Wizikey
Wizikey is an AI-powered SaaS media intelligence platform that consolidates brand mentions across online, print, broadcast, and social channels into a single dashboard, serving PR and communications teams at global enterprise brands across fintech, healthcare, D2C, and technology.
- Company typePrivate
- Founded2019
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wizikey does
Wizikey is a SaaS media intelligence platform built for public relations and communications teams, founded in 2019 and headquartered in Gurgaon, India with a US office in Sunnyvale, California. The platform consolidates brand mentions across online, print, broadcast, and social media channels into a single AI-powered dashboard, and targets global brands across fintech, healthcare, D2C, EV mobility, education technology, and enterprise technology. Named customers include Bajaj Capital, Practo, Yubi, WebEngage, Physics Wallah, eBay, Blockchain.com, and Antler, indicating enterprise traction across multiple verticals and geographies.
The core product is the Wizikey Media Monitoring Platform, supported by proprietary modules: the Wizikey News Score (a coverage quality evaluation system), Imara AI (the engine for automated reporting and AI-generated storytelling), Media Outreach Trackers (campaign measurement tools), and Ask Wizikey (a conversational MCP-powered interface for natural language media intelligence queries). The technology stack combines real-time NLP-based sentiment analysis, crisis alerting, share-of-voice benchmarking, and AI-generated coverage reports. The company has accumulated four 2024 industry awards (Davos PR Digital, ET Kaledio, Adgully Imagexx, BW Merit) and in July 2025 announced a strategic partnership with Clarity Communication to embed its tools into partner campaign architectures.
Wizikey operates a recurring SaaS subscription model with non-publicly disclosed, quote-based pricing, and a hybrid go-to-market motion combining self-serve registration with demo-based enterprise sales. Disclosed funding is limited to approximately $359,000 from IAN Group in 2019 and an undisclosed Dominor Investment in 2022, with no subsequent rounds reported, suggesting a capital-efficient, revenue-funded growth profile. The company is led by co-founders Aakriti Bhargava (Co-founder and COO) and Anshul Sushil (Co-founder), with Saurabh Gupta as Vice President of Product.
Wizikey firmographics
Firmographics- Name
- Wizikey
- Legal name
- Wizikey
- Website
- https://Wizikey.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wizikey is an AI-powered SaaS media intelligence platform that consolidates brand mentions across online, print, broadcast, and social channels into a single dashboard, serving PR and communications teams at global enterprise brands across fintech, healthcare, D2C, and technology.
- Ownership category
- akta.pro rank
Wizikey industry classification
Industry- Product category
- PR & Media Intelligence Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where Wizikey is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Wizikey business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Wizikey operates as a SaaS platform providing AI-powered media monitoring and PR analytics tools on a subscription basis. The platform offers tiered access to features including media monitoring, sentiment analysis, alerts, reporting, and benchmarking capabilities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Wizikey product offering
Product offeringCore offering
Wizikey is a SaaS platform that provides AI-powered media monitoring and PR analytics for communications teams. It consolidates brand mentions from online, print, broadcast, and social media into a unified dashboard, offering real-time tracking, sentiment analysis, crisis alerts, coverage reports, share-of-voice benchmarking, and AI-generated storytelling. The platform enables PR professionals to discover, identify, and connect with relevant media journalists and social influencers.
Product overview
Wizikey is a unified AI-powered media intelligence platform for PR and communications teams. The core product is the Media Monitoring Platform, which integrates multiple modules including Wizikey News Score for coverage quality evaluation, Imara AI for automated reporting and storytelling, Media Outreach Trackers for campaign measurement, and Ask Wizikey (powered by MCP) for natural language data queries. The platform offers real-time brand mention tracking, sentiment analysis, crisis alerts, benchmarking, and AI-generated reporting across online, print, broadcast, and social media channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Wizikey Media Monitoring Platform AI-powered media monitoring software that provides real-time tracking of brand mentions across online, print, broadcast, and social media channels, consolidating all mentions into a unified dashboard for PR and communications teams.
