Immedia

What Immedia does

Immedia Semiconductor, Inc. is a US-domiciled, privately-held semiconductor company founded in 2009 and headquartered in Andover, Massachusetts, that operates as a wholly-owned subsidiary of Amazon under the Blink Smart Security brand. The company designs and manufactures specialized low-power image signal processor (ISP) and video compression silicon that underwrites Blink's consumer smart-home security camera lineup, including the Battery Doorbell 2K+, Wired Doorbell 2K+, Outdoor 2K+, Mini 2K+, and the Blink Arc 2K+ panoramic add-on. Its core technical differentiator is a proprietary power-efficient chip architecture that enables wire-free cameras to deliver up to two years of battery life at 2K resolution, a specification that the company uses as its primary marketing claim versus competing wire-free camera systems.

Immedia generates revenue primarily through hardware unit sales routed almost entirely through Amazon's marketplace and retail infrastructure in the United States, United Kingdom, and Canada, with a secondary recurring stream from optional Blink subscription plans that unlock features such as Blink Arc panoramic vision and cloud storage. The go-to-market motion is product-led growth within Amazon's distribution ecosystem: products are listed on Amazon.com and amazon.co.uk, fulfillment is handled through Prime, advertising is placed through Amazon's ad platform, and customer onboarding is self-serve via the Blink Home Monitor mobile app. The customer base is fragmented and consumer-skewed, segmented primarily into homeowners, renters who need non-permanent installations, and small business or multi-property owners who leverage the multi-system app capability.

The company is led by co-founder and CEO Peter Besen alongside co-founder and CTO Stephen Gordon and co-founder/VP of Sales & Marketing Don Shulsinger. Immedia was historically venture-backed, raising roughly $37M cumulatively across nine rounds from 2009 to 2016 with Flybridge as the most consistent lead investor and DOT Capital, Akamai Technologies, and Comcast Ventures among participants, before being absorbed into Amazon's corporate structure. There are no publicly disclosed funding rounds, M&A events, or leadership changes since the Amazon ownership transition, and product-level innovation is now channeled through Blink's annual hardware refresh cycle.

Name

Immedia

Legal name

Immedia Semiconductor, Inc.

Website

https://immediasemi.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Immedia Semiconductor, Inc. is an Amazon-owned fabless semiconductor company that designs low-power ISP and video compression chips for the Blink Smart Security consumer camera lineup, selling wire-free doorbells, outdoor, and indoor cameras primarily through Amazon's marketplace to homeowners and renters in the US, UK, and Canada.

Ownership category

akta.pro rank

Product category

Smart Home Security

NAICS

Audio and Video Equipment Manufacturing (3343), Electronics and Appliance Retailers (4492)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF)

akta.pro secondary industry

Smart Home Sensors & Monitoring (Motion, Leak, Smoke/CO, Environmental) Retail (CRACAGAJ)

Keywords

• Smart home security
• Wireless security cameras
• Video doorbells
• Semiconductor ISP technology
• Consumer security electronics

Headquarters

HQ city

Andover

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Hardware Sales: Immedia generates revenue through the sale of smart security hardware products including cameras, doorbells, and accessories. Products are sold as one-time purchases with optional subscription plans for enhanced features.
2. Subscription Services: Blink offers subscription plans (sold separately) that provide enhanced features such as 180° panoramic vision with Blink Arc, cloud storage, and other premium capabilities. Subscriptions are available for US, UK, and Canada markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Immedia Semiconductor designs and markets semiconductor-based ISP and video compression technology, and through its Blink brand sells consumer smart home security hardware including wire-free and wired cameras, video doorbells, and accessories. Products are sold to homeowners, renters, and small business owners primarily via Amazon's marketplace, with management through the Blink Home Monitor app and optional subscription plans for enhanced features.

Product overview

Immedia is the semiconductor company behind Blink Smart Security, an Amazon-owned smart home security camera ecosystem. The product portfolio centers on wire-free and wired cameras including Battery Doorbell 2K+, Wired Doorbell 2K+, Outdoor 2K+, and Mini 2K+. The system is managed through the Blink Home Monitor app and supports optional subscription plans. A key add-on is Blink Arc 2K+, a panoramic mounting solution for Mini cameras. Blink devices integrate with Alexa for hands-free control and offer up to two years of battery life on wire-free models.

