Moverly
Moverly is a UK PropTech company providing the Digital Sale Ready (DSR) platform that prepares residential properties for sale via AI-powered analysis and CRM-integrated workflows. It primarily serves UK estate agents, conveyancers, and lenders, with embedded integrations across the five major UK agent CRMs.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Moverly does
Moverly is a UK PropTech company that has developed the Digital Sale Ready (DSR) platform, a property transaction preparation system built on the Property Data Trust Framework (PDTF) open standards co-architected by co-founder Ed Molyneux. The platform creates a DSR Ledger — a living, intelligent property record containing structured, provenanced data including Material Information, TA6 forms, title documents, planning permissions, AML/identity verification, property searches, and AI-identified potential issues. Moverly integrates with the five major UK estate agent CRMs (Reapit, Alto, Street, Apex27, SME Professional) so that agents can generate DSR intelligence reports with one click from existing workflows, directly addressing the UK's high residential transaction fall-through rate (1 in 3 transactions fail to complete).
The company primarily serves estate agents, with secondary segments spanning conveyancers, mortgage lenders, and property sellers/buyers. Revenue is generated through multiple streams: DSR preparation fees paid by sellers and buyers to agents at the point of instruction, premium agency subscriptions for complete National Trading Standards data and Material Information Certificates, and conveyancing referral income generated through the platform's recommendation engine. Distribution is product-led via embedded CRM integrations, supplemented by a strategic partnership with LMS and the National Property Transaction Network (covering 42 organizations and 15 major lenders), a self-serve onboarding flow, direct field sales for enterprise accounts, and earned media across BBC, Forbes, and UK trade publications. Documented customer outcomes from the Connells case study include a 43% improvement in completion rates, 21% increase in referral fee income, and 35% faster time to exchange.
Moverly was co-founded in 2022 by Gemma Young (CEO; two-time proptech founder) and Ed Molyneux (architect of PDTF), and operates as Moverly LTD, registered in England and Wales. The company has raised a 2022 seed round of approximately $338,288 from Fuel Ventures and Kudos Syndicate, and received a strategic investment from LMS in December 2024. Headcount is in the 1-10 range, the company is UK-domiciled, and it has been referenced in UK Government consultations on home buying and selling reform, aligning its roadmap with the Project28 charter ambition for 28-day 'sale agreed to exchange' timescales.
Moverly firmographics
Firmographics- Name
- Moverly
- Legal name
- Moverly LTD
- Website
- https://moverly.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moverly is a UK PropTech company providing the Digital Sale Ready (DSR) platform that prepares residential properties for sale via AI-powered analysis and CRM-integrated workflows. It primarily serves UK estate agents, conveyancers, and lenders, with embedded integrations across the five major UK agent CRMs.
- Ownership category
- akta.pro rank
Moverly industry classification
Industry- Product category
- Real Estate Technology / PropTech Software
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Moverly is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Moverly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- DSR Preparation Fees (Agents): Premium preparation services paid by sellers and buyers to agents at the point of instruction. Agents can offer basic DSR features for free and upgrade for complete National Trading Standards data, Material Information Certificates, and full DSR Ledger capabilities.
- Conveyancing Referrals: Natural recommendation points throughout vendor and buyer digital journeys guide clients toward connected conveyancers. This drives higher conveyancing conversion from both vendors and buyers, creating referral income for agents.
- Premium Agency Subscriptions: Agents pay to upgrade for complete National Trading Standards data for Parts A, B and C, Material Information Certificates, and full DSR Ledger access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic DSR features |
| Subscription | Monthly | Premium DSR upgrade for agents |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Moverly product offering
Product offeringCore offering
Moverly provides a Digital Sale Ready (DSR) platform for the UK property industry, creating intelligent, connected property data that flows through the entire transaction ecosystem. The platform generates a living DSR Ledger containing comprehensive property intelligence (Material Information, TA6 forms, title documents, AML/identity verification, property searches) gathered at instruction, analysed by AI for potential issues, and shared securely with conveyancers and lenders. It is fully embedded within major estate agent CRMs (Reapit, Alto, Street, Apex27, SME Professional) and built on the open Property Data Trust Framework.
