DeeBee's Organics
DeeBee's Organics is a Victoria, BC-based CPG company that produces organic, clean-label frozen treats and prebiotic juice boxes for families with children, distributed via Target, Costco, Amazon, and its own Shopify storefront.
- Company typePrivate
- Founded2013
- HeadquartersVictoria, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What DeeBee's Organics does
DeeBee's Organics Inc. is a privately held Canadian food and beverage company headquartered in Victoria, British Columbia, founded in 2013 by Dr. Dionne Laslo-Baker, a PhD in medical science. The company produces organic frozen treats and juice boxes formulated primarily for families with children and secondarily for health-conscious consumers, using 100% fruit juice and purée with no added sugar, artificial colors, flavors, or preservatives. Its product portfolio includes SuperFruit Freezie Pops (Classic, Tropical, and Variety SKUs), the newer SuperJuice Freezie Pops line, SuperJuice Prebiotic Juice Boxes (each serving delivering 1g of prebiotic fibre from organic cassava root), Gelato Pops (coconut-milk-based), and Dip'Ems Fruit Snacks. All products are USDA Organic certified, Non-GMO Project verified, Kosher certified (freezer pops), and the company is a Certified B Corporation operating a solar-powered factory with recycled water usage.
The company operates a hybrid go-to-market model combining direct-to-consumer e-commerce through its Shopify storefront — featuring a subscribe-and-save option (10% off, cancellable) and free shipping above $45 — with broad North American retail distribution. Retail channels include Target (nationwide launch of SuperFruit Freezie Pops in April 2026), Costco (exclusive SuperJuice Boxes 36-pack), Amazon (Amazon.com and Amazon.ca), Instacart, Thrive Market, Well.ca, Natura Market, and grocery stores across Canada and the United States. Pricing on DTC is published per pack, ranging from $18.99 for a 35-pack of Classic SuperFruit Freezie Pops to $31.99 for a 60-pack Variety bundle. The brand reports more than 500 million tubes sold since 2013 and is on track for more than 75% year-over-year retail growth, supported by content marketing through its blog 'The Juice' and a SuperFan Ambassador Program.
Governance is founder-owned and tightly held, with 11 to 50 employees, no disclosed institutional investors, and no parent company. The company has filed one disclosed funding round, a $1.4M grant from Pacific Economic Development Canada dated 2022-07-20, but no broader venture or growth capital. Distribution is concentrated in the United States and Canada, with no claimed global footprint, and management has indicated diversification of the product surface (prebiotic fibre, longevity nutrition positioning) as a secondary growth vector alongside US retail expansion.
DeeBee's Organics firmographics
Firmographics- Name
- DeeBee's Organics
- Legal name
- DeeBee's Organics Inc.
- Website
- https://deebeesorganics.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DeeBee's Organics is a Victoria, BC-based CPG company that produces organic, clean-label frozen treats and prebiotic juice boxes for families with children, distributed via Target, Costco, Amazon, and its own Shopify storefront.
- Ownership category
- akta.pro rank
DeeBee's Organics industry classification
Industry- Product category
- Organic Frozen Treats and Beverages
- NAICS
- Nonchocolate Confectionery Manufacturing (311340)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Fruit Snacks & Dried Fruit (CRADABAJ)
- akta.pro secondary industry
- Baby Snacks (Puffs, Biscuits, Teething Snacks) (CRADAEAF)
Keywords
Where DeeBee's Organics is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
DeeBee's Organics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Products sold directly through the company's Shopify-powered e-commerce website. Customers can purchase SuperFruit Freezie Pops, SuperJuice Freezie Pops, and Juice Boxes with standard shipping (2-8 business days) or expedited options. Free shipping on orders over $45.
- Retail Distribution: Products sold through major retail partners including Target (nationwide), Costco, Amazon, Instacart, Thrive Market, and grocery stores across Canada and the United States.
