Alquilando

What Alquilando does

Alquilando is a digital rental management platform for the long-term residential rental market, founded in 2016 and operating primarily in Colombia out of Bogotá. The platform unifies the rental lifecycle — property listings, tenant applications, digitally signed contracts, automated payment collection with IPC-based annual adjustments, rental insurance, digital property inventories, and operational reporting — into a single web-based ecosystem accessible to property owners, tenants, and partner real estate agencies. Its digital contract infrastructure is anchored in Colombian law (Ley 527/1999 on electronic commerce equivalence and Ley 820/2003 on the rental regime) and incorporates cryptographic integrity, audit trails, and clause-level automation that converts static contracts into active workflow events.

The company monetizes through transaction-based fees on facilitated rentals and recurring platform fees for the operational layer it provides to property owners and partner agencies, though specific pricing is not publicly disclosed. Its go-to-market combines a direct self-serve web channel with a structured channel partner program called AlquiPartners, which recruits real estate agencies and independent brokers (including Fonnegra Gerlein, Antares Inmobiliaria, C&M Inmobiliaria, Tuapto, and Plan Familia House) to bring inventory and tenant demand onto the platform while retaining their local commercial relationships. Geographic expansion has been deliberate, moving from Bogotá into the Colombian Caribbean (Barranquilla as regional HQ, plus Cartagena and Santa Marta) and into Sabana Norte municipalities (Chía, Cajicá), supported by regional leadership and industry-association ties such as the Lonja de Propiedad Raíz de Barranquilla.

Alquilando has raised approximately $4.5M across four disclosed funding rounds between 2016 and 2021 from investors including NXTP Labs, Troopa, Bossa Invest, Seedstars, The Ark Fund, ArFintech, Rosental Inversiones, Alpha4 Ventures, Ciro Ventures, and Consorcio Inmobiliario Proptech. Leadership comprises founders Victoria Simon (CMO) and Javier La Banca (CTO), COO Carlos Ariel Missirian, with operating layer executives including Gerente Comercial Camila Rincón and Regional Director Caribe Ruby Hernández. Headcount is in the 11–50 range and the company remains privately held.

Name

Alquilando

Legal name

Alquilando, Inc.

Website

https://alquilando.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Alquilando is a Colombia-focused digital rental management platform that unifies listings, e-signed contracts, automated rent collection, insurance, and reporting for property owners, tenants, and a network of partner real estate agencies and brokers.

Ownership category

akta.pro rank

Product category

Property Rental Marketplace

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

akta.pro secondary industry

Vacation & Short-Term Rental Management (BPAJAFAI)

Keywords

• Property rental marketplace
• Rental management software
• Digital rental contracts
• Tenant placement services
• Real estate partner network

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Rental Transaction Facilitation: Alquilando acts as the intermediary platform for rental transactions between property owners and tenants. Revenue is generated by facilitating the match, processing the contract, and collecting payments through the platform, with a take rate or commission embedded in the managed rental process. Partner agencies (AlquiPartners) bring inventory and tenants to the platform, expanding the transaction volume.
2. Platform Services for Property Owners and Partners: The platform monetizes by providing operational infrastructure (digital contracts, automated payments, reporting, insurance) to property owners and partner agencies for a recurring platform fee or transaction-based charge. This value-added service layer differentiates Alquilando from traditional classifieds.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Alquilando operates an online marketplace and digital property rental management platform for long-term rentals in Colombia. The platform centralizes property listings, electronic rental contracts, automated rent collection with IPC-based adjustments, rental insurance intermediation, digital inventories, and operational reporting into a single ecosystem used by property owners, tenants, brokers, and partner real estate agencies via the AlquiPartners program.

Product overview

Alquilando is a digital property rental platform that operates as a unified ecosystem combining technology, real estate experience, and centralized operations. The core offering consists of the Alquilando Platform which integrates property listings, digital contracts with electronic signatures, payment processing, rental insurance, digital inventories, and automated notifications. The platform serves three customer segments: Tenants (seeking homes), Property Owners (managing rentals), and AlquiPartners (allied real estate agencies and brokers). The AlquiPartners model enables real estate agencies and brokers to connect their commercial operations with Alquilando's technological infrastructure. The company is expanding geographically across Colombia including Bogotá, the Caribbean coast (Cartagena, Barranquilla, Santa Marta), and Sabana Norte (Chía, Cajicá), with regional leadership in place for the Caribbean region.

Differentiator

Problem solved

Functional benefit

Products and services

• Alquilando Platform Digital property rental management platform that centralizes payments, documents, requests, contracts, insurance, reports, and tracking in a single digital ecosystem for property owners, tenants, brokers, and partner real estate agencies.
• AlquiPartners Program Partnership program for real estate agencies, brokers, and allied properties that connects their commercial networks with Alquilando's technology and operational infrastructure (digital contracts, automated payments, insurance, reporting), enabling them to scale rental operations without expanding headcount.

Quantifiable outcome

• The Colombian rental market mobilized $51.2 trillion COP, a 31.5% increase — Alquilando captures a growing share of this volume through its platform.
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fonnegra GerleincoreStrategic or Co-development PartnerFonnegra Gerlein is a prominent Colombian real estate firm with deep market expertise. The partnership with Alquilando combines Fonnegra Gerlein's industry experience and local relationships with Alquilando's digital platform infrastructure. Ruby Hernández leads regional operations for both entities in the Caribbean, and Fonnegra Gerlein's property portfolio is managed through Alquilando's technology. This is Alquilando's most significant strategic partnership, providing both operational credibility and a substantial inventory base.
• Antares InmobiliariacoreChannel Partner/ Reseller/ DistributorAntares Inmobiliaria is a partner agency within the AlquiPartners program, using Alquilando's digital infrastructure to manage rental properties. The partnership enables Antares to offer tenants a digital-first experience while maintaining its own commercial operations with Alquilando's technology backend.
• C&M InmobiliariacoreChannel Partner/ Reseller/ DistributorC&M Inmobiliaria participates in the AlquiPartners program, connecting its rental management operations to Alquilando's platform for digital contracts, payment processing, and reporting.
• TuaptominorChannel Partner/ Reseller/ DistributorTuapto operates as a partner platform bringing rental inventory and tenant demand to Alquilando's ecosystem, leveraging the platform's digital contract and payment infrastructure.
• Plan Familia HousecoreChannel Partner/ Reseller/ DistributorPlan Familia House is a local real estate partner in Sabana Norte (Chía and Cajicá) supporting Alquilando's geographic expansion in the Bogotá metropolitan area. The partnership leverages Plan Familia House's local market knowledge and existing relationships with property owners to accelerate Alquilando's presence in these municipalities.
• Lonja de Propiedad Raíz de BarranquillaminorStrategic or Co-development PartnerAlquilando is formally linked with the Lonja de Propiedad Raíz de Barranquilla, an industry association representing real estate professionals in the Caribbean region. This membership provides Alquilando with a platform for industry dialogue, participation in regional real estate initiatives, and visibility among the professional real estate community in the Colombian Caribbean.
• El Libertador – Seguros BolívarcoreChannel Partner/ Reseller/ DistributorEl Libertador – Seguros Bolívar is a major Colombian insurance provider. Through this partnership, Alquilando offers tenants rental insurance (seguro de arrendamiento) as part of the rental application process. Tenants can complete their insurance study directly through Alquilando's platform, accelerating the path to occupancy and providing property owners with required insurance coverage.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Rentberry: Global rental platform offering digital lease management, tenant screening, and automated payments. Comparable as an emerging PropTech tackling the same long-term rental workflow with similar digital infrastructure.

Regional players

• Habi: Colombian PropTech focused on instant-buying of residential properties for resale. Adjacent because it serves the same Colombian residential real estate market with a different (sales-side) digital model.
• La Haus: Latin American PropTech with operations in Colombia and Mexico providing digital property transactions. Comparable as a regional digital-first real estate platform addressing the same Colombian market.
• Vivanuncios: Mexico's leading classifieds platform for real estate including rentals. Comparable as a regional listing marketplace in a Latin American country, though operates in a different geography.

Broad incumbents

• Idealista: Europe's leading real estate portal with expanding Latin American presence. Comparable as an established incumbent property marketplace with digital listing and inquiry workflows.
• MercadoLibre: Dominant Latin American e-commerce and classifieds platform that includes real estate listings in Colombia. Comparable as a broad incumbent with overlapping rental-listing functionality.

Direct peers

• Metrocuadrado: Colombian real estate portal operated by El Tiempo Casa Editorial, focused on new and used property listings including rentals. Comparable as a domestic property discovery and listing platform.
• Properati: Latin American real estate marketplace active in Colombia with listings for rentals and sales. Comparable in serving owners, tenants, and brokers through a digital-first property search experience.
• QuintoAndar: Brazil's leading digital long-term rental management platform, providing digital contracts, automated payments, and insurance intermediation. Closest functional analog to Alquilando's end-to-end rental model in Latin America.
• Fincaraíz: Colombia's largest real estate marketplace for buying, selling, and renting properties. Directly comparable as a Colombian property listing and lead-generation platform serving both owners and tenants.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AlquilandoCom
• Facebookfacebook.com/alquilando
• LinkedInlinkedin.com/company/alquilando-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alquilando