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Alphonso

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uuid0003uuw

Namestring
Alphonso
Legal namestring
Alphonso Inc.
Websiteurl
alphonso.tv
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Alphonso Inc. is a privately held US technology company founded in 2012 and headquartered in Mountain View, California, that builds Automatic Content Recognition (ACR) software embedded directly into smart TVs. The technology captures short audio samples from TV viewing, encodes them into signatures, and matches them against a reference library to identify programming and advertisements being watched. At the core of the product suite are the Video AI platform, an SDK for independent developers to build ACR applications, and TV retargeting and ad analytics services that include tune-in attribution and closed-loop attribution. The company's technology is deployed in tens of millions of LG Smart TVs globally, and Alphonso Inc. operates commercially under the LG Ad Solutions brand.

The business serves brands and agencies with planning, activation, and measurement tools for connected TV (CTV) advertising, addressing the fragmentation of audience measurement across linear TV, streaming TV, and digital channels. Revenue is generated through two streams: data monetization (selling TV viewing and audience insights derived from ACR) and advertising technology (enabling targeted advertising delivery across linear, streaming, and digital). Pricing is not publicly disclosed and the company sells through direct B2B relationships.

Alphonso's moat rests on a portfolio of at least 15 granted US patents covering audio signatures, computer vision, 3D CNN-based ad detection, recommendation engines, and attribution; a first-party TV viewing dataset that improves with the deployed TV base; and an OEM distribution footprint through LG. The company holds EU-US, UK Extension, and Swiss-US Data Privacy Framework certifications and participates in the IAB Europe Transparency and Consent Framework, supporting cross-border data processing for international advertisers.

Short descriptiontext

Alphonso provides Automatic Content Recognition software embedded in tens of millions of LG smart TVs, supplying brands and agencies with planning, activation, and measurement tools for connected TV advertising through the LG Ad Solutions brand.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersMountain View, United States
HQ citystring
Mountain View
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
connected TV advertising, TV data analytics, automatic content recognition, smart TV measurement, CTV audience targeting
Industry3 codes
1Set-Top Box (STB) & Smart TV ACR Data Analytics Providers
CodeMPABAOAEPrimaryYes
2Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement)
CodeMPAHAJAGPrimaryNo
3Connected TV (CTV) & OTT Performance Advertising
CodeBPAFACAGPrimaryNo
Product category
Connected TV Advertising Technology
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1TV Data and Measurement Services
TypeData Monetisation
Description

Provides brands and agencies with tools for planning, activating, and measuring connected TV advertising using ACR-derived viewing data.

alphonso.tv
2Advertising Technology
TypeAdvertising
Description

Delivers targeted advertising across linear TV, streaming TV, and digital platforms based on granular audience insights from smart TV data.

alphonso.tv
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Alphonso provides connected TV (CTV) data and measurement services powered by patented Automatic Content Recognition (ACR) technology embedded in smart TVs. The platform collects TV viewing data through audio fingerprinting to deliver audience measurement, ad targeting, tune-in attribution, and content recommendations for brands and agencies across linear TV, streaming TV, and digital channels. The company also offers an SDK for third-party developers and operates the LG Ad Solutions commercial entity.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Alphonso is a global technology company focused on television media and big-data analytics. The company offers a unified Video AI platform centered on Automatic Content Recognition (ACR) technology, which is embedded in tens of millions of LG Smart TVs worldwide. The core product collects TV viewing data through audio fingerprinting to enable audience measurement, ad targeting, and content recommendations across linear TV, streaming TV, and digital. Supporting the core platform, Alphonso provides an SDK for Independent Developers to build their own ACR applications. The company operates under the LG Ad Solutions brand following its acquisition.