- Subscription Model: Customers can subscribe to regular deliveries of SuperJuice Freezie Pops with 10% savings. Subscriptions can be modified or cancelled anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SuperJuice Freezie Pops 50 Pack |
| Unit Pricing | Pay-as-you-go | Variety SuperFruit Freezie Pops 60 Pack |
| Unit Pricing | Pay-as-you-go | Classic SuperFruit Freezie Pops 35 Pack |
| Unit Pricing | Pay-as-you-go | Tropical SuperFruit Freezie Pops |
| Unit Pricing | Pay-as-you-go | SuperJuice Boxes Costco Pack 36 Pack |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels8 records
DeeBee's Organics product offering
Product offeringCore offering
DeeBee's Organics manufactures and sells organic frozen freezie pops and prebiotic juice boxes made from 100% fruit juice and purée. The portfolio includes SuperFruit® Freezie Pops (Classic, Tropical, and Variety), SuperJuice Freezie Pops, SuperJuice Prebiotic Juice Boxes, Gelato Pops, and Dip'Ems Fruit Snacks. All products are certified organic, Non-GMO Project verified, Top 9 allergen-free, and contain no added sugar, artificial colors, flavors, or preservatives, sold direct-to-consumer and through major North American retail chains.
Product overview
DeeBee's Organics is a Canadian frozen treat brand offering a portfolio of organic, clean-ingredient frozen treats and juice boxes. The core product lines include SuperFruit Freezie Pops (classic and tropical varieties), SuperJuice Freezie Pops, and SuperJuice Prebiotic Juice Boxes. The company also produces Gelato Pops and Dip'Ems Fruit Snacks. All products are certified organic, Non-GMO Project verified, and made with 100% fruit juice and purée without added sugar, artificial colors, flavors, or preservatives. The company has expanded into major US retailers including Target and Costco, and sells online through Amazon and its Shopify-based direct-to-consumer platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Variety SuperFruit® Freezie Pops Organic frozen freezie pops made with 100% fruit juice and purée in six flavors; certified organic, Non-GMO Project verified, no added sugar, no artificial colors, flavors, or preservatives. Targeted at families seeking clean-label frozen snacks.
- SuperJuice Freezie Pops Organic freezie pops sweetened with 100% fruit juice with no refined sugars, available in Cherry, Peach, and Watermelon flavors; Top 9 allergen free, plant-based, and gluten free. Targeted at health-conscious families.
- Classic SuperFruit® Freezie Pops Organic freezie pops made with organic fruit juice and purée in three core flavors; no added sugar, certified organic, and Non-GMO Project verified. Targeted at parents seeking everyday healthier frozen snacks for children.
- Tropical SuperFruit® Freezie Pops Organic freezie pops featuring tropical flavors; certified organic and Non-GMO Project verified, containing coconut. Targeted at families seeking flavorful, clean-ingredient frozen snacks.
- SuperJuice Boxes Costco Pack Organic juice boxes with no added sugar and 1g prebiotic fiber, in Fruit Punch, Strawberry Lemonade, and Apple flavors; 100% Daily Value of Vitamin C, Top 9 Allergen Free, exclusive to Costco. Targeted at families shopping at warehouse clubs.
- SuperJuice Prebiotic Juice Boxes Organic, no added sugar juice boxes with 1g prebiotic fiber supporting digestive wellness in children; shelf-stable, available in multiple flavors. Targeted at parents seeking functional beverages for lunchboxes, travel, and parties.
- Gelato Pops Creamy dairy-free frozen treats made with organic coconut milk, organic fruit juices, and purées; free of dairy, artificial flavors, artificial colors, and preservatives. Targeted at consumers seeking plant-based frozen dessert alternatives.
- Dip'Ems Fruit Snacks Fruit-based snacks sweetened with organic fruit and a small amount of organic maple sugar; Top 9 Allergen friendly, gluten free, tested free from peanuts, tree nuts, milk, eggs, fish, shellfish, soy, wheat, and sesame seeds; recommended for children 4 years or older. Targeted at families with school-age children seeking allergen-friendly fruit snacks.
Quantifiable outcome
- 500+ million tubes sold since 2013
- +1 more outcomes
Companies that use DeeBee's Organics
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
DeeBee's Organics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DeeBee's Organics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TargetcoreMajor retail partnership with Target for nationwide distribution of SuperFruit Freezie Pops. Represents a significant expansion for the Canadian frozen treat brand into one of the United States' largest retailers.
- CostcocoreExclusive Costco partnership for SuperJuice Boxes 36-pack. Products available at Costco US locations.
- AmazoncoreAvailable on Amazon.com (US) and Amazon.ca (Canada) through Amazon Stores. Online marketplace presence for direct consumer sales.
