Vertafore

What Vertafore does

Vertafore is a U.S. insurance technology company that provides cloud-based software and information products to the insurance distribution channel — specifically independent agencies, Managing General Agents (MGAs), and insurance carriers. Founded in 1969 and headquartered in Denver, Colorado, the company serves 98 of the top 100 agencies, 96 of the top 100 carriers, and 85% of the fastest-growing MGAs, reaching more than 1.6 million insurance professionals. Its platform processes over 200 million rating transactions annually and, through the Sircon product line, handles 50% of all industry producer-compliance transactions and 168M+ commission-related transactions each month. Vertafore is a privately held wholly-owned subsidiary of Roper Technologies (NASDAQ: ROP), a $51B diversified software and technology conglomerate whose Application Software segment contributes 56.3% of total revenue.

The product portfolio is organized as a platform-plus-modules architecture. Core systems include AMS360 and QQCatalyst (agency management), Sagitta (enterprise agency management), AIM and MGA Systems (MGA management), Sircon (carrier distribution management and compliance), ImageRight (document management), and BenefitPoint (benefits administration). These are augmented by add-on modules for rating, quoting, client communications, and analytics, plus acquired brands AgencyZoom (sales automation) and Surefyre (P&C underwriting). In April 2026, Vertafore launched the Velocity AI Platform with six specialized insurance AI agents (submission processing, reconciliation, email, benefit plan setup, insurance expertise, program launching) and ReferenceConnect AI, a knowledge retrieval platform built on 1M+ verified insurance documents from 75+ publishers. The stack is connected through Vertafore Single Sign-On (VSSO) and APIs.

Vertafore generates revenue primarily through recurring SaaS subscriptions to agencies, MGAs, and carriers, supplemented by professional services for implementation and Sircon Managed Services for compliance BPO. Pricing is quote-based and not publicly disclosed; the company offers tiered packages (Core and VAP) for AgencyOne and bundles client communications for eligible AMS360 users. Distribution is sales-led via direct enterprise field sales and inside sales, supported by the NetVU user community and the Orange Partner Program. The company holds SOC 2 Type 2, GDPR, and CCPA compliance certifications.

Name

Vertafore

Legal name

Vertafore, Inc.

Website

https://vertafore.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vertafore provides cloud-based insurance distribution software to U.S. independent agencies, MGAs, and carriers. Its SaaS platform spans agency management, underwriting, compliance, and AI-powered workflow tools, serving 98 of the top 100 agencies and 96 of the top 100 carriers.

Ownership category

akta.pro rank

Product category

Insurance Distribution Software

NAICS

Software Publishers (5132), Software Publishers (513210), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Services-Prepackaged Software (7372), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industries

Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK), Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD), Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Insurance agency management
• Insurance distribution software
• MGA management systems
• Insurance carrier solutions
• Insurance compliance software

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions: Subscription-based SaaS model providing real-time access to insurance software solutions. Users access platforms via the internet on a recurring subscription basis. Tiered plans available (Core, VAP for AgencyOne). No upfront hardware costs.
2. Professional Services: Implementation, consulting, and managed services for deployment, onboarding, and ongoing support. Sircon Managed Services provides business process outsourcing for insurance compliance and licensing.
3. Enterprise Licensing (Wrap-Up): For Vertafore Wrap-Up, a subscription-based model allows users to access or report information in real-time via the internet, with potential for sponsors to save 50% of costs compared to outsourced administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Vertafore develops and sells cloud-based SaaS insurance software serving the entire U.S. insurance distribution channel, including independent agencies, Managing General Agents (MGAs), and carriers. Its product portfolio spans agency management systems (AMS360, QQCatalyst, Sagitta, BenefitPoint, AgencyOne), MGA policy administration and underwriting platforms (AIM, MGA Systems, Surefyre), carrier distribution management (Sircon suite for licensing, compensation, onboarding, and compliance), and the Velocity AI Platform with embedded agentic AI. The company also offers Vertafore Wrap-Up for construction industry controlled insurance programs.

