What Beam Impact does

Beam Impact is a values-based loyalty and impact marketing platform that enables consumer brands to convert customer purchases into charitable donations through embedded storefront widgets, gamified community impact tracking, and automated post-purchase email storytelling. Founded in 2017 and headquartered in New York with a fully remote operating model, Beam serves mission-driven enterprise brands across sustainable apparel, CPG, food/beverage, health/wellness, and subscription e-commerce verticals. Named customers include MATE, Avocado, McKIN, otsob, and LOLA.

The company's core technology is a unified platform built around web SDKs (JavaScript/Next.js), mobile SDKs (iOS/Android), and a REST API (api.beamimpact.com), integrated natively with Shopify (via a custom app that Beam builds and maintains on behalf of brands), Salesforce Order Management (via a connected app), Klaviyo, Recharge, Yotpo, Statsig, Plaid, and PayPal Giving Fund. The product surface comprises modular storefront components — Select Nonprofit, Post Purchase, Community Impact, Cumulative Impact, Subscription Management, and Product Details Page widgets — plus a consumer-facing iOS mobile app and a Partner Portal for brand configuration and ROI reporting. Beam curates thousands of pre-vetted nonprofits and handles Commercial Coventurer (CCV) and California AB 488 compliance on behalf of brand partners, while donations are fulfilled through PayPal Giving Fund.

Beam monetizes through transaction-based platform fees charged to brand partners, with case studies citing ROI multipliers of 11.1x to 74.9x on combined donations and platform fees. Pricing is quote-based, marketed with an explicit ROI guarantee, and sold exclusively via direct enterprise field sales with a self-serve Partner Portal for ongoing account management. The company has raised approximately $15.4M in disclosed venture funding, including a $13.3M Series A led by Index Ventures in April 2022, and operates with 11–50 employees. Recognitions include Forbes 30 Under 30 for Social Impact, Cannes Lions, and SXSW.

Name

Beam Impact

Legal name

Beam Impact, Inc.

Website

https://beamimpact.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Beam Impact is a values-based loyalty and impact marketing platform that converts consumer-brand purchases into charitable donations via embedded storefront widgets, gamified impact tracking, and automated email storytelling, serving mission-driven enterprise brands in apparel, CPG, and subscription verticals.

Ownership category

akta.pro rank

Product category

Impact Marketing Platform

NAICS

Media Representatives (541840)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• Impact marketing platform
• Values-based loyalty
• Charitable giving software
• Donation automation API
• Social impact tech

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Fees from Brand Partners: Beam charges brand partners a platform fee (embedded in donations and platform fees combined) for access to the impact marketing engine. The case studies cite ROI multipliers (11.1x, 12.0x, 74.9x) on 'donations & platform fees,' indicating the revenue is tied to the transaction volume of partner brands.
2. ROI Guarantee Model: Beam guarantees positive ROI for brand partners, suggesting a performance-oriented fee structure where brand ROI on donations and platform fees serves as the primary value metric.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Beam Impact provides a values-based marketing platform that consumer brands integrate into their e-commerce checkout flows via SDK and API. Customers select a vetted nonprofit at the cart, and a portion of each purchase is routed as a charitable donation through PayPal Giving Fund, with gamified community impact tracking, automated Klaviyo/Salesforce email triggers, and a partner portal that reports ROI in terms of conversion, AOV, retention, and subscription lift.

Product overview

Beam Impact is a single unified platform that functions as an end-to-end values-based marketing engine for consumer brands. The platform centers on a set of modular storefront widgets (Select Nonprofit, Post Purchase, Community Impact, Cumulative Impact, Subscription Management, Product Details Page) that integrate into partner e-commerce sites to enable charitable giving at checkout. These widgets are complemented by a mobile app for consumers, a Partner Portal for brand configuration and ROI reporting, and automated ESP/CRM integrations (Salesforce, Klaviyo) that trigger email storytelling at community impact milestones. The platform also offers specialized add-on modules including Recharge subscription management, Influencer Promo Code Support (PromoManagerPlugin), and Boosted Impact Codes for cart abandonment flows. All components are powered by a unified API layer at api.beamimpact.com, with SDKs for web (JavaScript) and mobile (Android/iOS), and are integrated with Shopify, Salesforce OMS, Klaviyo, Yotpo, Recharge, Statsig, Plaid, and PayPal Giving Fund.

Differentiator

Problem solved

Functional benefit

Products and services

• Beam Impact Platform The leading end-to-end values-based marketing engine for consumer brands. Enables brands to convert a portion of customer purchases into charitable donations to curated nonprofits, with gamified impact tracking, personalized nonprofit selection, and automated email/notification triggers throughout the customer lifecycle.
• Beam Mobile App Consumer-facing mobile application available on iOS App Store and Android. Allows users to link payment cards via Plaid, track personal and community impact, select nonprofits, and monitor real-time updates on donation progress across all Beam partner brands.
• Beam Partner Portal Backend platform for brand partners to configure their Beam integration, manage nonprofit selections, access ROI reports, view transaction data, and collaborate with Beam's Client Strategy team. Includes Salesforce authorization flow and Shopify Custom App management.
• Recharge Subscription Integration Subscription management widget embedded in the Recharge Customer Portal, enabling subscribers to choose and change nonprofits and visualize growing impact with each recurring renewal, positioned near the churn point to reduce cancellations and drive an 8% subscription revenue lift.
• Influencer Promo Code Support (PromoManagerPlugin) SDK plugin enabling influencer-driven promotions through manual promo code entry at checkout and auto-capture of UTM-based promo codes from URL parameters, supporting influencer and affiliate acquisition channels for brand partners.

Quantifiable outcome

• 10%+ conversion rate lift on average; up to 34.9% site-wide CVR lift (McKIN case study)
• +6 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationBeam has built a Shopify Custom App (requires read_orders and write_orders permissions) that the Beam team creates and maintains on behalf of Shopify brand partners. It handles transaction verification via Shopify's Admin API and stores Beam nonprofit data as cart attributes. The in-house Shopify development team handles 100% of dev lift for Shopify brands; other platforms take ~1 day of implementation plus 1 day of QA.
• SalesforcecoreTechnology or IntegrationBeam's Salesforce Connected App (OMS integration) uses the Salesforce API with Manage user data via APIs (api) and Perform requests at any time (refresh_token) permissions. It verifies order transactions and enables ongoing post-purchase storytelling via Salesforce ESP triggers when community impact goals reach 70% and 100% thresholds.
• KlaviyocoreTechnology or IntegrationBeam connects to Klaviyo via private API key integration to trigger automated emails at community progress milestones (community_progress, community_progress_restart, redemption_triggers). Klaviyo profiles are enriched with Beam metadata including mostRecentBeamStoreId, lastSupportedNonprofit, and cause. Also used for cart abandonment email flows with Beam Boosted Impact Code support.
• RechargecoreTechnology or IntegrationBeam's Recharge integration embeds a subscription widget in the Recharge customer portal, enabling subscribers to choose/change nonprofits and visualize growing impact with each renewal. Drives 8% subscription revenue lift. Requires Recharge Pro or Custom plan for custom portal content. Integration takes 2–3 days with Beam's team handling all development.
• PlaidcoreTechnology or IntegrationPlaid provides bank account linking technology for Beam's consumer mobile app, enabling Plaid and Beam to access transaction/purchase data from the user's financial institution. This allows Beam to track eligible purchases at partner brands and route donations to the user's selected nonprofit. Plaid's use of personal and financial information is governed by Plaid's own privacy policy.
• PayPal Giving FundcoreTechnology or IntegrationBeam partners with PayPal Giving Fund (PPGF) to enable and fulfill donations to nonprofits. PPGF is a Donor Advised Fund that receives donations and makes grants to charities recommended by Beam donors, in accordance with PPGF's terms and policies. PPGF is registered as a Donor Advised Fund in the US and as a charity in other countries where it operates.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShoppingGives: Direct competitor in donation-at-checkout for e-commerce brands. ShoppingGives enables Shopify, BigCommerce, and other platforms to route a portion of purchases to nonprofits, overlapping directly with Beam's values-based checkout widget model.
• Pledgeling: Cause marketing and donation infrastructure platform that helps brands convert purchases into charitable impact. Pledgeling and Beam compete for the same values-driven consumer brand customers with similar donation-routing models.
• Givewith: B2B cause marketing platform that connects brand media spend to measurable social impact. Comparable to Beam on the brand-side value proposition of converting marketing dollars into nonprofit outcomes with attributed ROI.
• Goodstack (formerly Deed): Corporate giving and employee engagement platform that routes donations to vetted nonprofits through employer and brand programs. Overlaps with Beam on the donation-routing infrastructure that sits beneath values-based commerce programs.

Broad incumbents

• Benevity: Established enterprise CSR and corporate giving platform used by large employers for matching gifts, volunteer programs, and nonprofit grants. Wider scope than Beam but adjacent in channeling charitable dollars through employer/brand programs to nonprofits.
• Antavo: Enterprise loyalty cloud platform for retail and consumer brands. Antavo competes for the same e-commerce brand budget as Beam but focuses on points/tiers/rewards mechanics rather than charitable-impact gamification.
• LoyaltyLion: Shopify-focused loyalty and rewards platform serving mid-market consumer brands. Overlaps with Beam at the e-commerce retention layer but without the charitable-giving mechanism that differentiates Beam.
• Smile.io: Leading points-based loyalty program for Shopify brands. Competes with Beam for brand retention/loyalty budgets but operates in the conventional rewards lane rather than values-based impact.
• Friendbuy: Referral and loyalty marketing platform for direct-to-consumer brands. Comparable in addressing brand retention and customer-acquisition cost challenges, though without Beam's charitable-giving component.

Others

• Yotpo: Multi-product marketing platform (reviews, loyalty, SMS) that ships loyalty integrations which Beam plugs into. Not a direct competitor but a partner in the same e-commerce brand stack, with overlapping budget from the same CMOs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beam-impact

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beam Impact