El Clasificado

What El Clasificado does

El Clasificado is a privately held, founder-led Spanish-language multi-platform media company founded in 1988 and headquartered in Norwalk, California. Operating as a flagship brand of parent EC Hispanic Media, it serves the US Spanish-speaking Hispanic community through an integrated print, digital, and live-event ecosystem. The company's flagship offerings consist of a weekly print classified publication (~475,000-480,000 copies distributed across 280+ cities in Southern California and the Central Valley, from Fresno through San Diego and into Calexico and Bakersfield) and elclasificado.com, a self-serve classifieds marketplace with 436+ categories supporting more than 50,000 daily ads and approximately 7-10 million monthly page views across 500,000+ unique visitors. Underlying technology is a self-serve web marketplace with a proprietary "Brinka" virtual-currency points system for premium ad placements, multi-category listing infrastructure with geographic segmentation, and bilingual content systems.

Name

El Clasificado

Legal name

El Clasificado

Website

https://elclasificado.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

El Clasificado, a brand of EC Hispanic Media, is a founder-led Spanish-language multi-platform media company (since 1988) serving the US Hispanic community through a 475,000-copy weekly print classifieds publication across 280+ cities, the elclasificado.com marketplace, and a portfolio of niche sub-brands.

Ownership category

akta.pro rank

Product category

Hispanic Classified Media & Advertising

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Hispanic classified advertising
• Spanish-language media
• Community classifieds marketplace
• Hispanic marketing services
• Event marketing expos

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Classified Advertising: Revenue from digital ad placements on elclasificado.com including featured ads, premium positioning, color background highlights, and Brinka points for enhanced visibility. Free basic ad posting with monetization through optional paid upgrades.
2. Print Classified & Display Advertising: Weekly print magazine generates revenue through classified ad placements and display advertising. The publication reaches 470,000-480,000 weekly copies distributed across Southern California and the Central Valley. Advertisers include local SMBs, dental offices, law firms, auto shops, insurance agencies, and restaurants.
3. Event Sponsorships & Expo Revenue: Quinceanera.com Expo & Fashion Show series and Su Socio de Negocios business expo generate revenue through vendor booth sales, sponsorships, and integrated marketing packages. Quinceanera.com Expos attract 10,000+ attendees annually across multiple events.
4. Custom Publishing & Supplements: Specialty publications and magazine supplements (World Cup Guide, Copa América, 'Más Dinero' with Liberty Tax) sold or sponsored by corporate partners seeking to reach the Hispanic market.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

El Clasificado is a multi-platform Spanish-language media company that publishes a weekly print classifieds magazine reaching 470,000-480,000 copies across 280+ cities in Southern California and the Central Valley, and operates elclasificado.com, a digital classifieds marketplace covering 436+ categories with 50,000+ daily ads. The company monetizes through print and digital advertising, premium ad upgrades via the Brinka points system, and live community events including Quinceanera.com Expos and Su Socio de Negocios business expos.

Product overview

El Clasificado operates as a multi-platform Spanish-language media company with both digital and print offerings. The core products include ElClasificado.com (online classifieds marketplace) and the weekly print publication El Clasificado. The portfolio includes several sub-brands: Quinceanera.com (bilingual quinceañera planning platform launched in 2006 with live expos and fashion shows), Su Socio de Negocios (business resource series with expos and workshops for entrepreneurs), El Punto Magazine (monthly lifestyle publication), and specialized platforms for jobs (EmpleosLatino), legal services (AbogadoMall), and marketing (MasClientes). Additional brands include Al Borde and Vivela Revista for lifestyle content. All properties operate under EC Hispanic Media, the parent multimedia and digital marketing company reaching millions of Hispanic consumers through integrated digital, print, and event channels.

