aglow
aglow is a SaaS membership management platform purpose-built for beauty businesses — skin clinics, salons, spas, and cosmetic injector clinics across Australia and New Zealand. It automates subscription billing, treatment plan payments, and TGA-compliant digital wallets.
- Company typePrivate
- Founded2023
- HeadquartersUltimo, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What aglow does
aglow (legally Payleadr Pty Ltd, ACN 615 881 162) is a SaaS membership management platform purpose-built for beauty service businesses in Australia and New Zealand, including skin clinics, medi-aesthetic and cosmetic injector clinics, day spas, and hair salons. The company emerged in 2023 from Payleadr, a fintech payments business founded in 2019 by current CEO Karl Margrain, after engagement with beauty operators surfaced recurring demand for membership-style billing that generic booking and recurring-payment tools could not adequately serve. As of the latest reporting, aglow is used by more than 1,000 clinics and salons and has onboarded nearly 5,000 paying members, with disclosed first-year ARR of approximately A$1 million.
aglow firmographics
Firmographics- Name
- aglow
- Legal name
- Payleadr Pty Ltd
- Website
- https://getaglow.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- aglow is a SaaS membership management platform purpose-built for beauty businesses — skin clinics, salons, spas, and cosmetic injector clinics across Australia and New Zealand. It automates subscription billing, treatment plan payments, and TGA-compliant digital wallets.
- Ownership category
- akta.pro rank
aglow industry classification
Industry- Product category
- Beauty salon membership management software
- NAICS
- All Other Health and Personal Care Retailers (456199), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile Tanning (Spray Tan) (HSALAMAJ)
Keywords
Where aglow is headquartered
LocationHeadquarters
- HQ city
- Ultimo
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
aglow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription Fees: Monthly or annual SaaS platform subscription fees for access to membership management tools. Tiers: Subscriptions ($19/mo), Treatment Plans ($39/mo), Treatment Wallet ($59/mo), Complete Suite ($99/mo). Annual plans offer 2 months free.
- Member Service Fees: Transaction fees charged on membership payments: 3.6% + GST per transaction for Subscriptions and Treatment Plans. New member fee: $9+ GST. Failed payment fee: $9+ GST. For Treatment Wallet: 3.6% + GST on redeemed amounts. Clinics can absorb or pass on fees.
- Treatment Wallet Setup Fee: One-time non-refundable setup fee for Treatment Wallet: $1,995. Covers digital card creation, configuration, and integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscriptions - Routine maintenance memberships for recurring services |
| Subscription | Monthly | Treatment Plans - Fixed-term goal-oriented treatment journeys |
| Subscription | Monthly | Treatment Wallet - Savings card for variable/injectable services |
| Subscription | Monthly | Complete Suite - All membership types in one platform |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
aglow product offering
Product offeringCore offering
aglow is a SaaS membership management platform purpose-built for beauty businesses, offering three core modules: Subscriptions, Treatment Plans, and Treatment Wallet. The platform includes integrated recurring payment processing, a TGA-compliant digital wallet for treatment funds, member support tooling, and integrates alongside clinics' existing booking software.
Product overview
aglow is a SaaS membership management platform built specifically for beauty businesses (salons, spas, skin clinics, medi-aesthetic clinics). The platform comprises three core product modules — Subscriptions (routine recurring services), Treatment Plans (fixed-term personalised skin journeys), and Treatment Wallet (clinic-locked digital savings wallets for injectable/variable services) — available individually or as a bundled Complete Membership Suite. The platform handles the full membership lifecycle: contracts, automated payment collection, failed payment recovery, member communications, compliance frameworks, and real-time business dashboards. It operates alongside existing booking software with no integration required.
Differentiator
Problem solved
Functional benefit
Products and services
- Subscriptions
- Treatment Plans
- Treatment Wallet
- Complete Membership Suite
Quantifiable outcome
- Members spend 45% more per year than non-members
- +4 more outcomes
Companies that use aglow
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
aglow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
aglow partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Vault Payment Solutions GroupcoreDigital card issuer for Treatment Wallet. Vault is authorised representative of EML Payment Solutions Limited. Issues clinic-branded prepaid Mastercard for Treatment Wallet redemption.