Product and service3 records
1Video AI
CategoryCore platform / TV data and measurement
2SDK (Software Development Kit) for Independent Developers
CategoryDeveloper tool / SDK
3TV Retargeting and TV Ad Analytics Services
CategoryServices / CTV advertising measurement and analytics
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1LG Ad Solutions
Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

LG Ad Solutions is incorporated as Alphonso Inc. and represents the commercial advertising entity leveraging LG Smart TV technology. Alphonso's ACR technology is embedded in LG smart TV hardware globally, providing the foundation for connected TV advertising services.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1The Trade Desk
TypeBroad incumbent
Description

The Trade Desk is a leading demand-side platform with strong CTV buying and Solimar measurement capabilities, competing for the same advertiser wallet that Alphonso helps brands plan and measure within.

2Nielsen
TypeBroad incumbent
Description

Nielsen is a global audience measurement incumbent for linear and digital video, with growing CTV measurement offerings that compete for the same brand and agency measurement budgets Alphonso targets.

3iSpot.tv
TypeDirect peer
Description

iSpot.tv provides cross-platform TV and CTV ad measurement, attribution, and creative analytics for brands and agencies, overlapping with Alphonso's ad analytics and tune-in attribution offerings.

4FreeWheel (Comcast)
TypeDirect peer
Description

FreeWheel provides ad serving, programmatic, and measurement solutions for premium video and CTV, overlapping with Alphonso's cross-screen advertising and CTV measurement capabilities for major brands.

5Comscore
TypeBroad incumbent
Description

Comscore provides cross-platform audience ratings and campaign analytics across TV and digital video, overlapping with Alphonso's CTV and cross-screen measurement value proposition.

6Samsung Ads
TypeDirect peer
Description

Samsung Ads monetizes Samsung Smart TVs using first-party ACR and panel data for audience targeting and CTV measurement, making it a direct smart-TV-embedded competitor to Alphonso's LG-based stack.

7Samba TV
TypeDirect peer
Description

Samba TV operates an ACR-based TV viewing data and measurement platform for brands and agencies, directly competing with Alphonso in smart-TV-derived audience analytics and CTV campaign measurement.

8Magnite
TypeDirect peer
Description

Magnite is a leading CTV-focused sell-side platform (SSP) with strong measurement and audience capabilities, making it a comparable CTV ad-tech infrastructure provider overlapping with Alphonso on programmatic CTV buying and analytics.

9Innovid
TypeDirect peer
Description

Innovid delivers ad serving, creative personalization, and outcome measurement across CTV and digital video, competing with Alphonso in the CTV measurement and analytics layer used by brands and agencies.

10Roku (Platform & Measurement)
TypeDirect peer
Description

Roku operates an end-to-end connected TV advertising and measurement platform built on first-party Roku-device data, directly competing with Alphonso in CTV targeting and outcome measurement.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration3 records

Each record includes

Title, Type, Description, Source

AI capability10 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Alphonso

Connected TV Advertising Technologyalphonso.tv

Alphonso provides Automatic Content Recognition software embedded in tens of millions of LG smart TVs, supplying brands and agencies with planning, activation, and measurement tools for connected TV advertising through the LG Ad Solutions brand.

What Alphonso does

Alphonso Inc. is a privately held US technology company founded in 2012 and headquartered in Mountain View, California, that builds Automatic Content Recognition (ACR) software embedded directly into smart TVs. The technology captures short audio samples from TV viewing, encodes them into signatures, and matches them against a reference library to identify programming and advertisements being watched. At the core of the product suite are the Video AI platform, an SDK for independent developers to build ACR applications, and TV retargeting and ad analytics services that include tune-in attribution and closed-loop attribution. The company's technology is deployed in tens of millions of LG Smart TVs globally, and Alphonso Inc. operates commercially under the LG Ad Solutions brand.

The business serves brands and agencies with planning, activation, and measurement tools for connected TV (CTV) advertising, addressing the fragmentation of audience measurement across linear TV, streaming TV, and digital channels. Revenue is generated through two streams: data monetization (selling TV viewing and audience insights derived from ACR) and advertising technology (enabling targeted advertising delivery across linear, streaming, and digital). Pricing is not publicly disclosed and the company sells through direct B2B relationships.

