DIAL Global

What DIAL Global does

DIAL Global is a UK-headquartered (Warwickshire), fully remote leadership and talent intelligence platform that helps large organisations measure, benchmark, and operationalise the 'Social' dimension of ESG. Founded in 2019 by Leila McKenzie-Delis, the company positions itself as a leading-indicator system for leadership legitimacy, cultural health, and execution/reputational risk, anchored by two flagship data products: the DIAL Global Index (DGI), a diagnostic and benchmarking tool built on the proprietary six-pillar CITIES Framework (Culture, Inclusion, Talent, Impact, Equity, Social), and the DIAL Global Review (DGR), an annual cross-sector benchmark covering 10 facets of workplace DIBEC across 120+ participating organisations, 65+ countries, and 39,360 data points. Supporting assets include the DIAL Academy (CPD-certified e-learning), the CEO Activist Podcast, and 'The CEO Activist' book.

The commercial model is subscription-led and community-anchored. Revenue comes from four corporate membership tiers (Explorer, Navigator, Trailblazer, Pioneer), individual Executive and Practitioner memberships, an Impact Council programme with a CEO Steering Council at its core, event sponsorship (e.g., Royal Mail as headline sponsor of the January 2024 Summit), Index Gold Partner sponsorships, and a consulting/solutions suite spanning DEI Data & Analytics, Learning & Development, Inclusive Leadership, Inclusive Recruiting, ERG Development, Mentorship, Supplier Inclusion, and Inclusive Tech & AI Fairness. Distribution is hybrid: enterprise field sales for corporate deals, community-led growth via the Impact Council, and event-driven acquisition through flagship Summits (New York, London, Istanbul, Dubai), invitation-only Executive Salons hosted by partner organisations (Salesforce, Yahoo, Channel 4, JLR, LSEG, AMS, Pladis), and the annual DGI/DGR launch cycle. Marquee enterprise engagement spans Barclays, Yahoo, Royal Mail, LSEG, Hilton, Sanofi, Disney, Formula 1, Hiscox, WHSmith, and Ipsos. To date the company has disclosed only ~£500K raised via Seedrs crowdfunding in March 2022 plus ~$688K from Pario Ventures in early 2022; it remains privately held and founder-led.

Name

DIAL Global

Legal name

DIAL Global

Website

https://dialglobal.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

DIAL Global is a UK-based leadership and talent intelligence platform that benchmarks corporate DIBEC practices via the DIAL Global Index and Review, serving large enterprises and senior executives through tiered subscriptions, executive salons, and global summits.

Ownership category

akta.pro rank

Product category

DEI and ESG Intelligence & Advisory Services

NAICS

Human Resources Consulting Services (541612), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

akta.pro secondary industries

DEI, Equity & Inclusion Advisory (BPACAJAJ), Survey, Panel & Fieldwork Services (BPAHALAJ), Global HR, Mobility & Cross-Cultural People Ops Training (EDABAIAL)

Keywords

• DEI benchmarking platform
• ESG intelligence services
• Inclusive leadership consulting
• Executive membership network
• Workplace culture diagnostics

Headquarters

HQ city

Leamington Spa

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Corporate Memberships: Multi-seat, organisation-level partnership providing four levels of access (Explorer, Navigator, Trailblazer, Pioneer). Organisations pay for enterprise-wide access to DIAL's intelligence, tools, and community. Scaling impact as organisations grow through membership tiers.
2. Individual Memberships: Executive Membership for CEOs and Senior Leaders; Practitioner Membership for Senior in-house Leaders working across ESG, inclusion, people, brand or communications. Individual subscription-based access to intelligence and peer networks.
3. Sponsorship & Partnership Packages: The DIAL Global Index offers organisations partnership opportunities at different levels (Gold Partners) with varying influence, visibility, and impact. Partnership is selective and values-led, designed to support credible ESG leadership and strengthen market positioning.
4. Event Sponsorship: Summits and major events are sponsored by organisations (e.g., Royal Mail sponsored the January 2024 Summit). Sponsorship provides brand visibility and association with DIAL Global's senior executive community.
5. Crowdfunding (2022): Previously raised over £500,000 through Seedrs crowdfunding campaign for product development, team expansion, and resources investment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

DIAL Global operates a leadership and talent intelligence platform combining proprietary DEI benchmarking and diagnostics (the DIAL Global Index built on the CITIES Framework, plus the annual DIAL Global Review) with tiered corporate and individual memberships, executive community programmes (Impact Council, Executive Salons, Summits), and a suite of DEI/ESG consulting, training, and talent solutions. The company generates revenue primarily through recurring memberships, event sponsorships, and consultancy engagements aimed at large enterprises and senior executives.

Product overview

DIAL Global is a leadership and talent intelligence platform that helps organisations anticipate social, cultural, and leadership risk before it becomes commercial risk. The offering is structured as a connected ecosystem combining the DIAL Global Index (DGI) and DIAL Global Review (DGR) as core benchmarking and diagnostic products, membership tiers (Corporate: Explorer, Navigator, Trailblazer, Pioneer; Individual: Executive, Practitioner) for ongoing access and engagement, and event programmes including Global Summits, Executive Salons, and Impact Council gatherings. Supporting the core platform are content and publication products (CEO Activist Podcast, The CEO Activist Book), and a comprehensive suite of consulting solutions covering Belonging Assessment & Cultural Change, Learning & Development, Inclusive Leadership, Transformational Strategy Consulting, DEI Data & Analytics, Inclusive Tech & AI Fairness, ERG Development, Mentorship & Sponsorship Schemes, Inclusive Recruiting & Hiring, Supplier Inclusion Programmes, and Leadership Positioning & Media Package.

