The Drop

What The Drop does

The Drop is a London-based, direct-to-consumer custom suiting company founded in 2016 that sells made-to-measure suits, jackets, trousers, chinos, shirts, waistcoats, tuxedos, and coats exclusively through its e-commerce site thedrop.co and a single physical showroom at 231 Shoreditch High Street. Its technology stack combines an AI-assisted measurement system (claimed 99% first-attempt fit accuracy using customer-supplied photos plus simple measurements, with stylist review) with laser-cutting and a 300-step hand-finished production process, and operates on an on-demand model in which every garment is made to order, eliminating inventory waste. Product breadth has extended beyond core suits into sub-brands such as The Global Suit and The Chino Suit for workwear, plus a Wedding Collection and a custom-made coat line; all customizations (linings, buttons, embroidery) are bundled into the base price.

The company monetizes via one-time purchases at unit prices starting at £299 for a two-piece suit, £399 for a three-piece suit, £199 for jackets, £100 for trousers, £75 for chinos, and £49 for shirts, with optional express delivery and a Perfect Fit Guarantee offering up to £35 alteration reimbursement. Distribution is single-channel owned (no marketplace, no mobile app), with free worldwide delivery within three weeks and a referral program (£50 credit per successful referral). The primary customer segment is individual male consumers purchasing for weddings, formal occasions, and business wear, captured through testimonial evidence from repeat buyers such as Charlie (three-plus suits). The Drop Technology Limited, company registration number 10659551, has raised roughly $1.35M in disclosed funding across 2017–2018 from Forward Partners and The Garage Soho, with Founders Factory listed as a partner/investor on the company's site. Headcount sits in the 11–50 range and revenue is not publicly disclosed.

Name

The Drop

Legal name

The Drop Technology Limited

Website

https://thedrop.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Drop is a London-based direct-to-consumer brand selling made-to-measure suits, jackets, trousers, and wedding and workwear sub-collections through its e-commerce site thedrop.co and a Shoreditch showroom, targeting individual male consumers seeking custom-fitted formalwear delivered worldwide from £299.

Ownership category

akta.pro rank

Product category

Custom Tailoring

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Manufacturing (315)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

akta.pro secondary industries

Outerwear & Performance Apparel Cut & Sew (IMAOAEAB), Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

Keywords

• Made-to-measure suits
• Custom tailoring
• Bespoke menswear
• On-demand apparel
• Direct-to-consumer fashion

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Suit Sales: The Drop generates revenue through one-time sales of custom-made-to-measure suits and suiting accessories. Products are priced per garment or as bundled suits (two-piece, three-piece). All products are made to order with no inventory. The company offers free worldwide delivery included in product pricing, with optional express delivery for an additional fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Drop designs, customizes, and manufactures made-to-measure suits and suiting garments (jackets, trousers, chinos, shirts, waistcoats, tuxedos, and custom coats) for individual male consumers, sold directly through thedrop.co with global delivery. Each garment is produced on demand using AI-assisted measurement, laser-cut fabric, and a 300-step hand-crafted build process, with free customizations and a Perfect Fit Guarantee.