- Ask Wizikey AI-powered conversational assistant that enables users to query media intelligence data using natural language, built on MCP (Model Context Protocol). It enables AI-driven interactions with the platform's media intelligence database.
- Imara AI AI engine powering automated reporting and content generation capabilities within the Wizikey platform, including AI-generated storytelling and coverage reports for PR campaigns.
Companies that use Wizikey
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Wizikey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature10 records
Wizikey partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Clarity CommunicationcoreStrategic partnership where Clarity Communication embeds Wizikey's proprietary tools including the Wizikey News Score, media outreach trackers, and AI-generated reporting systems into its campaign architecture. The collaboration provides clients with live brand sentiment tracking, share-of-voice benchmarking, and crisis alerts. Already rolled out to select Clarity clients in fintech, EV mobility, healthcare, and D2C brands, with full integration set for Q3 2025.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Wizikey competitors and assessment
Company assessmentDirect peers
- Muck Rack: PR software platform offering journalist database, media monitoring, and PR reporting — directly overlapping Wizikey's target buyer (PR & communications professionals) and core feature set.
- Meltwater: Global media intelligence and social listening platform with comparable real-time monitoring, sentiment analysis, and reporting capabilities aimed at PR and communications teams.
- Cision: Long-standing PR software leader offering media monitoring, journalist outreach, and analytics — directly competitive in the same enterprise PR buyer segment.
- Brandwatch: Consumer intelligence and social listening platform providing brand mention tracking and sentiment analysis, with substantial overlap on AI-driven media intelligence workflows.
- CoverageBook: PR reporting and coverage analytics platform used by communications teams to demonstrate campaign impact, overlapping with Wizikey's reporting and benchmarking modules.
- Mention: Real-time media monitoring tool for brand mentions across web and social, serving a similar SMB/mid-market PR and marketing buyer.
- Critical Mention: Media monitoring platform providing broadcast, online, and social media tracking with PR-focused analytics — directly comparable to Wizikey's multi-channel monitoring.
- Prowly: PR software platform offering media database, monitoring, and PR reporting — a focused direct competitor targeting PR professionals with similar workflows.
Broad incumbents
- Sprinklr: Enterprise customer experience platform with social listening, analytics, and reporting modules that compete with Wizikey at the enterprise end of the market.
- Hootsuite: Broader social media management incumbent offering monitoring, analytics, and listening features that overlap with portions of Wizikey's social-monitoring capability.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wizikey social profiles
Digital presenceWizikey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wizikey leadership team
Management profileNumber of profiles
Profiles3 records
Wizikey funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wizikey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wizikey
What does Wizikey do?
Wizikey is a SaaS platform that provides AI-powered media monitoring and PR analytics for communications teams. It consolidates brand mentions from online, print, broadcast, and social media into a unified dashboard, offering real-time tracking, sentiment analysis, crisis alerts, coverage reports, share-of-voice benchmarking, and AI-generated storytelling. The platform enables PR professionals to discover, identify, and connect with relevant media journalists and social influencers.
Is Wizikey a public or private company?
Wizikey is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wizikey founded?
Wizikey was founded in 2019. It employs 11 to 50 people.
Where is Wizikey based?
Wizikey is headquartered in Gurugram, India, in the Asia region.
How does Wizikey make money?
One revenue line is on record: saaS Subscription.
Who are Wizikey's main competitors?
Direct peers on record are Muck Rack, Meltwater, Cision, Brandwatch, CoverageBook, Mention, Critical Mention and Prowly. Broad incumbents are Sprinklr and Hootsuite.
Does Wizikey have an API?
Yes. Wizikey offers an MCP (Model Context Protocol) integration called 'Ask Wizikey' which enables AI-driven interactions with the platform's media intelligence data.
What industry is Wizikey in?
Wizikey's product category is PR & Media Intelligence Software. Its primary akta.pro industry code is BPAMAAAI, News & Content Aggregation Portals. Its NAICS code is 54151 and its SIC code is 7370.