Pure Green Franchise

Name

Pure Green Franchise

Legal name

Pure Green Franchise

Website

https://puregreenfranchise.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Juice Bar Franchise

NAICS

Beverage Manufacturing (3121), Other Specialty Food Retailers (44529), Specialty Food Retailers (4452)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)

akta.pro secondary industries

Smoothie & Protein Shake Bars (THAFAKAB), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

Keywords

• Juice bar franchise
• Cold-pressed juice
• Superfood smoothies
• Acai bowls
• Franchise system

Headquarters

HQ city

Sunrise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Royalties: Pure Green charges franchisees a 6% gross revenue royalty fee and a 2% gross revenue national marketing fee. Ongoing royalty income scales with franchisee sales volume.
2. Initial Franchise Fee: One-time initial franchise fee of $40,000 charged to new franchisees for access to brand, training, and full operational support.
3. Wholesale Product Supply: Pure Green Wholesale, an affiliate, sells cold-pressed juices and cold-pressed shots to franchise owners at special wholesale pricing. This centralized supply model eliminates franchisees' need for on-site manufacturing.
4. Wholesale Distribution: Pure Green's wholesale division distributes cold-pressed juice products to high-end hotels, national fitness centers, and professional sports teams across 30+ states, generating B2B revenue independent of franchise locations.
5. Event Catering: Franchise partners offer on-site smoothie bar and catering services for corporate events, product launches, award shows, and private events, providing additional revenue streams to franchise locations.

Pricing tiers

Distribution channels5 records

Marketing channels10 records

Core offering

Pure Green Franchise operates a turnkey juice and smoothie bar franchise system, selling cold-pressed juices, cold-pressed juice shots, superfood smoothies, acai and pitaya bowls, steel-cut oatmeal bowls, and sourdough toasts to health-conscious consumers through 200+ franchise retail locations across 25+ U.S. states. The company earns revenue through initial franchise fees, ongoing royalties (6% of gross revenue), national marketing fund contributions (2% of gross revenue), and centralized wholesale supply of HPP-preserved cold-pressed juices to franchisees and B2B partners such as hotels, national fitness centers, and professional sports teams.

Product overview

Pure Green Franchise operates a unified juice bar franchise platform centered on cold-pressed juices, superfood smoothies, acai bowls, and related health-oriented food products. The company's proprietary franchise system includes a centralized cold-pressed juice production and distribution network that delivers pre-manufactured juices directly to franchise locations, eliminating the need for on-site juicing equipment or manufacturing. The product portfolio spans cold-pressed juices (13+ flavors), cold-pressed juice shots (7 varieties), superfood smoothies (16+ varieties), acai and pitaya bowls (11 varieties), steel-cut oatmeal bowls (4 varieties), sourdough toasts (5 varieties), juice cleanses (3 programs), and event catering services. Franchisees also receive access to a proprietary loyalty rewards mobile app and centralized operational systems including POS and inventory management. The model requires no prior food experience and provides comprehensive support from site selection through ongoing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cold-Pressed Juices HPP-preserved cold-pressed juices containing up to 5 pounds of fresh fruits and vegetables per bottle, with up to 80-day shelf life. Distributed centrally to franchise locations with no on-site manufacturing required.
• Cold-Pressed Juice Shots Two-ounce concentrated cold-pressed juice shots formulated with high concentrations of performance-driven ingredients such as ginger, turmeric, spirulina, and probiotics.
• Superfood Smoothies Handcrafted, made-to-order superfood smoothies in 20-ounce servings, formulated with organic superfood ingredients sourced globally including kale, spirulina, acai, and grass-fed whey protein.
• Acai & Pitaya Bowls Frozen fruit bowls made with organic and wild-harvested acai sourced from Brazil, blended with bananas and almond milk, topped with organic hemp granola, fresh fruits, and superfood toppings.
• Steel-Cut Oatmeal Bowls Handcrafted oatmeal bowls made with organic steel-cut oats, made-to-order and topped with superfoods such as chia seeds, honey, nuts, and fresh fruits.
• Sourdough Toasts Handcrafted superfood toasts made with toasted sourdough bread, topped with ingredients such as avocado, almond butter, nut butters, and various seasonings.
• Juice Cleanses One- to three-day juice cleanse programs including Juice Til Dinner (beginner), Pure Basic (experienced), and Pure Hardcore (veteran), consuming six cold-pressed juices per day.
• Event Catering Mobile juice bar and smoothie catering services for corporate events, product launches, award shows, wellness programs, and private events, provided by franchise partners.
• Pure Green Franchise System Turnkey juice bar franchise platform providing centralized cold-pressed juice supply, proprietary POS and inventory systems, marketing support, training programs (Pure Green University), and operational guidance for franchisees operating 500–1,200 sq ft locations with 5–8 employees each.
• Pure Green Rewards Loyalty Program Mobile app-based loyalty program with tiered status levels (Green, Silver, Gold, Diamond) where members earn Hearts for every $10 spent and redeem for free menu items and exclusive perks, integrated with the Pure Green ordering app.

