Craft.io
- Company typePrivate
- Founded2015
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Craft.io firmographics
Firmographics- Name
- Craft.io
- Legal name
- Craft.io Ltd.
- Website
- https://craft.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Craft.io industry classification
Industry- Product category
- Product Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Craft.io is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Craft.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Craft.io is a subscription-based SaaS product management platform. Subscriptions are billed on a recurring monthly or annual basis, with automatic renewal at the end of each billing cycle. The company offers a free trial for new users. Professional services may be available as a separate engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial (14 days) |
| Subscription | Annual | Paid Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Craft.io product offering
Product offeringCore offering
Craft.io sells a B2B product management platform that helps product teams define product strategy, track OKRs, capture and analyze customer feedback, manage backlogs, prioritize initiatives using scoring frameworks, plan team capacity, build roadmaps, and report on enterprise product portfolios. The platform is delivered as cloud-hosted SaaS and is targeted at product, engineering, and strategy functions inside mid-market and enterprise organizations.
Product overview
Craft.io is an end-to-end product management platform with best practices built-in, combining industry-leading product frameworks with AI capabilities. The platform consists of a unified core system with integrated modules: Product Strategy, OKR Software, Feedback, Product Backlog (Feature Definition), Prioritization, Capacity Planning, Roadmapping, Enterprise Portfolio, Product Portfolio Management, and Reporting. The platform extends through add-on modules including Guru (best-practice templates and views), Guru AI (generative AI for content creation), and MCP Server (Model Context Protocol for AI workflow integration). All modules share data through two-way integrations with development tools (Jira, Azure DevOps, GitHub, GitLab), design tools (Figma, Sketch, Miro), and enterprise systems (Okta, Salesforce).
Differentiator
Problem solved
Functional benefit
Brands
- Guru: Product management best practices built-in tool within Craft.io platform
- Guru AI
Products and services
- Craft.io Product Management Platform End-to-end B2B SaaS platform that enables product teams to define strategy, track OKRs, capture customer feedback, manage backlogs, prioritize initiatives, plan capacity, build roadmaps, and report on product portfolio performance. It is sold to product, engineering, and strategy organizations in mid-market and enterprise companies.
Quantifiable outcome
- Hours saved per week per product manager through consolidated single-platform workflow
- +1 more outcomes
Companies that use Craft.io
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles1 record
Craft.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability4 records
Feature7 records
Craft.io partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- OpenAI Inc.coreOpenAI provides LLM API services powering Craft.io's AI Agent and Guru AI features. User inputs submitted through the AI Agent may be shared with OpenAI's API to generate contextual responses. No personal data is shared in complete form, and customer data is not used to train third-party AI models without explicit consent.
- Google DeepMind (Gemini API)coreGoogle DeepMind provides Gemini API services powering Craft.io's AI capabilities. Similar to OpenAI, user inputs may be processed via Gemini API to generate AI-driven responses within the platform.
- Google Cloud PlatformcorePrimary cloud infrastructure provider for Craft.io's SaaS platform. Located at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
- Atlassian (Jira)coreTwo-way Jira integration enabling product teams to sync items, create issues, and track development progress directly from within Craft.io's platform.
- Microsoft (Azure DevOps)coreTwo-way Azure DevOps integration enabling teams to connect Craft.io roadmaps and backlogs to Azure DevOps workflows and sprint tracking.
- GitHubcoreIntegration with GitHub for linking product items to code repositories, tracking development status, and connecting planning to execution.
- GitLabcoreIntegration with GitLab enabling bidirectional sync between Craft.io product items and GitLab issues and repositories.
- FigmacoreIntegration with Figma enabling design-to-product-management workflow by linking design files to product items in Craft.io.
- SalesforcecoreIntegration with Salesforce enabling product teams to connect CRM data to product planning and roadmapping workflows.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Craft.io competitors and assessment
Company assessmentDirect peers
- Dragonboat: Dragonboat is a product portfolio management platform for product operations leaders. It directly overlaps with Craft.io's Enterprise Portfolio and portfolio management capabilities, serving a similar CPO/PMO buyer.
- Productboard: Productboard is a leading product management platform offering prioritization, roadmapping, and customer feedback. It is the most direct competitor to Craft.io, targeting the same CPO and Product Manager personas with similar end-to-end workflows.
- Aha!: Aha! provides product roadmap, strategy, and idea management software for product managers. It directly competes with Craft.io's roadmapping, prioritization, and OKR capabilities, particularly in mid-market and enterprise.
- airfocus: airfocus is a modular product management platform with prioritization, roadmapping, and OKR features. It is a direct competitor to Craft.io in the mid-market, often positioned as a more flexible alternative.
- ProductPlan: ProductPlan is a roadmap-centric product management platform. It overlaps with Craft.io's roadmapping, prioritization, and portfolio capabilities, especially in enterprise buyers.
- Perdoo: Perdoo is an OKR and strategy execution platform that overlaps with Craft.io's OKR and strategic roadmapping modules, particularly for product organizations adopting outcome-based planning.
Broad incumbents
- Atlassian (Jira Product Discovery): Atlassian offers Jira Product Discovery, an integrated PM module within the Jira ecosystem. It competes directly with Craft.io but benefits from massive installed-base distribution and bi-directional synergies with Jira, which Craft.io integrates with.
- Pendo: Pendo is a product experience platform combining product analytics, feedback, and roadmap tools. It overlaps with Craft.io in feedback, prioritization, and roadmap, while extending into in-app analytics — a broader portfolio play.
- Monday.com: Monday.com is a broad work management platform that increasingly encroaches on product use cases including roadmapping and project tracking. It is an indirect competitor with significant distribution and capital advantages.
- Asana: Asana is a work management platform with portfolio and goal-tracking features that overlap with Craft.io's OKR, capacity planning, and roadmap use cases — particularly for cross-functional product teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Craft.io social profiles
Digital presenceCraft.io compliance and trust
Trust signalCompliance4 records
Craft.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craft.io leadership team
Management profileNumber of profiles
Profiles3 records
Craft.io funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craft.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craft.io
What does Craft.io do?
Craft.io sells a B2B product management platform that helps product teams define product strategy, track OKRs, capture and analyze customer feedback, manage backlogs, prioritize initiatives using scoring frameworks, plan team capacity, build roadmaps, and report on enterprise product portfolios. The platform is delivered as cloud-hosted SaaS and is targeted at product, engineering, and strategy functions inside mid-market and enterprise organizations.
Is Craft.io a public or private company?
Craft.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was Craft.io founded?
Craft.io was founded in 2015. It employs 11 to 50 people.
Where is Craft.io based?
Craft.io is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Craft.io make money?
One revenue line is on record: saaS Subscription.
Who are Craft.io's main competitors?
Direct peers on record are Dragonboat, Productboard, Aha!, airfocus, ProductPlan and Perdoo. Broad incumbents are Atlassian (Jira Product Discovery), Pendo, Monday.com and Asana.
Does Craft.io have an API?
Yes. Craft.io offers a REST API that enables integration with developer tools. The API allows third-party systems to exchange information by creating and updating items. Integrations are available for Jira, Team Foundation Server (VSTS), Pivotal Tracker, GitHub, and GitLab. Users provide credentials (username, password, URL, or token) which are stored in encrypted form to enable these connections. Developer documentation is at craft.io/platform/integrations.
What industry is Craft.io in?
Craft.io's product category is Product Management Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7370.