What Wolly does

Wolly Corp, S.L. is a Valencia-headquartered digital platform that operates as a managed marketplace for home installation, maintenance, and renovation services in Spain. The company connects individual homeowners with a verified network of independent professionals (electricians, plumbers, carpenters, general contractors) through a consumer web portal and mobile applications, and earns revenue via professional credit purchases for job access, marketplace transaction fees, and a SaaS product (Pro Manager) sold to freelancers and SMEs on annual licenses.

On top of the consumer marketplace, Wolly has built a multi-product enterprise suite under the Wolly Labs brand comprising Workspace (multi-tenant AI-orchestrated service management for insurers, real estate developers, and retailers), SmartComm (multichannel AI communication orchestration across WhatsApp, web chat, and voice with sentiment analysis and AI-to-human handoff), Pro Manager (AI-powered quoting, CRM, invoicing, and work-order documentation for trade businesses), and Wolly Marketplace (a white-label, 48-hour-deployable marketplace platform sold as embedded infrastructure to third parties). The technology stack combines generative AI for natural-language tasks (quoting, summarization, sentiment), optimization AI for job assignment and incident anticipation, and Stripe-backed payments.

Wolly serves three segments: Particulares (individuals requesting services), Profesionales (independent tradespeople buying job credits and Pro Manager subscriptions), and Corporate (enterprise clients paying subscription or usage fees for Workspace and SmartComm). Named enterprise customers include Amazon, Leroy Merlin, Bauhaus, MIELE, Mutua Madrileña, AMA Seguros, Pelayo, idealista, Aedas Homes, Neinor Homes, AQ Acentor, Clikalia, Fintonic, and others across insurance, real estate, retail, financial services, and appliances. Operations are headquartered in Valencia with a Madrid office and a Miami office signalling initial internationalization, supported by a co-founder team led by CEO Jorge Oliveros and COO Gonzalo Delgado.

Name

Wolly

Legal name

Wolly Corp, S.L.

Website

https://wollyhome.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Wolly is a Spanish digital marketplace and enterprise SaaS platform that connects homeowners with verified home service professionals and provides insurers, retailers, and real estate developers with AI-powered service management tools (Workspace, SmartComm, Pro Manager, Marketplace).

Ownership category

akta.pro rank

Product category

Home Services Marketplace & Management Software

akta.pro primary industry

Home Services Marketplaces (Cleaning, Repairs, Handyman) (BPAMAHAE)

akta.pro secondary industry

Home Services Coordination & Vendor Management (HSACAIAI)

Keywords

• Home services marketplace
• Home maintenance platform
• Enterprise service management
• Home renovation services
• Professional contractor network

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Transaction Fees: Wolly operates as a marketplace connecting customers seeking home services (reforms, installations, repairs, maintenance) with verified professionals. The platform facilitates connections between parties.
2. Professional Credit System: Professionals purchase credits to access job opportunities. They pay per job access without monthly fees or long-term commitments. Auto-recharge feature available. Credits cannot be refunded once consumed.
3. Pro Manager SaaS Subscription: Comprehensive management software for freelancers and SMEs offered as subscription service. Includes AI-powered quoting, CRM, invoicing, and job documentation.
4. Enterprise Solutions (Workspace): B2B enterprise platform for insurers, real estate companies, and retailers to manage large-scale home services operations. Includes provider network management, AI orchestration, and real-time tracking.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Wolly operates a digital marketplace connecting individual homeowners seeking installation, maintenance, repair, and renovation services with a verified network of independent home service professionals across Spain. The company also sells enterprise B2B software products — Wolly Workspace (multi-tenant service management platform with AI-powered job optimization), Wolly SmartComm (AI-driven multi-channel communication orchestration), Pro Manager (SaaS business management for freelancers/SMEs), and a white-label Wolly Marketplace platform — used by insurers, real estate developers, retailers, and other corporate clients to manage large-scale home service operations.

Product overview

Wolly is a multi-product platform company serving the Spanish home services market through a platform-plus-modules architecture. The core Wolly platform connects homeowners with verified professionals for installation, maintenance, and renovation services, delivered via web and mobile applications. Wolly Labs comprises four distinct product modules: Workspace (enterprise service management platform with AI-powered optimization and multi-tenant scalability), SmartComm (AI-driven multi-channel customer communication orchestration), Pro Manager (business management software for freelancers and SMEs with AI budget generation), and Marketplace (white-label marketplace platform enabling rapid deployment of customized service marketplaces). Together, these products serve three customer segments: individuals (particulares), professionals (profesionales), and corporate clients (corporate), covering the full value chain from customer acquisition to service delivery and invoicing.