Alphonso's moat rests on a portfolio of at least 15 granted US patents covering audio signatures, computer vision, 3D CNN-based ad detection, recommendation engines, and attribution; a first-party TV viewing dataset that improves with the deployed TV base; and an OEM distribution footprint through LG. The company holds EU-US, UK Extension, and Swiss-US Data Privacy Framework certifications and participates in the IAB Europe Transparency and Consent Framework, supporting cross-border data processing for international advertisers.

Alphonso firmographics

Firmographics
Name
Alphonso
Legal name
Alphonso Inc.
Website
https://alphonso.tv
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
51–100 employees
Short description
Alphonso provides Automatic Content Recognition software embedded in tens of millions of LG smart TVs, supplying brands and agencies with planning, activation, and measurement tools for connected TV advertising through the LG Ad Solutions brand.
Ownership category
akta.pro rank

Alphonso industry classification

Industry
Product category
Connected TV Advertising Technology
akta.pro primary industry
Set-Top Box (STB) & Smart TV ACR Data Analytics Providers (MPABAOAE)
akta.pro secondary industries
Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

Keywords

  • Connected TV advertising
  • TV data analytics
  • Automatic content recognition
  • Smart TV measurement
  • CTV audience targeting

Where Alphonso is headquartered

Location

Headquarters

HQ city
Mountain View
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Alphonso business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

  1. TV Data and Measurement Services: Provides brands and agencies with tools for planning, activating, and measuring connected TV advertising using ACR-derived viewing data.
  2. Advertising Technology: Delivers targeted advertising across linear TV, streaming TV, and digital platforms based on granular audience insights from smart TV data.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Alphonso product offering

Product offering

Core offering

Alphonso provides connected TV (CTV) data and measurement services powered by patented Automatic Content Recognition (ACR) technology embedded in smart TVs. The platform collects TV viewing data through audio fingerprinting to deliver audience measurement, ad targeting, tune-in attribution, and content recommendations for brands and agencies across linear TV, streaming TV, and digital channels. The company also offers an SDK for third-party developers and operates the LG Ad Solutions commercial entity.

Product overview

Alphonso is a global technology company focused on television media and big-data analytics. The company offers a unified Video AI platform centered on Automatic Content Recognition (ACR) technology, which is embedded in tens of millions of LG Smart TVs worldwide. The core product collects TV viewing data through audio fingerprinting to enable audience measurement, ad targeting, and content recommendations across linear TV, streaming TV, and digital. Supporting the core platform, Alphonso provides an SDK for Independent Developers to build their own ACR applications. The company operates under the LG Ad Solutions brand following its acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

  • Video AI
  • SDK (Software Development Kit) for Independent Developers
  • TV Retargeting and TV Ad Analytics Services

Companies that use Alphonso

Customer profile

Segments1 record

Ideal customer profiles2 records

Alphonso technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature6 records

Alphonso partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • LG Ad SolutionscoreOEM/ Whitelabel/ Licensing PartnerLG Ad Solutions is incorporated as Alphonso Inc. and represents the commercial advertising entity leveraging LG Smart TV technology. Alphonso's ACR technology is embedded in LG smart TV hardware globally, providing the foundation for connected TV advertising services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Alphonso competitors and assessment

Company assessment

Broad incumbents

  • The Trade Desk: The Trade Desk is a leading demand-side platform with strong CTV buying and Solimar measurement capabilities, competing for the same advertiser wallet that Alphonso helps brands plan and measure within.
  • Nielsen: Nielsen is a global audience measurement incumbent for linear and digital video, with growing CTV measurement offerings that compete for the same brand and agency measurement budgets Alphonso targets.
  • Comscore: Comscore provides cross-platform audience ratings and campaign analytics across TV and digital video, overlapping with Alphonso's CTV and cross-screen measurement value proposition.

Direct peers

  • iSpot.tv: iSpot.tv provides cross-platform TV and CTV ad measurement, attribution, and creative analytics for brands and agencies, overlapping with Alphonso's ad analytics and tune-in attribution offerings.
  • FreeWheel (Comcast): FreeWheel provides ad serving, programmatic, and measurement solutions for premium video and CTV, overlapping with Alphonso's cross-screen advertising and CTV measurement capabilities for major brands.
  • Samsung Ads: Samsung Ads monetizes Samsung Smart TVs using first-party ACR and panel data for audience targeting and CTV measurement, making it a direct smart-TV-embedded competitor to Alphonso's LG-based stack.
  • Samba TV: Samba TV operates an ACR-based TV viewing data and measurement platform for brands and agencies, directly competing with Alphonso in smart-TV-derived audience analytics and CTV campaign measurement.
  • Magnite: Magnite is a leading CTV-focused sell-side platform (SSP) with strong measurement and audience capabilities, making it a comparable CTV ad-tech infrastructure provider overlapping with Alphonso on programmatic CTV buying and analytics.
  • Innovid: Innovid delivers ad serving, creative personalization, and outcome measurement across CTV and digital video, competing with Alphonso in the CTV measurement and analytics layer used by brands and agencies.
  • Roku (Platform & Measurement): Roku operates an end-to-end connected TV advertising and measurement platform built on first-party Roku-device data, directly competing with Alphonso in CTV targeting and outcome measurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

Alphonso social profiles

Digital presence

Alphonso compliance and trust

Trust signal

Compliance4 records

Alphonso financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Alphonso leadership team

Management profile

Number of profiles

Profiles10 records

Alphonso funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Alphonso M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alphonso

What does Alphonso do?

Alphonso provides connected TV (CTV) data and measurement services powered by patented Automatic Content Recognition (ACR) technology embedded in smart TVs. The platform collects TV viewing data through audio fingerprinting to deliver audience measurement, ad targeting, tune-in attribution, and content recommendations for brands and agencies across linear TV, streaming TV, and digital channels. The company also offers an SDK for third-party developers and operates the LG Ad Solutions commercial entity.

Is Alphonso a public or private company?

Alphonso is a private company. It is classified as venture growth investor backed and is currently operating.

When was Alphonso founded?

Alphonso was founded in 2012. It employs 51 to 100 people.

Where is Alphonso based?

Alphonso is headquartered in Mountain View, United States, in the North America region.

How does Alphonso make money?

Two revenue lines are on record. TV Data and Measurement Services are the primary driver. The others are advertising Technology.

Who are Alphonso's main competitors?

Broad incumbents on record are The Trade Desk, Nielsen and Comscore. Direct peers are iSpot.tv, FreeWheel (Comcast), Samsung Ads, Samba TV, Magnite, Innovid and Roku (Platform & Measurement).

Does Alphonso have an API?

No public API is recorded for Alphonso.

What industry is Alphonso in?

Alphonso's product category is Connected TV Advertising Technology. Its primary akta.pro industry code is MPABAOAE, Set-Top Box (STB) & Smart TV ACR Data Analytics Providers, with a secondary code of MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement).