Differentiator

Problem solved

Functional benefit

Brands

• DIAL Global Index (DGI): A strategic diagnostic and benchmarking tool structured around the CITIES Framework (Culture, Inclusion, Talent, Impact, Equity, and Social) to help organisations understand their inclusion journey.
• DIAL Global Review (DGR)
• CEO Activist Podcast
• The CEO Activist Book

Products and services

• DIAL Global Index (DGI)
• DIAL Global Review (DGR)
• Corporate Memberships
• Executive Membership
• Practitioner Membership
• Impact Council
• Executive Salons
• DIAL Global Summits
• CEO Activist Podcast
• The CEO Activist Book
• Belonging Assessment & Cultural Change

Quantifiable outcome

• 20M+ people reached globally through DIAL Global events and content
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, secondary and minor.

• Jaguar Land Rover (JLR)coreGTM or Marketing PartnerJLR hosted an Executive Salon in Warwickshire in June 2026. CEO Adrian Mardel (formerly) provided endorsement for The CEO Activist book. The partnership positions JLR as a thought leader in inclusive leadership within the DIAL community.
• YahoocoreGTM or Marketing PartnerYahoo hosted the DIAL Global Review 2024 UK launch event at Yahoo Studios in London in September 2024. Jen Whelan, VP and Head of B2B Marketing at Yahoo, participated as a panellist. Yahoo Dublin also hosted an Executive Salon in June 2026.
• Channel 4coreGTM or Marketing PartnerChannel 4 hosted an Executive Salon in London in November 2026, demonstrating ongoing engagement as an event host partner with DIAL Global.
• AMScoreGTM or Marketing PartnerAMS (Alexander Mann Solutions) hosted an Executive Salon in London in September 2026, providing a platform for DIAL Global's senior leader community to engage.
• PladissecondaryGTM or Marketing PartnerPladis hosted an Executive Salon in London in July 2026, contributing to DIAL Global's event programming and executive networking opportunities.
• SalesforcecoreGTM or Marketing PartnerSalesforce hosted the exclusive book launch event for Leila McKenzie-Delis' 'The CEO Activist' at Salesforce Tower, London in July. Diverse suppliers including female-led social impact entity Miss Macaroon participated in the event.
• Miss MacaroonminorOthersFemale-led social impact company that participated as a diverse supplier at the Salesforce-hosted CEO Activist book launch event.
• LSEG (London Stock Exchange Group)coreGTM or Marketing PartnerLSEG partnered with DIAL Global, hosting events at St Paul's venue and collaborating on the DGI 2025 programming. The partnership provides access to LSEG's executive network and prestigious venue hosting.
• AmazonsecondaryOthersAmazon serves as the primary retail channel for The CEO Activist book by Leila McKenzie-Delis. Available in both ebook and paperback formats through Amazon's global distribution network.
• Gold Partners (DGI 2026)coreGTM or Marketing PartnerGold Partners for the 2026 DIAL Global Index Launch are featured sponsors at the highest partnership tier. The 2026 partnership program offers organisations opportunities at different levels of influence, visibility, and impact, designed to support credible ESG leadership.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Kanarys: Kanarys is a DEI data and benchmarking platform for US enterprises that measures culture and inclusion—overlapping with DIAL Global's DEI Data & Analytics and DGR reporting lines.
• Diversio: Diversio provides AI-driven DEI measurement and benchmarking SaaS to enterprises—an emerging analytics-first competitor to DIAL Global's CITIES Framework/DGI scorecards.

Direct peers

• INvolve: INvolve is a UK-based DEI consultancy and membership network that advises FTSE-listed companies on inclusive leadership, runs the Empower & Role Model Lists, and provides benchmarking events analogous to DIAL Global's Executive Salons and Summits.
• Seramount: Seramount is a US DEI benchmarking and intelligence platform (formerly part of Working Mother Media) that runs proprietary indexes, talent solutions, and consulting for large employers—direct analogue to DIAL Global's DGI/DGR platform and membership model.
• Great Place to Work: Great Place to Work operates a global employer benchmarking and certification programme for culture and inclusion metrics, with a tiered membership model comparable in structure to DIAL Global's corporate Explorer-Navigator-Trailblazer-Pioneer tiers.

Broad incumbents

• Kincentric: Kincentric, a Mercer/HuRan Group company, delivers leadership, engagement, and culture benchmarking for global enterprises through proprietary indexes—overlapping with DIAL's culture/leadership diagnostic proposition but operating as a much larger incumbent.
• Aon (Radford): Aon's Radford network delivers talent and rewards benchmarking plus DEI analytics to large employers worldwide—a broad incumbent providing competitive overlap with DIAL Global's DGI measurement platform.
• Mercer (Marsh McLennan): Mercer's Workforce and DEI consulting practice advises global enterprises on inclusive leadership, ESG social metrics, and benchmarking—closest large-tier competitor to DIAL's enterprise advisory offering.
• Korn Ferry: Korn Ferry's leadership development, succession, and DEI advisory practices target the same C-suite buyer personas DIAL Global serves with its Executive Membership and Impact Council offering.

Others

• Center for Creative Leadership: CCL is a long-standing global leadership development research and education provider whose leadership frameworks and executive programmes are thematically adjacent to DIAL Global's Inclusive Leadership and DIAL Academy offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DIALGlobal
• LinkedInlinkedin.com/company/dial-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIAL Global