment processor, enterprise identity provider, parent product suite and embedded collaborative media partner.
- Lucid Softwareparent company (acquirer)In February 2025, Lucid Software (home of Lucidchart and Lucidspark) acquired airfocus, adding it as the third key product in the Lucid offering. The acquisition gives airfocus distribution through Lucid's 100M+ user base and adds visual collaboration, portfolio intelligence, and bidirectional MCP integration.
- Jira (Atlassian)flagship dev-tool integrationTwo-way integration with Jira Cloud and Jira Server, including hierarchy mapping and sync. Lets product teams connect prioritized airfocus roadmaps directly with engineering execution.
- Azure DevOps (Microsoft)flagship dev-tool integrationTwo-way integration with Azure DevOps Cloud and Server, including hierarchy mapping and sync.
- Trello (Atlassian)core dev-tool integrationTwo-way integration to surface Trello cards on airfocus for prioritization.
- Asanacore dev-tool integrationTwo-way integration to visualize the importance of Asana tasks and projects on airfocus.
- Shortcutcore dev-tool integrationTwo-way integration to visualize the importance of Shortcut backlog items on airfocus.
- Microsoft Plannercore dev-tool integrationTwo-way integration to surface Microsoft Planner tasks on airfocus roadmaps.
- GitHubcore dev-tool integrationTwo-way integration to align GitHub project details with airfocus strategy and roadmaps.
- Linearcore dev-tool integrationTwo-way integration between airfocus product work and Linear delivery tasks.
- Zapierflagship automation integrationIntegration with 2,000+ apps through the Zapier platform to automate workflows and build greater efficiency.
- Intercomcore feedback integrationPush product ideas and customer feedback from Intercom to the airfocus workspace.
- Salesforcecore feedback integration (enterprise-only)Salesforce integration connects customer data to airfocus roadmaps and prioritization (Enterprise tier).
- Slackcore feedback integrationSlack integration to collect feedback and centralize team communication.
- Microsoft Teamscore feedback integrationMicrosoft Teams integration to collect feedback and centralize team collaboration.
- Zendeskcore feedback integrationZendesk integration to centralize support and customer feedback in airfocus.
- Webhooksdeveloper extensionAirfocus exposes webhooks so customers can receive automated updates and build custom integrations.
- Anthropic (Claude)flagship ai integrationBidirectional MCP server integration with Claude lets customers query and act on airfocus product context from inside Anthropic's Claude.
- OpenAI (ChatGPT)flagship ai integrationBidirectional MCP server integration with ChatGPT enables AI tools to query and act on airfocus product context. Airfocus does not use customer data to train Azure OpenAI models.
- Microsoft (Copilot)flagship ai integrationBidirectional MCP server integration with Microsoft Copilot enables AI tools to query and act on airfocus product context inside the Microsoft stack.
- Stripecore payment processorStripe processes all credit-card and subscription payments for airfocus; PCI-DSS compliant. Airfocus does not store card details on its own servers.
- Oktaenterprise identity providerOkta SAML SSO integration (add-on Professional, included Enterprise) for enterprise single sign-on.
- Microsoft (Azure AD SSO)enterprise identity providerMicrosoft Azure AD SAML SSO integration for enterprise single sign-on.
- Google (Cloud SSO)enterprise identity providerGoogle Cloud SAML SSO integration (and Google App sign-in) for enterprise single sign-on.
- Lucid (Lucidchart / Lucidspark)parent product suiteEmbedded collaborative media integrations with Lucid (and Figma and others) let airfocus embed visual collaboration artifacts directly inside items, roadmaps, and OKRs.
- Figmaembedded collaborative media partnerFigma embeds (alongside Lucid and others) supported inside airfocus items for collaborative product design context.
Scale indicators14 records
Recent moves6 records
Expansion highlights7 records
airfocus competitors and assessment
Company assessmentDirect peers
- Productboard: Productboard is a product management platform focused on prioritization, roadmapping, and customer feedback — the closest direct competitor to airfocus in the PM OS category, serving similar mid-market and enterprise product organizations.
