Baremetrics

What Baremetrics does

Baremetrics is a subscription analytics platform founded in 2013 and headquartered in San Francisco, California. The company aggregates subscription and payment data from more than eleven payment providers and billing platforms — including Stripe, Braintree, Recurly, Chargebee, Paddle, PayPal, Shopify, Google Play, and Apple App Store Connect — to deliver real-time metrics dashboards covering MRR, ARR, churn, LTV, customer segmentation, and benchmark comparisons for SaaS and subscription-based businesses.

The core product is augmented by specialized modules: Recover (automated payment recovery/dunning), Cancellation Insights (churn reason capture and win-back campaigns), Forecast+/Flightpath Finance (scenario-based financial planning, hiring models, and accounting integration), plus integrations with Slack, Intercom, Zapier, and Clearbit for workflow automation and data enrichment. The technical architecture is a multi-tenant SaaS platform with one-click OAuth/API connections, a REST API and SDK for extensibility, and a Universal Connector for unsupported payment providers.

The business operates on a tiered SaaS subscription model distributed primarily through a self-serve, product-led growth motion: prospects sign up for a free trial, connect their payment provider, and onboard without sales involvement. Stripe Verified Partner status provides ecosystem distribution, and an Experts/consultant affiliate channel addresses mid-market and enterprise accounts. The company employs approximately 14 people (as of 2026), holds GDPR and Privacy Shield certifications, and serves roughly 766 paying customers generating $1.5M ARR as of 2025 — a bootstrapped profile reflecting modest venture capital raised ($800K total across three rounds, primarily 2014-2015) and a thirteen-year operating history without subsequent institutional funding.

Name

Baremetrics

Legal name

Baremetrics Inc.

Website

https://baremetrics.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Baremetrics is a subscription analytics platform for SaaS and subscription-based businesses that integrates with payment providers to deliver real-time MRR, ARR, churn, and LTV metrics, payment recovery, cancellation insights, and financial forecasting to SMB and mid-market customers.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Analytics Platform: SaaS subscription analytics platform providing metrics tracking, payment recovery, and churn reduction tools for subscription businesses. Revenue is generated through tiered subscription plans based on business size/metrics volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Baremetrics is a subscription analytics SaaS platform that integrates with payment providers (Stripe, Braintree, Recurly, Chargebee, etc.) to track and analyze subscription business metrics including MRR, ARR, churn, and LTV. It offers purpose-built modules for automated payment recovery (Recover), cancellation feedback analysis (Cancellation Insights), and financial scenario planning (Financial Forecasting) tailored to SaaS and subscription businesses.

Product overview

Baremetrics is a subscription analytics platform for SaaS and subscription businesses. The core offering includes Subscription Analytics (tracking MRR, ARR, churn, LTV, customer metrics) complemented by specialized modules: Recover (payment recovery/dunning to reduce failed charges), Cancellation Insights (churn analysis and win-back campaigns), and Financial Forecasting/Forecast+ (scenario planning, hiring plans, operating models). Additional features include Smart Dashboards, Benchmarks, Segmentation, Augmentation, People Insights, Trial Insights, Email Reports, and Slack Tools. The platform integrates natively with major payment providers (Stripe, Braintree, Recurly, Chargebee, Paddle, PayPal), app stores (Apple, Google Play), e-commerce (Shopify), and accounting software (QuickBooks, Xero). An Analytics API enables custom integrations. The product also includes transparency initiatives like Open Startups and an Accelerator program for emerging SaaS companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Subscription Analytics Core subscription analytics platform that tracks, analyzes, and improves subscription business metrics including MRR, ARR, LTV, churn, and customer segmentation. Designed for SaaS and subscription-based businesses needing real-time visibility into revenue and customer behavior.
• Recover (Payment Recovery) Automated dunning and payment recovery system that recovers failed subscription charges and reduces revenue loss from delinquent churn. Used by subscription businesses to reclaim revenue from failing payments.
• Cancellation Insights Tool that collects customer cancellation feedback, quantifies revenue lost to each cancellation reason, and enables automated personalized win-back email campaigns to reduce voluntary churn.
• Financial Forecasting (Forecast+) Financial planning tool providing scenario modeling with base, target, and worst-case scenarios, including hiring plans, operating models, and cash flow projections for subscription businesses.
• Baremetrics Analytics API REST API and SDK enabling developers to programmatically extend Baremetrics functionality, create customers, subscriptions, and plans, and integrate with custom or unsupported payment providers via a Universal Connector.
• Flightpath Finance Financial planning and modeling tool offering budget management, scenario-based forecasting, hiring plans, and accounting integrations (QuickBooks, Xero) for comprehensive business financial planning.

