Hey You
Hey You is a Sydney-based mobile app that enables Australian consumers to order ahead and pick up from cafes and fast food outlets, operating a two-sided merchant and consumer marketplace for time-saving food and beverage ordering.
- Company typePrivate
- Founded2014
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hey You does
Hey You is an Australian mobile ordering platform headquartered in Sydney, founded in the 2012-2014 period, that enables consumers to order ahead from cafes and fast food outlets via its mobile application. The company's stated value proposition is to save consumers time by removing the wait at the counter, with the app functioning as the primary consumer surface and integrated merchant relationships forming the supply side of a two-sided ordering marketplace.
The underlying technology is a consumer-facing mobile app paired with merchant-side ordering infrastructure; the company consolidated competing offerings through its November 2015 acquisitions of Beat the Q and Posse, both mobile ordering apps targeting the same Australian café and quick-service restaurant segment. The team is small (11-50 employees) and led by co-founders and co-CEOs Steve Fanale and Asheesh Chacko, with Sek-Mun Wong as CTO and David Burkett as Chairman.
The business model is consistent with a marketplace take-rate or merchant SaaS structure, though no pricing, commission, or contract details are disclosed in the source material. Hey You has raised approximately $7M across disclosed rounds between 2012 and 2019 from investors including Artesian VC, Reinventure (Westpac-aligned), Alium Capital, Exto Partners, Sydney Angels, Scale Up Media Fund, and Venture Builders, suggesting a capital-efficient consumer/merchant app rather than a high-burn enterprise platform. Geographic focus is domestic Australia with no disclosed international expansion.
Hey You firmographics
Firmographics- Name
- Hey You
- Website
- https://heyyou.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hey You is a Sydney-based mobile app that enables Australian consumers to order ahead and pick up from cafes and fast food outlets, operating a two-sided merchant and consumer marketplace for time-saving food and beverage ordering.
- Ownership category
- akta.pro rank
Hey You industry classification
Industry- Product category
- Mobile Food Ordering Platform
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
- akta.pro secondary industry
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)
Keywords
Where Hey You is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Hey You business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Hey You product offering
Product offeringCore offering
Hey You operates a mobile ordering app that lets consumers order ahead from a network of cafes and fast food outlets. The platform aggregates multiple third-party food venues, enabling users to browse menus and place orders directly through the app, saving time on pickup and queueing.
Product overview
No product information available from the source content.
Differentiator
Problem solved
Functional benefit
Products and services
- Hey You mobile ordering app
Companies that use Hey You
Customer profileIdeal customer profiles2 records
Hey You technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hey You partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Hey You competitors and assessment
Company assessmentRegional players
- Gloria Food: Online food ordering platform primarily serving European and international markets. Comparable in offering mobile and online ordering for cafes and restaurants, though not currently focused on the Australian market where Hey You operates.
Direct peers
- Menulog: Australia-focused online food ordering and delivery platform owned by Just Eat Takeaway. Directly competes with Hey You in the Australian restaurant and cafe ordering space with similar merchant aggregation and consumer ordering functionality.
- Skip (app): Australian mobile ordering and delivery platform connecting users with local restaurants. Directly comparable operating model and geographic focus to Hey You, competing for similar merchant and consumer relationships.
- HungryHungry: Australian mobile ordering platform for restaurants and cafes, offering QR code and app-based ordering. Most direct head-to-head competitor to Hey You in the Australian cafe/QSR ordering niche.
- Mr Yum: Australian-headquartered mobile ordering and customer engagement platform for hospitality venues, specializing in QR-code and in-venue ordering. Competes directly for cafe and QSR merchant accounts in Australia.
Broad incumbents
- Uber Eats: Global food delivery platform with dominant Australian market share. While broader in scope than Hey You's cafe/QSR focus, Uber Eats competes directly in mobile ordering and is the primary competitive threat to Hey You's core proposition.
- Lightspeed Restaurant (Kounta): Global POS and commerce platform with Australian roots (acquired Kounta). Provides ordering, payment, and restaurant management tools—potentially disintermediating pure-play ordering apps like Hey You at the merchant POS layer.
- DoorDash: Major US-headquartered food delivery platform expanding aggressively in Australia. Competes directly with Hey You in cafe and QSR mobile ordering, with significantly larger capital and marketing resources.
- Deliveroo: London-based on-demand food delivery company operating in Australia. Offers restaurant and cafe ordering via app, directly overlapping with Hey You's merchant categories and consumer value proposition.
Emerging players
- Square (Block) - Restaurants: Provides mobile ordering, point-of-sale, and restaurant commerce solutions including pickup and delivery ordering. Represents a competitive threat as a vertically integrated payments-plus-ordering platform targeting the same cafe/QSR merchant base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Hey You social profiles
Digital presenceHey You financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hey You leadership team
Management profileNumber of profiles
Profiles6 records
Hey You funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hey You M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hey You
What does Hey You do?
Hey You operates a mobile ordering app that lets consumers order ahead from a network of cafes and fast food outlets. The platform aggregates multiple third-party food venues, enabling users to browse menus and place orders directly through the app, saving time on pickup and queueing.
Is Hey You a public or private company?
Hey You is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hey You founded?
Hey You was founded in 2014. It employs 11 to 50 people.
Where is Hey You based?
Hey You is headquartered in Sydney, Australia, in the Oceania region.
Who are Hey You's main competitors?
Gloria Food is listed as a regional player. Direct peers are Menulog, Skip (app), HungryHungry and Mr Yum. Broad incumbents are Uber Eats, Lightspeed Restaurant (Kounta), DoorDash and Deliveroo. Square (Block) - Restaurants is listed as an emerging player.
Does Hey You have an API?
No public API is recorded for Hey You.
What industry is Hey You in?
Hey You's product category is Mobile Food Ordering Platform. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators, with a secondary code of BPAMAHAB, Food Delivery & Restaurant Logistics Platforms. Its NAICS code is 722515 and its SIC code is 5810.