Product overview
Moverly provides a unified property technology platform built around its core Digital Sale Ready (DSR) product, which creates intelligent property preparation that significantly improves transaction completion rates. The platform consists of the DSR Ledger as the central data repository—a living, intelligent property record built to industry open standards containing structured property information, legal documentation, AML/identity verification, and AI-powered issue detection. The platform integrates with major estate agent CRMs (Reapit, Alto, Street, Apex27, SME Professional) to streamline onboarding and document delivery. Key features include the Digital Sale Ready Intelligence Report for appraisals, Material Information Certificates for compliance, the DSR Revenue Calculator for commercial planning, and Moverly Sign for electronic document execution. Built on the Property Data Trust Framework (PDTF), the platform enables secure, standardised data sharing across the property transaction ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Sale Ready (DSR) Core industry-standard platform for preparing properties for sale by creating intelligent, connected property data that flows through the entire transaction ecosystem. DSR creates a Digital Sale Ready Ledger containing comprehensive property intelligence gathered at instruction, analysed by AI, and shared with all stakeholders. Sold to UK estate agents and their CRM partners.
- DSR Ledger A living, intelligent property record built to industry open standards that contains structured, provenanced data across property information, legal documentation, AML/identity verification, and an AI-powered intelligence layer. The DSR Ledger updates in real-time throughout the transaction and flows securely to authorised stakeholders including conveyancers and lenders.
- Moverly Sign Dedicated electronic document execution service designed to help Authorised Professionals securely sign and manage agency agreements. Enables conversion of physical agreements into electronic format, collection of legally valid electronic signatures, and secure document storage with full audit trails.
Quantifiable outcome
- 44% improvement in transaction completion rates (pilot results)
- +6 more outcomes
Companies that use Moverly
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Moverly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature5 records
Moverly partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and secondary.
- National Property Transaction Network (NPTN)coreDigital ecosystem created by LMS for the UK property sector. 42 organizations committed support following successful pilot in late 2024. The network aligns with Project28 charter ambition to achieve 28-day 'sale agreed to exchange' timescales. DSR integrates with and leverages this established infrastructure.
- HM Land RegistrycoreGovernment body providing property records and title documents. Moverly sources data provenanced from HM Land Registry as part of the Material Information certification and DSR Ledger building process.
- HBSG (HM Land Registry Business Gateway)coreGovernment partner supporting Digital Sale Ready infrastructure and open standards adoption across the property industry.
- ReapitcoreFully embedded integration within the Reapit app with complete document and data synchronization. Client details automatically populated, all documents flow directly into property record including AML reports, EPCs, Title Registers. All Material Information fields automatically updated.
- AltocoreStreamlined integration connecting Moverly with Alto CRM for automated document delivery and MI updates. Client details auto-populate, AML reports, EPCs, Title Registers and Material Information certificates sent back to the property.
- Street CRMsecondaryIntegrates with Street CRM to streamline client onboarding and document delivery. Auto-populates client details, sends AML documents, Title documents, EPC and Material Information certificates available in property record.
- Apex27secondaryComprehensive onboarding and document delivery with automatic MI field population. Connects for streamlined onboarding and comprehensive document and data delivery.
- SME ProfessionalsecondaryEssential document delivery connecting Moverly with SME Professional. Auto-populates client details, provides AML reports, EPC and Material Information documents in property record.
- Open Property Data Association (OPDA)coreMoverly actively advances open standards across the property industry through OPDA, working to establish interoperability and data sharing standards that benefit the entire ecosystem.
- StripecorePayment provider for secure payment processing of property-related services. Handles payment collection, refunds, transaction records, and payment receipts through Moverly's platform.
- OnfidocoreIdentity verification provider performing identity checks and supporting anti-money laundering compliance. Conducts identity verification and verifies user documentation.
- YotisecondaryAdditional identity verification provider offering secure digital identity checks and supporting compliance with verification requirements.
- Property Data Trust Framework (PDTF)coreIndustry-wide secure data sharing infrastructure enabling interoperability across different systems and platforms. Moverly's co-founder architected this framework. Maintains clear records of data sources and changes, enables property data standardization.
- Connells GroupcoreMajor national partnership creating complete digital journeys. Connells case study demonstrates 43% improvement in completion rates, 21% increase in referral fee income, 35% faster time to exchange.