Differentiator

Problem solved

Functional benefit

Brands

• Blink Home Monitor App: Mobile application for monitoring and controlling Blink smart security devices

Products and services

• Blink Smart Security Smart home security camera ecosystem that lets users see, hear, and speak from anywhere via the Blink Home Monitor app, with indoor and outdoor cameras, video doorbells, and subscription plans.
• Battery Doorbell 2K+ Wireless battery-powered video doorbell with 2K resolution, two-way audio, motion detection, and up to two years of battery life; designed for easy wire-free setup.
• Wired Doorbell 2K+ Hardwired video doorbell delivering constant 2K video clarity through a reliable hardwired connection for uninterrupted front-door monitoring.
• Outdoor 2K+ Battery-powered outdoor security camera featuring next-generation 2K clarity, enhanced audio, and wireless setup for complete outdoor coverage.
• Mini 2K+ Third-generation compact plug-in indoor camera delivering sharper 2K video resolution and improved audio clarity in a small form factor.
• Blink Arc 2K+ Compact, weather-resistant mounting accessory for Blink Mini 2K+ cameras that delivers 180-degree panoramic vision when paired with a compatible Blink subscription.
• Blink Home Monitor App Mobile application that connects Blink devices to users' phones for home, vacation home, or small business monitoring, with multi-system control in a single app.
• Blink Subscription Plans Optional recurring subscription plans that unlock enhanced Blink features such as 180-degree panoramic vision with Blink Arc, cloud storage, and other premium capabilities; offered across US, UK, and Canada markets.

Quantifiable outcome

• Up to two years of battery life on wire-free devices
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Amazon AlexaflagshipTechnology or IntegrationBlink devices integrate with Amazon Alexa-enabled devices, enabling hands-free voice control. Users can receive motion alerts via Alexa, stream live video to Alexa devices, use two-way talk through Echo devices, and create smart home routines combining Blink and Alexa functionality.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• SimpliSafe: DIY home security company offering cameras, doorbells, and full alarm systems on a subscription model. Comparable as a renter-friendly, no-contract alternative with overlapping camera/doorbell products.
• Wyze: Direct-to-consumer smart home camera company known for aggressively low-priced indoor and outdoor cameras. Comparable in targeting price-sensitive homeowners and renters seeking DIY wireless security.
• Google Nest: Google's smart home security and camera brand (Nest Cam, Nest Doorbell) sold primarily through the Google Store and major retailers. Directly comparable on indoor/outdoor cameras, doorbells, and ecosystem integration (Google Assistant vs. Alexa).
• Eufy (Anker Innovations): Anker's smart home security brand offering wire-free indoor/outdoor cameras, doorbells, and HomeBase hubs. Comparable as a value-oriented alternative with local storage options and a similar DIY, renter-friendly value proposition.
• Lorex Technology: Security camera specialist offering a wide range of indoor, outdoor, doorbell, and wire-free cameras aimed at both residential and SMB customers. Comparable DIY product mix with overlapping wire-free and high-resolution offerings.
• Arlo Technologies: Independent smart home security camera company with a broad lineup of wire-free indoor, outdoor, and doorbell cameras plus subscription plans. Directly comparable product portfolio, target customer (homeowners/renters), and subscription-based monetization model.
• Reolink: Smart security camera company offering a broad lineup of wire-free, PoE, and battery-powered cameras and doorbells. Comparable in DIY install, wire-free value proposition, and consumer/SMB target market.
• Ring: Amazon-owned smart home security brand offering doorbells, indoor/outdoor cameras, and alarm systems sold through Amazon. Closest comparable because it shares the same parent, distribution channel (Amazon.com), and Alexa integration, and competes head-to-head in the consumer security camera category.

Broad incumbents

• ADT: Established home security incumbent offering professionally monitored alarm systems plus Google Nest-powered cameras and doorbells. Comparable in the residential security category, though ADT skews more toward professional installation and monitoring.
• Vivint: Smart home security provider offering professionally installed cameras, doorbells, and integrated smart home systems. Comparable at the smart security category level, though more focused on professional installation and high-end homeowners.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blinkforhome
• Facebookfacebook.com/blinkforhome
• LinkedInlinkedin.com/company/immedia-semiconductor

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds9 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immedia