- InstacartminorProducts available for delivery through Instacart platform, enabling same-day delivery option for consumers.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
DeeBee's Organics competitors and assessment
Company assessmentDirect peers
- NadaMoo: NadaMoo is a direct dairy-free frozen dessert competitor (pints and bars), paralleling DeeBee's Gelato Pops and SuperJuice Freezie Pops in plant-based, clean-ingredient frozen format.
- Yasso: Yasso is a direct competitor in the family/mass-market frozen dessert space — frozen Greek yogurt bars sold in multi-pack freezer-pop formats across US grocery and club, with comparable child-and-family targeting to DeeBee's Freezie Pops.
- Outshine: Outshine (Nestlé) is the closest direct competitor in product form — fruit-based frozen bars sold in multi-packs across US grocery freezer aisles, intersecting directly with DeeBee's SuperFruit Freezie Pops.
- So Delicious: So Delicious is a direct competitor in dairy-free frozen desserts — plant-based ice cream and frozen novelties sold nationally in the US — paralleling DeeBee's dairy-free Gelato Pops and clean-label positioning.
- MadeGood: MadeGood makes organic, allergen-free snacks targeted at families with young children — sharing DeeBee's customer (parents of young children), certifications (organic, non-GMO, allergen-free), and B Corp/values-led brand identity.
- That's it. That's it. produces clean-label, no-added-sugar fruit snacks (bars, bites) — overlapping with DeeBee's Dip'Ems line in parent-friendly, all-fruit positioning and mainstream retail distribution.
Broad incumbents
- Oatly: Oatly is a broad plant-based brand with a growing frozen dessert line; parallels DeeBee's dairy-free positioning and values-led, clean-label brand identity at a much larger scale.
- Halo Top: Halo Top is a broad incumbent in better-for-you frozen desserts — wider portfolio, but the cleaner-label and lower-calorie positioning intersects with DeeBee's healthier-frozen-treats value proposition.
- Jeni's Splendid Ice Creams: Jeni's is a broader premium clean-ingredient ice cream brand; overlaps with DeeBee's emphasis on real fruit, no artificial flavors, and DTC-plus-specialty-retail distribution model.
Others
- Plum Organics: Plum Organics (Campbell's) sells organic baby/toddler food and juice pouches — adjacent rather than directly competitive, but overlapping on organic, non-GMO certifications, B Corp-equivalent values, and parent-of-young-child target audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DeeBee's Organics social profiles
Digital presenceDeeBee's Organics compliance and trust
Trust signalCompliance4 records
DeeBee's Organics financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeeBee's Organics leadership team
Management profileNumber of profiles
Profiles2 records
DeeBee's Organics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeeBee's Organics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeeBee's Organics
What does DeeBee's Organics do?
DeeBee's Organics manufactures and sells organic frozen freezie pops and prebiotic juice boxes made from 100% fruit juice and purée. The portfolio includes SuperFruit® Freezie Pops (Classic, Tropical, and Variety), SuperJuice Freezie Pops, SuperJuice Prebiotic Juice Boxes, Gelato Pops, and Dip'Ems Fruit Snacks. All products are certified organic, Non-GMO Project verified, Top 9 allergen-free, and contain no added sugar, artificial colors, flavors, or preservatives, sold direct-to-consumer and through major North American retail chains.
Is DeeBee's Organics a public or private company?
DeeBee's Organics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DeeBee's Organics founded?
DeeBee's Organics was founded in 2013. It employs 11 to 50 people.
Where is DeeBee's Organics based?
DeeBee's Organics is headquartered in Victoria, Canada, in the North America region.
How does DeeBee's Organics make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution and subscription Model.
Who are DeeBee's Organics's main competitors?
Direct peers on record are NadaMoo, Yasso, Outshine, So Delicious, MadeGood and That's it.. Broad incumbents are Oatly, Halo Top and Jeni's Splendid Ice Creams. Plum Organics is listed as an others.
Does DeeBee's Organics have an API?
No public API is recorded for DeeBee's Organics.
What industry is DeeBee's Organics in?
DeeBee's Organics's product category is Organic Frozen Treats and Beverages. Its primary akta.pro industry code is CRADABAJ, Fruit Snacks & Dried Fruit, with a secondary code of CRADAEAF, Baby Snacks (Puffs, Biscuits, Teething Snacks). Its NAICS code is 311340 and its SIC code is 2024.