- TMGroupsecondaryNational partnership for creating complete digital property transactions alongside Connells Group and Peter Alan Estate Agents.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Moverly competitors and assessment
Company assessmentEmerging players
- Zilch: UK-headquartered fintech. While not a direct PropTech peer, Zilch operates in the broader UK consumer payments and transaction space and shares exposure to UK regulatory frameworks and enterprise distribution dynamics that shape PropTech adoption.
- Lightbox: US-based property data and analytics platform. Lightbox addresses the broader property data infrastructure problem with comparable AI-powered data structuring, serving as a regional peer with a parallel approach to Moverly's DSR Ledger concept.
Direct peers
- Propoly: UK PropTech focused on property transaction tools and agent workflow. Propoly addresses similar fall-through and coordination pain points in the UK home-moving market, directly competing with Moverly's Digital Sale Ready proposition at the agent level.
- Coadjute: UK PropTech building a property transaction network connecting agents, conveyancers, and lenders. Coadjute's network-based approach to reducing fall-throughs directly overlaps with Moverly's DSR-led strategy and the NPTN ecosystem positioning.
- Thirdfort: UK PropTech providing identity verification and AML compliance for property transactions. Thirdfort is an existing Moverly partner (alongside Onfido/Yoti) and competes in adjacent layers of the same digital property transaction workflow.
- Qwixi / Settled: UK PropTech platforms focused on streamlining the home-moving process for buyers, sellers, and agents. Both target the same UK fall-through and coordination problems that Moverly's DSR platform is designed to solve, often with overlapping target customers.
Broad incumbents
- CASO (Conveyancing Software Online): Established UK case management system for conveyancers. CASO represents the kind of incumbent conveyancing infrastructure that Moverly's DSR Ledger must integrate with or alongside to deliver value to legal practitioners handling property transactions.
- tmgroup: UK property searches and conveyancing technology provider. tmgroup is an existing Moverly partner and a broader incumbent in property transaction infrastructure with overlapping product and customer overlap with Moverly's DSR and search-related workflows.
- SearchFlow: Major UK property search provider serving conveyancers, lenders, and agents. SearchFlow operates in adjacent parts of the property transaction data stack that Moverly's DSR Ledger is built to aggregate and standardize.
Regional players
- HomeLight: US-based real estate technology platform addressing transaction friction and fall-throughs in home buying. HomeLight pursues the same fundamental thesis — making home transactions faster and more reliable — providing a geographic peer for product strategy benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Moverly social profiles
Digital presenceMoverly compliance and trust
Trust signalCompliance2 records
Moverly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moverly leadership team
Management profileNumber of profiles
Profiles2 records
Moverly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moverly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moverly
What does Moverly do?
Moverly provides a Digital Sale Ready (DSR) platform for the UK property industry, creating intelligent, connected property data that flows through the entire transaction ecosystem. The platform generates a living DSR Ledger containing comprehensive property intelligence (Material Information, TA6 forms, title documents, AML/identity verification, property searches) gathered at instruction, analysed by AI for potential issues, and shared securely with conveyancers and lenders. It is fully embedded within major estate agent CRMs (Reapit, Alto, Street, Apex27, SME Professional) and built on the open Property Data Trust Framework.
Is Moverly a public or private company?
Moverly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moverly founded?
Moverly was founded in 2022. It employs 1 to 10 people.
Where is Moverly based?
Moverly is headquartered in London, United Kingdom, in the Europe region.
How does Moverly make money?
Three revenue lines are on record. DSR Preparation Fees (Agents) is the primary driver. The others are conveyancing Referrals and premium Agency Subscriptions.
Who are Moverly's main competitors?
Emerging players on record are Zilch and Lightbox. Direct peers are Propoly, Coadjute, Thirdfort and Qwixi / Settled. Broad incumbents are CASO (Conveyancing Software Online), tmgroup and SearchFlow. HomeLight is listed as a regional player.
Does Moverly have an API?
Yes. Users may access their data relating to the Platform via the Application Program Interface (API). Any use of the API, including use of the API through a third-party product/service that accesses the Platform, is bound by these Terms.
What industry is Moverly in?
Moverly's product category is Real Estate Technology / PropTech Software. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 7374.