Differentiator

Problem solved

Functional benefit

Brands

• Wolly Workspace: Enterprise platform with AI-powered core for managing home services at scale
• Wolly SmartComm
• Pro Manager
• Wolly Marketplace
• Wolly Labs

Products and services

• Wolly Workspace Enterprise multi-tenant platform for managing home services at scale, targeted at insurers, real estate companies, and retailers. Features AI-powered job assignment and optimization, digital provider network management, real-time executive dashboards for service/professional/asset visibility, invoice generation, and integration with existing enterprise systems.
• Wolly SmartComm Multi-channel AI-powered customer communication orchestration platform that unifies WhatsApp, web chat, and phone calls into a single real-time dashboard. Includes automatic sentiment analysis, conversation summaries, proactive alerts, and AI-to-human handoff with full context preservation.
• Pro Manager SaaS business management software for freelancers and SMEs in the home services sector. Includes AI-powered quote generation that creates line items and costs by job type, an integrated CRM, income/expense tracking with real-time statistics, customizable electronic invoicing, and job documentation with photos, documents, and client signatures. Sold via annual license.
• Wolly Marketplace (White-label) End-to-end white-label marketplace platform enabling enterprises to deploy customized home service marketplaces in 48 hours. Includes a customizable front-end, complete backend for professional and service management, integrated payment gateway (Stripe), access to Wolly's multi-trade professional network, and real-time dashboards for service status and metrics.
• Wolly Consumer Marketplace Consumer-facing digital marketplace accessible via web and mobile apps that allows individual homeowners in Spain to request quotes and connect with verified home service professionals for reforms, installations, repairs, maintenance, appliance installation, climate control, furniture assembly, and moves.
• Professional Network & Credit System Network of verified home service professionals (electricians, plumbers, carpenters, general contractors) who access job opportunities on a pay-per-job credit basis. No monthly fees or long-term commitments; credits auto-recharge when balance is low and are non-refundable once consumed. Accessible via the Wolly Pro mobile app.

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cronoshare: Spanish home services marketplace connecting users with verified professionals across dozens of trades. Closest direct competitor to Wolly's consumer marketplace, operating in the same geography and with a comparable professional-credits model.
• Habitissimo: Long-established Spanish home services and reform marketplace serving homeowners, professionals, and enterprises. Direct competitor in Spain with overlapping trade categories and a similar B2C/B2B split.
• Instapro: European home services marketplace active in Spain, France, Italy, the Netherlands, and the UK connecting homeowners with vetted contractors. Comparable in product (matched service requests) and customer (homeowners seeking quotes), with a stronger multi-country footprint.

Broad incumbents

• TaskRabbit: Global home services marketplace owned by IKEA, offering matched service professionals across hundreds of categories. A much larger, well-funded competitor with global brand recognition; overlaps with Wolly on home installations, furniture assembly, and maintenance.
• Thumbtack: US-based home services marketplace connecting consumers with local professionals across hundreds of project categories. Comparable marketplace and professional-pay-per-lead model; broader scale and deeper capital base make it a benchmark competitor.
• Angi: Public US home services marketplace and software platform (Angi Leads, Angi Ads, Angi Services). Comparable across B2C marketplace and B2B SaaS for service professionals; a much larger incumbent with adjacent enterprise products.
• Porch: US home services platform offering a homeowner-to-pro marketplace plus software and data products for home pros and enterprises. Comparable in marketplace + SaaS architecture, though focused on the US market.

Emerging players

• Houzz Pro: Software suite for home renovation and design professionals, with a marketplace connecting homeowners to pros. Comparable in combining marketplace + SaaS (CRM, invoicing, lead management) for home pros, with overlap to Wolly's Pro Manager.
• BuildZoom: US marketplace for general contractors and home improvement projects, with data and software tools for pros. Comparable in connecting homeowners with vetted construction and renovation professionals at the higher-value end of home services.
• Sweeten: US home renovation marketplace that matches homeowners with vetted general contractors for larger remodel projects. Comparable in focusing on home renovations, with a curated, high-trust professional network similar to Wolly's verified model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wollyhomeservices
• Instagraminstagram.com/wolly_home
• Facebookfacebook.com/wollyservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolly