What Heroify does

Heroify is a Poland-based B2B SaaS company, founded in 2021 and headquartered in Warsaw, that operates an AI-powered recruitment screening platform targeted at companies hiring for marketing, sales, and other high-volume roles. The platform enables recruiters and hiring managers to paste a job description and receive a customized, role-specific assessment plan in under three minutes, drawing on a library of 35 psychometrically validated tests organized into four categories: Cognitive Abilities (8), Work Mindset (8), Sales & Business (7), and Marketing (12). Its core technology combines natural language processing of job postings, a recommendation engine for optimal test combinations, anomaly detection for cheating behavior (Trust Score), and AI-generated business-language interpretation of candidate results including behavioral interview questions.

The company serves HR/recruiting teams and hiring managers through a hybrid go-to-market motion combining product-led self-serve onboarding with enterprise field sales, and monetizes via annual subscription pricing with no per-candidate fees. The platform integrates natively with eight major ATS systems (SmartRecruiters, SAP SuccessFactors, Workday, iCIMS, Teamtailor, eRecruiter, Traffit, and Zapier), enabling deployment within existing recruitment workflows. Named customers include T-Mobile, Publicis Groupe, Techland, Medicover, Lagardere Travel Retail, Starcom, and Inovo VC, alongside smaller customers such as hiPets, Nethansa, and Ledgebrook. The company is GDPR compliant and its tests are validated by I/O psychologists.

Heroify raised 1.7 million PLN (~$380K–$400K USD) in a pre-seed round in June 2022, led by SMOK Ventures with participation from Movens Capital, Next Road Ventures, and international angel investors, with funds earmarked for platform development, sales scaling, and international expansion. Founded by Paulina Wardega (CEO) and Maciej Lotkowski (CTO), the company operates with 11–50 employees and runs as Heroify sp. z o.o., a private limited company under Polish law.

Name

Heroify

Legal name

Heroify sp. z o.o.

Website

https://heroify.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Heroify is a Warsaw-based B2B SaaS platform that uses AI to transform job descriptions into customized psychometric assessments for marketing, sales, and high-volume hiring, integrating with major ATS systems and serving hundreds of companies globally.

Ownership category

akta.pro rank

Product category

Recruitment Assessment Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Recruitment assessment platform
• AI screening software
• Skills testing SaaS
• Psychometric assessment tools
• Candidate evaluation software

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Heroify operates as a B2B SaaS platform with subscription-based pricing. The platform is provided exclusively for professional/business activities of clients (B2B agreement). Payment rules, billing model (subscription, per-Assessment fees, or other), currency, deadlines, and billing periods are specified in separate Cooperation Agreements or published pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Heroify is an AI-powered B2B SaaS recruitment screening platform that transforms a pasted job description into a customized, role-specific competency assessment in under 3 minutes. The platform combines an AI Test Builder, a library of 35+ psychometrically validated tests across Cognitive Abilities, Work Mindset, Sales & Business, and Marketing domains, a Trust Score anti-cheat system, and an AI-powered Candidate Comparison Dashboard that interprets results in plain business language and generates tailored behavioral interview questions. It is sold on a subscription basis with unlimited candidate testing and integrates natively with 8 major ATS platforms.

Product overview

Heroify is an AI-powered recruitment screening platform that offers a unified product combining an AI test builder, evidence-based test library, candidate comparison dashboard, and anti-cheat Trust Score system. The core platform transforms job descriptions into customized assessments in under 3 minutes using AI that analyzes roles like an experienced recruiter. The test library contains 35 validated psychometric tests organized into four categories: Cognitive Abilities (8 tests), Work Mindset (8 tests), Sales & Business (7 tests), and Marketing (12 tests). The platform includes native ATS integrations with 8 systems (SmartRecruiters, SAP SuccessFactors, eRecruiter, Traffit, iCIMS, Teamtailor, Workday) and Zapier for workflow automation.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Test Builder AI-powered feature that transforms job descriptions into customized competency assessments in under 3 minutes by analyzing postings like a senior recruiter and recommending what to verify. Used by HR and hiring managers to replace manual test creation.
• Test Library Evidence-based collection of validated psychometric assessments organized into four categories: Cognitive Abilities (8 tests), Work Mindset (8 tests), Sales & Business (7 tests), and Marketing (12 tests). Each test is built by subject-matter experts and validated by I/O psychologists.
• Candidate Comparison Dashboard AI-powered dashboard that compares candidates side-by-side with Hero Scores, individual skill scores, completion status, and behavioral flags, enabling recruiters and hiring managers to rank and decide quickly.
• Trust Score Anti-Cheat System Detection system that monitors tab switches, copy-paste attempts, suspiciously fast answers, and AI-style patterns, displaying results in a visible Trust Score so recruiters can instantly see who played fair.
• AI Result Interpretation Feature that translates assessment results into plain-language business insights without psychometric jargon and generates tailored behavioral interview questions for each candidate based on their results.
• Automated Behavioral Interview Questions AI capability that writes interview questions for hiring managers based on each candidate's assessment results, providing specific questions to explore deeper before meetings.
• Auto-Feedback System Feature that automatically generates and delivers instant personalized feedback on strengths and growth areas to every candidate, including rejected applicants, to enhance employer brand and improve candidate experience.

