StickerRide
StickerRide operates a London-based crowdsourcing platform that connects advertisers with vehicle owners for outdoor advertising. Founded in 2013, the company places ads on participating drivers' vehicles, serving brands seeking mobile out-of-home inventory and individuals monetizing their cars.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What StickerRide does
StickerRide is a London-based, privately held company that operates a crowdsourcing platform for outdoor advertising on vehicles. Founded in 2013, the company connects advertisers with vehicle owners who opt to display advertisements on their cars, converting participating drivers into a distributed mobile media fleet that generates ad impressions as the vehicles move through public spaces. The platform serves two customer segments: advertisers seeking non-traditional outdoor media inventory and vehicle owners (typically private individuals) who monetize their vehicles by hosting ad placements. Business model mechanics are not disclosed in the source material; the likely structure is a campaign- or impression-based fee charged to advertisers with a portion passed through to participating drivers, consistent with two-sided marketplace conventions in this category.
The company operates with a headcount of 11-50 employees and is headquartered in London, United Kingdom. In May 2016, StickerRide raised $3,000,000 in its only disclosed funding round; investor identities and lead investor are not recorded in the available data. The leadership team comprises co-founders Mikhail Marchenko (co-founder and managing partner) and Egor Matveev (co-founder), with Nikita Gorelov serving as group CFO and Gleb Timofeev as managing director. No subsequent funding rounds, acquisitions, partnerships, product launches, geographic expansions, or operational metrics are documented in the source material, and the company's own website returned only a verification/loading page rather than substantive product or operational content.
The available evidence base is thin. Revenue, ARR, GMV, advertiser counts, driver fleet size, geographic coverage beyond London, pricing structure, customer logos, and technology stack are all undisclosed. This data gap materially limits any forward-looking assessment of unit economics, retention, or scaling trajectory.
StickerRide firmographics
Firmographics- Name
- StickerRide
- Website
- https://stickerride.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 11–50 employees
- Short description
- StickerRide operates a London-based crowdsourcing platform that connects advertisers with vehicle owners for outdoor advertising. Founded in 2013, the company places ads on participating drivers' vehicles, serving brands seeking mobile out-of-home inventory and individuals monetizing their cars.
- Ownership category
- akta.pro rank
StickerRide industry classification
Industry- Product category
- Outdoor Advertising Platform
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- akta.pro primary industry
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)
Keywords
Where StickerRide is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
StickerRide business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Supply Chain
StickerRide product offering
Product offeringCore offering
StickerRide operates a crowdsourcing platform that connects advertisers with vehicle owners willing to place advertising stickers on their personal vehicles. Advertisers upload campaign creatives, and registered drivers apply stickers to their cars in exchange for compensation, turning everyday vehicles into a distributed outdoor advertising network.
Differentiator
Problem solved
Functional benefit
Products and services
- Crowdsourced Vehicle Advertising Platform
Companies that use StickerRide
Customer profileIdeal customer profiles2 records
StickerRide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
StickerRide partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
StickerRide competitors and assessment
Company assessmentBroad incumbents
- Adomni: Programmatic digital out-of-home (DOOH) ad buying platform aggregating inventory across billboard, place-based, and mobile networks. A broader OOH marketplace incumbent competing for the same brand budgets StickerRide targets.
- Lamar Advertising: Major US outdoor advertising company operating billboards, transit ads, and airport advertising. A broad incumbent in OOH competing for brand advertiser spend alongside StickerRide.
- JCDecaux: Global outdoor advertising leader in street furniture, billboards, and transit. A European-headquartered OOH incumbent whose mobile and transit offerings compete with StickerRide in overlapping brand advertiser budgets.
- OUTFRONT Media: Large public US OOH advertising company operating billboards, transit, and mobile advertising. A broad incumbent whose mobile division overlaps with StickerRide's mobile/vehicle wrap offering.
Direct peers
- Nickelytics: Startup offering crowdsourced vehicle wrap and rideshare advertising, including Uber/Lyft in-car top screens. Direct competitor in the mobile/vehicle OOH marketplace category alongside StickerRide.
- Carvertise: US-based peer-to-peer vehicle advertising network that wraps consumer cars with brand ads. Directly comparable two-sided marketplace to StickerRide with overlapping advertiser and driver value proposition.
- Wrapify: US-based crowdsourced car-wrap advertising platform paying drivers to wrap their vehicles with brand campaigns. Closest direct competitor to StickerRide, with similar two-sided marketplace model connecting advertisers and vehicle owners.
- Firefly: Digital vehicle advertising startup placing rooftop digital screens on rideshare and taxi vehicles. Competes in the mobile vehicle OOH space with a digital-display variant of StickerRide's wrap model.
Others
- Vertically Integrated Media (mobile billboards): Industry trade body representing the mobile billboard and truck-based advertising sector. Ecosystem/contextual participant rather than a direct competitor, relevant for understanding StickerRide's addressable sub-vertical.
Emerging players
- Streetside Ads: Smaller vehicle-wrap and mobile billboard operator with a regional focus. Emerging player in the same crowdsourced vehicle OOH space as StickerRide, with partial geographic overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
StickerRide social profiles
Digital presenceStickerRide financial estimates
Financial estimateRevenue estimate
Valuation estimate
StickerRide leadership team
Management profileNumber of profiles
Profiles4 records
StickerRide funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StickerRide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StickerRide
What does StickerRide do?
StickerRide operates a crowdsourcing platform that connects advertisers with vehicle owners willing to place advertising stickers on their personal vehicles. Advertisers upload campaign creatives, and registered drivers apply stickers to their cars in exchange for compensation, turning everyday vehicles into a distributed outdoor advertising network.
When was StickerRide founded?
StickerRide was founded in 2013. It employs 11 to 50 people.
Where is StickerRide based?
StickerRide is headquartered in London, United Kingdom, in the Europe region.
Who are StickerRide's main competitors?
Broad incumbents on record are Adomni, Lamar Advertising, JCDecaux and OUTFRONT Media. Direct peers are Nickelytics, Carvertise, Wrapify and Firefly. Vertically Integrated Media (mobile billboards) is listed as an others. Streetside Ads is listed as an emerging player.
Does StickerRide have an API?
No public API is recorded for StickerRide.
What industry is StickerRide in?
StickerRide's product category is Outdoor Advertising Platform. Its primary akta.pro industry code is BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards). Its NAICS code is 54185.