Product overview

The Drop is a made-to-measure suit company operating as a single unified e-commerce platform with direct-to-consumer fulfillment. The core product portfolio centers on customizable suits (two-piece and three-piece configurations), tuxedos, jackets, trousers, chinos, shirts, and waistcoats—all made to the customer's exact measurements. The offering is structured around flagship sub-brands including The Global Suit (crease-resistant honeycomb wool for workwear) and The Chino Suit (stretch cotton blend for comfort), complemented by a Wedding Collection and Custom Made options for bespoke designs. All products share the same made-to-order manufacturing approach, laser-cut precision, hand-finished craftsmanship, and the Perfect Fit Guarantee. Accessories and add-ons include fabric swatches and custom coat options. The company differentiates through on-demand production (reducing fashion waste), a measurement algorithm for fit accuracy, and free worldwide delivery within three weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• Two-Piece Suits Made-to-measure two-piece suits (jacket and trousers) with laser-cut and hand-finished construction, full customization included, free worldwide delivery, and Perfect Fit Guarantee; for individual male consumers seeking tailored formalwear.
• Three-Piece Suits Made-to-measure three-piece suits (jacket, trousers, waistcoat) with full customization options and hand-finished construction; for weddings, formal occasions, and business wear.
• Tuxedos Custom-made-to-measure tuxedos in black slim-fit two-piece, blue two-piece, and midnight blue two-piece variants, crafted from 100% wool with satin detailing; for weddings, black-tie events, and formal occasions.
• Jackets Standalone made-to-measure jackets from £199 in navy, green, blue tweed, and brown tweed styles; for customers wanting a single tailored jacket separate from a suit.
• Trousers Standalone made-to-measure trousers from £100 in navy, grey, charcoal grey, blue, green, and chinos; for customers wanting tailored trousers outside a full suit.
• Chinos Custom-made pure cotton chinos with 2-way stretch from £75 in blue, green, and stone colours; for smart-casual wear.
• Shirts Custom-made formal and casual shirts from £49, including white tuxedo shirts, cutaway collar shirts, formal white shirts, and patterned options.
• Waistcoats Standalone made-to-measure waistcoats in various styles and colours, sold separately or as part of three-piece suits.
• The Global Suit Flagship workwear collection of made-to-measure suits in crease-resistant medium-weight pure wool with a unique honeycomb fabric, designed for all-season professional use by the modern worker.
• The Chino Suit Comfort-focused workwear collection of made-to-measure suits in 100% stretch cotton that moulds to the wearer, in blue and green variants, suitable for office and evening wear.
• Wedding Collection Curated collection of made-to-measure suits for weddings, including morning suits, tuxedos, and country/brown tweed options, organised under Contemporary, Classic, Country, and Beach categories.
• Custom Made Suits Bespoke custom-made-to-measure suit service where customers send style images or specifications and The Drop's stylists create custom cuts and styles, matching fabrics from the 300+ wool range.
• Custom Made Coat Custom-made coats crafted from wool cashmere blend fabric, laser-cut and hand-finished with full customization of colours, buttons, linings, and thread colours, priced from £349.
• Swatches Fabric swatch sample service allowing customers to request and feel materials from the full 300+ wool fabric range before placing a custom order.

Quantifiable outcome

• 99% first-time fit accuracy
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Suitsupply: Established DTC/offline tailored menswear brand offering both off-the-rack and made-to-measure at similar accessible price points. Comparable customer base (modern professionals, weddings) with significantly broader scale, retail footprint, and brand recognition.
• Tom James: Large established custom tailoring company with a traveling-salesman model for bespoke suits and shirts. Represents the traditional custom-suit incumbent that The Drop is digitizing against, sharing target customer but not delivery model.

Emerging players

• Alton Lane: US-based custom menswear brand combining digital tools with showrooms for made-to-measure suits, shirts, and casualwear. Overlaps with The Drop on customization technology and tailored menswear target market.
• Knot Standard: Custom menswear brand offering made-to-measure suits and shirts via showrooms in major US cities plus online channels. Comparable premium custom-suit offering with a stronger physical retail emphasis than The Drop.
• Bindle & Keep: Online made-to-measure menswear brand focused on suits and formalwear, with a customization and on-demand production model directly comparable to The Drop's value proposition.
• Suit & Tailor: Online made-to-measure suiting brand offering custom suits and formalwear with similar digital customization flow. Comparable scale and customer profile to The Drop in the online bespoke segment.

Direct peers

• Black Lapel: US-based online made-to-measure menswear brand offering custom suits, shirts, and outerwear with hand-finished production. Targets a similar occasion-driven customer (weddings, business) and competes head-to-head in the online custom suiting category.
• Indochino: Pioneer of DTC made-to-measure menswear with a similar online customization flow, in-house measurement system, and global shipping. Most directly comparable business model to The Drop, though at much larger scale with showroom retail across North America.
• Hockerty: Online made-to-measure menswear and womenswear brand with a digital-first customization flow similar to The Drop, including algorithm-assisted measurement and a wide fabric range. Operates globally without major physical retail presence, mirroring The Drop's asset-light approach.
• Oliver Wicks: London-based online custom tailoring brand with comparable made-to-measure suits, shirts, and outerwear at similar mid-market price points. Direct geographic and product overlap with The Drop, targeting UK and international customers via e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/The-Drop-1448207331918988
• Instagraminstagram.com/get_the_drop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Drop