Product overview

Vertafore offers a comprehensive platform-plus-modules architecture serving the entire insurance distribution channel including agencies, MGAs, and carriers. The core platform includes AgencyOne (unified agency platform), AMS360 (agency management system), QQCatalyst and Sagitta (additional agency management options), AIM and MGA Systems (MGA management), and Sircon (distribution management for carriers). These core systems are augmented by specialized AI capabilities through the Velocity AI Platform with six AI agents, ReferenceConnect AI for knowledge retrieval, and various add-on modules for rating, quoting, compliance, document management, client communications, and premium finance. The portfolio includes acquired brands like AgencyZoom (sales automation) and MGA Systems (policy administration), all connected through VSSO (Vertafore Single Sign-On) and APIs to enable data sharing and workflow automation across the insurance ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Velocity AI Platform: AI platform designed to automate everyday insurance workflows for agencies, MGAs, and carriers.
• ReferenceConnect AI
• AgencyOne
• Sircon
• Surefyre
• AMS360
• MGA Systems
• BenefitPoint
• QQCatalyst
• Sagitta
• InsurLink
• AgencyZoom
• ImageRight
• NetRate
• PL Rating
• RiskMatch
• TransactNOW
• Book Roll
• Vertafore Wrap-Up
• WorkSmart
• FinancePro
• Prevail Network

Products and services

• AMS360 Industry-leading agency management system that serves as the core of independent insurance agency operations, managing clients, policies, accounting, and workflows in one unified system.
• AgencyOne Unified agency platform that connects people, partners, workflows, data, and Vertafore solutions into a single platform, powered by the Velocity AI Platform with embedded AI agents.
• QQCatalyst Insurance management software designed for growing agencies to manage their business operations and workflow.
• Sagitta Enterprise-class agency management system for agencies requiring advanced capabilities and scalability.
• BenefitPoint Employee benefits management solution for agencies to manage benefits administration workflows.
• AgencyZoom Sales automation platform for insurance agents that automates follow-ups, reminders, and pipeline management to improve agency operations and customer experience.
• Sircon for Carriers Comprehensive insurance distribution management solution for carriers to manage producer relationships, licensing, compensation, onboarding, and compliance.
• AIM MGA management system providing an end-to-end platform for managing MGA operations, underwriting, and distribution.
• MGA Systems Policy administration system for Managing General Agents, expanding Vertafore's product suite for the MGA segment following the 2022 acquisition.
• Surefyre AI-powered, fully configurable P&C agent portal and underwriting workbench for MGAs, with AI features for operational efficiency and faster quoting.
• ImageRight Modern content management and workflow solution for claims, underwriting, and distribution operations, primarily serving carriers.
• Vertafore Wrap-Up Web-based SaaS solution for managing Owner Controlled Insurance Programs (OCIP) and Contractor Controlled Insurance Programs (CCIP), automating communication, document management, contractor enrollment, payroll reporting, and compliance tracking for the construction industry.
• Velocity AI Platform AI platform foundation for rapidly bringing agentic AI into Vertafore solutions, automating repetitive work, strengthening decision quality, and powering insurance workflows across agencies, MGAs, and carriers.
• ReferenceConnect AI AI-powered insurance knowledge base and search platform built on the Velocity AI Platform, drawing from over 75 industry publishers, one million verified documents, and 60 commercial lines of business to deliver verified insurance answers up to 80% faster.

Quantifiable outcome

• Submission processing reduced from 1 hour to approximately 2 minutes
• +9 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BrokerTech VenturescoreStrategic or Co-development Partner · 1 September 2026BrokerTech Ventures, based in Des Moines, Iowa, founded in 2019 as the first broker-led convening platform and accelerator focused on insurance innovation, presented BrokerTech Connect 2026. Vertafore is listed as a sponsor alongside FormativGroup, The BrokerTech Fund, Fulcrum, StitchStudio, Ascend, Iowa Economic Development Authority, and Cowbell. The event brings together C-suite executives, senior leaders, and decision-makers from insurance brokerages, carriers, wholesalers, startups, VCs, and technology providers.
• eventualcoreGTM or Marketing Partner · 1 September 2026eventual served as the presenting sponsor for BrokerTech Connect 2026, the curated gathering for insurance and insurtech leaders hosted by BrokerTech Ventures.
• DocuSigncoreTechnology or IntegrationVertafore partnered with DocuSign to provide the insurance industry with an electronic signature process that starts and ends in the management system. Documents are sent for signature quickly, easily, and securely. Once signed, documents are automatically filed in AMS360 or the Vertafore Agency Platform without manual scanning or activity creation. AMS360 and Vertafore Agency Platform are the only agency systems offering built-in DocuSign integration.
• Orange Partner ProgramminorChannel Partner/ Reseller/ DistributorThe Orange Partner Program enables technology integrators and solution providers (e.g., ePayPolicy for electronic payments) to integrate with and co-sell Vertafore solutions. Partners gain access to co-marketing, referral programs, and integration support.
• CelentminorStrategic or Co-development PartnerVertafore and Celent co-published research reports on how carrier compensation shapes the relationship between independent agents and insurers in life and health insurance markets. The research was based on a survey of 600 agents and highlights the importance of specialized technology for managing complex compensation structures.
• FormativGroupminorGTM or Marketing PartnerSponsor of BrokerTech Connect 2026, supporting the insurance and insurtech innovation conference.
• The BrokerTech FundminorGTM or Marketing PartnerVenture fund sponsor of BrokerTech Connect 2026.
• FulcrumminorGTM or Marketing PartnerSponsor of BrokerTech Connect 2026.
• AscendminorGTM or Marketing PartnerSponsor of BrokerTech Connect 2026.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sapiens International: Sapiens provides core insurance software platforms for life, P&C, and reinsurance carriers globally, overlapping with Vertafore's carrier-side solutions like ImageRight and Sircon.
• Majesco: Majesco offers a cloud-native core insurance platform (Majesco P&C, Majesco L&AH) for carriers and MGAs, comparable in customer base and product scope to Vertafore's MGA and carrier portfolio.
• Guidewire Software: Guidewire is a leading core insurance platform for P&C carriers (PolicyCenter, ClaimCenter, BillingCenter), serving the carrier side of the distribution channel that Vertafore also targets via Sircon — making it the primary carrier-side incumbent peer.
• Duck Creek Technologies: Duck Creek provides a SaaS core insurance suite for carriers and MGAs, comparable to Vertafore's MGA Systems and Surefyre offerings but with stronger global carrier focus.

Direct peers

• Zywave: Zywave provides sales, analytics, and content tools to insurance agencies and brokers, directly comparable to Vertafore's RiskMatch, ReferenceConnect AI, and client engagement solutions.
• Applied Systems: Applied Systems is the closest direct competitor to Vertafore in agency management software (Epic, TAM, Applied Epic) and also operates Ivans for industry connectivity, directly overlapping with Vertafore's AMS360 and TransactNOW products.
• Insurity: Insurity delivers cloud-based insurance software for P&C carriers, MGAs, and reinsurers, directly competing with Vertafore's MGA and carrier distribution management products.
• ITC (Insurance Technologies Corp): ITC offers agency marketing, rating, and management tools including TurboRater and AgencyBuzz, directly overlapping with Vertafore's PL Rating, NetRate, and AgencyZoom products.
• EZLynx (Applied Systems): EZLynx provides personal lines comparative rating and agency management technology, a direct competitor to Vertafore's PL Rating and AMS360 in the personal lines quoting segment.

Emerging players

• NowCerts: NowCerts is a fast-growing comparative rater and agency automation platform, an emerging competitor to Vertafore's rating and quoting products targeting mid-market agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vertafore
• Facebookfacebook.com/vertafore
• LinkedInlinkedin.com/company/vertafore
• Xx.com/Vertafore

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertafore