LensAI
LensAI is a US-based AI company offering a contextual computer vision ad platform that places in-image and in-video ads based on visual, textual, and audio content. It serves publishers and advertisers via a free Shoppable product and RevShare/CPC/CPM contextual deals.
- Company typePrivate
- Founded2019
- HeadquartersRidgefield, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LensAI does
LensAI is a private US-based company that operates an AI-powered contextual computer vision advertising platform that places ads inside images and videos based on the visual, textual, and audio content being consumed. Founded in 2019 by Pavel Shkliaev and headquartered in Ridgefield, New Jersey (incorporated in Delaware), the company serves two primary customer segments: publishers (websites, video platforms, and content creators) seeking to monetize visual content, and advertisers (brands, e-commerce retailers, and marketplaces) seeking cookie-free contextual targeting. Named enterprise logos include Walmart and a "Global Online Retail Marketplace," alongside a "Local Clothing Retailer" mid-market case study.
The platform is built around a proprietary "Associative Thinking Engine" that combines computer vision (10,000+ object/recognition categories with a 90%+ accuracy threshold), semantic analysis aligned to the IAB Content v2 standard, and audio analysis to select relevant ads in under one second. The product portfolio comprises LensAI Shoppable (free affiliate-driven product tagging integrated with Amazon, Walmart, eBay, and AliExpress), LensAI Contextual (privacy-first contextual ad placements), LensAI Ad Formats (overlay formats such as Money Dot, Money Box, and Money Lens), and supporting modules for targeting, brand safety, analytics, and inventory. Distribution runs through direct self-service signup, Google Ad Manager, Prebid, a WordPress plugin, and API access, with Flowplayer serving as a notable video-player channel partner. The company is GDPR- and CCPA-compliant and has signed DPAs including Standard Contractual Clauses with Google and Amazon.
Commercially, LensAI runs a hybrid go-to-market: product-led growth via the free Shoppable tier, combined with enterprise direct sales and a RevShare/CPC/CPM/CPA pricing stack. The only disclosed external funding is an $80,000 round in April 2020, the team is 1-10 people, and no revenue figures have been published. The company monetizes Shoppable primarily through an approximately 5% marketplace affiliate commission (with publishers retaining roughly 60% of earned commission) and LensAI Contextual through individually negotiated CPC/CPM and RevShare deals via a VCG auction mechanism, positioning itself as a privacy-first alternative to behavioral and cookie-based advertising.
LensAI firmographics
Firmographics- Name
- LensAI
- Legal name
- LensAI Inc.
- Website
- https://lens-ai.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LensAI is a US-based AI company offering a contextual computer vision ad platform that places in-image and in-video ads based on visual, textual, and audio content. It serves publishers and advertisers via a free Shoppable product and RevShare/CPC/CPM contextual deals.
- Ownership category
- akta.pro rank
Where LensAI is headquartered
LocationHeadquarters
- HQ city
- Ridgefield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LensAI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- CPA/CPS Affiliate Revenue: LensAI earns commission (approximately 5% average) from advertisers who are top US marketplaces (Amazon, Walmart, eBay, AliExpress). Revenue is generated when users purchase products through affiliate links placed in visual content. Publishers receive approximately 60% of the commission, with LensAI retaining its share.
- CPC/CPM Contextual Advertising: Contextual advertising revenue generated through targeted ad placements in video and image content. Prices are determined by a targeted advertising auction using VCG (Vickrey-Clarke-Groves) auction rules. LensAI negotiates individually with publishers and advertisers for cost per click/impression arrangements.
- RevShare Model: LensAI operates on a revenue sharing model where LensAI Shoppable is provided free to access publisher content for future contextual ad impressions. The RevShare model applies to LensAI Contextual inventory sales, with proceeds distributed between LensAI and publishing partners.
- Shoppable Free Access: LensAI Shoppable feature is free for both publishers and advertisers. Publishers earn 100% of affiliate earnings from user purchases. This free access enables LensAI to build contextual inventory for future advertising monetization through LensAI Contextual.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | LensAI Shoppable - Free for publishers and advertisers |
| Transaction based/ take rate | Monthly | CPA/CPS Commission Sharing |
| Usage-based | Monthly | CPC/CPM Programmatic Pricing |
| Other | Monthly | Minimum Withdrawal Threshold |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
LensAI product offering
Product offeringCore offering
LensAI is an AI-powered contextual computer vision advertising platform that automatically identifies objects, logos, actions, and context within images and videos and matches them with relevant advertisements in real time. The platform offers LensAI Shoppable (affiliate-driven product purchase from visual content) and LensAI Contextual (privacy-first cookie-less contextual advertising) connected through the LensAI Ad Network hub.
Product overview
LensAI is a contextual in-image and in-video advertising platform powered by computer vision and AI. The core product portfolio consists of LensAI Shoppable (for e-commerce affiliate monetization), LensAI Contextual (for privacy-first contextual advertising), LensAI Ad Formats (interactive overlay formats embedded in visual content), and LensAI Ad Network (connecting publishers with advertisers). Supporting modules include LensAI Targeting (object detection, similarity matching, associative links), LensAI Brand Safety (content filtering), LensAI Ad Inventory (categorized ad spaces), LensAI Ad Analytics (performance reporting), and the Associative Thinking Engine (central AI that combines visual, textual, and audio analysis for ad selection). The platform operates without third-party cookies, using computer vision to analyze content context instead of user behavior.
Differentiator
Problem solved
Functional benefit
Products and services
- LensAI Shoppable AI-powered technology that automatically identifies products in images and videos and enables instant purchase via affiliate links to major marketplaces including Amazon, Walmart, eBay, and AliExpress. Offered free to publishers and advertisers; publishers retain 100% of affiliate earnings.
- LensAI Contextual Computer vision-based contextual advertising solution that analyzes visual content and embeds relevant in-image and in-video ads without using cookies or user tracking. Operates on a RevShare model and supports CPC, CPM, CPA, and CPS pricing.
- LensAI Ad Network Hub platform that connects publishers with valuable visual content audiences to advertisers seeking relevant contextual placements. Provides account management, payouts, conversions tracking, revenue analytics, and inventory management for both publishers and advertisers.
Quantifiable outcome
- Visibility is 31% higher than the 52% average for standard advertising
- +4 more outcomes
Companies that use LensAI
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
LensAI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature9 records
LensAI partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- FlowplayercoreOne of the largest web video players in the US partnered with LensAI. Flowplayer's clients can unlock new streams of revenue from Shoppable and Contextual inventory generated by LensAI. This inventory is available for purchase via direct and programmatic deals.
- Plug & PlaycoreSelected to join Media & Ad Batch 4 at Plug & Play accelerator. Received Startup Award in Media & Ad batch 4 in October 2021. The accelerator provided mentorship, industry connections, and validation of LensAI's market positioning.
- Google Ad ManagercoreIntegration with Google Ad Manager allows easy installation of LensAI script with no change to current policies. Publishers can access LensAI inventory through existing GAM infrastructure.
- PrebidmajorPrebid integration enables publishers to get ad impressions straight from Direct Selling Prebid Inventory. Standard programmatic access to LensAI contextual inventory.
- AmazoncoreMajor marketplace partner for LensAI Shoppable affiliate program. LensAI receives approximately 5% commission on affiliate sales. Publishers can access Amazon Associates affiliate network through LensAI platform.
- WalmartcoreMajor marketplace partner integrated via Impact.com affiliate network. LensAI Shoppable enables product discovery and purchase through Walmart marketplace with affiliate commission structure.
- eBaymajorMarketplace partner through eBay Partner Network for affiliate marketing integration. Enables product sales attribution and commission tracking for LensAI Shoppable publishers.
- AliExpressmajorMarketplace partner through AliExpress Partner Portal for international affiliate marketing. Extends LensAI Shoppable reach to global e-commerce audience.
- Impact.comcoreAffiliate partnership management platform used for tracking, conversions, and payouts. LensAI generates affiliate links with tracking IDs that are processed through Impact.com system for Walmart partnerships.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
LensAI competitors and assessment
Company assessmentEmerging players
- Nativo: Nativo is a native advertising platform that embeds branded content into publisher pages, comparable in concept to LensAI's approach of integrating ads into existing visual content rather than displacing it.
- Connatix: Connatix provides video content and monetization technology for publishers, including AI-driven ad decisioning — overlapping with LensAI's mission of monetizing visual content through contextual and shoppable formats.
Direct peers
- Seedtag: Seedtag applies AI-driven computer vision to image and video content for contextual advertising, mirroring LensAI's approach of selecting ads based on visual content context rather than user identifiers.
- GumGum: GumGum is a contextual advertising platform that uses computer vision and AI to analyze images and videos for brand-safe, contextually relevant ad placements — directly comparable to LensAI's computer-vision-based contextual offering.
- KERV Interactive: KERV Interactive is a shoppable video and interactive ad-tech platform that turns visual content into direct purchase opportunities, comparable to LensAI Shoppable's affiliate-driven in-image and in-video commerce flow.
- Mirriad: Mirriad specializes in in-image and in-video advertising through AI-powered product placement, closely paralleling LensAI's Shoppable and Contextual products that embed ads directly into visual content.
Broad incumbents
- DoubleVerify: DoubleVerify is a leading ad verification and brand-safety provider with contextual classification capabilities, adjacent to LensAI's Brand Safety and contextual categorization functionality.
- Taboola: Taboola is a major content-discovery and native advertising platform operating across publisher networks, providing a broader incumbent analog to LensAI's publisher monetization approach.
- Criteo: Criteo is a large, established commerce media platform with significant retail-media and contextual capabilities, representing a much larger incumbent in the ad-supported e-commerce space LensAI addresses.
- Innovid: Innovid is an established ad-tech platform for video and connected-TV creative delivery and analytics, comparable in delivering interactive, measurable ad formats that overlay visual content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LensAI social profiles
Digital presenceLensAI compliance and trust
Trust signalCompliance2 records
LensAI financial estimates
Financial estimateRevenue estimate
Valuation estimate
LensAI leadership team
Management profileNumber of profiles
Profiles6 records
LensAI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LensAI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LensAI
What does LensAI do?
LensAI is an AI-powered contextual computer vision advertising platform that automatically identifies objects, logos, actions, and context within images and videos and matches them with relevant advertisements in real time. The platform offers LensAI Shoppable (affiliate-driven product purchase from visual content) and LensAI Contextual (privacy-first cookie-less contextual advertising) connected through the LensAI Ad Network hub.
Is LensAI a public or private company?
LensAI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LensAI founded?
LensAI was founded in 2019. It employs 1 to 10 people.
Where is LensAI based?
LensAI is headquartered in Ridgefield, United States, in the North America region.
How does LensAI make money?
Four revenue lines are on record. CPA/CPS Affiliate Revenue is the primary driver. The others are CPC/CPM Contextual Advertising, revShare Model and shoppable Free Access.
Who are LensAI's main competitors?
Emerging players on record are Nativo and Connatix. Direct peers are Seedtag, GumGum, KERV Interactive and Mirriad. Broad incumbents are DoubleVerify, Taboola, Criteo and Innovid.
Does LensAI have an API?
Yes. LensAI provides an API for programmatic integration. Two scenarios are supported: (1) API request from the user/browser with direct XHR calls including video/image URL/identifier and user data (browser, device, screen resolution), and (2) server-side request from the platform with geolocation, browser, device, and screen resolution data. The API returns processing status, ad content, and targeting data including IAB content categories, product categories, entities, sentiment levels, brand safety flags, and emotions. Script integration via JS events (lensai_ad_load, lensai_ad_show, lensai_ad_click) is also available for programmatic ad display control. Developer documentation is at lens-ai.com/custom3/faq.html.