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Live signals
DevdiscourseAnant Naad by Devi Chitralekhaji: When Music Became a Soulful Experience, Bhakti and Indian Music Resonated at YashobhoomiAnant Naad - Music for the Soul, a spiritual music concert, was held on 23 August at Yashobhoomi in Delhi, featuring Devi Chitralekhaji and Sitar Sadhak Bhagirath Bhatt. Organisers Madhav Tiwari, Rajkumar Singh and Nitin Samdhiya planned it over a year, with partners including BIG FM, Alphonso Studios and Haldiram's. Twenty-one shows are already booked, with expansion planned across India and overseas.AdExchangerAfter Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There FirstAlphonso, LG Electronics' ad tech division, is weighing three exit paths after three years of litigation: a court-mandated tender offer at $118 per share closing September 11, a joint venture with Comcast, or a $1 billion private equity buyout from Koch Equity Development. Chordia projects $1 billion in revenue versus LGE's $850 million guidance, with a Delaware trial in June.Investing.comTV advertising company Alphonso files for IPO By Investing.comAlphonso Inc. confidentially filed a draft S-1 with the SEC for a proposed IPO of its common stock. The Connected TV advertising company has not disclosed financial details or the number of shares to be offered. The filing's effectiveness and offering terms remain undetermined.FinSMEsAlphonso Receives Nearly $80M Investment From LGLG Electronics invested nearly $80 million in Alphonso, a TV data and measurement company, giving LG a controlling stake of over 50%. Alphonso will use its software and services with LG's home entertainment products, including its streaming service LG Channels. This is Alphonso's first investment round since its 2017 Series A.PR NewswireAlphonso and PlaceIQ Enable Best-of-Breed Location-Enabled TV Planning, Measurement, and AttributionAlphonso, a TV data company, and PlaceIQ, a location data company, announced a partnership combining Alphonso's large-scale TV viewership data spanning tens of millions of U.S. households with PlaceIQ's location intelligence from over 200 million anonymous devices to enable location-aware TV planning, measurement, and closed-loop TV-to-visitation attribution. The combined solution provides full-funnel attribution from TV ad airings through to physical location visits, with particular strength in automotive, retail, and quick-service restaurant verticals. Both companies emphasized the scale and differentiation of the offering for national and local TV campaigns.PR NewswireTEGNA Selects Alphonso For TV Attribution For Local AdvertisersTEGNA has selected Alphonso's Local platform to enable its local advertisers to measure the effectiveness of their TV and OTT advertising campaigns. The partnership will allow TEGNA to connect audiences to online and offline business results including website visits, conversions, and brick-and-mortar store visits, rolling out across 15 markets in 2019. The companies frame this as the advertising industry moving from an experimental phase into standardization of data-driven TV attribution.Business Insider'It's a complex ecosystem': Ad-tech firms promise OTT advertisers granular measurement, but marketers say there are holes in their pitchesAd-tech firms are tracking OTT ad viewership and matching it to third-party data to measure real-world actions, but marketers find the ecosystem fragmented. Companies like Samba TV and Alphonso cover different device sets, and agencies often combine multiple vendors, leading to inconsistent results. Marketers say a unified measurement solution is still missing.PR NewswireAlphonso Prevails in Patent Dispute with Samba TVTV data company Alphonso won a major patent dispute on December 28, 2018, when the U.S. District Court for the Northern District of California granted its motion for summary judgment of non-infringement against Samba TV, ending a three-year legal battle. The court ruled that Alphonso's TV-to-digital retargeting system does not meet all elements of Samba TV's patent claims, validating Alphonso's position that its technology is unique. The victory comes amid ongoing legal proceedings, as Alphonso is separately suing Samba TV in Delaware for patent infringement, and Nielsen Holdings' Gracenote has also filed a suit against Samba TV.PR NewswireAlphonso Launches Local TV Ad Analytics And Attribution For Broadcasters And Station GroupsTV data company Alphonso launched Alphonso Local, a suite of ad analytics and audience extension software designed for local broadcasters and station groups, with the NBC Owned Television Station Group signing on as the first client. The product addresses the approximately $20 billion U.S. local TV advertising market by providing advanced local audience targeting and connecting TV ad exposures to actual business outcomes like foot traffic and purchases. Alphonso's dataset covers 34 million opted-in households reporting viewership data through smart TVs and connected devices.GlobeNewswireTremor Video DSP Expands TV Retargeting Solutions Through Renewed Exclusive Partnership with AlphonsoTremor Video DSP announced a renewed partnership with Alphonso to expand its TV retargeting solutions, including a first-in-Canada deterministic TV viewership data solution. The partnership has scaled across 6,000 campaigns with over 300 brands, reaching more than 34 million viewing households. Canadian advertisers will also be able to retarget their own TV spots and competitors' ads.