- Aha!: Aha! is a product management suite offering strategy, roadmapping, and ideas portals, with strong traction among enterprise product teams — a direct peer competing for the same CPO/VP Product buyer and prioritization/roadmapping workloads.
- Craft.io: Craft.io is a product management platform with prioritization, roadmapping, and feedback capabilities targeting product teams — a direct competitor pursuing a similar horizontal PM use case with overlapping customer profiles.
Broad incumbents
- Atlassian (Jira Product Discovery, Roadmunk): Atlassian bundles Jira Product Discovery and Roadmunk into its broader DevOps/ALM stack, competing with airfocus by offering roadmapping inside a toolset most engineering orgs already own, and bringing much larger distribution and capital.
- Asana: Asana is a work management platform that has expanded into portfolio management, goals/OKRs, and roadmapping — competing with airfocus for the same cross-functional product team buyer but as a much broader work-management incumbent.
- ClickUp: ClickUp is a unified work/project platform with roadmaps, goals, and docs, competing with airfocus for product team adoption through aggressive bundling and PLG — a broad incumbent rather than a PM-specialist.
- Miro: Miro is a visual collaboration platform — analogous to Lucidchart/Lucidspark and now a fellow distribution channel for PM artifacts — competing with airfocus's parent (Lucid) and indirectly with airfocus's visual roadmap/strategy use cases.
- Wrike: Wrike is a project and work management platform with roadmap and portfolio capabilities, targeting mid-market and enterprise product organizations — comparable as a broader project-portfolio incumbent overlapping airfocus on portfolio management.
Emerging players
- Pendo: Pendo is a product experience platform spanning analytics, in-app feedback, and roadmap/prioritization, with overlap in feedback aggregation and product intelligence — comparable as a feedback-to-prioritization workflow competitor.
- Notion: Notion's product workspace is increasingly used by product teams for lightweight roadmapping, OKRs, and spec writing, with a PLG motion — adjacent to airfocus in serving PM personas and competing for budget in mid-market and smaller product orgs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
airfocus social profiles
Digital presenceairfocus compliance and trust
Trust signalCompliance4 records
airfocus financial estimates
Financial estimateRevenue estimate
Valuation estimate
airfocus leadership team
Management profileNumber of profiles
Profiles7 records
airfocus funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
airfocus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about airfocus
What does airfocus do?
airfocus is a modular Product Intelligence Platform (Product OS) that unifies product strategy, prioritization, roadmapping, OKR management, and customer feedback into a single connected data model shared across modular apps. Its differentiator is a bidirectional Model Context Protocol (MCP) server that lets external AI assistants (Claude, ChatGPT, Copilot) read and write live product context, supported by native AI agents (Insights, airfocus agent, Autofill, AI Dashboard, AI Assist). The platform is sold via annual and multi-year Professional and Enterprise subscriptions with no self-serve free trial.
Is airfocus a public or private company?
airfocus is a private company. It is classified as corporate owned and is currently acquired.
When was airfocus founded?
airfocus was founded in 2017. It employs 51 to 100 people.
Where is airfocus based?
airfocus is headquartered in Hamburg, Germany, in the Europe region.
How does airfocus make money?
Two revenue lines are on record. Subscription SaaS (Professional and Enterprise tiers) is the primary driver. The others are professional services (Enterprise onboarding and training).
Who are airfocus's main competitors?
Direct peers on record are Productboard, Aha! and Craft.io. Broad incumbents are Atlassian (Jira Product Discovery, Roadmunk), Asana, ClickUp, Miro and Wrike. Emerging players are Pendo and Notion.
Does airfocus have an API?
Yes. airfocus offers Open APIs and Webhooks for developers to build integrations and automate workflows. A dedicated MCP (Model Context Protocol) Server is also available, allowing airfocus to connect with AI assistants such as Claude, ChatGPT, and Copilot via bidirectional MCP, enabling developers and product teams to query and update product context from external tools. Developer documentation is at developer.airfocus.com.
What industry is airfocus in?
airfocus's product category is Product Management Software. Its primary akta.pro industry code is HDAAABAC, Experiment Tracking, Metadata & Model Registry. Its NAICS code is 51321 and its SIC code is 7372.