- EML Payment SolutionscoreEML Payment Solutions Limited (authorised representative 1294892) provides the Card infrastructure for Treatment Wallet digital cards.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
aglow competitors and assessment
Company assessmentDirect peers
- GlossGenius: All-in-one business platform for beauty professionals (salons, spas, barbers, independent stylists) with bookings, payments, and client management. Comparable to aglow because it targets the same beauty-services SMB customer with a vertically tailored SaaS offering.
- Boulevard: Premium salon and spa management software for self-care businesses, offering client management, payments, and membership/series features. Comparable to aglow because it serves the same beauty-services customer with overlapping membership and recurring-billing functionality.
- Kitomba: ANZ-focused salon and barber management software with bookings, client management, and recurring services. Directly comparable because it operates in the same ANZ beauty vertical that aglow targets and is one of the booking platforms aglow works alongside.
- Phorest: Salon and spa software platform serving hair, beauty, and wellness businesses with client management, bookings, and membership/loyalty features. Closely comparable to aglow because it directly serves the same SMB beauty-clinic customer with overlapping membership and recurring-revenue tooling.
- Vagaro: Salon, spa, and fitness business management software with appointments, payments, and membership features. Comparable to aglow because it serves the same beauty/wellness SMB customer with overlapping recurring-revenue and membership functionality.
- Timely: ANZ-focused salon, spa, and clinic booking software. Directly comparable because aglow's CRO previously led Timely, the two share the ANZ beauty market, and Timely is one of the booking platforms aglow integrates alongside.
- Mangomint: Modern salon, spa, and barber shop software with client management, online booking, and recurring billing. Comparable to aglow as a direct competitor serving beauty-services SMBs with overlapping membership and recurring-revenue tooling.
Broad incumbents
- Mindbody: Large incumbent wellness, beauty, and fitness SaaS platform with memberships, bookings, and payments. Comparable as a broad beauty/wellness software incumbent that could move further into beauty-specific memberships and compete with aglow's niche.
- Zenoti: Enterprise beauty and wellness SaaS platform used by multi-location salons, medspas, and fitness businesses. Comparable as a broad beauty-software incumbent with memberships, payments, and client engagement that competes for the same end customer as aglow.
- Fresha: Large global beauty and wellness SaaS marketplace offering bookings, payments, and client management to salons, spas, and barbers. Comparable to aglow as a beauty-vertical software incumbent that could natively add membership functionality and squeeze niche players.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
aglow social profiles
Digital presenceaglow financial estimates
Financial estimateRevenue estimate
Valuation estimate
aglow leadership team
Management profileNumber of profiles
Profiles2 records
aglow funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aglow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aglow
What does aglow do?
aglow is a SaaS membership management platform purpose-built for beauty businesses, offering three core modules: Subscriptions, Treatment Plans, and Treatment Wallet. The platform includes integrated recurring payment processing, a TGA-compliant digital wallet for treatment funds, member support tooling, and integrates alongside clinics' existing booking software.
Is aglow a public or private company?
aglow is a private company. It is classified as venture growth investor backed and is currently operating.
When was aglow founded?
aglow was founded in 2023. It employs 1 to 10 people.
Where is aglow based?
aglow is headquartered in Ultimo, Australia, in the Oceania region.
How does aglow make money?
Three revenue lines are on record. Platform Subscription Fees are the primary driver. The others are member Service Fees and treatment Wallet Setup Fee.
Who are aglow's main competitors?
Direct peers on record are GlossGenius, Boulevard, Kitomba, Phorest, Vagaro, Timely and Mangomint. Broad incumbents are Mindbody, Zenoti and Fresha.
Does aglow have an API?
No public API is recorded for aglow.
What industry is aglow in?
aglow's product category is Beauty salon membership management software. Its primary akta.pro industry code is HSALAMAJ, Mobile Tanning (Spray Tan). Its NAICS code is 456199 and its SIC code is 7372.