Quantifiable outcome

• 30+ hours saved per hire
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core integration.

• SmartRecruiterscore integrationTechnology or IntegrationATS integration partner enabling Heroify to work seamlessly within SmartRecruiters recruitment workflows. Candidates can be invited directly through the ATS.
• SAP SuccessFactorscore integrationTechnology or IntegrationIntegration with SAP SuccessFactors HCM suite enabling enterprise clients to use Heroify assessments within their existing HR infrastructure.
• iCIMScore integrationTechnology or IntegrationEnterprise ATS integration enabling large organizations to embed Heroify assessments in their hiring processes.
• Workdaycore integrationTechnology or IntegrationIntegration with Workday Human Capital Management enabling enterprise clients to use Heroify within their HR systems.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TestGorilla: TestGorilla is a leading pre-employment assessment platform offering a library of 250+ tests for skills, cognitive ability, and personality. It directly competes with Heroify in marketing/sales screening, ATS integrations, and AI-augmented test creation, but operates at significantly greater scale.
• HireVue: HireVue is an enterprise hiring platform combining video interviews, AI-driven assessments, and skill evaluation. It targets the same HR/recruiting buyer as Heroify and overlaps in AI-powered candidate evaluation, though it leans more heavily on video interview infrastructure.
• Pymetrics: Pymetrics (now part of Harver) uses AI and behavioral science to assess candidates via gamified cognitive and personality tests. It is comparable to Heroify's psychometrically validated test library and AI-driven scoring, though it focuses on enterprise talent acquisition rather than marketing/sales specialization.
• Vervoe: Vervoe is an AI-powered skills testing platform that uses job-relevant tasks and AI to rank candidates. It competes with Heroify in AI-driven screening of marketing, sales, and operational roles, with similar emphasis on candidate experience and anti-cheat features.
• Criteria Corp: Criteria Corp provides pre-employment aptitude, personality, and skills testing used widely by HR departments. It is comparable to Heroify's evidence-based cognitive and mindset assessments, with a similar psychometric validation approach and enterprise customer base.
• Mettl (Mercer Mettl): Mercer Mettl is an online assessment platform offering skill, psychometric, and behavioral tests for hiring and learning. It overlaps with Heroify in AI-enabled assessment creation, ATS integration, and psychometric validation, with strong presence in enterprise HR.
• iMocha: iMocha is a skills assessment and skills intelligence platform featuring a large test library across IT, business, and domain skills. It competes with Heroify in AI-powered role-to-skill mapping and ATS integration, with broader technical skills coverage.

Emerging players

• Codility: Codility is a technical skills assessment platform focused on engineering hiring with code-based tests. It is partially comparable to Heroify's skills-testing approach and ATS integrations, though its domain is narrower (engineering only).

Broad incumbents

• Eightfold AI: Eightfold AI is a broad talent intelligence platform using AI for talent acquisition, management, and matching. It overlaps with Heroify at the high end of AI-driven hiring, though it addresses the entire talent lifecycle rather than specializing in pre-hire assessment.
• Harver: Harver is a hiring solution combining assessments, video interviews, and reference checking for high-volume hiring. It is comparable to Heroify in candidate assessment automation and ATS integrations, but operates at greater scale and broader scope across pre-hire workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/heroify

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heroify