Differentiator

Problem solved

Functional benefit

Products and services

• ElClasificado.com Digital Marketplace

Quantifiable outcome

• Reaches 6 million Hispanics monthly across all EC Hispanic Media properties
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Liberty Tax ServicecoreGTM or Marketing Partner · 6 March 2012EC Hispanic Media partnered with Liberty Tax Service for a tax season educational initiative, creating the 'Más Dinero' publication distributed through El Clasificado's 22,000+ distribution points. Liberty Tax's Hispanic initiative 'Una Familia Sin Fronteras' utilized El Clasificado's distribution network to reach Hispanic families with free tax and financial information. Partnership also included co-branded retail distribution at Liberty Tax locations and Liberty Tax's participation as a speaker at Su Socio de Negocios Expo.
• GooglecoreGTM or Marketing Partner · 1 January 2012Google partnered with Su Socio de Negocios as a sponsor of the 2012 workshop series. Google's sponsorship of Su Socio de Negocios demonstrates interest in reaching the Hispanic SMB community through a trusted Spanish-language business education platform.
• J.D. Power and AssociatesminorStrategic or Co-development Partner · 15 November 2011EC Hispanic Media and J.D. Power and Associates joined forces to produce and deliver unique print and online content for the Hispanic market. The partnership aimed to provide J.D. Power's research and ratings content in Spanish through EC Hispanic Media's print and digital channels.
• T-Mobile for BusinesscoreGTM or Marketing PartnerSponsor of the 2026 Su Socio de Negocios Expo in Norwalk. T-Mobile for Business led a workshop teaching AI applications for business communication, commercial transportation navigation, and business communication services for Hispanic entrepreneurs.
• PaychexminorGTM or Marketing PartnerSponsor of the 2026 Su Socio de Negocios Expo, supporting Hispanic small business community education and networking events.
• Clean Power Alliance of Southern CaliforniaminorGTM or Marketing PartnerSponsor of the 2026 Su Socio de Negocios Expo, supporting business education for Hispanic entrepreneurs in Southern California.
• Norwalk Chamber of CommercecoreStrategic or Co-development PartnerCo-organized the Su Socio de Negocios Expo with El Clasificado for 20 years. The Norwalk Chamber has supported the event and its mission to provide Spanish-language business education to the Hispanic community. CEO of Norwalk Chamber praised the expo for creating opportunities for small business owners.
• Small Business Development Center (SBDC) — CaliforniaminorImplementation/ SI/ Consulting PartnerSBDC presented a workshop on commercial lending and capital access at the Su Socio de Negocios Expo, providing educational resources for Hispanic entrepreneurs seeking business financing.
• Bank of AmericaminorGTM or Marketing PartnerSponsor of the 2012 Su Socio de Negocios Expo, supporting Hispanic entrepreneurship through business education events.
• Western DentalminorGTM or Marketing PartnerSponsor of the 2012 Su Socio de Negocios Expo, supporting the Hispanic small business community event series.
• ESG RepublicminorGTM or Marketing PartnerSponsor of the 2012 Su Socio de Negocios Expo supporting Hispanic business education.
• Via TradingminorGTM or Marketing PartnerSponsor and exhibitor at the 2012 Su Socio de Negocios Expo, offering resale merchandise business opportunities to Hispanic entrepreneurs.
• Mothers Against Drunk Driving (MADD)minorOthersPublic service partner included in tax education content published by El Clasificado in collaboration with Liberty Tax Service's 'Una Familia Sin Fronteras' initiative, alongside MADD and the American Red Cross.
• CBS Los AngelesminorGTM or Marketing PartnerLocal media coverage of Quinceanera.com Expo events, with CBS Los Angeles reporters conducting on-site interviews with attendees and Quinceanera.com Social Media Manager Alexia de León, covering the event and community issues.
• EC Hispanic Media (Parent Company)coreOthersEl Clasificado operates as a brand of EC Hispanic Media, the leading Spanish-language multimedia company in Southern California. EC Hispanic Media encompasses El Clasificado (print + digital classifieds), Quinceanera.com, Su Socio de Negocios, El Punto magazine, and other media properties reaching 6 million Hispanics monthly.

Scale indicators18 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• La Opinión: Los Angeles-based Spanish-language daily newspaper serving the same Hispanic audience as El Clasificado in Southern California. Directly comparable as a Hispanic-market Spanish-language print + digital publisher competing for the same advertiser and reader base.
• impreMedia: Formerly the largest Spanish-language newspaper chain in the US (La Opinión, La Raza, El Diario NY) before shutting print in 2015. Closest historical peer to El Clasificado in Hispanic print classifieds, demonstrating both the opportunity and the print secular risk.

Regional players

• El Diario La Prensa: New York-based Spanish-language daily newspaper serving the East Coast Hispanic market. Comparable Hispanic Spanish-language news publisher with print + digital properties targeting a different geography than El Clasificado.
• La Raza: Chicago-based Spanish-language newspaper (formerly part of impreMedia's chain). Comparable as a Spanish-language print + digital Hispanic publisher focused on the Midwest Hispanic community.

Broad incumbents

• Univision Communications: Largest Spanish-language media company in the US across TV, digital, and radio. Competes with El Clasificado for Hispanic advertiser budgets and audience attention, but at significantly broader scale and with TV as its primary medium.
• Telemundo: NBCUniversal's Spanish-language broadcast and digital media network. Competes with El Clasificado for Hispanic ad spend, particularly among national advertisers targeting the same US Hispanic consumer base.
• Craigslist: General-purpose free online classifieds platform with significant Hispanic traffic. Competes directly with elclasificado.com for jobs, rentals, vehicles, and services listings, though without Spanish-language focus or community content.
• Mercado Libre: Latin America's largest e-commerce and classifieds marketplace. Comparable as a Spanish-language marketplace serving Hispanic consumers with classifieds and SMB sellers, particularly relevant for cross-border Hispanic commerce.

Emerging players

• mitú: Digital-first media company targeting young Hispanic audiences with social video and editorial content. Comparable as a culturally authentic Hispanic media brand competing for the same digital ad dollars but with a younger, mobile-native audience.
• Remezcla: Digital media company producing editorial, video, and social content for US Latinos. Comparable as a digital-native Hispanic media brand reaching the same demographic with overlapping SMB and brand advertiser appeal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ElClasificado
• YouTubeyoutube.com/elclasificadogratis
• Facebookfacebook.com/ElClasificado
• LinkedInlinkedin.com/company/el-clasificado
• Instagraminstagram.com/elclasificado
• Pinterestpinterest.com/elclasificado

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Clasificado