Quantifiable outcome

• Recover helped Statusbrew reduce churn and save over $10k+ in less than 3 months
• +1 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature10 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• StripecoreTechnology or IntegrationPrimary integration partner and Stripe Verified Partner. Baremetrics connects to Stripe via API to pull subscription data, payment information, customer details, and transaction history for analytics. Stripe API keys are used for secure data retrieval.
• BraintreecoreTechnology or IntegrationIntegration partner allowing Baremetrics to pull subscription and payment data from Braintree merchants for analytics purposes.
• RecurlycoreTechnology or IntegrationIntegration partner enabling analytics for Recurly-based subscription businesses.
• ChargebeecoreTechnology or IntegrationIntegration partner providing subscription analytics for Chargebee customers.
• Google PlaycoreTechnology or IntegrationIntegration with Google Play Developer API to pull app subscription data, transaction history, and revenue metrics for mobile app analytics.
• Apple App Store ConnectcoreTechnology or IntegrationIntegration with Apple App Store Connect API to track iOS/macOS app subscription metrics and revenue.
• ShopifysupportingTechnology or IntegrationIntegration for Shopify Partners and app developers to track subscription revenue and customer metrics on the Shopify platform.
• QuickBooks OnlinesupportingTechnology or IntegrationIntegration with QuickBooks Online for accounting and financial data synchronization.
• XerosupportingTechnology or IntegrationIntegration with Xero accounting software for financial data and reporting.
• PayPalsupportingTechnology or IntegrationIntegration partner for PayPal payment data to extend analytics coverage.
• PaddlesupportingTechnology or IntegrationIntegration partner for Paddle's merchant platform subscription and payment data.
• IntercomsupportingTechnology or IntegrationBidirectional integration enabling custom Baremetrics widgets in Intercom inbox showing MRR, total billed, and delinquency status. Syncs Intercom user tags and attributes to Baremetrics customer records for segmentation.
• SlacksupportingTechnology or IntegrationSlack integration for automated metric notifications and scheduled reports (daily/weekly/monthly) delivered directly to team Slack channels.
• ZapiersupportingTechnology or IntegrationZapier integration enabling workflow automation for customer creation, subscription creation, plan creation, and customer data augmentation.
• ClearbitsupportingTechnology or IntegrationData enrichment partner used to enrich customer profiles with company and contact information based on email addresses, enabling richer segmentation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ProfitWell: Direct competitor offering subscription metrics, churn reduction, and dunning/recovery tools for SaaS companies. Acquired by Paddle in 2022, dramatically increasing competitive pressure on Baremetrics.
• ChartMogul: Direct competitor in subscription analytics for SaaS businesses, offering MRR, ARR, churn, LTV, and cohort analysis. Baremetrics itself publishes a ChartMogul comparison page, underscoring their head-to-head positioning.
• MRR.io: Subscription metrics dashboard focused on displaying MRR, ARR, and customer counts for SaaS and subscription businesses. Competes directly with Baremetrics' core analytics offering for SMB and bootstrapped SaaS customers.

Broad incumbents

• Paddle: Merchant of record / payments platform that now bundles ProfitWell's subscription analytics into its offering. Paddle's vertical integration combines payment processing with the analytics capabilities that compete with Baremetrics.
• Stripe Analytics: Stripe's built-in subscription analytics offering directly competes with Baremetrics' core functionality for Stripe-connected merchants. As the dominant payment platform, Stripe can bundle analytics for free, threatening Baremetrics' value proposition.

Emerging players

• Recurly: Subscription billing platform that offers its own subscription analytics and reporting as part of its core platform. Competes with Baremetrics both as a billing platform and increasingly as a data/analytics provider for its merchants.
• Mixpanel: Product analytics platform offering cohort analysis, retention metrics, and customer segmentation that increasingly overlaps with Baremetrics' subscription analytics use cases for SaaS customers.
• Chargebee: Subscription billing and revenue management platform with native analytics for MRR, churn, and customer metrics. A core integration partner for Baremetrics but also an emerging competitor in subscription analytics.
• FirstOfficer: Subscription analytics and SaaS metrics platform offering similar real-time MRR, ARR, churn, and forecasting functionality as Baremetrics, with similar Stripe-native positioning.

Others

• Baremetric (Stitch / Squarespace): While not a direct subscription analytics competitor, broader business intelligence and analytics platforms (Mixpanel, Amplitude, Looker) increasingly overlap with Baremetrics' customer behavior analytics and segmentation use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Baremetrics
• LinkedInlinkedin.com/company/baremetrics
• Xx.com/Baremetrics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baremetrics