Quantifiable outcome

• Average gross sales top quartile of $869,329 (2025 FDD) or $964,845 (2025 FDD citing 2024 figures)
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NBA, NFL, NHL, MLB (Professional Sports Teams)coreStrategic or Co-development PartnerPure Green collaborates with all four major professional sports leagues (NBA, NFL, NHL, MLB) through wholesale partnerships. Pure Green is the only juice bar brand trusted by all four major leagues, serving cold-pressed juices and superfood smoothies to professional athletes. This partnership provides major brand credibility and endorsement.
• U.S. MilitarycoreStrategic or Co-development PartnerPure Green collaborates with the U.S. Military through wholesale partnerships, providing cold-pressed juices and superfood products to military personnel.
• High-End Hotels (Wholesale)coreChannel Partner/ Reseller/ DistributorPure Green's wholesale division distributes cold-pressed juice products to high-end hotel partners across 30+ states, serving hotel guests with premium health and wellness offerings.
• National Fitness Centers (Wholesale)coreChannel Partner/ Reseller/ DistributorPure Green's wholesale division supplies cold-pressed juices to national fitness center chains across 30+ states, providing health-conscious gym members with functional nutrition.
• Beam ImpactminorGTM or Marketing PartnerPure Green partners with Beam Impact, a charitable giving app that lets customers donate a portion of their purchase to pre-selected city-specific non-profit organizations. Examples include FAN 4 KIDS (childhood nutrition education), Harlem Growth (urban farming), and Lower East Side Ecology Center (sustainability). This aligns with Pure Green's mission to build healthier communities.
• The Imagine SocietyminorGTM or Marketing PartnerDuring COVID-19, Pure Green partnered with The Imagine Society and other local charities to donate thousands of bottles of cold-pressed juice to frontline hospital workers, supporting community health during the pandemic.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tropical Smoothie Cafe: Direct franchise peer in the juice and smoothie bar category with ~1,000+ U.S. locations. Competes head-to-head for franchisee capital and health-conscious consumer occasions; comparable franchise economics model, footprint, and menu mix.
• Smoothie King: Direct franchise peer and one of the largest U.S. smoothie chains (~1,000+ units). Competes in the same health-and-wellness smoothie segment with similar target customer (fitness/active lifestyle) and franchise model.
• Jamba: Direct juice and smoothie franchise peer with hundreds of U.S. locations. Competes in the same cold-pressed, smoothie, and wellness beverage category and shares franchise-driven GTM motion.
• Robeks: Direct juice and smoothie franchise peer with a national U.S. footprint. Closely comparable menu (smoothies, juices, acai bowls) and franchise model, targeting similar health-conscious consumers.
• Playa Bowls: Emerging direct peer in the acai bowl/smoothie/juice category with rapid franchise expansion. Highly comparable in product mix (acai bowls, smoothies, cold-pressed juice) and franchise growth trajectory.
• Nekter Juice Bar: Direct juice and smoothie franchise peer with multi-state U.S. presence. Comparable menu (cold-pressed juice, smoothies, acai bowls) and franchise model targeting wellness-oriented consumers.
• Juice Generation: Multi-location juice and smoothie bar chain in major U.S. metros. Comparable cold-pressed juice and smoothie menu and target consumer, though primarily company-operated rather than franchise-led.

Emerging players

• Clean Juice: Organic-certified juice bar franchise with a smaller footprint. Comparable cold-pressed juice and smoothie offering with a similar franchise GTM and wellness positioning, though smaller scale than Pure Green.

Broad incumbents

• Starbucks: Broad incumbent beverage/foodservice player with extensive cold-pressed and refreshers menu (including former Evolution Fresh brand). Competes for the same daily health-conscious beverage occasions at national scale.

Others

• Suja Life: Cold-pressed juice CPG brand distributed via retail/wholesale. Comparable product category (HPP cold-pressed juice) and overlap with Pure Green's wholesale positioning, but operates as a packaged-goods brand rather than a retail franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thepuregreen
• YouTubeyoutube.com/channel/UCfTqpHOK8aQz9tWmNh6luJQ?view_as=subscriber
• Facebookfacebook.com/puregreenfranchise
• LinkedInlinkedin.com/company/puregreenfranchise
• Instagraminstagram.com/puregreen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Green Franchise